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544708262-MBA-2ND-SEM-PROJECT-REPORT
544708262-MBA-2ND-SEM-PROJECT-REPORT
ON
“ APPLICATION OF EMERGING TECHNOLOGY
IN AUTOMOTIVE INDUSTRY ”
Of
MASTER OF BUSINESS ADMINISTRATION
(SESSION 2023-2024)
SUBMITTED TO
TANU
MBA 2ND SEM
ROLL NO. -2300960700026
ACKNOWLEDGEMENT
TANU
MBA 2ND SEM
ROLL NO. - 230096070026
TABLE OF CONTENTS
ABSTRACT
INTRODUCTION
OBJECTIVE OF THE STUDY
REVIEW OF LITERATURE
INDUSTRY OVERVIEW
KEY PLAYERS IN INDIA
CHALLENGES IN AUTOMOTIVE INDUSTRY
EMERGING TECHNOLOGY IN AUTOMOTIVE INDUSTRY
ORGANISATION AND WORFORCE OF THE FUTURE
SWOT ANALYSIS
METHODOLOGY
CONCLUSION
BIBLIOGRAPHY
ABSTRACT
New Regulations :-
China is now the world’s biggest market for automobiles if we go by
unit number. The challenge for automakers here will be
whether they should consider entering the market and trying to
compete.
More Demand for Independent Traders :-
We can also expect to see demand increase for independent motor
traders. While 2020 saw a bigger demand than expected for new
vehicles, we should see some contraction in the market this year.
This would also be a perfect time to start a business as an
independent car retailer.
Alternative Fuel Vehicles : -
Carmakers cannot afford to ignore alternative fuels anymore and will
need to make concrete efforts to meet the demand not only for fuel-
efficient vehicles, but vehicles that aren’t using fuel at all. There is a
torrent of information being released every day both on new
automotive technology and the impact of fossil fuels on the planet.
This debate is not going away anytime soon and will keep increasing
in the next decade.
EMERGING TECHNOLOGY IN
AUTOMOTIVE INDUSTRY
Smart Tyres
The tyres’ outer surface is made of elastic polymer(bionic skin), giving it the
flexibility much alike human skin, allowing it to expand and contract as per the
road surface condition. In case of puncture, the sensor in the tread can locate
it and the tyre rotates to change the contact patch. This reduces pressure on
the puncture and allows the self-healing process to start. The self-healing
works thanks to materials which are specifically designed to be able to flow
towards the puncture. They react physically and chemically with each other to
form new molecular bonds, closing the puncture.
A roof-mounted device that, with a flip of a switch, covers the entire parked
vehicle in a shield of solar panels. It’s been more than six years since
Ford introduced its C-Max Solar Energy Concept. The rooftop solar system that
tracks the sun’s movement and uses a Fresnel lens to concentrate its energy to
charge the C-Max plug and the system could produce 8 kilowatts of power.
Big Data & Analytics
Big Data Analytics has the potential to deliver a competitive advantage to the
automotive industry by creating new revenue generation opportunities.
Nowadays, companies build abilities to leverage big data analytics by quickly
generating new insights based on an analysis of structured and unstructured
data. Companies are using these insights to design new and innovative
products and services that are driven by data to fulfill the business priorities
and customer needs through data analytics to glean valuable insights through
its data sets derived through vibrations, temperature, and pressure sensors in
their cars.
Blockchain
Blockchain has enabled the information more secure and safe to change, hack
or cheat the system. It transforms the organization’s processes. It enables to
share the vehicle data over a secure network for connectivity and shared
mobility solutions such as urban transportation, ride-hailing and deliveries. It is
also used in the verification process to improve efficiency across back-office
works and supply chain. The disruption of blockchain in auto sector is
anticipated to increase in the future.
With the increasing demands witnessed by auto sector for new vehicles and
spare products, the industrialists and end users always aspire for newer, better
performing vehicles and need to optimize production and streamline supply
chains and logistics. 3D technology is helping to meet all these requirements
and challenges. It has been explored across all the areas of automotive
production. Apart from its usage for rapid prototyping, it is also being used to
produce tooling and end parts.
Organisation and workforce of the future in the automotive industry
Usage of Information Technology (IT) and integration of technological research on manufacturing products and
processes is not a new phenomenon in the automotive industry. However, what is new is the level of
sophistication and speed of application of new age technologies such as IoT, AI, machine learning and robotics
as part of the Industry 4.0 evolution. The speed of change is leading to a paradigm shift in the way the
manufacturing sector operates. In the area of megatrends, disruptions and new ways of working are expected
to result in irreversible changes in the automotive industry, which are likely to generate significant
opportunities in the sector.
As per the Automotive Mission Plan 2016-26 (AMP 2016-26), the Indian automotive industry is poised to
become one of the largest job-creating engines in the country, with the creation of approximately 65 million
jobs in the next decade. This should contribute significantly to the country’s growth, provided the sector is able
to address and resolve the twin challenges of low employer attractiveness and the gap in supply of a skilled
workforce to meet the requirements of future jobs. Moreover, what needs to be borne in mind is that there
are many changes that are unforeseen and unknown today. Going forward, automotive organisations will need
to successfully manage the following seven key shifts to thrive in the new world order in the automotive
industry.
Automobile Industry SWOT Analysis
STRENGTH: Automobile Industry has some solid strengths like:-
Growing Industry: Automobiles have been increasing the quality of life for the
past century by giving mobility, comfort, and safety.This industry is also
contributing to job creation and skill development. It brings both direct and
indirect employment which directly connects with economic development.
Innovation and advancement: R&D investment by automakers is driven by
consumer demands. It’s increasing with the advancement of technology,
alternative fuels such as shell gas, CNG, etc.
Luxury commercial vehicles: As many Asian countries’ economic conditions
are being stable, their lifestyle is also changing. Which is also making new
increasing demand for luxury public transportation systems.
THREATS :- There are specific threats for Automobile Industries, but proper
planning can help them to survive through the situation. Some of the threats
are listed below:
Intense Competition in the market: The more players resulting in more shares
of the fortune the market has to offer resulting in difficulties to get a big scoop
of fortune.
Volatility in the fuel Prices: Mainly for developing countries where vehicles are
mostly used for daily transportation, it plays a big part in the market. Also,
different regulations of the government regarding alternative fuels can also
affect inventories.
Slow Economy: Many economic situations such as sudden unemployment,
pandemic (recent covid-19 situation), etc. are some factors that can break
down the automobile industry. The industry is already going through such
difficulties as covid-19 bringing vehicles to minimize its mobility.
High fixed cost and investment in R&D: Because of an overly competitive
market, companies are trying to invest more in R & D centres. ROI needs to be
capitalized. But with the uncertain world and future, it can be thought of as a
potential threat.
METHODOLOGY
Once the problem is identified, the next step is the research design.
Research design is the basic framework of rest of the study. A
research design specifies the methods and procedures for
conducting particular study.
We adopted a secondary research. We started with secondary
research to predominantly shortlist the set of
technology/opportunities that the Indian auto industry is confronting
at present. This list was prepared from news articles, company
financial statements and strategy plans etc.
CONCLUSION
Today’s tough challenges in the automotive industry require to find
new ways to create value if they are to prosper. To successfully
adapt these levers companies will be able to respond to changes
with focus, responsiveness, variability and resilience.
The content for this project report has been taken from the following
sources :-
www.google.com
Name of book –Marketing Management of MBA
Name of book- Management concept of MBA
Name of book – Information technology