XLRI Delhi Industry Report

Submitted by: Hritik Vinayak Lal

Roll No: B24442
We have a dataset with transactions pertaining to a clothing company called ReliableWorkWear.com
along 6 parameters:

1. CustomerID
2. Purchase Amount
3. Satisfaction
4. Repeat
5. Gender
6. Income
I have created 2 additional columns by categorizing Income and Purchase into Income Category and
Purchase Category respectively for better analysis of data.

Customer Purchase Satisfaction Repeat Gender Income Purchase Category Income Category
188 344 Rating_5 No Female 31 300-349 0-49
145 161 Rating_4 Yes Female 34 150-199 0-49
22 141 Rating_3 No Male 36 100-149 0-49
138 55 Rating_4 No Male 38 50-99 0-49
130 267 Rating_4 No Female 38 250-299 0-49
28 113 Rating_5 Yes Male 40 100-149 0-49
156 256 Rating_2 Yes Male 40 250-299 0-49
164 77 Rating_2 No Male 41 50-99 0-49
105 182 Rating_3 No Male 41 150-199 0-49
153 279 Rating_5 Yes Male 41 250-299 0-49

In the dataset there are 150 Males and 50 Females. Due to which the results are quite skewed as
observed in the results shown below.

Analysis:
Overall Average
Gender (All) Gender Male
Average of Average of Average of Average of
Income Purchase Income Purchase
77.655 483.315 77.92 462

Gender Female
Average of Average of
Income Purchase
76.86 547.26

Repeat Analysis
From this analysis we can observe that females have more tendency to make higher purchase despite
lower average income.

Female Repeat % Male Repeat %

24.00%
No 32.00% No
Yes Yes
76.00
%
68.00%

70% of the total sample set is repeat customers. Through the above plots it can be observed that
males have less tendency to repeat as compared to females. 76% of women repeat as compared to
68% of males.

Income Analysis
As it can be observed from the above histogram only 10 people have income range >150+

Gender Male Female

Row Labels Count of Gender Count of Gender
0-49 18.00% 16.00%
100-149 12.67% 4.00%
150-199 2.67% 4.00%
200-249 2.00% 2.00%
50-99 64.67% 74.00%
Grand Total 100.00% 100.00%

82% of males have income less than 100K and 90% of females have income less than 100K but they
still are driving high value purchase above 500+

Male Income Female Income

70.00% 64.67% 80.00% 74.00%
60.00% 70.00%
50.00% 60.00%
50.00%
40.00%
40.00%
30.00%
30.00%
20.00% 18.00% 12.67% 20.00% 16.00%
10.00% 2.67% 2.00% 10.00% 4.00% 4.00% 2.00%
0.00% 0.00%
0-49 100-149 150-199 200-249 50-99 0-49 100-149 150-199 200-249 50-99

Rating Analysis
 Male Rating Female Rating
50.00% 46.00% 50.00% 46.00%
40.00% 40.00% 32.00%
30.00% 19.33% 30.00%
17.33%
20.00%
8.00% 9.33% 20.00% 14.00%
10.00% 8.00%
0.00% 10.00%
Rating_ Rating_ Rating_ Rating_ Rating_ 0.00%
1 2 3 4 5 Rating_2 Rating_3 Rating_4 Rating_5

63% of males and 78% of females rated the product between 4 and 5, which shows a higher
satisfaction rate among females as compared to males.

Purchase Category vs Rating Analysis

Gender (All)

Count of
Gender Column Labels
Row Labels Rating_1 Rating_2 Rating_3 Rating_4 Rating_5 Grand Total
100-149 0.50% 0.00% 1.50% 0.50% 0.50% 3.00%
150-199 0.00% 0.00% 1.50% 2.00% 0.50% 4.00%
200-249 2.50% 1.50% 1.50% 3.50% 1.50% 10.50%
250-299 1.00% 0.50% 0.00% 4.00% 1.00% 6.50%
300-349 0.00% 0.00% 3.50% 3.50% 2.50% 9.50%
350-399 1.00% 0.00% 0.00% 2.50% 2.00% 5.50%
400-449 0.00% 1.00% 1.50% 6.00% 1.00% 9.50%
450-499 0.00% 0.50% 1.50% 3.50% 0.50% 6.00%
500+ 1.00% 4.50% 6.50% 18.00% 11.50% 41.50%
50-99 0.00% 1.00% 0.50% 2.50% 0.00% 4.00%
Grand Total 6.00% 9.00% 18.00% 46.00% 21.00% 100.00%

45.00%
40.00%
35.00%
30.00% Rating_5
25.00% Rating_4
20.00% Rating_3
15.00% Rating_2
10.00% Rating_1
5.00%
0.00%
100-149 150-199 200-249 250-299 300-349 350-399 400-449 450-499 500+ 50-99

29.5% of 500+ purchase is driven by people with salary in 50K-99K range which indicates that these
people belong to millennials or Gen-Z category.

Gender Male
Count of
Gender Column Labels
Row Labels Rating_1 Rating_2 Rating_3 Rating_4 Rating_5 Grand Total
100-149 0.67% 0.00% 2.00% 0.67% 0.67% 4.00%
150-199 0.00% 0.00% 1.33% 2.00% 0.67% 4.00%
200-249 3.33% 2.00% 2.00% 4.00% 2.00% 13.33%
250-299 1.33% 0.67% 0.00% 4.00% 0.67% 6.67%
300-349 0.00% 0.00% 3.33% 4.00% 2.00% 9.33%
350-399 1.33% 0.00% 0.00% 2.00% 1.33% 4.67%
400-449 0.00% 0.67% 1.33% 5.33% 1.33% 8.67%
450-499 0.00% 0.00% 2.00% 3.33% 0.67% 6.00%
500+ 1.33% 4.67% 6.67% 17.33% 8.00% 38.00%
50-99 0.00% 1.33% 0.67% 3.33% 0.00% 5.33%
Grand Total 8.00% 9.33% 19.33% 46.00% 17.33% 100.00%

20.00%
18.00%
16.00%
14.00%
12.00% Rating_1
Rating_2
10.00% Rating_3
8.00% Rating_4
6.00% Rating_5

4.00%
2.00%
0.00%
100-149 150-199 200-249 250-299 300-349 350-399 400-449 450-499 500+ 50-99

Gender Female

Count of Gender Column Labels

Row Labels Rating_2 Rating_3 Rating_4 Rating_5 Grand Total
150-199 0.00% 2.00% 2.00% 0.00% 4.00%
200-249 0.00% 0.00% 2.00% 0.00% 2.00%
250-299 0.00% 0.00% 4.00% 2.00% 6.00%
300-349 0.00% 4.00% 2.00% 4.00% 10.00%
350-399 0.00% 0.00% 4.00% 4.00% 8.00%
400-449 2.00% 2.00% 8.00% 0.00% 12.00%
450-499 2.00% 0.00% 4.00% 0.00% 6.00%
500+ 4.00% 6.00% 20.00% 22.00% 52.00%
Grand Total 8.00% 14.00% 46.00% 32.00% 100.00%
 25.00%

20.00%
Rating_2
15.00%
Rating_3
10.00% Rating_4
Rating_5
5.00%

0.00%
150-199 200-249 250-299 300-349 350-399 400-449 450-499 500+

Approximately 25% of males who rated the clothing greater than 4+ also belong to the 500+
category. In comparison, around 42% of females who rated the clothing greater than 4+ fall into
the same category.

Income Category vs Repeat Analysis

Gender (All)

Count of Gender Column Labels

Row Labels No Yes Grand Total
100-149 1.50% 1.50% 3.00%
150-199 1.00% 3.00% 4.00%
200-249 6.50% 4.00% 10.50%
250-299 2.50% 4.00% 6.50%
300-349 3.00% 6.50% 9.50%
350-399 3.50% 2.00% 5.50%
400-449 4.00% 5.50% 9.50%
450-499 1.50% 4.50% 6.00%
500+ 4.00% 37.50% 41.50%
50-99 2.50% 1.50% 4.00%
Grand Total 30.00% 70.00% 100.00%

Income Category vs Repeat

40.00%
35.00%
30.00%
No
25.00%
Yes
20.00%
15.00%
10.00%
5.00%
0.00%
100-149 150-199 200-249 250-299 300-349 350-399 400-449 450-499 500+ 50-99

37.5 % of the total dataset in 500+ price range have repeated.

Gender Female

Count of Gender Column Labels

Row Labels No Yes Grand Total
150-199 0.00% 4.00% 4.00%
200-249 2.00% 0.00% 2.00%
250-299 4.00% 2.00% 6.00%
300-349 2.00% 8.00% 10.00%
350-399 6.00% 2.00% 8.00%
400-449 6.00% 6.00% 12.00%
450-499 0.00% 6.00% 6.00%
500+ 4.00% 48.00% 52.00%
Grand Total 24.00% 76.00% 100.00%

Female Repeat % by Income Category

60.00%

50.00%

40.00%
No
Yes
30.00%

20.00%

10.00%

0.00%
150-199 200-249 250-299 300-349 350-399 400-449 450-499 500+

Gender Male

Count of Gender Column Labels

Row Labels No Yes Grand Total
100-149 2.00% 2.00% 4.00%
150-199 1.33% 2.67% 4.00%
200-249 8.00% 5.33% 13.33%
250-299 2.00% 4.67% 6.67%
300-349 3.33% 6.00% 9.33%
350-399 2.67% 2.00% 4.67%
400-449 3.33% 5.33% 8.67%
450-499 2.00% 4.00% 6.00%
500+ 4.00% 34.00% 38.00%
50-99 3.33% 2.00% 5.33%
Grand Total 32.00% 68.00% 100.00%
 Male Repeat % by Category
40.00%
35.00%
30.00%
25.00% No
Yes
20.00%
15.00%
10.00%
5.00%
0.00%
100-149 150-199 200-249 250-299 300-349 350-399 400-449 450-499 500+ 50-99

Recommendations
1. As it can be observed from the above analysis, males despite having higher income have
lower rating, lower repeat %. Products can be tailored for males to enhance their conversion
and improve the customer satisfaction and improve repeat %.
2. Since 29.5% of 500+ purchases are driven by people with salaries in the $50K-$99K range,
this signifies that these people might belong to newer generation who have lot of expenditure
but limited income and savings. Specifically catering to these segments by introducing new
generation products can be quite important.
3. Customers with higher income have not necessarily purchased expensive goods as compared
to people at lower income. Exclusive products at higher quality can be introduced for them at
higher costs.