SOCIAL MEDIA PORTFOLIO

BILIS WIDURI

PRINCIPLES OF ENTREPRENEURSHIP (ENT530)

FACULTY : FACULTY OF BUSINESS AND MANAGEMENT

COURSE : BA270 BACHELOR OF BUSINESS IN MARKETING (HONS)

PREPARED FOR : SIR FRANKLIN HAZLEY LAI

PREPARED BY : ADILA NURSHAMIMI BINTI SHAMSURI (2023862764)

FAZILAH WATI BTE MARASIN (2023876982)
NURFAZILAH BINTI ASMARA (2021633752)

SUBMISSION DATE : 05th JULY 2024

ACKNOWLEDGEMENT

We would like to extend our heartfelt gratitude to everyone who has assisted and encourage us
throughout the development and journey of Bilis Widuri.

First and foremost, we would like to thank our beloved lecturer, Sir Franklin Hazley Lai for
giving us invaluable insights, guidance, and patience throughout the courses. His knowledge
and expertise have truly helped in understanding this course and completing this report.

Furthermore, we would like to thank our families for their unwavering encouragement and
belief in our vision. Their support has been instrumental in motivating us to pursue this venture.

Special thanks go to our partners and team members for their collaboration and dedication.
Their contributions have been vital in bringing Bilis Widuri to life. Without the combined
efforts and support of all these individuals, the establishment of Bilis Widuri would not have
been possible.

Last but certainly not least, we would like to express our deepest appreciation to our valued
customers for their support. Thank you for all your purchases, feedback, and engagement.

Once again, thank you for your invaluable support and contributions in making this report a
success.
EXECUTIVE SUMMARY

Bilis Widuri is a partnership business established in early 2024 with the primary goal of
bringing high-quality anchovy products from Sabah to consumers throughout Malaysia.
Strategically located in Taman Cerah, Kota Kinabalu, Sabah, our business leverages the rich
fishing heritage of the region, ensuring that our products are sourced directly from local
fishermen who are dedicated to maintaining the highest standards of quality. The idea for Bilis
Widuri originated from our passion for Sabahan seafood cuisine and the growing interest from
friends and acquaintances in our village's anchovy products. Observing the increasing demand,
we saw a significant market opportunity and decided to formalize our operations, creating Bilis
Widuri. The name holds sentimental value, inspired by a fisherman who would often sing a
song titled "Widuri" during our visits to purchase anchovies from him. Our product offerings
include three types of anchovies: Ikan Bilis Mata Biru (Blue-Eyed Anchovies), Ikan Bilis
Kopek Putih Premium (Peeled White Anchovies), and Ikan Bilis Kopek Premium (Peeled
Anchovies Premium). Each product is characterized by its unique qualities, such as the absence
of bones, minimal use of salt, and lack of preservatives, ensuring freshness and superior taste.
These products are available in 500-gram and 1-kilogram packages, catering to different
consumer needs. Bilis Widuri aims to become the leading sales center for anchovy products
produced by the Sabah fishery industry. Our mission is to provide high-quality anchovies at
reasonable prices while ensuring customer satisfaction. We are committed to continuous
improvement and expansion of our product range, eventually becoming a central hub for the
collection and distribution of local Sabahan seafood products. With our focus on quality,
sustainability, and customer satisfaction, Bilis Widuri is well-positioned for growth and
success. We aim to fulfill the increasing demand for our products, providing a reliable source
of premium anchovies to our target market in Kota Kinabalu and beyond. Our vision is to
establish Bilis Widuri as a trusted name in the dried seafood industry, bringing the best of
Sabahan anchovies to dining tables across Malaysia.
TABLE OF CONTENTS

CONTENTS PAGE
1.0 GO-ECOMMERCE REGISTRATION 1-2
2.0 MY ENT CERTIFICATE 3-5
3.0 MDEC CERTIFICATE 6-9
4.0 INTODUCTION TO BUSINESS
4.1.NAME & ADDRESS OF BUSINESS 10
4.2 ORGANIZATIONAL CHART 11
4.3 MISSION & VISION 12
4.4 DESCRIPTIONS OF PRODUCT & SERVICES 13-14
4.5 PRICE LIST 15
5.0 FACEBOOK (FB)
5.1 CREATING FACEBOOK (FB) PAGE 16
5.2 CUSTOMIZING URL FACEBOOK (FB) PAGE 16
5.3 FACEBOOK (FB) POST -TEASEAR 17.
5.4 FACEBOOK (FB) POST - COPYWRITTING (HARD SELL) 18-21
5.5 FACEBOOK (FB) POST - COPYWRITING (SOFT SELL) 22-28
5.6 FACEBOOK (FB) PAGE REVIEW 29-32
5.7 RELEVANT GRAPHICS TO EARCH POST/COPYWRITING 33-35
6.0 SALES REPORT 36-37
7.0 CONCLUSION 38
1.0 GO-ECOMMERCE REGISTRATION

Figure 1: Go-Ecommerce Personal Profile

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Figure 2: Go-Ecommerce Personal Profile

Figure 3: Go-Ecommerce Personal Profile

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2.0 MYENT CERTIFICATE

Figure 4: MyEnt Certificate

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Figure 5: MyEnt Certificate

4
Figure 6: MyEnt Certificate

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3.0 MDEC CERTIFICATE

Figure 7: MDEC Certificate

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Figure 8: MDEC Certificate

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Figure 9: MDEC Certificate

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Figure 10: MDEC Certificate

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 4.0 INTODUCTION TO BUSINESS

4.1 Name and address of business

Figure 11: Bilis Widuri Logo

The idea to open this business was born out of interest because we love to introduce and share
Sabahan seafood cuisine to other friends. We happen to have a village where fishermen are
actively working on bilis products. Therefore, many people place orders and purchases directly
through us. Eventually, the demand increased, and we saw that it had the potential to grow as
our income. So, from that moment, Bilis Widuri exists at the beginning of 2024. The name
Bilis Widuri has sentimental value because the name was chosen after a fisherman who liked
to sing a song titled Widuri every time we came to buy anchovies with him.

Name of business : Bilis Widuri

Business address : Taman Cerah, No.7 Lorong 11, Jalan Tuaran Bypass
88100 Kota Kinabalu, Sabah
Corresponding : Taman Cerah, No.7 Lorong 11, Jalan Tuaran Bypass
address 88100 Kota Kinabalu, Sabah
Telephone number : 014-3543608
Online platform : biliswiduri@gmail.com
Form business : Partnership
URL facebook (FB) : https://www.facebook.com/BilisWiduri
page
Target market : Consumer Kota Kinabalu area (main target) and throughout Malaysia
Business Moto : Original from Sabah
Registration Date : 15 January 2024

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4.2 ORGANIZATIONAL CHART

Figure 12: Organizational Chart

•create annual operating plan and strategies business

and correlate with annual operating budget
Chief Executive Officer •develop and monitor strategies for achieving mission
•promotion product

•Human resource management

General Manager •Public relation managemnet
•prepare account documentation and report

•Manage social media,influencer or digital marketing

•manage financial aspect such sales,budget,
Marketing Manager
profitability of product
•prepare account documentation and report

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4.3 Mission and Vision

Vision

• To be the leading provider of high quality & affordable anchovies.

• To elevate the rich tradition of local anchovy fishing and production, ensuring that these
prized delicacies are recognized and enjoyed both locally and globally.

Mission

• To provide products that meet the highest standards of quality and freshness at a `
reasonable price.
• To support local fishing communities and Sabah products.
• To ensure sustainable fishing practices that protect marine ecosystems.

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4.4 Description Of Product

Currently, we focus on offering 3 types of anchovies-based products.

Our product is good quality because the raw material is fresh. All of our products are local
products of Sabah. All of our products use no preservatives and less salt. The preparation
process involves 3 times of dust filtration before wrapping. Is clean and has no musty smell.

This product is available in 2 sizes, a package of 500 grams and also a package of 1 kilogram.

Our product name is:

1. Ikan Bilis Mata Biru (Blue-Eyed Anchovies)
2. Ikan Bilis Kopek Putih Premium (Peeled White Anchovies)
3. Ikan Bilis Kopek Premium (Peeled Anchovies Premium)

i) Ikan Bilis Mata Biru (Blue-Eyed Anchovies)

Blue-eyed anchovies are known for having blue eyes, smaller in size than other common
anchovies, with no bones and no stomach. Blue-eyed anchovies are usually sweeter than other
anchovies and crunchier when frying. Suitable for baby food. It should always be stored in a
cool place at room temperature or preferably in the refrigerator for up to 3 months.

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ii) Ikan Bilis Kopek Putih Premium (Peeled White Anchovies)

Thinner in size, white in appearance, boneless, and very crispy when fried. The colour of
anchovies may be slightly different but it doesn’t affect the taste.Suitable for snacks, side
dishes. It should always be stored in a cool place at room temperature or preferably in the
refrigerator for up to 3 months.

iii)Ikan Bilis Kopek Premium (Peeled Anchovies Premium)

The size is larger, the colour is slightly darker, and looks thicker than the white anchovy
because it is different in terms of the species of the anchovy.More flavouring.Suitable for
sambal, paste, flavouring, stir-fried dish. It should always be stored in a cool place at room
temperature or preferably in the refrigerator for up to 3 months.

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4.5 Price list

Ikan Bilis Mata Biru Premium

(Blue-eyed anchovies)

500-gram RM30.00

1 kg RM50.00

Delivery fee: RM5.00

Ikan Bilis Kopek Putih

Premium

(Peeled white anchovies)

500-gram RM25.00

1 kg RM45.00

Delivery fee: RM5.00

Ikan Bilis Kopek Premium

(Peeled anchovies premium)

500-gram RM20.00

1 kg RM40.00

Delivery fee: RM5.00

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5.0 FACEBOOK (FB)
We chose Facebook as our social media platform to promote our product. It was created on
25th April 2024. Currently the page has 234 followers, 9 reviews (100% recommend) and the
highest like for a post is 230 likes.

5.1 Creating Facebook (Fb) Page

5.2 Customizing URL Facebook (Fb) Page

Username : Bilis Widuri

Customize link : https://www.facebook.com/BilisWiduri

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5.3 Facebook (Fb) Post -Teaser

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5.4 Facebook (Fb) Post - Copywritting (Hard Sell)

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5.4 Facebook (Fb) Post - Copywriting (Soft Sell)

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5.6 FACEBOOK (FB) PAGE REVIEW

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5.7 Relevant Graphics to Each Post/Copywriting

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6.0 SALES REPORT

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 DESCRIPTION EVIDENCES

• Customer name: Puan Marhani

• Item: Ikan Bilis Kopek 1kg
• Price: Rm40 + COD RM5 = RM45
• Payment method: Online transfer

• Customer name: Puan Dayang

• Item: Ikan Bilis Mata Biru 1kg
• Price: Rm50 + COD RM5 = RM55
• Payment method: QR pay

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7.0 CONCLUSION

The establishment of Bilis Widuri marks the beginning of an exciting journey to bring premium
Sabahan anchovy products to consumers across Malaysia. From our humble origins, rooted in
the vibrant fishing culture of Kota Kinabalu, we have built a business that values quality,
tradition, and customer satisfaction above all else.

Our commitment to sourcing only the finest anchovies from local fishermen ensures that our
products are always fresh and of the highest standard. By offering three distinct types of
anchovies—Ikan Bilis Mata Biru, Ikan Bilis Kopek Putih Premium, and Ikan Bilis Kopek
Premium—we cater to a variety of tastes and culinary needs, from baby food and snacks to
side dishes and flavorful cooking ingredients.

Throughout this process, we have maintained a steadfast focus on quality control and product
integrity. Our anchovies undergo rigorous preparation processes, including multiple stages of
dust filtration, to ensure they are clean and free of any musty smell. This dedication to
excellence is reflected in the positive feedback we have received from our customers, who
appreciate the superior taste and quality of our products.

Looking ahead, Bilis Widuri is poised for growth. We envision expanding our distribution
network to reach a wider audience, both within Kota Kinabalu and throughout Malaysia. Our
goal is to become a central hub for anchovy products, providing a reliable and trusted source
of high-quality seafood to our customers. As we grow, we will continue to explore new product
offerings and improve our processes to meet the evolving needs of our market.

We are also committed to supporting the local community and contributing to the sustainability
of the fishing industry in Sabah. By partnering with local fishermen and ensuring fair practices,
we aim to create a positive impact on the livelihoods of those who make our business possible.

In conclusion, Bilis Widuri stands as a testament to our passion for Sabahan seafood cuisine
and our dedication to delivering the best possible products to our customers. We are excited
about the future and confident in our ability to achieve our vision of becoming a leading name
in the dried seafood industry. With the support of our team, partners, and loyal customers, we
look forward to a bright and prosperous journey ahead.

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