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Essentials of TOURISM
‘A timely update to a well-established text, that is widely respected for its clarity and expertise. It provides
Chris Cooper
loads of interesting case studies and examples that will engage students.’
Professor Noel Scott, University of the Sunshine Coast, Australia
‘A must read for all tourism students and researchers. This text addresses issues related to tourism and Essentials of
TOURISM
provides a comprehensive picture of the economic, environmental, cultural and social impacts of tourism.
It also emphasises government policy and sustainability concerns whilst addressing market forces with
cases from around the world.’
Professor Dimitrios Buhalis, Bournemouth University, UK
Will robots take over the roles of hotel staff? Are concerns around the climate making you think twice
about flying? How has the rise of Airbnb and social media impacted upon the tourism and hospitality
industries? For answers to these and many other contemporary tourism questions, look no further than
this third edition of Essentials of Tourism.
Maintaining its concise, lively and accessible style for students, key updates to this edition include: THIRD
EDITION
• New content related to changing government policy, technology, AI, robotics, digital marketing and
Chris Cooper
sustainable tourism
• Revised coverage of the essential elements of tourism including events, transport, accommodation
and the social and environmental impacts of tourism
• A wide range of new case studies offering insights into how tourism theory can be applied in varied
and international contexts
• Two new features including a focus on technology and a focus on employability in the tourism sector
• A recommended classic paper per chapter marking key milestones in tourism thinking
• Stunning new colour photography throughout to help illustrate the text
THIRD
EDITION
Cover image © shutterstock.com
CONTENTS
Types of Tourism 48
Destination Stakeholders 48
The Sustainable Destination 51
The Competitive Destination 56
The Evolving Destination 60
Summary63
Discussion Questions 63
Annotated Further Reading 63
References Cited 64
3 The Economic Consequences of Tourism 69
Learning Outcomes 69
Introduction70
The Supply Side of Tourism: Definitions and Characteristics 70
The Demand Side of Tourism: Measurement Issues 72
The Economic Consequences of Tourism 75
The Economic Benefits of Tourism 81
The Economic Costs of Tourism 86
Summary87
Discussion Questions 87
Annotated Further Reading 87
References Cited 88
4 The Environmental Consequences of Tourism 93
Learning Outcomes 93
Introduction94
The Developing Relationship between Tourism and the Environment 94
Carrying Capacity 96
Consequences of Tourism for the Environment 98
Conflict101
Environmental Impact Assessment and Auditing 110
Overarching Issues 112
Summary114
Discussion Questions 114
Annotated Further Reading 114
References Cited 115
5 The Social and Cultural Consequences of Tourism 119
Learning Outcomes 119
Introduction120
Hosts and Guests 122
The Demonstration Effect 128
Modelling the Encounter 130
The Consequences of Tourism for the Host Community 131
Processes of Cultural Change 135
Assessing the Social and Cultural Consequences of Tourism 140
Summary140
Discussion Questions 141
Index 421
LIST OF FIGURES
AND TABLES
FIGURES
5.1 The relationship between tourist, destinations and tolerance levels 124
5.2 Types of encounter 129
5.3 Host attitudinal/behavioural responses to tourist activity 130
5.4 Levels of cultural penetration, Wuzhen, China 131
TABLES
1.1
UNWTO supply-side definition of tourism (International
Standard Industrial Classification, ISIC) 21
3.1 The ten leading generators and destinations for international tourism 2018 81
4.1
Emissions from international and domestic global tourism (including
same-day visitors), 2005 102
4.2 Types of environmental audit 111
4.3 The issue of scale with EIAs 111
This third edition of Essentials of Tourism has moved to a new publisher – Sage, and
I have been delighted with their enthusiasm for the book and in particular Matthew Water’s
support and insight as commissioning editor – the book is much better for his input. This
edition sees a range of updates and new features, not least of which is a completely new set
of cutting-edge, international case studies and two new sections in each chapter devoted to
technology and employability. The literature and supporting materials have all been brought
up to date and I hope that you find this edition even better than the first. As before though,
Essentials aims to provide the reader with a text covering, literally, the ‘essentials of tour-
ism’. The book is structured into 14 chapters to allow tutors and students to complete the
teaching and learning of the ‘essentials’ of tourism in a course over one 14-week semester.
As such, the book does not assume any prior knowledge of tourism. The structure of the
book was arrived at by analysing tourism curricula from leading schools around the world
and then distilling those curricula into the ‘essential’ elements found at the core of every
course. Naturally, different institutions and different parts of the world emphasise differ-
ent aspects of tourism, but the 14 chapters in this book lie at the heart of tourism as it is
taught internationally – it is therefore up to you, the reader, to contextualise this material
within your own national systems of tourism.
The chapters fall naturally into five parts. Part 1 is designed to establish a framework
for studying tourism, a way of thinking that has stood the test of time and, despite the fast-
moving pace of change that tourism is experiencing, provides a stable analytical framework.
Part 2 focuses on the destination, arguably the most important and exciting part of the
tourism system. This part dissects the nature of the destination and examines the critical
issues of the consequences of tourism for the destination and looks closely at just what is
involved in sustainable tourism. Part 3 looks at the tourism sector, both public and private,
and analyses the key issues concerning attractions and events, hospitality, intermediaries,
transportation and the public sector in tourism. Clearly each of these sectors is distinct, but
in fact they have much in common in terms of how they are managed and their econom-
ics. Only the public sector stands out as being separate here, simply because it is there to
enable and guide tourism rather than to profit from it. Part 4 turns to the tourist in terms
of demand and marketing, focusing in particular on the contemporary issues of marketing’s
‘service dominant logic’ and how digital approaches have come to dominate contemporary
marketing. Finally, the book ends with Part 5 examining tourism ‘futures’ – a term used
because there are so many possible ‘futures’ and it is impossible to see which one ‘future’
will prevail.
To aid the use of the book, each chapter has three case studies illustrating contemporary
practice in tourism and drawn from destinations and issues around the globe. These cases
are international in focus and are designed to highlight important issues of the day. At the
end of each chapter, a longer case study is provided to draw the chapter together. Each
of these cases has discussion points and full sources. In addition, each chapter identifies
a ‘classic paper’ – a paper that has acted as a milestone in the thinking of tourism and of the
particular topic of the chapter. At the end of each chapter, there is an annotated list of key
sources and a set of discussion questions.
Finally, throughout the book hyperlinks are provided to aid you in going rapidly to the
original source of the material.
(Continued)
(Continued)
ONLINE RESOURCES
FOR STUDENTS
• SAGE Video, including videos of author, Chris Cooper, discussing seaside tourism and
practitioner, Sean Taylor, discussing adventure tourism.
• A multiple-choice questions testbank with ten questions per chapter to test student
understanding and aid assessment preparation.
FOR LECTURERS
• PowerPoint slides featuring figures, tables, photos and key topics from the textbook
that can be downloaded and customised to suit teaching needs.
• Flipped classroom activities for both groups and individuals, designed to enhance
student learning both online and in the classroom.