SUMMER INTERNSHIP PROJECT ON

SOCIAL MEDIA AS A RECRUITMENT TOOL

Undertaken at

CIEL HR SERVICES LIMITED

Submitted in partial fulfilment of the requirement for the award of the degree of

MASTER OF BUSINESS ADMINISTRATION

BATCH (2023-25)

Submitted by Name of Industry mentor

Palak Jadav Ruchin Kakkad

MBA Semester III Regional Head West
Enrollment no. 2306142001328

Under the Guidance of

Udayan Giri
Assistant Professor

PARUL UNIVERSITY
FACULTY OF MANAGEMENT STUDIES
 DECLARATION

I, Palak Jadav with Enrollment No. 2306142001328, am a student of the MBA

program, Semester III, at PIET Parul University, Vadodara. I hereby declare that
my Summer Internship Report, entitled "SOCIAL MEDIA AS A
RECRUITMENT TOOL" is my own original work. This work has not been
submitted to any other institution for the award of any degree or certification.

Date:
Signature:
Palak Jadav
INSTITUTE CERTIFICATE
SIP COMPLETION CERTIFICATE
 PREFACE

This report has been prepared to fulfill the requirement of the Summer Internship Project as
part of the MBA curriculum at PIET, Parul University for the batch of 2023-25. The
internship was carried out at CIEL HR Services limited, where I was tasked with the team of
recruitment. I am immensely grateful to Ruchin Kakkad, my internship supervisor at CIEL
HR Services limited, for their expert guidance and support throughout this project. I also
wish to thank the faculty members of PIET, Parul University and my fellow interns for
their advice and encouragement.
During this internship, I have gained invaluable practical experience and insights into the
human resource industry, which have significantly enriched my theoretical knowledge and
skills. This report not only documents my activities and projects during the internship but
also highlights my learning and achievements. The report is organized into five chapters,
starting with an industry and company study, followed by a detailed analysis of the
department where I interned, and concluding with the research methodologies I employed
and the findings of my study.

Please note that the observations and conclusions drawn in this report are solely mine and
do not necessarily represent the views of CIEL HR Services limited or PIET, Parul
University.

Signature:

Date:
 ACKNOWLEDGEMENT

I wanted to take a moment to express my deepest gratitude for the opportunity given to me
as an intern at CIEL HR Services limited. It has been an incredible experience working with
such a dynamic and supportive team. I would specially thank to our mentor Ruchin Kakkad
for there unwavering guidance and expertise throughout the entire internship and research
process. Their invaluable insights, constructive feedback, and encouragement have been
instrumental in shaping and helping through the correct direction.
I’m appreciative to the Parul University of Management and Research and our Dean Dr. Bijal
Zaveri and Prof. Vidhya Lakshmi for giving such a beautiful opportunity, tools, resources to
access the academic. Which have helped the research process a great deal. Thank you for all
the support which you have given to me.

Over all the, internship have provided a valuable opportunity for me to bridge the gap
between academic education and practical work experience, helping me to make informed
career decisions and enhancing their employability.
 Index
Sr. No. PARTICULARS PAGE
NO.
CHAPTER- INDUSTRY STUDY
1
1.1 Human resource Sector Overview and Strategic Analysis

1.2 Key Market Players

1.3 Growth Prospects and Opportunities

Chapter-2 COMPANY STUDY

2.1 Company Overview

2.2 Mission and Vision Statements

2.3 Facilities and Locations

2.4 Products and Services

2.5 Corporate History and Achievements

2.6 Market Competition Analysis

2.7 Financial and Operational Performance

2.8 SWOC Analysis

Chapter-3 DEPARTMENTAL STUDY

3.1 Organizational Structure Overview

3.2 Departmental Activities Overview

3.3 Intern’s Roles and Responsibilities

 CHAPTER -1

INDUSTRY STUDY

Introduction:

The tertiary sector, sometimes referred to as the service sector, is an essential part of
contemporary economies. It includes a broad spectrum of intangible services that are essential
for promoting development and economic success. The service sector is broad and dynamic,
meeting the needs and desires of society in a variety of ways, from healthcare and education to
entertainment and information technology. In developed nations, this industry is becoming
more and more dominant, outpacing more established industries like manufacturing and
agriculture.

In the modern global economy, the service sector is crucial since it greatly enhances the value
of activities. In developed economies, the service sector is crucial because it boosts overall
productivity, innovates through the adoption of new technologies, and creates jobs. countries
including the United States, the United Kingdom, Australia, and China.

Service businesses can learn about consumer preferences, industry trends, and new prospects
with the aid of strategic analysis. Businesses can target niche markets and create specialized
services by analysing market dynamics. In order to effectively separate themselves from
competitors, service organizations must have a thorough understanding of their strengths,
shortcomings, and tactics. Businesses can benchmark against rivals and find areas where they
can excel thanks to strategic analysis.
1.1 HUMAN RESOURCES:

In order to successfully manage people and improve organizational performance, human

resource management, or HRM, is essential in modern enterprises. HRM includes a wide range
of duties and tasks that are designed to maximize labor potential and provide a satisfying work
environment. HRM's transition from traditional personnel management to a strategic business
partner is a reflection of how the workplace is evolving and its importance is growing.

HRM was originally called personnel management and was mainly concerned with handling
employee-related administrative duties. HRM has expanded over time to include strategic
roles including compliance, personnel management, risk management, benefits
administration, and remuneration. Human resource management (HRM) in contemporary
firms handles a number of responsibilities linked to personnel management. Recruitment,
training, performance management, pay administration, employee relations, organizational
growth, occupational health and safety, motivational techniques, communication facilitation,
and creating a favorable work environment are some of these duties. HRM enhances
employee satisfaction, productivity, and overall corporate performance by effectively
addressing these areas.
MANAGEMENT RESOURCES STRATEGIC ANALYSIS USING VARIOUS
FRAMEWORKS:

Strategic analysis is essential for Human Resources (HR) departments to efficiently manage
their personnel and match HR procedures with overarching corporate goals. Employing
strategic frameworks such as PESTEL Analysis and Michael Porter's Five Forces Model allows
firms to get important insights into the internal dynamics and external environment that affect
their HR strategies.
Michael Porter’s Five Forces Model:

1.Threat of New Entrants: In the context of HR, this could allude to the rivalry for talent
posed by upstart businesses or innovative HR innovations.

2. Bargaining Power of Suppliers: Software vendors, training providers, and recruiting

agencies are examples of suppliers in the HR space. Gaining an understanding of their
power can aid in improved business negotiations.

3. Buyers' Bargaining Power: In human resources, workers are the ones who purchase job
chances. Organizations can create appealing perks and pay packages by analysing their
power.

4. Threat of Substitutes: In the HR space, alternatives to traditional HR operations could

include outsourcing services or automation solutions.

5. Competitive Rivalry: The level of competition in the HR sector is the subject of this
component, which can have an impact on employer branding and recruitment tactics.
PESTEL Analysis for Human Resources:

1. Political Factors: Government rules pertaining to immigration, labour legislation, and

diversity programs can have a big influence on HR procedures.

2. Economic Factors: Hiring plans and workforce planning are impacted by economic
factors such as GDP growth, unemployment rates, and inflation rates.

3. Social Factors: HR policies pertaining to diversity, inclusiveness, and employee

engagement are shaped by changes in employee expectations, cultural developments, and
demographic trends.

4. Technological Aspects: HR operations are revolutionized by technological advancements

in HR, such as cloud-based HR platforms and AI-driven recruiting tools.

5. Environmental Factors: HR policies pertaining to green initiatives and ethical sourcing

are influenced by the growing emphasis on sustainability and corporate social
responsibility.
6.Legal Factors: HR departments must take into account workplace safety standards,
compliance with employment laws, and data protection legislation (such as GDPR).
1.2 KEY MARKET PLAYERS:

ADP: Presently a leading force in the HRM space, ADP provides an extensive array of
solutions for human capital management. The business offers payroll, workforce
management, benefits administration, and talent management services.

Workday: This top supplier of cloud-based HRM software unifies several HR operations onto
one platform. Workforce planning, payroll, talent acquisition, and human capital management
are all included in the company's offerings.
Oracle: Oracle provides a full range of HRM solutions, including those for hiring, learning
management, performance management, and employee engagement. The business uses
cutting-edge technology like AI and ML to improve the effectiveness of HR procedures.
These businesses are well-known participants in the HRM industry, providing a variety of
services and solutions to satisfy changing demands from businesses on efficient human
resource management.

Major Companies in Human Resources: An Overview of the Top 10 Firms and Their
Market Shares:

1.Mercer: With a market share of roughly 23%, Mercer is a well-known international

consulting company with a focus on human resources. The company provides a range of
services, including financial, retirement, and health advice in addition to personnel
management and rewards. With its broad presence in more than 130 nations, Mercer is a major
force in the global human resources industry.

2. Deloitte: With a significant presence in human resources consulting, Deloitte is an

international professional services network. Deloitte has a 15% market share and offers its
clients all around the world services like talent management, HR transformation, and
organizational effectiveness solutions. (Source: Human Capital, Deloitte)

3. Accenture: With a roughly 12% market share, Accenture is a significant player in the human
resources sector. To assist businesses in maximizing the potential of their staff, the company
provides services such as workforce transformation, talent management solutions, and HR
strategy and operations. (Source: Human Capital & Services at Accenture)

4. KPMG: With a market share of about 8%, KPMG is a global professional services network
that offers a range of advisory services, including human resources solutions. To assist firms in
luring, keeping, and developing exceptional personnel, KPMG offers HR transformation, talent
management, and incentive schemes.

5. PwC: With operations in more than 157 nations, PricewaterhouseCoopers, or PwC, is one of
the biggest networks of professional services providers. PwC has a roughly 7% market share
in the human resources industry and serves clients all around the world with services like talent
management, reward schemes, and HR transformation. (Source: People & Organization at
PwC)

6. Aon Hewitt: With a market share of about 6%, Aon Hewitt is a multinational business process
outsourcing company that specializes in human resources solutions. The organization provides
clients in a variety of industries with services like talent development solutions, benefits
administration, compensation advice, and recruitment process outsourcing (RPO).

7. IBM Kenexa: With a market share of about 4%, IBM Kenexa is an IBM company that
specializes in offering SaaS-based talent management solutions. For businesses trying to
maximize the potential of their staff, IBM Kenexa provides performance management
software, learning platforms, applicant tracking systems , analytics tools.

8.ADP: With a roughly 3% market share, ADP is a top supplier of corporate outsourcing
solutions for payroll processing and other HR tasks. The company provides small and large
enterprises globally with a range of HR solutions, including payroll processing services. ADP
- Human Capital Management Solutions is the source.

9. Oracle: With its Taleo division, which offers cloud-based recruiting software to midsize to
large enterprises worldwide, Oracle Corporation is an American multinational computer
technology corporation with a 2% market share in human resources consulting services. Oracle
specializes in enterprise software products, particularly database software, and cloud-
engineered systems.(Source: Oracle Taleo - Software Solutions for Recruiting)

10. CIEL HR Services limited : A Chennai-based company, operates in the human resources
sector providing a range of solutions including HR advisory, services, and platforms. The
company has been experiencing significant growth, with its consolidated revenue for the fiscal
year 2023-24 reaching Rs 1085.7 crore, representing a 36% increase from the previous fiscal
year. The company’s profit after tax stood at Rs 10.8 crore for FY24 with an EBITDA of Rs
21.6 crore.
1.3 Growth Prospects and Opportunities

For anyone looking to pursue a career in this profession, human resource management (HRM)
presents a wealth of options and strong growth potential. HR job growth is expected to be
consistent at the pace of 7% predicted by the Bureau of Labor Statistics (BLS), which is faster
than the average for all occupations. Between now and 2031, there should be over 16,300
additional job opportunities in the HR sector as a result of this expansion.

Career Opportunities in Human Resource Management:

Human resource specialists and managers, labour relations specialists and managers,
compensation and benefits managers, managers of training and development, managers of
payroll, managers of recruiting, staffing, and employee relations are just a few of the positions
available in the human resource sector. Because they supervise a variety of facets of human
resources management, including hiring, labour relations, benefits and pay administration,
training and development initiatives, and more, these positions are crucial to businesses.

Education Requirements for Human Resource Managers: Bachelor's degree is normally

required for entry-level professions such as human resource experts. Higher-level jobs, like
human resource managers, do, however, frequently call for extensive degrees and training. In
the HRM field, candidates with a master's degree have higher employment opportunities. If
professionals want to progress in human resource management, they must make educational
investments.
The roles and responsibilities of human resources managers are crucial in firms as they plan,
coordinate, and oversee the administrative tasks associated with human resources. They are
responsible for managing hiring procedures, benefit plans for employees, employee relations,
adherence to labour regulations, personnel concerns, strategic planning with senior
management, and more. They guarantee that the staff of a company is efficiently employed to
meet its objectives.

Job Growth and Demand for HR Managers: Based on earnings and predicted yearly demand
reported by the BLS, The Wall Street Journal placed Human Resource Management as the 35th
most promising career of the decade out of 800 occupations. By 2028, it is anticipated that
employment of human resource managers would increase by 7%, faster than the average for
all occupations. This expansion suggests that there is a high need for HR specialists who can
make strategic contributions to the success of organizations.
Analysis of Growth Trajectories and Future Opportunities in Human Resource Management
Post-2023/2024

The domain of Human Resource Management (HRM) has experienced notable shifts in the
past few years as a result of developments in technology, shifting labour dynamics, and
changing corporate requirements. It is critical to examine the growth trajectories and pinpoint
prospective areas for HRM investment and expansion as we look to the post-2023 and post-
2024 future.

1.Technology-Assisted HRM Advances: The growing use of technology in HR procedures is

one of the major developments influencing HRM in the future. We may anticipate that
automation, machine learning, artificial intelligence (AI), and data analytics will continue to
be important aspects of HR operations after 2023 and 2024. Recruitment, performance
management, employee engagement, and training procedures are all being revolutionized by
these technologies. Investing in cutting edge HR technology can improve decision-making,
expedite processes, and improve employee satisfaction.

2. Remote Work and Hybrid employment Models: The COVID-19 epidemic has caused a
global change in work practices toward remote employment, which has reshaped traditional
office arrangements. Organizations are expected to implement hybrid work models after 2023
and 2024, which blend remote and in-office work arrangements. In this new paradigm, HRM
will be essential to managing virtual teams, encouraging cooperation, guaranteeing the welfare
of employees, and preserving organizational culture. Future success will depend on
investments in digital communication platforms, flexible work regulations, and tools for
managing distant teams.

3.Emphasis on Diversity and Inclusion and Employee Well-Being: After 2023 and 2024,
employee well-being has become an organization's primary focus. To foster a supportive work
environment, HRM strategies must place a high priority on inclusive practices, work-life
balance programs, and mental health support. Furthermore, initiatives promoting diversity and
inclusion will keep rising in relevance within HR agendas. By utilizing the varied views and
abilities of participants, diversity training programs, equity evaluations, and inclusive
leadership development can propel corporate achievement.

4. Data-Driven Decision Making: Modern HRM procedures now heavily rely on data analytics.
Organizations will depend more and more on people analytics after 2023 and 2024 to make
decisions on succession planning, performance reviews, talent acquisition, and retention
tactics. Remaining competitive in the dynamic HRM landscape will need investments in strong
data management systems, predictive analytics technologies, and training for HR professionals
in data analysis.

5. Agile Talent Management Strategies: Due to the ever-changing nature of the corporate world,
agile talent management strategies must be able to quickly adjust to shifting workforce
demands and market conditions. Organizations will concentrate on creating flexible personnel
streams through talent mobility efforts, upskilling campaigns, and strategic workforce planning
after 2023 and 2024. The secret to maintaining growth will be to invest in agile HR procedures
that allow quick reaction to changes in the market and skill demands.

In conclusion, there are a lot of exciting opportunities for HRM post-2023/2024 for
organizations to take advantage of technological advancements, adopt remote work models,
give employee well-being and diversity & inclusion initiatives top priority, use data-driven
insights for decision-making, and put agile talent management strategies into practice. Through
deliberate investment in key HRM development potential areas, firms may set themselves up
for success in a constantly changing business environment.
 CHAPTER -2

COMPANY STUDY

CIEL HR is an active HR services company founded on August 16, 2015, by Aditya Mishra,
Hemalatha Rajan, and Santhosh Nair. The company is headquartered in Bengaluru, India, and
operates in the Asia-Pacific region. CIEL HR specializes in offering permanent and contract
staffing services to a wide range of industries, including IT, Outsourcing, Engineering,
Infrastructure, Consumer Products Services, Financial Services, and Pharma.

The company’s mission is to rebuild an HR services business based on values such as growth,
professionalism, dignity, and diversity. CIEL aims to become one of the most respected HR
services companies globally by combining technology with the expertise of its team members
to deliver value through rigorous execution. They focus on promoting learning with humility,
serving with dignity, and growing with integrity.

CIEL HR’s service offerings include talent acquisition for both contractual roles and full-time
hires. They invite recruitment firms, HR professionals passionate about their field, and
entrepreneurs in professional services to partner with them and leverage CIEL’s expertise and
geographic reach. The company emphasizes agility and efficiency in building a highly
respected HR services firm in each market they operate in.

With a proven track record based on thousands of assignments across various industry sectors
and domains, CIEL HR adopts a context-based approach to match employers’ needs with
potential candidates effectively. Their consultants work closely with client organizations to
understand not only their immediate requirements but also their long-term talent management
needs.

Candidates interested in opportunities can submit their CVs to jobs@cielhr.com for

consideration. CIEL uses technology tools to match CVs with available roles efficiently.
In summary, CIEL HR is a reputable HR services company that offers comprehensive staffing
solutions tailored to meet the diverse needs of clients across various industries while
upholding values of growth, professionalism, dignity, and diversity.
2.1 COMPANY OVERVIEW

INTRODUCTION:

CIEL HR Services Private Limited, commonly known as CIEL, was founded in August 2015
by a team of experienced professionals who had previously established Ma Foi, one of India’s
pioneering HR services companies in 1992. The founders aimed to rebuild an HR services
business based on their core values and principles that they had developed over the years.
With a vision to become one of the most respected HR services companies globally, CIEL set
out to prioritize growth, professionalism, dignity, and diversity in all its operations.

The CIEL HR services is located at Vadodara

ADDRESS: Office No. 803 K10 GRAND Sarabhai Compound,

Behind MC Donalds, Opp Honest Restaurant, Genda Circle Road, Vadodara-390007

Email Address: Email: info@cielhr.com

 GEO-TAGGED PHOTOS

REPORTING OFFICER : SAURIN PATEL

CONTACT NO. 9722008999

WITH COLLEAGUES:
 Details on the company’s size

CIEL HR Services Company Size in Manpower:

CIEL HR, a leading HR services company based in Bengaluru, Karnataka, has a significant
workforce. As of the most recent data available, CIEL HR employs 1,154 people. This
indicates that the company has a substantial employee base to support its operations and
provide staffing services to its clients.

In addition to its workforce of over a thousand employees, CIEL HR also serves a wide range
of clients across various industry sectors. The company has been actively involved in
recruiting talent for companies in sectors such as Manufacturing, Energy, Infrastructure, IT &
Outsourcing, Pharma, Financial Services, and Consumer Products and Services. Over the
years, CIEL HR has successfully placed over 1,50,000 people across different levels and
functions within these industries.

With its extensive reach and diverse client base, CIEL HR has established itself as a key player
in the HR services industry in India and beyond. The company’s commitment to providing
quality staffing solutions and its focus on growth, professionalism, dignity, and diversity have
contributed to its success and growth over the years.

Overall, CIEL HR ‘s size in terms of manpower is substantial with 1,154 employees, enabling
it to effectively cater to the recruitment and staffing needs of a large number of clients across
various sectors.
Financial Turnover of CIEL HR Services:

As of the latest available financial data, CIEL HR Services has shown significant growth in
its financial turnover. The company’s revenue figures indicate a substantial increase over the
past few years due to its expanding client base and successful business strategies.

Ciel HR Services Limited, as per the financial year ending on 31 March 2023, reported
operating revenues exceeding INR 500 crore. The company’s EBITDA decreased by -0.84%
compared to the previous year, while its book net worth saw a significant increase of 195.33%.
Ciel HR Services Limited offers a range of human resources outsourcing solutions, including
HR shared services, recruitment, payroll, compliance management, process consulting, and
HR technology solutions.
The company’s total paid-up capital is INR 8.08 crore with an authorized share capital of INR
11.00 crore. Ciel HR Services Limited is classified as a public limited company and is
currently active. It has six directors, including Hemalatha Rajan and Karuppasamy
Pandiarajan.
Ciel HR Services Limited continues to provide services in the categories of Recruitment
Solutions, Learning and Development, Workforce Management, Placement Services for BPO,
Placement Services for Accounts, and other related services.

• Operating Revenues: Over INR 500 crore

• EBITDA Change: -0.84%

• Book Net Worth Change: Increased by 195.33%

• Paid-up Capital: INR 8.08 crore

• Authorized Share Capital: INR 11.00 crore

• Directors: Hemalatha Rajan, Karuppasamy Pandiarajan

2.2 MISSION AND VISION STATEMENTS

CIEL HR Services is a company that was founded with a clear mission and vision to guide its
operations and growth. Understanding the mission and vision of CIEL HR Services provides
insight into the core values and goals that drive the organization forward.

Mission: The mission of CIEL HR Services is deeply rooted in its founders’ values and
experiences, dating back to the establishment of Ma Foi in 1992. The company’s mission is
to rebuild an HR services business that embodies values such as growth, professionalism,
dignity, and diversity. By anchoring itself on these values, CIEL aims to deliver exceptional
services to its clients while upholding principles that prioritize integrity, respect, and
excellence.

Vision: CIEL HR Services aspires to become one of the most respected HR services companies
globally. The vision is centered around being a company known for its commitment to
growth, professionalism, dignity, and diversity. By fostering a culture of continuous learning,
humility, and integrity, CIEL aims to set new standards in the HR services industry. The
company’s vision emphasizes leveraging technology alongside the expertise of its team
members to provide value-driven solutions that benefit all stakeholders involved.
Core Values:

Growth: CIEL prioritizes continuous growth and development, both for the organization and
its employees.

Professionalism: The company upholds high standards of professionalism in all aspects of its
operations.

Dignity: Respect and dignity are fundamental values that guide interactions within CIEL HR
Services.

Diversity: Embracing diversity is key to fostering an inclusive work environment at CIEL.

Operational Philosophy: CIEL promotes a philosophy of learning with humility, serving with
dignity, and growing with integrity. This approach underscores the importance of ongoing
education, respectful service delivery, and ethical growth strategies within the organization.

Stakeholder Focus: Members of CIEL prioritize customer care by delivering best-in-class

solutions tailored to meet client needs. Additionally, the company ensures that the interests
of all stakeholders are considered in decision-making processes. By aligning actions with
stakeholder interests, CIEL aims to build trust and long-term relationships with clients,
employees, partners, and the community.

Technology Integration: CIEL recognizes the power of technology in enhancing service

delivery and operational efficiency. By combining technological advancements with the
expertise of its team members, the company strives to offer innovative solutions that address
evolving market demands.

In summary, CIEL HR Services operates with a clear mission to rebuild an HR services business
based on foundational values while aspiring to be a globally respected company known for
its commitment to growth, professionalism, dignity, diversity, integrity, and excellence.
Strategic Goals of CIEL HR Services Limited:

The strategic goals of CIEL HR Services are aligned with enhancing the efficiency,
effectiveness, and overall performance of their clients’ workforce. These goals encompass
various aspects of HR management and service delivery to ensure optimal outcomes for both
the client organizations and their employees.

1. Talent Acquisition and Management: One of the primary strategic goals of CIEL HR Services
is to excel in talent acquisition and management. This involves identifying, attracting, and
retaining top talent for their client organizations. By leveraging innovative recruitment
strategies, advanced assessment tools, and personalized talent management solutions, CIEL
aims to help clients build high-performing teams that drive business success.

2. Employee Well-being and Engagement: Another key goal for CIEL HR Services is to
prioritize employee well-being and engagement. Recognizing the critical link between
employee satisfaction and organizational performance, CIEL focuses on implementing
programs and initiatives that promote a positive work environment, foster employee growth
and development, and enhance overall job satisfaction.

3. Workplace Health and Safety: Ensuring workplace health and safety is a fundamental
strategic goal for CIEL HR Services. By collaborating with client organizations to establish
robust health and safety policies, conducting regular audits, providing training programs, and
fostering a culture of safety awareness, CIEL aims to create work environments that prioritize
employee welfare and minimize occupational risks.
4. Flexibility and Remote Work Enablement: In line with evolving workplace trends post-
pandemic, CIEL HR Services emphasizes flexibility and remote work enablement as strategic
goals. By offering innovative solutions for remote work arrangements, implementing
technology-driven tools for virtual collaboration, and supporting clients in adapting to hybrid
work models, CIEL aims to enhance workforce agility and productivity.

5. Continuous Learning and Skill Development: CIEL HR Services places a strong emphasis on
continuous learning and skill development as part of its strategic goals. By designing
customized training programs, promoting upskilling initiatives, and fostering a culture of
lifelong learning within client organizations, CIEL aims to equip employees with the
competencies needed to thrive in a rapidly changing business landscape.

6. Diversity, Equity, and Inclusion (DEI): Promoting diversity, equity, and inclusion is a strategic
imperative for CIEL HR Services. By advocating for inclusive hiring practices, creating diverse
talent pipelines, implementing DEI training programs, and fostering a culture of respect and
belonging within client organizations, CIEL aims to drive positive social impact while
enhancing organizational performance.

In summary, the strategic goals of CIEL HR Services Company revolve around talent
acquisition and management, employee well-being and engagement, workplace health and
safety, flexibility in remote work enablement, continuous learning and skill development, as
well as promoting diversity, equity, and inclusion within client organizations.
2.3 FACILITIES AND LOCATION

CIEL HR Services Limited operates from multiple locations across India, strategically
positioning its offices to effectively cater to various industries and regions. Here's a
detailed overview of their facilities and locations:

1. Mumbai:
o Location: CIEL HR Services in Mumbai is
centrally located to serve the financial hub
of India, covering areas such as Nariman
Point, Bandra Kurla Complex (BKC),
Andheri, and other business districts.
o Facilities: The Mumbai office is equipped
with state-of-the-art infrastructure to
support recruitment, staffing, and HR
consulting services tailored for industries
like finance, IT, media, and entertainment.
2. Bengaluru:
o Location: Situated in
the heart of India's
Silicon Valley, CIEL
HR's Bengaluru
office is strategically
positioned in areas
like Koramangala,
MG Road,
Whitefield, and
Electronic City.
o Facilities: The Bengaluru office focuses on sectors such as IT, software
development, technology, and engineering, equipped with modern amenities
to facilitate comprehensive HR solutions.

3. Chennai:
o Location: CIEL HR Services in Chennai is located in key business districts
including T. Nagar, Guindy, and Ambattur, ensuring proximity to major
industries.

o Facilities: This office supports industries such as manufacturing, automotive,

IT services, healthcare, and more, providing specialized HR services and
recruitment solutions.
4. Delhi-NCR:
o Locations: Covering the National Capital Region, CIEL HR has offices in
Delhi, Gurgaon, and Noida,
strategically placed in commercial
hubs like Connaught Place, Cyber
City, and Sector 62.
o Facilities: The Delhi-NCR offices
cater to diverse sectors including
government, IT, finance, consulting,
and retail, equipped with robust
infrastructure to handle varied HR
needs.
5. Pune:

o Location: The Pune office of CIEL HR Services is situated in areas such as

Hinjewadi, Kalyani Nagar, and Shivaji Nagar, close to major industrial zones.
o Facilities: Specializing in automotive, engineering, IT, and manufacturing
sectors, the Pune office provides comprehensive HR solutions tailored for
local businesses.
6. Hyderabad:

o Location: CIEL HR's Hyderabad office is located in prime areas like HITEC
City, Banjara Hills, and Begumpet, ensuring accessibility to major industries.
o Facilities: Serving sectors such as IT, pharmaceuticals, manufacturing, and
healthcare, the Hyderabad office offers customized HR services to meet
regional business requirements.

7. Kolkata:
o Location: In Kolkata, CIEL HR Services is positioned in central areas like Salt
Lake City, Park Street, and Rajarhat, catering to the eastern region.

o Facilities: The Kolkata office focuses on FMCG, retail, hospitality, and

manufacturing sectors, providing specialized HR solutions to support local
industries.

8. Ahmedabad:
o Location: The Ahmedabad office serves western India from locations such as
Ashram Road, SG Highway, and Vastrapur.

o Facilities: Specializing in pharmaceuticals, textiles, engineering, and other

key sectors, the Ahmedabad office offers targeted HR services to support
regional industries.
9. Coimbatore:
o Location: CIEL HR Services in Coimbatore is located in areas like RS Puram
and Peelamedu, strategically placed to serve the city's industrial base.
o Facilities: Known for its focus on manufacturing and engineering sectors, the
Coimbatore office provides specialized HR solutions tailored for local
businesses.

10. Jaipur:
o Location: The Jaipur office of CIEL HR Services is positioned in areas like
MI Road and Tonk Road, serving the northern region of India.

o Facilities: Supporting sectors such as textiles, tourism, education, and

healthcare, the Jaipur office offers comprehensive HR services to meet
regional industry demands.

These locations and facilities underscore CIEL HR Services Limited's extensive

geographic coverage across India, ensuring they can effectively address the HR and
staffing needs of diverse industries and businesses in each region.
 2.4 PRODUCTS AND SERVICES

CIEL HR Services Limited offers a comprehensive range of products and services

aimed at meeting various HR and staffing needs of organizations. Here's a detailed
look into their offerings:

Recruitment Services

1. Permanent Staffing: CIEL HR helps businesses

find suitable candidates for permanent positions
across different levels and functions. This
includes sourcing candidates through various
channels, screening resumes, conducting
interviews, and managing the hiring process until
successful placement.
2. Volume Hiring: They specialize in managing
large-scale recruitment drives for organizations
needing to hire multiple candidates within a short
timeframe. This service includes planning, execution, and logistics management of
recruitment events.
3. Specialized Hiring: CIEL HR caters to niche and specialized hiring needs, such as
technology roles, senior management positions, and industry-specific talent
requirements. They leverage their network and expertise to identify and attract top
talent in these areas.

Staffing Solutions

1. Temporary Staffing: They provide temporary

staffing solutions to assist organizations in managing
workload fluctuations, seasonal demands, or specific
project requirements. This service includes
recruiting, onboarding, payroll management, and
compliance with labor laws.
2. Contract Staffing: CIEL HR facilitates contract
staffing arrangements where organizations can hire
professionals for defined periods or projects. This
allows flexibility without the long-term commitments of permanent employment.
 Executive Search

1. Executive Hiring: CIEL HR offers executive search services to

find and recruit senior-level executives, directors, and C-suite
professionals. They utilize a rigorous process that involves
extensive market research, direct sourcing, and assessment to
ensure the right fit for leadership roles.

HR Consulting and Services

1. HR Consulting: They provide consulting services to help organizations optimize their

HR strategies, policies, and processes.
This includes HR audits, policy
development, performance management
systems, employee engagement initiatives,
and compliance with labor laws.
2. Training and Development: CIEL HR
offers training programs aimed at
enhancing the skills and competencies of
employees. These programs cover areas such as leadership development, soft skills
training, technical training, and compliance training.

Outsourcing Services

1. Payroll Outsourcing: They manage

payroll processing, compliance, and
related administrative tasks on behalf
of client organizations. This service
ensures accuracy, efficiency, and
compliance with statutory
regulations.
 Other Services

1. Outplacement Services: CIEL HR provides outplacement support to individuals

facing career transitions due to organizational restructuring or job displacement. They
offer career counseling, resume writing assistance, interview preparation, and job
search support.

2. Employer Branding: They may assist organizations in enhancing their employer

brand through strategic initiatives aimed at attracting and retaining top talent. This
includes employer branding strategies, employer value proposition development, and
reputation management.

Industries Served
CIEL HR serves a wide range of industries including IT/ITES, BFSI (Banking,
Financial Services, and Insurance), Manufacturing, Healthcare, Retail, Engineering,
and more. Their services are tailored to meet the specific needs and challenges of each
industry sector.

Technology and Methodologies

CIEL HR utilizes advanced technology platforms and methodologies to streamline
recruitment processes, enhance candidate experience, and deliver efficient staffing
solutions. This may include AI-driven sourcing tools, video interviewing platforms,
applicant tracking systems (ATS), and data analytics for talent insights.
Geographic Presence

CIEL HR Services Limited operates across multiple geographies, serving clients both
domestically within India and internationally. They have a network of offices and
partners to support their global clientele with localized expertise.
Overall, CIEL HR Services Limited positions itself as a strategic partner to businesses
seeking comprehensive HR and staffing solutions to effectively manage their
workforce requirements and achieve their organizational goals.
 2.5 CORPORATE HISTORY AND ACHIEVEMENTS

1. Establishment and Founding Vision:

o Founded: CIEL HR Services Limited was founded in 2015 by industry
veterans to address the growing demand for comprehensive HR solutions in
India.

o Vision: The company aimed to redefine HR services by focusing on

innovation, technology integration, and client-centric solutions.
2. Early Growth and Strategic Direction:

o In its early years, CIEL HR focused on building a robust foundation in key

areas such as talent acquisition, recruitment process outsourcing (RPO),
executive search, staffing solutions, and managed services.
o The company strategically expanded its service portfolio to cater to diverse
industries including IT, BFSI, manufacturing, healthcare, retail, and more.
3. Expansion and National Presence:
o CIEL HR rapidly expanded its footprint across India, establishing a presence
in major cities such as Mumbai, Delhi, Bangalore, Chennai, Hyderabad, Pune,
and Kolkata.
o This expansion enabled CIEL HR to better serve its growing clientele and tap
into regional talent pools effectively.

4. Technological Advancements:
o Recognizing the importance of technology in enhancing service delivery,
CIEL HR invested in advanced HR tech solutions.

o They integrated artificial intelligence (AI), machine learning, and data

analytics into their recruitment processes to streamline operations, improve
candidate sourcing, and ensure better talent matches for clients.
Achievements:

1. Industry Recognition and Awards:

o CIEL HR has earned accolades within the HR services industry for its
innovative approach, quality of service, and commitment to client satisfaction.

o The company has been recognized by various industry bodies and publications
for its contributions to the HR sector.
2. Clientele and Sector Expertise:
 o Over the years, CIEL HR has built a strong and diverse client base, serving
leading multinational corporations (MNCs) as well as prominent domestic
firms.

o They have demonstrated expertise across multiple sectors including IT &

ITES, BFSI, manufacturing, healthcare, pharmaceuticals, retail, FMCG, and
more.
3. Quality Standards and Compliance:

o CIEL HR maintains rigorous quality standards in candidate selection,

compliance with regulatory requirements, and service delivery.
o They prioritize ethical practices and transparency in all interactions with
clients and candidates.
4. Employee Engagement and Development:
o Recognizing the importance of its workforce, CIEL HR emphasizes employee
engagement, training, and development initiatives.
o They foster a culture of continuous learning and growth to ensure that their
team remains skilled and motivated.

5. Corporate Social Responsibility (CSR):

o Beyond business operations, CIEL HR is committed to CSR activities that
promote community development, education, and sustainable practices.

o They actively participate in initiatives aimed at social welfare and

environmental conservation.
Future Outlook:
Moving forward, CIEL HR Services Limited aims to consolidate its position as a
leading HR services provider in India and expand its global footprint. Key focus areas
include:
• Enhanced Technology Integration: Continued investment in AI, data analytics, and
automation to improve efficiency and effectiveness.

• Service Innovation: Introducing new service offerings and solutions to meet evolving
client needs in a dynamic market.
• Geographical Expansion: Further expanding into new regions and markets to serve a
broader client base.
• Sustainability Initiatives: Strengthening CSR efforts and adopting sustainable business
practices.
By leveraging its strengths in technology, client relationships, and sector expertise,
CIEL HR is poised for continued growth and success in the competitive HR services
landscape.