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Journal of Financial Reporting and Accounting

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Soft Skills Needed by Accountants in the Post-Pandemic


Future: impact of emerging technologies in GCC Countries
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Journal: Journal of Financial Reporting and Accounting


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Manuscript ID JFRA-09-2022-0330.R1

Manuscript Type: Research Paper

Accounting Skills, Soft Skills, Post- Pandemic Accounting, GCC Countries


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Keywords:
Accountants, 21st century learning
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Page 1 of 47 Journal of Financial Reporting and Accounting
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3 Table I. Final List of Soft Skill Categories and Subcategories
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6 Label Examples of related words and phrases
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8 Personal
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10 Flexibility Flexible, adapt to change, adaptable,
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multitask, take other tasks, multiple tasks
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14 Positive Attitude Motivation, creativity, attention to detail,
15 confidence, hard work
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17 Act Strategically Create strategies, think about strategies, act
18 based on strategies
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21 Act Independently
22 Work without supervision, independent,
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23 minimal supervision, self-management,


24 initiative
25 Focused on Outcomes
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26 Outcome, goal-oriented, focus on goals


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Commitment to Lifelong Learning
29 Willing to learn, commit to learn,
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30 continuously learn
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33 Interpersonal
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35 Listen effectively Listen well, active listening, attentive
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38 Present Views Presentation, present well, presentation
39 skills, verbal skills, verbal
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41 Negotiation
42 Negotiate, negotiate with clients,
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43 negotiation, negotiate with others


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Collaboration
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47 Fluency in English Collaborate, consult, teamwork, team player
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49 Fluent in English, can speak English well,
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50 Communication English
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Communicate, communication skills,
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54 communicate well, express, expression


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4 Organizational
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6 Time Management Time management, efficient, keep up with
7 deadlines, efficient
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Leadership Leader, leadership skills, lead
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12 Delegation Delegate, delegate tasks, delegating
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14 Organize Oversee, management, manage, provide
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feedback, organize
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Journal of Financial Reporting and Accounting Page 4 of 47
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Page 7 of 47 Journal of Financial Reporting and Accounting
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Journal of Financial Reporting and Accounting Page 8 of 47
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Page 9 of 47 Journal of Financial Reporting and Accounting
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3 Soft Skills Needed by Accountants in the Post-Pandemic Future:
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impact of emerging technologies in GCC Countries
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10 Abstract
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The COVID-19 pandemic has brought significant changes to the accounting profession,
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15 including the need for enhanced soft skills. Professional accountants have been able to step in as
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17 reliable advisors during times of crisis and uncertainty. Additionally, the pandemic has led
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companies to increase their attention to soft skills.
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22 This paper reviews the soft skills required by accountants in the GCC region, focusing on
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24 the impact of emerging technologies on their role and skills. This paper aims to explore this as an
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26 example. The paper uses qualitative and quantitative methods in analyzing online job
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29 advertisements to determine the soft skills that are required by employers in these countries. This
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31 study shows that the most valued skills for these employers are interpersonal skills (249 out of
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33 344). They are followed by organizational skills (199 out of 344) and personal skills (122 out of
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344). In particular, employers who included soft skills in their job posts value the following
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38 attributes: communication skills (56.1%), organizing skills (41.86%), ability to collaborate
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40 (27.03%), fluency in English (23.55%), leadership (22.67%), a positive attitude (20.06%), time
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management (14.83%), and flexibility (11.34%). The remaining soft skills included in this study
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45 are desired by less than 10% of employers.
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47 To our knowledge, quarantines and social distancing measures have limited face-to-face
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49 interactions and thus online professional meetings could be difficult for some populations. The
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52 study concludes that interpersonal skills are the most in demand, followed by organizational skills
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54 and personal skills.


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Journal of Financial Reporting and Accounting Page 10 of 47
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3 Keywords
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5 Soft Skills; Accounting Skills; 21st-century learning; GCC Countries Accountants; Post-Pandemic
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Accounting; Employability skills.
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12 Introduction
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Tracking finances and accounts is essential for any institution or business, which
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18 professionals can facilitate only after years of experience. But this community sector has not been
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20 exempt from the effects of the COVID-19 pandemic. It is important to note that the accounting
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22 and finance departments of every international company have had to adjust to the changes in
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workplaces and tackle the sudden shifts concerning the performance of their companies. The
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27 pandemic has brought significant changes to the accounting profession, and it is important to
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29 understand how these changes have affected it and will shape its future.
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31 The COVID-19 pandemic has significantly changed businesses and employment,
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34 continuously affecting citizens worldwide. In 2020, approximately 94% of the global workforce
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36 lived in areas where offices were closing because of COVID-19 measures. These challenges have
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38 affected local government units, companies, and individuals, including accounting professionals
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41 (Papadopoulou, 2020; IFAC, 2020). The domino effect of big institutions closing or letting people
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go changes the way that people work and their everyday lives. These are only a few of the changes
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45 in the workplace. It may also be time to address the lasting need to reform the teaching of
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accounting in educational systems, which numerous employers mentioned even before the
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pandemic in the hope of addressing the constant problem of the choice of skills that workers are
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52 equipped with (Lin et al., 2013).
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54 With this information in mind, it seems a good moment to re-direct studies of the pandemic.
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Page 11 of 47 Journal of Financial Reporting and Accounting
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3 Moreover, to provide for the general public’s needs, institutions are constantly being updated to
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give opportunities to those entering the workforce. To check on the above, this study will focus on
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8 five main objectives:
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10 1. To observe from the current changes in recruitment how developing soft skills can be
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important.
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15 2. To understand, from the GCCs’ perspective, how employers have shifted their
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17 employment strategies to cater for their demands.
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3. To gain insight into the implications of the COVID-19 pandemic for professional
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22 accountants and leaders in GCC countries.
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24 4. To discern how soft skills requirements have changed in the accounting profession in
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26 GCC countries as a result of the COVID-19 pandemic.


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29 5. To contribute to the understanding of the accounting profession’s response to the
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31 COVID-19 pandemic and its possible implications for the future.
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The background motivation for the study was to examine the effects of the COVID-19
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38 pandemic on the accounting profession in GCC countries, particularly regarding the importance
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40 of soft skills for success in the profession.


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To our knowledge, soft skills are essential for professional accountants and leaders, and the
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45 COVID-19 pandemic has accentuated the need for these skills. The literature suggests that
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47 educational institutions have struggled to equip students with the necessary soft skills, focusing on
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49 hard skills instead.
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52 In this research, we reveal how soft skills requirements have changed in the accounting
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54 profession as a result of the pandemic. In addition, the study contributes to the understanding of
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Journal of Financial Reporting and Accounting Page 12 of 47
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3 the accounting profession’s response to this pandemic and the implications it may have for the
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future.
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10 The study also addresses the following questions:
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1. Is developing soft skills more important because of the current changes in recruitment?
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15 2. How can educational institutions improve their systems to meet the demands of the
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17 market and the economy?
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3. How has the COVID-19 pandemic affected the accounting profession in the GCC
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22 countries?
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24 4. What are the implications of the COVID-19 pandemic for professional accountants and
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26 leaders in GCC countries?


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29 5. How have soft skills requirements changed in the accounting profession in the GCC
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31 countries as a result of the COVID-19 pandemic?
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This addition to the existing studies of soft skills and their relevance focuses on accountants
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38 in the GCC region and the way in which their employment process and rates have shifted during
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40 the pandemic. The data to identify what employers are looking for come from online
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advertisements for accountants. Through this study, people can be made more aware of the ways
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45 in which they can adapt to the shift caused by the pandemic and further understand the relevance
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47 of such skills to education and employment (Wang et al., 2022).
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49 Consequently, the current paper seeks to contribute to the existing literature as follows:
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52 1. The paper aims to plug the gaps in the soft skill literature about the GCC region.
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54 2. It seeks to add to the current literature about the soft skills that educational institutions
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Page 13 of 47 Journal of Financial Reporting and Accounting
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3 need to equip their students with for a post-Covid future.
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3. The study aims to plug the gaps in the soft skill literature needed by accountants, so they
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8 have a higher chance of getting employment in the wake of the pandemic.
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In summary, the study highlights the weakness of prior studies in not focusing on the GCC
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Background
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22 In a crisis, essential decisions often need to be made quickly, with limited time for
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24 consideration and little clarity. These conditions surrounded many business leaders, CEOs, and
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26 government officials in 2020. During such uncertain times, professional accountants were able to
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29 step in as reliable advisors. The COVID-19 pandemic brought significant changes to the
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31 accounting profession, including enhanced skills. It has also served as a reminder to anticipate and
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33 plan for future challenges. As the accounting profession moves forward, it has an opportunity to
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transform and improve its support for businesses, governments, and society (IFAC, 2020).
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38 The GCC countries, made up of Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the
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40 United Arab Emirates, have been greatly affected by the COVID-19 pandemic, which has led to
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significant changes in the economy and the accounting profession. The GCC countries have
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45 implemented various measures to mitigate the impact of the pandemic, such as providing stimulus
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47 packages and financial support to businesses, which has led to changes in accounting practices and
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49 regulations. In addition, the GCC countries have also been implementing various economic and
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52 financial reforms, such as the introduction of VAT, to diversify their economies and reduce their
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54 dependence on oil revenues. These regulatory, reform and policy issues and developments provide
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Journal of Financial Reporting and Accounting Page 14 of 47
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3 the context for studying the effects of the COVID-19 pandemic on the accounting profession in
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this region.
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8 The GCC countries have seen a significant increase in the number of startups, which
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10 require professional accountants to provide them with reliable financial advice. Therefore, the
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current study is highly relevant; it could provide insight into the effect of the COVID-19 pandemic
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15 of the accounting profession in the GCC countries, and the ways that the profession could better
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17 support these startups by adapting to its changes.
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The objective of considering a diverse group of job advertisements was to gain insight into
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22 the implications of the COVID-19 pandemic on professional accountants and leaders and to
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24 discern how the soft skills requirements have changed.
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26 To our knowledge, a wide range of authors consider the main skills of a great accountant
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29 to be strong written and oral communication, analytical and problem-solving skills, critical
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31 thinking, advisory oversight, capability, efficiency, communication, technological innovation, and
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33 trustworthiness (e.g. Costa et al., 2021). This list can help shape the future of the accounting
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profession and modify the skills required for success within it. The unprecedented nature of the
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38 pandemic catalyzed change, re-evaluating the soft skills needed by accountants. By analyzing job
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40 advertisements, the study discovered valuable perspectives on the growing importance of soft
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skills in accounting. Furthermore, the pandemic has accentuated the significance of possessing
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45 adaptive and forward-looking skills to anticipate and navigate the new conditions. To exercise
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47 them, professional accountants must take a more strategic role.
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Page 15 of 47 Journal of Financial Reporting and Accounting
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Theoretical Literature Review
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8 The ability of educational institutions to equip students with soft skills
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10 Over the years, educators and psychologists alike have been trying to find ways to produce
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better graduates who would be fully equipped to handle the demands of the general public.
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15 However, existing schools have been questioned for years about this topic and cannot produce
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17 graduates who meet employers’ hopes and (Varela, 2020; Bennis and O’Toole, 2005). Yet the
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21st-century style of learning encourages students to focus on more than the technical side of
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22 accountancy (World Economic Forum, 2016).
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24 According to Lin, et al. (2013), students are not as aware as those already employed of soft
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26 skills. The authors state that formal soft skills learning during students’ academic formation
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29 (institutional education at universities and colleges) is absent. These skills affect the way that
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31 students approach challenges or other situations, especially during significant change.
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33 Consequently, it has become more difficult for students to find work after graduating (World
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Economic Forum, 2016).
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38 Another interesting example is that the formal accounting education system has not been
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40 able to equip its graduates with the proper soft skills (Gardner, Milne, Stringer, and Whiting, 2005;
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Lin, Krishnan, and Grace, 2013). Academic institutions seem to focus on developing the hard skills
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45 of accounting students (Tan and Laswad, 2018; Watty, Jackling, and Wilson, 2012; Bui and Porter,
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47 2010). Interestingly, Wang et al., (2022) mentioned that “Schools worked hard to move classes
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49 online, but less attention was paid to whether students were cognitively and emotionally ready to
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52 learn effectively in a virtual environment.”
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54 At the same time, however, professionals are more in touch than students are with these
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Journal of Financial Reporting and Accounting Page 16 of 47
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3 soft skills, which they needed time to develop in the course of their employment (Lin et al., 2013).
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This causes to complain that new graduates lack the soft skills needed in their work (Cooper et al.,
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8 2015; Brooks et al., 2018), making it harder for new graduates and people who are trying to get
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10 into the workforce simply to supply from the first what was already traditionally known to require
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a period of employment for its growth.
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15 This paper highlights the gap between the soft skills that are in demand and the skills that
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17 are currently being taught in educational systems. It can be used as a reference whereby educators
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can adjust their curriculum and teaching methods to better prepare accounting students for the
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22 workforce. It can also be used to inform recruitment strategies and provide insights in ways to
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24 attract and retain employees better.
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29 Increased attention to soft skills from companies during the pandemic
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31 Businesses and companies have already become more reliant on technology, in response
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33 to the sudden mandates of isolation and quarantine. However, given the already existing social
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media platforms and digital offices, businesses have become more connected than ever
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38 (Frankiewicz & Chamorro-Premuzic, 2020). However, not all workers and new graduates are
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40 accustomed to this setup; such changes may have left them unemployed and unprepared to move
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forward (Ratho, 2020).
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45 Despite the increased connections provided by technology, any increase in physical
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47 distance also means that an employee must adapt to a work-from-home (WHF) setup during the
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49 lockdowns and quarantines imposed by the pandemic (Frankiewicz & Chamorro-Premuzic, 2020).
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52 This change has contributed to more autonomy and freedom for workers, mainly when their job
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54 can be done at home. Moreover, according to Jain (2020), this shift in businesses and corporations
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Page 17 of 47 Journal of Financial Reporting and Accounting
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3 appears to make them more flexible.
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Going back to the example of accountants, those who can improve their communication
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8 skills in the workplace are the most likely ones to be promoted. And as employers noticed this,
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10 they tended even before the pandemic to hire or look for applicants with excellent communication
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and problem-solving skills (Lin et al., 2013).
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15 But now everyone has been pushed into conditions that may limit their honing of such
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17 skills in the workplace (Ratho, 2020), besides the previous claim that education systems cannot
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train their students in the skills needed to become successful accountants (Gardner, Milne,
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22 Stringer, and Whiting, 2005; Lin, Krishnan, and Grace, 2013). The employers’ sudden increased
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24 interest in the soft skills of their future employees has turned into an obstacle, making it vital to
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26 adjust how future employees are trained in the education system to cater for the shift in demand
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29 (Wang et al., 2022). But educational institutions can adjust their programs according to the results
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31 of the present study and prepare students with the skills employers expect them to have.
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Impact of COVID-19 on employment and economic state of the GCC region
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38 GCC countries have not been exempt from the effects of COVID-19, especially since their
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40 economies depend on employing workers of different kinds. According to Ratho (2020), the
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movement of people has been greatly restricted during the pandemic making it one the greatest
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45 problems in this region that workers are mostly migrants. Non-nationals make up more than half
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47 of the population of employees, especially in states like the UAE and Qatar, most of them being
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49 localized in these states (Shayah & Sun, 2019).
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52 Before the pandemic, the GCC already had its fair share of unemployment, reaching 25%-
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54 40% for women and young people alone. And given the reduced demand for workers in sectors
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Journal of Financial Reporting and Accounting Page 18 of 47
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3 such as the community’s hospitality and restaurant management sectors, due to the lockdowns and
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social distancing, the region’s GDP and employment have continued to plummet, like those in the
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8 rest of the world (Hassan, Rabbani, Abdullah, 2021). The revenue loss by many businesses,
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10 especially small and medium enterprises (SMEs), has meant that employees are the worst affected
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(Al-Fadly, 2020). The restructuring of GCC states to shift from dependence on oil revenues has
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15 worsened their plight (Shayah & Sun, 2019). Workers have no social security, since their jobs
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17 (Ratho, 2020) have been greatly affected by the sudden economic changes provided by the
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pandemic.
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22 However, action has already been to address this issue, starting with a structural reform
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24 that could in certain ways increase the support for businesses (Hassan, Rabbani, Abdullah, 2021).
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26 It has already been noted that young entrepreneurs who established their businesses before the
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29 pandemic were not properly monitored, showing that, in Kuwait alone, the pandemic forced as
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31 many as 45% of businesses to shut down (Al-Fadly, 2020). With this in mind, states have begun
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33 to improve their education and training systems to supply the sudden change in demand for
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employees (Shayah & Sun, 2019). The government has also implemented Islamic finance, which
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38 is supposed to help produce a more stable financing method for long-term employment.
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Skills of the 21st Century
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45 A job or profession always starts with an education in the basic skills needed to properly
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47 execute it. Over the years, constant changes and new findings appeared to improve the education
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49 system. But over the last few decades of educational reform and the progress into the 21st century,
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52 educators have slowly recognized that technical skills are not the only skills that should be honed,
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54 but instead more holistic forms of learning that amid the constant changes in the workforce and
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3 life would allow employees to adapt emotionally and socially.
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Numerous studies of the 16 specific skills needed by students and workers alike divide
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8 them into three groups. One of the most accepted frameworks is by the World Economic Forum,
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10 which divides these skills into foundational literacies, competencies, and character qualities. These
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can be honed using Social and Emotional Learning (SEL), especially from a young age (World
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15 Economic Forum, 2016). If this is so, educational reform should be aimed not only at higher
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17 education but may have to start from childhood, developing a person’s skills as soon as they enter
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school. However, as mentioned above, employers already know that the development of these
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22 skills is ignored, at least in higher education (Gardner, Milne, Stringer, and Whiting, 2005; Lin,
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24 Krishnan, and Grace, 2013).
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26 Foundational literacies focus on the core skills, or hard skills, used by people in everyday
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29 life. They include literacy, numeracy, scientific literacy, information and communication literacy,
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31 financial literacy, and cultural and civic literacy (World Economic Forum, 2016). These are
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33 usually what the current educational systems grade and hone during the process of formal
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education through standardized tests and training focused on cognitive learning (Kraiger, Ford &
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38 Salas, 1993; Lord & Maher, 1991).
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40 Competencies come from mixing the hard and soft skills brought out when someone
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approaches a problem using critical thinking, creativity, communication, and collaboration (World
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45 Economic Forum, 2016), and usually honed through group activities first in school and then in the
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47 workplace. This relies on skill-based outcomes which challenge how an individual can develop
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49 their given technical and motor skills (Kraiger, Ford & Salas, 1993).
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52 Character qualities are soft skills that belong to the person as an individual and indicate
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54 how they approach changes during a task on the basis of curiosity, initiative, persistence,
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3 adaptability, leadership, and social and cultural awareness (Azzari et al., 2021). This group focuses
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on social skills, and its development may be largely in relation to other skills that are being honed
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8 (World Economic Forum, 2016). A change in attitude, or state of mind which influences decisions,
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10 will affect the outcome of a task (Kraiger, Ford & Salas, 1993; Gagne, 1984). So even if a person
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excels in the other two foundational literacies, if their attitude to approaching a task is on balance
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15 negative, it may have directly impact on the outcome.
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17 In terms of the present study, the advertisements that have been studied show that
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accountants are different in having to develop these skills now for the sake of their profession. As
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22 stated above, even before the pandemic, employees who honed these soft skills in their daily work
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24 seem to have excelled in their jobs and were more likely to get promoted (Lin et al., 2013). Given
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26 the shift in employment dynamics, employers were likely to investigate applicants’ ability to adapt
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29 to the changing demands being made by their jobs (Jain, 2020).
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31 It is important to note that the pandemic did more than change our everyday lives and
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33 professional lives (Azzari et al., 2021). Artificial intelligence and robotic process automation have
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affected many industries because they can raise productivity and efficiency at a reduced cost. In
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38 this sector, each year the jobs would probably become automated to the danger point of replacing
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40 humans in certain jobs. So, the rapid adoption of accounting technology and the urgent need of a
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flexible work environment at home have inevitably changed the skills required to become and
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45 remain an accountant (Kroon et al., 2021).
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47 To our knowledge, two new skills required for this function, namely:
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49 - Tech-savvy leadership acquainted with the latest technologies and their potential
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52 applications;
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54 - A high level of expertise for a new era based on communication, critical thinking,
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3 collaboration, and leadership (Azzari et al., 2021).
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8 New skills developed by accounts after the COVID-19 crisis
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10 As noted above, the COVID-19 pandemic has had a significant impact on the economy and
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the way that businesses operate. As a result, the skills needed by accountants have shifted, adapting
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15 to the new normal. In the post-pandemic future, accountants must possess a strong set of soft skills
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17 to succeed.
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One important skill is the ability to adapt to change. The pandemic has accelerated the pace
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22 of digital transformation; to stay in post, accountants will need to be quickly adaptable to new
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24 technologies and processes (Kroon et al., 2021).
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26 Another important skill is the ability to work remotely. With many companies shifting to
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29 remote work, accountants will need to be able to work effectively in a virtual environment and
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31 collaborate with team members remotely.
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33 Communication skills are also crucial for accountants in the post-pandemic future. As
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businesses navigate the economic uncertainty caused by the pandemic, accountants will need to
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38 be able to convey financial information clearly and effectively to stakeholders, including
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40 management, shareholders, and customers.


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Finally, accountants will need to be able to think strategically to help their organizations
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45 navigate the challenges posed by the pandemic (Azzari et al., 2021). This will require strong
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47 analytical and problem-solving skills, as well as the ability to anticipate and plan for future risks
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49 and opportunities.
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52 Overall, the post-pandemic future will require accountants to possess a strong set of soft
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54 skills to adapt to the changes brought by the pandemic and continue to succeed in their roles.
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8 Empirical Literature Review and Hypotheses Development
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Research Design
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15 The dependent variable of this study is “the performance of the accounting profession in
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17 GCC countries” which will be measured by the level of satisfaction of clients and employers with
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the services provided by the accounting profession in GCC countries. The independent variables
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22 are “the importance and possession of soft skills” which will be measured by the frequency and
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24 level of importance of soft skills mentioned in job advertisements there. We can also consider
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26 control variables, such as the industry and the GCC country, and the moderating variables,
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29 specifically the economic conditions.
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31 In summary, the RBV theory can be used to link the dependent and independent variables
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33 in this study by positing that the resources and capabilities of the accounting profession in GCC
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countries, particularly the possession of soft skills, are the primary determinants of its performance
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38 and competitiveness. The study’s hypothesis is that the COVID-19 pandemic has led to the
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40 increased importance of soft skills for the accounting profession in GCC countries and that the
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possession of these soft skills will positively impact on the performance and competitiveness of
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45 the profession.
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49 Data Collection and Sample selection
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51 This study uses a data-gathering method that involves examining the contents of job
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advertisements to identify the soft skills that employers seek from accountants. Content
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56 analysis of job advertisements has been common in other non-accounting sectors and fields
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Page 23 of 47 Journal of Financial Reporting and Accounting
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3 over the past 30 years. However, a few previous studies have used content analysis of the
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employability skills desired in accountants (Tan and Laswad, 2018; Orme, 2008).
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8 The research design for this study is based on previous studies that have used content
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10 analysis to examine the employability skills desired in accounting. The sample used in this research
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was selected from job advertisements in GCC countries that were posted during the COVID-19
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15 pandemic. The job advertisements were collected from online job portals and classified by industry
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17 and GCC country (the UAE, Saudi Arabia, Bahrain, Qatar, Kuwait, and Oman). All the job
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advertisements that mentioned the importance or possession of soft skills were included in the
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22 sample. A total of 344 job advertisements were selected for analysis, as shown below.
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24 A major online job site, www.gulftalent.com, is the leading online hiring platform in the
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26 Middle East. It is used by more than 9,000 of the biggest employers and recruitment agencies in
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29 the region (LinkedIn, 2021).
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31 To our knowledge, all the accounting jobs that we considered were selected from this
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33 website. Repeated and non-relevant advertisements that appeared in the accounting section were
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ignored. To represent each GCC country properly, a sample of all the relevant accounting job
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38 advertisements in each country was generated. Active job advertisements posted over 5 months
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40 (November 1, 2020, to March 30, 2021) were used in this study. Over this period, the UAE,
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Saudi Arabia, Qatar, Oman, Bahrain, and Kuwait published 299, 139, 44, 9, 9, and 14 active
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45 advertisements, respectively.
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47 A sample of job advertisements was generated using a 95% confidence interval and
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49 random sampling. The UAE, Saudi Arabia, Qatar, Oman, Bahrain, and Kuwait yielded samples
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52 of 169, 103, 40, 9, 9, and 14, respectively. The data analysis method involved an initial list of
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54 skills and subcategories used to examine the samples, counting the presence of related words in
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Journal of Financial Reporting and Accounting Page 24 of 47
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3 each advertisement, and marking every advertisement as requiring a certain category of soft
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skills if at least one subcategory appeared in it. A total of 344 job advertisements were involved
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8 in this study. The examined advertisements were determined through random sampling.
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10 Data Analysis
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Drawing from other studies (Dean and East, 2019; Tan and Laswad, 2018; Meek, 2017), an
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15 initial list of skills that fell under each soft skill heading was compiled. The samples were then
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17 examined according to the initial list of words relating to the subcategories. Subcategories that
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did not appear in any of the advertisements were eliminated. Appendix 1 shows the final list of
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22 categories, including 16 subcategories.
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24 The samples were then analyzed according to the final list. To properly represent each
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26 subcategory, the presence, the words in question was counted for presence but not for frequency.
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29 Furthermore, an advertisement was marked as requiring a certain soft skill category if at least
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31 one subcategory appeared in it.
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33 For instance, if the phrase “fluency in English” appeared, the advertisement was marked as
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something that required this skill subcategory (no matter how many times the phrase appeared).
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38 Similarly, an advertisement was marked as something that required interpersonal skills no matter
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40 how many subcategories were found in it.


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45 Empirical Results and Discussion
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47 The findings of the study support the hypotheses that the COVID-19 pandemic has led
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49 to the increased importance of soft skills for the accounting profession in the GCC countries
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52 and that the possession of these soft skills will positively impact on the performance of the
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54 profession and the competitiveness of its members.


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3 In terms of theory, the findings are in line with the Resource-based View (RBV) theory.
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In terms of the empirical literature, the findings are consistent with previous studies that have
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8 shown that the COVID-19 pandemic has led to changes in the accounting profession, including
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10 an increased emphasis on soft skills (IFAC, 2020; Costa et al., 2021) and that possessing soft
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skills positively impacts on the performance and competitiveness of a firm (Lin et al., 2013;
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15 Watty et al., 2012; Bui and Porter, 2010).
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17 In terms of context, the findings are relevant to the GCC countries, because they have
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been greatly affected by the COVID-19 pandemic, which has led to significant changes in the
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22 economy and the accounting profession. The GCC countries have implemented various
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24 measures to alleviate the impact of the pandemic, such as providing stimulus packages and
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26 financial support to businesses, which has led to changes in accounting practices and
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29 regulations.
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31 The results show the prevalence of a range of the soft skills and subcategories of skills
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33 that are most in demand in the GCC countries.


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According to the online advertisements studied, the demand for interpersonal skills
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38 (72.38%) is mentioned most, followed by organizational skills (57.85%) and personal skills
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40 (35.47%). All these skills fall under the heading of character qualities overlapping the
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competencies of 21st-century skills identified by the World Economic Forum.
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Journal of Financial Reporting and Accounting Page 26 of 47
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23 Figure 1 – Prevalence of soft skills in GCC countries over 5 months.


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27 These figures showed that the skills in question were important for the good scores of the
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foundational literacies or technical skills (World Economic Forum, 2016), which have constantly
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32 been the focus of standardized educational systems. Soft skills were also required by employers
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34 even before the pandemic, but educational systems offered no formal training in them (Gardner,
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36 Milne, Stringer, and Whiting, 2005; Lim, Krishnan, and Grace, 2013). Because they were typically
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39 honed through projects in groups and social interaction (World Economic Forum, 2016), a shift in
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41 the presentation of these classes would affect a student’s chance of honing these skills, supposing
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43 that the student knew nothing about the way that classes used to be presented. Moreover, because
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employers had already identified the need for soft skills through their constant demand for them, a
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48 lack of training in soft skills might make employers emphasize them in advertisements, since their
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50 absence might prejudice the employees’ success (Kraiger, Ford & Salas, 1993; Gagne, 1984).
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52 Furthermore, these results are consistent throughout the UAE, Saudi Arabia, and Qatar. In
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55 Kuwait, interpersonal skills are the most valued. Interestingly, personal skills and organizational
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57 skills are equally valued by this country. While interpersonal skills are the soft skills most in
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Page 27 of 47 Journal of Financial Reporting and Accounting
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3 demand in Oman and Bahrain, personal skills are more strongly desired than organizational skills
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(see Appendix 2).
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8 The data were further analyzed by breaking down each category into subcategories. This
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10 was done to find the interpersonal, organizational, and personal skills that were most in demand.
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Interpersonal skills can be further specified. Figure 2 shows the percentage of each
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15 interpersonal skill subcategory in advertisements that called for interpersonal skills in the GCC
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17 countries. Interpersonal skills, being the most demanded soft skills in GCC countries, were further
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19 examined. Communication skills were found the most sought-after interpersonal skills (47.54%),
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followed by the ability to collaborate (22.91%), fluency in English (19.95%), presentation (5.42%),
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24 negotiation (3.45%), and listening (0.74%).
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26 Interpersonal skills, being the most demanded soft skills in the GCC countries, were further
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examined. Communication skills were found to be the most sought-after interpersonal skills
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31 (47.54%), followed by the ability to collaborate (22.91%), fluency in English (19.95%), presentation
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33 (5.42%), negotiation (3.45%), and listening (0.74%).


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55 Figure 2: Prevalence of each interpersonal skill subcategory in advertisements in the GCC countries.
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Journal of Financial Reporting and Accounting Page 28 of 47
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Over the past few months in quarantine, communication has been limited to the social media
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8 and online platforms, allowing people to reach farther around the world but perhaps changing face-
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10 to-face interaction, especially in the workplace (Ratho, 2020). Despite the technology available, it is
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important to note that not everyone was able to be connected (Frankiewicz & Chamorro-Premuzic,
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15 2020). For this reason, online professional meetings could be difficult for people who could not afford
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17 to be in touch with technology. Jain (2020) states that businesses will continue to shift to flexible
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19 work unless proper equipment for these skills is offered along with training.
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Organizational skills, the second most demanded soft skills in the GCC countries, were
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24 further examined. Figure 3 shows the percentage of each organizational skill subcategory in
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26 advertisements that called for organizational skills in the GCC countries. The ability to organize
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came first (51.25%), followed by leadership (27.76%), time management (18.15%), and the ability
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31 to delegate (2.85%).
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53 Figure 3: Prevalence of each organizational skill subcategory in advertisements in the GCC countries.
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5 These skills are usually honed through group work (World Economic Forum, 2016) which
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7 will be very limited for a while as educational materials shift to accommodate the changes in the
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10 presentation of classes over the past few months. And not only for this reason – newer accountants
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12 who may have lost their jobs will not have had enough time to hone such skills, though remaining
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14 in employment would have given them a chance to practice them (Kraiger, Ford & Salas, 1993),
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while those more aware of these soft skills who had stayed in post would have been more likely to
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19 keep their jobs (Lin et al., 2013) and might only have been dismissed if they had been unable to
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21 adjust to the sudden shift to the more technology-reliant use of soft skills.
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Personal skills, the least demanded soft skills in GCC countries, were further examined.
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Figure 4 shows the percentage of each personal skill subcategory in advertisements that called for
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28 personal skills in the GCC countries. A positive attitude is the most sought-after personal skill
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30 (45.70%). It is followed by flexibility (25.83%) and the capacity to act independently (11.26%).
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Acting strategically and being outcome-oriented produced equal values (7.28%). Commitment to
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35 learning came last (2.65%).
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Figure 4: Prevalence of each personal skill subcategory in advertisements in the GCC countries.
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Journal of Financial Reporting and Accounting Page 30 of 47
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5 This does not automatically mean that commitment to learning has no value. These are
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7 skills that would determine whether an employee could perform properly, for simple changes in a
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10 person’s attitude in the course of their job could have an impact on the outcomes and products by
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12 this employee (Kraiger, Ford & Salas, 1993; Gagne, 1984). Much like the other skills, the sudden
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14 change will directly affect the possibility of honing personal skills, regardless of the lack of
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opportunities to put them to use hitherto.
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19 To gain more insight into the occurrence of soft skills in job advertisements in GCC
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21 countries, the specific skills are ranked below. Figure 5 shows the soft skills ranked according to
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the percentage of citations.
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Figure 5: Prevalence of specific soft skills in the GCC countries.
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54 To our knowledge, communication skills dominated the job advertisements in the GCC
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countries. This is consistent with the fact that communication skills dominated other subcategories
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Page 31 of 47 Journal of Financial Reporting and Accounting
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3 of interpersonal skills, and that these in turn dominated the other categories of soft skills. It is also
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consistent with the results obtained by Cooper et al. (2015) and Brooks et al. (2018). More studies
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8 of the significance of these skills have been made over time.
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10 Soft skills were not properly incorporated into curricula based on employers’ needs even
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before the pandemic (Brooks et al., 2018), but the data produced from online job advertisements
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15 should, it is hoped, allow a sharper focus on this requirement (Ratho, 2020). This would not only
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17 benefit workplaces through the employment of more employees with a holistic background, but it
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19 would also benefit workers to know that their social and emotional approach to work was
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considered when their applications were reviewed (World Economic Forum, 2016), and would
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24 encourage higher output from them.
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These findings have economic, academic/research, and policy implications. Economically,
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31 the possession of soft skills will positively impact on the performance of the accounting profession
32
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33 and the competitiveness of its members in the GCC countries, which in turn will support the growth
34
35 and stability of the economy. Academically, the findings suggest that the accounting education
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38 system should focus more on developing soft skills, in addition to hard skills, to equip graduates
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40 with the necessary skills to navigate the changes brought by the pandemic. From a policy
41
42 perspective, the study concedes the importance of the accounting profession in supporting
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businesses and governments in the GCC countries and the need for policies that support the
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47 development of soft skills among professional accountants.
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Summary and Conclusion
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54 In a competitive accounting field, the issue of employers looking for applicants with soft
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3 aspect. The effect has been international, affecting many countries, institutions, and companies.
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The current environment poses challenges to accounting functions on many levels. It is pushing
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8 for a change in priorities, with a higher emphasis on enhancing soft skills. With the recent
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10 development of vaccines, the economic environment will soon change again, and accounting
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professionals need to consider how they will compete in the post-pandemic future. The accounting
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15 sector is changing faster than ever, and aspiring and current accounting professionals must enhance
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17 their soft skills to start, maintain, or advance their careers.
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19 The present study focused on the prevalence of demands for soft skills, such as
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interpersonal, organizational, and personal skills, in job advertisements. It suggests that the
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24 possession of soft skills, such as communication and collaboration, can positively impact on the
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26 performance and competitiveness of the accounting profession in GCC countries.


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Page 33 of 47 Journal of Financial Reporting and Accounting
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3 Using a sample of 344 job advertisements posted online, this study was done to identify the
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most sought-for soft skills by examining accounting job advertisements in the following GCC
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8 countries: the UAE, Saudi Arabia, Qatar, Oman, Bahrain, and Kuwait. Since the study revealed that
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10 employers highly value (1) communication skills, (2) organizing skills, (3) the ability to collaborate,
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(4) fluency in English, (5) leadership, (6) positive attitude, (7) time management, and (8) flexibility,
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15 academic institutions must try to include ways of developing these skills in accounting curricula.
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17 Current accounting professionals must enhance these soft skills as well.
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19 Accounting students, academic institutions, and employers can benefit from developing
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soft skills. In particular, accounting students will have higher chances of being hired, academic
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24 institutions will provide better education, and employers will be able to hire well-qualified
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26 applicants.
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Curriculum specialists, teachers, and researchers may also find the results of this study
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31 beneficial. They can use this study’s findings to identify gaps and reform their curricula. In
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35 in the post-pandemic world. By identifying these, accounting educators can better prepare students
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38 who are joining the pool of accounting professionals in the post-pandemic future.
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40 Accounting students and graduates can also benefit from the results of this study. They can
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As a result, they will be better equipped to enter and re-enter the labor market in the post-pandemic
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skills required by accounting companies. Since this study’s scope is limited to the GCC countries
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The findings of the study have important implications for the accounting profession and
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Key Points
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24 1. Interpersonal skills are required by 72.38% of job advertisements in the GCC countries.
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26 2. Organizational skills are required by 57.85% of job advertisements in the GCC countries.
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3. Personal skills are required by 35.47% of job advertisements in the GCC countries.
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31 4. Communication skills are the most sought-after skills in the GCC countries.
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Label Examples of related words and phrases
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13 Flexibility Flexible, adaptability to change,
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21 Positive Attitude
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confidence, hard work
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27 Act Strategically Create strategies, think about strategies, and
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34 Act Independently
Work without supervision, independent,
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minimal supervision, self-management,
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43 Focused on Outcomes Outcome, goal-oriented, focus on goals


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48 Willing to learn, commit to learn,


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Listen effectively Listen well, active listening, and attentive
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10 Present Views Presentation, present well, presentation
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skills, verbal skills, verbal
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17 Negotiation Negotiate, negotiate with clients, negotiation,
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24 Collaboration Collaborate, consult, teamwork, and team
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27 player
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29 Fluency in English
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31 Fluent in English, can speak English well,
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34 and English
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Communication Communicate, communication skills,
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Organizational
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13 Time Management Time management, efficiency, keeping up
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Leadership Leader, leadership skills, lead
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20 Delegation Delegate, delegate tasks, delegating
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23 Organize Oversee, management, manage, provide


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29 Distribution of soft skills by country [‘the’ should come before ‘GCC’ in all the above headings.]
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