Internship Report on

A Study on Sales Strategies at

TRIJAL TVS MOTORS, Marathahalli

Submitted in Partial Fulfilment of the Requirement of Bachelor Of Commerce Degree of

Bengaluru North University

BY
Mr. CHANDRA TEJAS P
REG NO - U19AU21C0010
UNDER THE GUIDANCE OF
Mr. ANIL KUMAR N
Assistant Professor of Commerce
HINDUSTAN BUSINESS SCHOOL MARATHAHALLI

HINDUSTAN BUSINESS SCHOOL MARATHAHALLI

2023-2024

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Page 2
Page 3
 TABLE OF CONTENT

S. NO CONTENT PAGE
NO.

7
01 EXECUTIVE
SUMMARY

8-11
02 CHAPTER-1
INTRODUCTION

12-24
CHAPTER- 2
03
DESCRIPTION OF THE
ORGANISATION

25-32
04 CHAPTER-3
EXPERIENTIAL LEARNNING

CHAPTER-4 33-36
05 INTERNNSHIP OUTCOMES AND
CONCLUSION

06 BIBLIOGHAPHY

07 ANNEXURES

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 ACKNOWLEDGEMENT

The successful completion of this internship report required significant guidance and
assistance from many individuals, and I am truly grateful for their support throughout this
journey.

Firstly, I would like to express my sincere appreciation to Mr. RAGHU SRINIVAS Head of
TRIJAL TVS Motors, Marathahalli for providing me with the opportunity to intern at their
esteemed organisation.

I am also deeply grateful to our faculty coordinator, Mr. ANIL KUMAR N, and our principal,
Mrs. SUMITHA. K , for their unwavering support and for granting me the valuable
opportunity to intern, which has been instrumental in my learning and exposure to the field of
marketing.

I would like to extend my heartfelt thanks to my parents for their permission and constant
encouragement throughout this internship. Additionally, I am thankful to my friends for their
support whenever I needed their assistance during this project.

Lastly, I would like to express my profound gratitude to all individuals who directly or
indirectly contributed to the completion of this report.

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 STUDENT DECLARATION

I CHANDRA TEJAS.P…, Reg No.U19AU21C0010, hereby declare that this report

entitled a study on “Marketing Strategies at TRIJAL TVS Motors, Marathahalli”
during the period from 3-4-2024 to 3-5-2024 at TRIJAL TVS Motors, Marathahalli
under the supervision and guidance of Mr. Anil Kumar N, Assistant Professor of
commerce, Hindustan Business School, Ashwathnagar.

Date Signature
Place Chandra Tejas P
U19AU21C0010

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 EXECUTIVE SUMMARY

Ever since man evolved into social animal he felt the need for “Transportation”. As he
formed a civilisation he felt the need for “Better Transportation” Today on the threshold of
exploring the universe he feels the need for “Best Transportation”.

Truly the modern world relies on transport which can be airways, roadways, railways and on
water. Bicycle was the most important part of road transportation in early days and as the
scenario changed bicycle was transformed into a fast, stylish and trendy mode of transport
known as Motorcycle, now-a-days known as Motorbike.

The topic of the project is “Sales strategies adopted by TRIJAL TVS motors”. TVS Motor
Company is one of the leading manufacturers in India.

In terms of competition, TVS has nick-to-nick competition with Hero Honda and Bajaj. TVS
has a lot to work to do if it has to take lead and remain the leading manufacturer in India.

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 CHAPTER 1
INTRODUCTION

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SALES STRATEGIES
Sales strategies refer to the plans and tactics implemented by a company or sales team to
achieve their sales objectives and goals. These strategies are designed to increase sales,
acquire new customers, retain existing ones, and ultimately drive revenue growth.
TVS Motors Sales Strategies:

1. Product Differentiation:

◦ TVS Motors likely focuses on highlighting unique features and benefits of

their vehicles compared to competitors. This could include performance
metrics, technology integration, or design aesthetics.

2. Market Segmentation:

◦ They likely segment their market based on factors such as demographics (age,
income), psychographics (lifestyle, preferences), and geographic
considerations to tailor their sales approach.

3. Customer Relationship Management (CRM):

◦ TVS Motors may use CRM systems to track customer interactions and
manage relationships effectively. This helps in understanding customer needs
and preferences better.

4. Distribution Channels:

◦ They would have strategies to optimize their distribution channels, ensuring

their products are available where their target customers prefer to shop
(dealerships, online platforms, etc.).

5. Promotional Campaigns:

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 ◦ TVS Motors uses various promotional activities such as advertising,
sponsorships, and digital marketing to create brand awareness and attract
potential customers.

6. After-Sales Service:
◦ Providing excellent after-sales service and support is crucial. TVS Motors
likely has strategies in place to ensure customer satisfaction post-purchase,
which can lead to repeat sales and positive word-of-mouth.

7. Sales Team Training and Incentives:

◦ They invest in training their sales team to understand product features,
customer needs, and effective sales techniques. Incentives are often used to
motivate the team to achieve sales targets.

8. Competitive Pricing:
◦ Setting competitive prices relative to similar products in the market helps TVS
Motors attract price-sensitive customers without compromising on product
quality or brand image.

9. Innovation and Research:

◦ Continuously innovating their product offerings based on market trends and
customer feedback ensures TVS Motors stays relevant and competitive in the
industry.

These strategies are interconnected and work together to help TVS Motors effectively
navigate the competitive automotive market, attract customers, and drive sales growth.

DUTIES AND RESPONSIBILITIES ASSIGNED

• Collaborate with senior management to develop sales strategies and plans that align
with company goals and objectives.
• Conduct market research to identify new opportunities and understand customer needs
and preferences.
• Analyze competitor activities and market trends to adjust sales strategies accordingly.
• Recruit, train, and manage a team of sales executives.
• Provide coaching, guidance, and motivation to the team to enhance their performance
and productivity.
• Develop and maintain strong relationships with key customers and business partners.

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 • Ensure excellent customer service and satisfaction throughout the sales process and
beyond.
• Monitor individual and team sales performance against targets and KPIs (Key
Performance Indicators).
• Manage the sales department budget effectively, including expenses related to
personnel, marketing, and sales activities.
• Collaborate with other departments such as finance, operations, and customer service
to ensure seamless execution of sales strategies and processes.

OBJECTIVE OF THE STUDY

1. To understand the market dynamics, customer preferences, and competitor landscape
to optimize sales strategies.

2. To assess the effectiveness of current sales processes, identifying strengths and

weaknesses, and proposing improvements.

3. To study customer behavior, satisfaction levels, and loyalty to enhance customer

retention and lifetime value.

4. To predict the future sale trends and demand patterns to optimize inventory and
resource allocation.

5. To evaluate the training needs of sales teams and developing programs to enhance
their skills and productivity.

6. To analyse the efficiency of distribution channels and optimizing their performance to

ensure effective product availability and reach.

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 CHAPTER 2
DESCRIPTION OF THE ORGANISATION

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 COMPANY PROFILE

TVS Group is one of India’s largest industrial conglomerates, with interests in various
sectors including automotive, manufacturing, finance, and electronics.

TVS Motor company is the flagship company of the TVS Group, known for
manufacturing motorcycles, scooters, mopeds, and autorickshaws. It is one of the largest
two-wheelers manufactures in India and has a significant presence in international
markets as well.

Apart from TVS motor company, the group also include other companies
such as Sundaram-clayton Ltd, TVS electronics, and TVS credit services, among others.
The Company has a long history, when it was a founded as a transport company. Over
the years, it has diversified its operations and has become a prominent player in the Indian
business landscape. TVS is known for its commitment to quality, innovation, and
customer satisfaction, which has helped it maintain a strong position in the market despite
tough competition

TVS Motor Company

TVS Motor Company is an India multinational motorcycle manufacturer headquartered in

Chennai. It is the third -largest motorcycle company in India by revenue. The company
has annual sales of three million units and an annual production capacity of over four
million vehicles. TVS Motor Company is also the second largest two-wheeler exporter in
India with export to over 60 countries

TVS Motor manufactures the largest range of 2-wheelers, starting from mopeds to
scooters, commuter motorcycles, to racing-inspired bikes like the Apache series and the
RR310. Whatever your requirement be, we have one for everyone. TVS Motor’s strength
lies in its extensive research and development, resulting in products that are industry-
leading in terms of innovation.

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We at TVS deliver total customer satisfaction by anticipating customer needs and
presenting quality vehicles at the right time and at the right price. TVS has always stood
for innovative, easy-to-handle, and environment-friendly products, backed by reliable
customer service.

TVS Motor will be responsive to customer requirements consonant with its core
competence and profitability. TVS Motor will provide total customer satisfaction by
giving the customer the right product, at the right price, at the right time.

The TVS Company is a public sector which was traded as BSE:532343 and NSE:
TVSMOTOR. It is an Automotive industry funded in the year 1978 and the founder of
TVS Company is T.V Sundram Iyengar their headquarters are located in Chennai, Tamil
Nadu, India. TVS Company is served worldwide. Their operating income is Rs.1,978
crore and their revenue is Rs.31,776 crore.

About duration

My internship at Trijal TVS Motors spanned a period of one months, I had the
opportunity to work closely with the talented team at Trijal TVS Motors, contributing to
meaningful projects and expanding my skills in the automotive industry.

HISTORY

TVS RAIDER 125

A TVS Raider 125 is a mileage bike available in 4 variants and 11 colours. The TVS
Raider 125 is powered by 124.8cc BS6 engine which develops a power of 11.2 bhp and a
torque of
11.2 Nm. With front disc and rear drum brakes, TVS Raider 125 comes up with combined
braking system of both wheels. This Raider 125 bike weighs 123 kg and has a fuel tank
capacity of 10 Liters.
TVS Motor Company made huge waves in the 125cc, premium commuter motorcycle
space with the launch of the Raider. This Hosur-based two-wheeler maker's 125cc-class

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contender competes against the Bajaj Pulsar NS 125 and the Honda SP 125 in the Indian
market. TVS Motor Company offers the Raider with the option of Drum brakes, single-
disc, and Connected tech.
All variants use a 124.8cc, single-cylinder, air-cooled, three-valve engine that
produces
11.2bhp of power at 7,500rpm and 11.2Nm of peak torque at 6,000rpm. The motor is
paired to a five-speed transmission. The company claims that the Raider can sprint from

The styling cues include a modern design for the LED headlight, body-coloured
headlight
cowl, body-coloured front fender, split-style saddle, aluminium grab rail, and an engine
cowl. This 125cc sporty commuter motorcycle is available in four colour options –
Striking Red, Blazing Blue, Wicked Black, and Fiery Yellow.

APACHE RTR 310

Developed with an investment of INR 50 crore, the new TVS Apache RTR 310, launched
on Wednesday at a starting price of 2.43 lakh (ex-showroom), is aimed at the premium
lifestyle naked motorcycle markets, both the domestic, and the international, mainly Latin
America, Europe, and the ASEAN region.

TVS has introduced their flagship streetfighter - the RTR310. This motorcycle is their
most expensive naked bike till yet and has been built on a platform that it co-developed
with BMW.
This new TVS will be built around a steel trellis frame, similar to the RR 310, but the rear
subframe differs TVS has used the same 312.2cc, single-cylinder, liquid-cooled motor for
the Apache RTR 310, as it does for the RR 310. The motor dishes out 35bhp at
9700rpm and
28.7Nm at 6650rpm and is linked to a six-speed gearbox. It benefits from a slipper-and-
assist clutch too the claimed top speed is 150kmph.

TVS has equipped the new Apache RTR 310 with a revised frame. It’s suspended on USD
front forks and a mainshock and both sides get adjustments for preload, compression and
rebound. Meanwhile, the braking hardware comprises a single front disc and a single rear

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 disc with dual-channel ABS. The brakes are mounted on 17-inch wheels wrapped in dual
compound radial tyres.
Along with full LED illumination, the new Apache gets a fully digital TFT with the
ability to connect GoPro. It comprises all the basic readouts like the speedometer,
odometer, trip meter, fuel level indicator, gear position indicator, and temperature, and
gets smartphone connectivity as well. The latter gives the rider access to call and SMS
notifications, as well as document storage and more. For the rider aids, the Apache RTR
310 also gets ABS, side stand cut-off and ride modes. Interestingly, this bike also comes
with a climate control seat and also six-axis IMU unit to take care of cornering ABS,
cornering traction control and also cornering cruise control. The bike is also equipped
with tyre pressure monitoring system and bi-directional quick shifter.

TVS is offering the RTR 310 in a total of three variants. There’s also the brand’s BTO
(Build to order) program with the bike but that gets marginally expensive. The new RTR
310 will go against the upcoming KTM 390 Duke and also the BMW G310R.

PRODUCTS 1 . SCOOTERS
* TVS JUPITAR 125

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* TVS NTORQ 125XT

2 . MOPEDS

* TVS XL 100

3 .MOTORCYLE

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 * TVS STAR CITY+

* TVS RADEON

4 . ELECTRIC

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 * TVS I-cube

PRODUCTS OFFERED BY THE COMPANY

Following are the major products offered by the company.

• JUPITER
TVS Jupiter, reached 4 million plus happy customer during the financial year
2020-21.To continue the journey of providing ZX Disc intelliGO and a sheet metal wheel
variant was introduced in this period.TVS Jupiter ZX Disc intelliGO was launched in
February 2021, making it the first 110cc scooter to have stop go technology ( idle stop /
start ).TVS Jupiter 125 is offered in Drum Alloy, Disc and SmartXonnect variants, priced
between Rs 86,405 and Rs 96,855.
Primary highlight for Jupiter 125 are metal IMAXX body, LED headlamp, front
external fuel cap and True to its tagline ‘ZYADA SE BHI ZYADA’. TVS intelliGO, another
feature offered on the Jupiter 125, offers enhanced riding comfort, mileage and reduces
emissions as it intelligently switches off the engine during long idling at traffic signals and
other stops.

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• TVS XL 100
TVS XL100 i-T0UCH START crossed a new milestone of 4 million customers since its
launch in 2015. The year 2020 was the 40th anniversary year of TVS Mopeds and a special
edition variant- “WIN EDITION’ was launched to mark this celebration .Win edition was
launched with many appealing style features including a new colour ‘Delight Blue’, with
finish mirrors, metal shield for the platform, diamond diamond pattern seats and chrome style
elements. HeavyDuty series has been the most popular one among the XL customers and the
new edition would add more interesting style options for them to choose from.This variant
comes with useful features like easy on-off combo switch and USB mobile charging. Also,
the Company has introduced entry level variant with kick start to provide affordable option to
the customers with BS6 technology benefits.

• I-QUBE
Launched in January 2020, TVS iQUBE marked the foray of company into the
Electric Vehicle segment. The TVS iQUBE is the smart mobility solution that promises to
deliver a convenient, personalised, connected and future mobility experience. It comes
equipped with SmartXonnect, advanced features like Geofencing Ride Statistics, Telematics,
remote charge assist and navigation along with 117 connected features.With a top speed of 78
kmph, a range of 75 km in a single charge and features like Q-park assist, the TVS iQUBE
redefines style, comfort and riding experience. A dedicated public charging ecosystem
spanning across 10 dealerships in Bengaluru.Further enhances customer ease and
experience.With TVS iQUBE, the company company also leveraged digital channels for
vehicle booking and sales. A digitally enabled purchase process allows seamless home
charging unit installation providing a truly hassle-free experience to customers.The product
has seen extremely encouraging response from the customer.
The TVS iQUBE is powered by a 4.4 kwh electric hub-mounted motor that makes
140 Nm of torque and it delivers a pick-up of 0 to 40km/h in 4.2 seconds.The TVS iQUBE is
equipped with a Combined Braking System(CBS) that provides efficient and safe braking
performance. CBS ensures that both the front and rear brakes apply simultaneously when the
rider hits the brakes, shortening braking distances and improve the stability.

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• TVS SPORT
TVS Sport (known as TVS Metro in Bangladesh) is a 110 cc motorcycle
commuter bike manufactured in India by TVS Motor Company Ltd. Initially launched in
2007, it received updates in 2015 and 2017.
The design features in areas of style, mileage, and pricing created a demand for this
vehicle among new-generation motorcyclists. According to the company, the enhanced
features focused on the fuel efficiency of the motorcycle. In 2017 TVS Motor Company
launched the TVS Sport with BS-4 engine which comes with a large fuel tank with 10 litre
capacity. It is one of the high fuel tank capacity models in the 110 cc segment in the Indian
motorcycle market.
The 2017 TVS Sport is suspended over standard telescopic forks up front and 5-step
adjustable twin shocks in the rear. The bike measures 1,950 mm in length, 705 mm in width,
and 1,080 in height with a ground clearance of 170 mm. The Brakes include a 130 mm drum
in the front and a 110 mm unit in the rear. The all-gear electric start enables the vehicle to
start at any gear.

MISSION AND VISION

MISSION:-
“TVS are committed to being a highly profitable, socially responsible, and leading
manufacturer of high value for money, environmentally friendly, lifetime personal
transportation products under the TVS brand, for customers in Asian market and to provide
fulfilment and prosperity for employees, dealers, and suppliers”.

VISSION:-

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“TVS Motor will be responsive to customer requirements consonant with its core competence
and profitability. TVS Motor will provide total customer satisfaction by giving the customer
the right product, at the right place, at the right time”.

CHARACTERISTICS OF TVS MOTOR COMPANY

It was the first Indian company to deploy a catalytic converter in a 100cc motorcycle and the
first to indigenously produce a four-stroke motorcycle. The list of firsts from the form
include:

• India’s first 2-seater moped - TVS 50

• India’s first Digital Ignition - TVS Champ
• India’s first fully indigenous motorcycle - TVS Victor
• India’s first company to launch ABS in motorcycle - Apache RTR Series
• India’s first connected scooter which claims to be India’s first Bluetooth connected scooter
with features like Call Assistance, Navigation and Engine Killswitch - TVS NTORQ
• India’s First 125cc bike with 3 valve engine, inverted TFT display with gear shift
indicator,Underneath Storage - TVS Raider 125.
• India’s first 225cc cruiser bike with Glide through technology, drive modes, t-face LED
DRLs, bluetooth connectivity - TVS Ronin 225.

ACHIEVEMENTS AND AWARDS

1.

MOTORCYCLE OF THE YEAR-2022

TVS RAIDER 125

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 2.

BIKE AWARDS -2019

Two-wheeler manufacturer of the year

3.

TVS Raider is awarded “Bike of the year”at coveted 2021 Jagran HI-TECH award.

4. Highest in Customer Satisfaction

TVS Motor has been awarded Highest in customer satisfaction by J.D. Power Asia
Pacific Awards, 2018.

5. Most Appealing Executive Scooter

TVS Scotty Zest 110 is awarded the Most Appealing Executive Scooter by J.D. Power
Asia Pacific Awards, 2016.

6. Two-Wheeler Manufacturer of the Year

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 TVS Motor Company was named the Two-Wheeler Manufacturer of the Year by
NDTV Car and Bike Awards, 2015.

7. Most Appealing Premium Motorcycle

TVS Apache RTR 180 is the Most Appealing Premium Motorcycle as awarded by
J.D. Power Asia Pacific Awards, 2018.

8 . Highest Ranked Economy Motorcycle in Initial Quality

TVS Star City+ is awarded the Highest Ranked Economy Motorcycle by J.D. Power
Asia Pacific Awards, 2018.

9 . Best Executer Scooter

TVS Wego is awarded the Best Executive Scooter by J.D. Power Asia Pacific
Awards, 2016.

10 . Most Appealing Executive Scooter

TVS Jupiter is awarded the Most Appealing Executive Scooter by J.D. Power Asia
Pacific Awards, 2018

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 CHAPTER-3
EXPERIENTIAL LEARNING

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TASK PERFORMED AT TRIJAL TVS MOTORS
Trijal TVS Motors is likely involved in a range of tasks related to sales, operations, and
customer service within the automotive industry.

1. Sales and Customer Relations:

◦ Handling customer inquiries, providing information about vehicles, and

facilitating test drives.
◦ Negotiating sales contracts and ensuring customer satisfaction post-purchase.

2. Marketing and Promotions:

◦ Planning and executing marketing campaigns to promote new vehicle models

or special offers.
◦ Collaborating with marketing teams to create promotional materials and
advertising strategies.

3. Inventory Management:

◦ Monitoring vehicle inventory levels and ensuring adequate stock to meet

customer demand.
◦ Managing logistics for vehicle deliveries and transfers between dealerships.

4. After-Sales Service:

◦ Coordinating service appointments and repairs for customers.

◦ Resolving warranty claims and providing technical assistance as needed.

5. Financial Services:

◦ Assisting customers with financing options and facilitating loan applications.

◦ Managing documentation related to vehicle purchases and leases.

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 6. Market Analysis and Research:

◦ Conducting market research to identify customer preferences and trends.

◦ Analyzing competitor activities and market dynamics to inform strategic
decisions.

7. Training and Development:

◦ Providing training to sales and service staff on new products, features, and
customer service techniques.
◦ Continuous professional development to keep up with industry trends and
innovations.

8. Compliance and Regulations:

◦ Ensuring adherence to local and national regulations governing vehicle sales,

safety standards, and environmental requirements.

SALES STRATEGIES IN TRIJAL TVS MOTORS

At Trijal TVS Motors, various sales strategies are likely employed to enhance market
presence, drive sales, and maintain competitive advantage in the automotive industry. Some
common sales strategies that they might use include:

1. Targeted Marketing Campaigns: Trijal TVS Motors likely tailors marketing efforts
to specific customer segments based on demographics, interests, and buying
behaviors. This could involve digital marketing, social media campaigns, and targeted
advertising.

2. Promotions and Special Offers: Regularly offering promotions such as discounts,

financing deals, or package deals to attract customers and stimulate sales, especially
during peak seasons or new model launches.

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3. Customer Relationship Management (CRM): Focusing on building strong
relationships with customers through personalized service, follow-ups, and loyalty
programs. This helps in retaining existing customers and generating repeat business.

4. Incentives for Sales Personnel: Providing incentives and bonuses for sales staff
based on performance metrics such as sales targets achieved, customer satisfaction
ratings, and upselling additional services.

5. Online Presence and E-commerce: Leveraging e-commerce platforms and a robust

online presence to reach a wider audience, facilitate vehicle browsing and purchasing,
and provide convenient customer service options.

6. Partnerships and Collaborations: Forming strategic partnerships with other

businesses or organizations to expand market reach, cross-promote products/services,
or offer joint promotions.

7. Product Differentiation and Upselling: Highlighting unique features, benefits, and

customization options of Trijal TVS Motors vehicles to differentiate them from
competitors. Encouraging customers to upgrade to higher-end models or add-on
features.

8. Customer Feedback and Continuous Improvement: Actively seeking feedback

from customers to improve products and services. Using customer insights to refine
sales strategies, address pain points, and enhance overall customer experience.

9. Local Community Engagement: Participating in local events, sponsorships, or

community outreach programs to increase brand visibility and foster goodwill within
the community.

10. Long-term Relationship Building: Emphasizing the importance of long-term

relationships with customers, aiming for customer retention rather than one-time
sales. This includes providing ongoing support, maintenance services, and
anticipating future needs.

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EXPERIENCE IN TRIJAL TVS MOTORS
Working in field of sales at a Trijal TVS showroom can offer a dynamic and engaging
experience. Here are some potential aspects of the role:

1. Customer Interaction: You'll have the opportunity to interact directly with

customers, understanding their needs and preferences regarding TVS vehicles. This
direct engagement can provide valuable insights into consumer behavior and market
trends.

2. Product Knowledge: You'll gain in-depth knowledge about Trijal TVS products,
including their features, specifications, and benefits. This knowledge will be essential
for effectively promoting and selling the products to customers.

3. Promotional Activities: You may be involved in organizing and executing various

promotional activities such as test drives, product demonstrations, and special events.
These activities aim to attract potential customers and create brand awareness.

4. Market Research: Field marketing often involves conducting market research to

gather information about competitor offerings, customer demographics, and emerging
trends. This data is crucial for developing effective marketing strategies and
identifying growth opportunities.

5. Sales Support: You might provide support to the sales team by generating leads,
following up with potential customers, and facilitating the sales process. Your role
may involve collaborating closely with the sales team to achieve sales targets.

6. Brand Representation: As a representative of Trijal TVS, you'll be responsible for

upholding the brand image and ensuring that all customer interactions reflect
positively on the company. Building strong relationships with customers and
delivering excellent service will be key aspects of your role.

7. Training and Development: Trijal TVS may provide training and development
opportunities to enhance your skills in marketing, sales, and customer service. This

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 investment in your professional growth can lead to advancement opportunities within
the company.

Overall, working in the field of sales at a Trijal TVS showroom can be both challenging and
rewarding, offering valuable experience in sales, marketing, and customer relationship
management within the automotive industry.

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 CHAPTER 4

INTERNSHIP OUTCOMES AND CONCLUSION

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 KNOWLEDGE GAINED FROM INTERNSHIP

An internship in the field of sales at Trijal TVS Motors provide with a comprehensive
understanding of various aspects of automotive sales and customer service.

1. Product Knowledge: Interns learn about Trijal TVS Motors' range of vehicles,
including their features, specifications, and competitive advantages. This knowledge
is essential for effectively communicating with potential customers and addressing
their inquiries.

2. Sales Processes and Techniques: Interns are exposed to the sales processes used at
Trijal TVS Motors, from lead generation and prospecting to closing deals. They learn
about different sales techniques tailored to the automotive industry, such as test
drives, product demonstrations, and handling objections.

3. Customer Relationship Management (CRM): Interns gain hands-on experience in

managing customer relationships. They learn how to interact with customers
professionally, understand their needs, and build rapport to enhance customer
satisfaction and loyalty. This may involve using CRM systems to track customer
interactions and manage follow-up activities.

4. Market Analysis and Competitor Research: Interns assist in conducting market

analysis and competitor research. They learn how to gather and analyze data on
customer preferences, market trends, and competitor offerings. This knowledge helps
them understand Trijal TVS Motors' position in the market and identify opportunities
for sales growth.

5. Negotiation Skills: Interns develop negotiation skills through practical experience in

handling pricing discussions, addressing customer objections, and negotiating terms
to close sales. They learn strategies for reaching mutually beneficial agreements while
maintaining profitability for the company.

6. Customer Service and After-Sales Support: Interns gain insight into the importance
of customer service in the automotive industry. They learn about after-sales support,

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 including warranty services, maintenance packages, and resolving customer issues or
complaints promptly and effectively.

7. Sales Reporting and Analytics: Interns may assist in generating sales reports and
analyzing performance metrics. They learn how to interpret sales data, identify trends,
and measure the effectiveness of sales strategies. This analytical skill set is crucial for
making informed decisions and optimizing sales efforts.

8. Team Collaboration and Professional Development: Interns work collaboratively

with sales teams, as well as other departments such as marketing and service. They
gain exposure to cross-functional teamwork and learn how different departments
contribute to overall business success. Professional development opportunities may
include training sessions, workshops, and mentorship programs aimed at enhancing
sales skills and career growth.

9. Ethical Sales Practices: Interns learn about the importance of ethical sales practices,
including transparency, integrity, and compliance with industry regulations. They
understand the ethical considerations involved in customer interactions, pricing
policies, and promotional activities.

Overall, an internship at Trijal TVS Motors in sales provides valuable practical experience
and exposure to the automotive industry's unique dynamics. It equips interns with essential
skills, knowledge, and insights that are foundational for pursuing a successful career in sales
within the automotive sector or related industries.

CONCLUSION

sales at Trijal TVS Motors offers a dynamic and rewarding opportunity within the automotive
industry. Through practical experience and exposure gained during internships or professional
roles, individuals can develop essential skills and knowledge that are crucial for success in
this field.

Sales professionals at Trijal TVS Motors gain expertise in product knowledge, sales
techniques, and customer relationship management. They learn to navigate the intricacies of
the automotive market, understanding customer needs, conducting effective negotiations, and
delivering exceptional service.

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Furthermore, the role provides insights into market analysis, competitor research, and sales
analytics, empowering professionals to make data-driven decisions and contribute to the
company's strategic objectives.

Collaboration with cross-functional teams, ongoing professional development opportunities,

and adherence to ethical sales practices are integral aspects of the sales culture at Trijal TVS
Motors. These elements foster a supportive environment for continuous growth and career
advancement.

Overall, a career in sales at Trijal TVS Motors not only offers the chance to excel in a
competitive industry but also provides the satisfaction of helping customers find the right
automotive solutions while contributing to the company's overall success and reputation.

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BIBLIOGRAPHY

WWW.TVS MOTOR.COM

WWW. GOOGLE.COM

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