Phone that connects you

A need for penetrating into the entry-level smartphone market whilst to the world, helps you
Understanding Smartphone
projecting our mobiles as aspirational and advancing current mobile standards Positioning
develop and empower
the Challenge your life while providing
that will lead to a change in consumer behavior by providing value for money a good value for money

Customer Insights and Feedback Analysis Addressing Customer’s Needs Key Customer Segments
Ensure the new range of products does Behavioural: People who are forward-
not lag or hang. Also, high quality signal looking, and enjoy the uniqueness of
reception is must new tech
Rural Population
A better auto-brightness feature and
sound quality will be an improvement Unorganized Labour
customers value Students

Ensure better quality accessories as Lower-middle Class

Major complaints regarding Nokia C3 NPS score in comparison to Nokia many consumers usually left unsatisfied Aged Citizens

Product Place Promotion Price

A low smartphone that satisfies the Use of E-commerce platforms such as Implement a credit support system Multiple smartphones with different
basic needs of consumers Flipkart, Amazon, etc. with easy EMIs features belonging to varied price ranges

Usage of low-cost strategy to gain
market share
Diverse portfolio of smartphones
with varied prices and features
More color options, better build
quality and packaging
Better after sales service, instant
delivery, and longer warrant periods
Team The Unstoppables | IMI New Delhi | Charu Kalra | Rahul Aggarwal | Puneet Pachauri and launching lucky draw contests
Online sales will allow Nokia to attain
scale and speed
Exploit huge offline channels that
Nokia enjoys and sell through
traditional stores, vendors, etc.
With over 500,000 retail outlets in
the country, Nokia must target to
place their products in at least 10%
Use of loyalty and referral programs
to increase reach
Working on retailer margin which is
an important touchpoint in this
product category
Promotion through banners and
organize online discount sales in bulk
akin to Mi
Partnering with gaming companies
Smartphones to be available for prices as
low as RS. 4,999. These will be the
cheapest smartphone in the India market
and help create a buzz
Focus of Nokia should be on penetration
pricing and dynamic pricing wherein the
prices vary according to demand
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Financial Plan Customer Reviews