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Inventive
thinking –
Selecting
Ideas

G121 Innovation and Practice

Lesson 8
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Learning
Outcomes
Illustrate the concept of
Problem-Solution fit.

Apply validation
techniques to prioritize
project ideas.

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Recap the G121

innovation
process & how
everything
connects

Watch the video >

https://youtu.be/e0y01laIW58

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Recap the G121

innovation process &
how everything connects

What’s been achieved in Lessons

1 – 7:
• #1 Understand people’s
problems
• #3 Create ideas

What to expect for Lessons 8 – 12:

• #5 Test and pitch solutions
• #6 Showcase team’s problem-
solution fit

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Activity 1:
Show & Tell your ideas
to the team [10min]
1. Open your individual ideas
submission
2. Nominate a timekeeper
3. Everyone takes turns sharing 1
interesting idea every 30 seconds
4. Keep going for the next 10mins
5. Add to each other's ideas & turn
them into something new
6. Briefly describe (and include
sketches of) all these interesting
ideas on your target customer(s)
journey through the problem

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The
Problem-
Solution Fit

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The Problem-
Solution Fit
Described as a Value
Proposition Canvas

Watch the video until 2:41 >

https://youtu.be/ReM1uqm
VfP0

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A Value Proposition
Canvas comprises of
describing the
customer’s Problem
and the Solution

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Customer problems
can be described as

• Jobs = functional, social,

emotional needs
• Pains = annoyances,
risks, obstacles to be
avoided/reduced
• Gains = benefits,
aspirations, measures of
success

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Solutions can
be
• Products (digital/
physical)
• Services (events/
policies/ back-end system
processes)

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Team Activity 2: Describe your primary

Describe
A journey with customer [10min]
your Top
Solutions
Identify what you are really
Refer to your Team slides (Lesson 6) Identify
and customer(s) journey through the improving [20min]
problem (Activity 1).

Identify your Top Solutions

Identify
[5min]
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A) Describe your primary

customer [10min]

1. Identify the primary customer your

exciting ideas are centered around
2.Describe:
• 1-3 customer job(s) your team would like to
focus on (e.g. social, emotional, functional)
• 1-3 pains your customer would love to have
reduced/avoided (e.g. annoyances, risks,
obstacles)
• 1-3 gains your customer would love to have
(e.g. benefits, aspirations, measures of
success)

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B) Identify what you are really

improving [20min]

Highlight or iterate ideas (vs. existing

solutions) on your primary customer
timeline that are:
• Incremental improvements; or
• Radical breakthroughs

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C) Identify your Top

Solutions [5min]

1. Vote for (or decide on)

your Top Solutions
2.Insert a visual of a
customer journey with
your Top Solutions, in
Slide 10 (Team IDEAS &
EVALUATION)

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Prioritizing
Project Ideas

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Ease of
prototyping ideas
Refer to the customer
journey of your team’s Top
Solutions (Activity 2C).

Consider:
• Which are the key parts
you can think of how to
quickly prototype and
test?

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Examples of
prototypes
1. Storyboard and video
2.“Advertising" concept
poster
3.Basic physical object
showing key features

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Examples of
prototypes
4.Outline of key digital
interfaces
5.Simulate physical
environment and role play
key features

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Market size that can be

impacted
Refer to the customer journey of your team’s
Top Solutions (Activity 2C).

Estimate (e.g. using secondary research

sources) the number of:
• Potential customers at places where the
solution could be delivered

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Team Activity 3: Converging on the solution to

prototype
Refer to the customer journey of your team’s Top Solutions (Activity 2C).

1 2 3 4
Evaluate the Evaluate the Evaluate Ease Present your
'Ease' of your 'Impact' of your vs Impact of top solution
Top Solutions Top Solutions solutions [15min]
[10min] [10min] [5min]

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A) Evaluate the 'Ease'

of your Top Solutions
[10min]
Give a score (1-5) for each
Top Solution based on:
• How easily you can create
prototype(s) of the key
parts of your solution, in
the next 2 weeks

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B) Evaluate the
'Impact' of your Top
Solutions [10min]
Give a score (1-5) for each
Top Solution based on:
• How many people could
benefit from it (e.g.
referencing secondary
research data)

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C) Evaluate Ease • Sort your Top Solutions based on their

Ease and Impact scores.
vs Impact of • Insert your sorting of solutions in
Slide 11 (Team IDEAS & EVALUATION)
solutions [5min]

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D) Present your top

solution [15min]
Choose (or combine) your top solution, and
1. Describe it using the sentence structure of a Value
Proposition Ad-Lib below
2.Insert your Ad-Lib as part of Slide 11 (Team IDEAS
& EVALUATION)

Our <Product or Service> help(s) <Customer

Segment> who want to <Job(s) to be done> by
<verb e.g. reducing, avoiding> <customer pain> and
<verb e.g. increasing, enabling> <customer gain>
unlike <existing solutions>

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What has been

achieved in
Working with a Value
Lesson 8 Proposition Canvas to
clarify Problem-Solution fit

Evaluating Ease and

Impact of ideas to select
solution for prototyping

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Lesson 8 Submit your updated team slides to

LEO, by 2359h of Lesson Day:
Deliverables 1. Selection of ideas
2. Sorting of ideas

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Cardboard sheets / Pizza boxes / Shoeboxes

Ice cream sticks / Satay sticks / Toothpicks

Blank paper
Preparation for
Coloured marker pens
Lesson 9:
Assign team Scissors

members to Masking tape

bring White glue
prototyping etc
materials
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References

• How to really understand your customer with the

Value Proposition Canvas - Design a better
business
• Six Ways to Innovate from the Customer Profile
(strategyzer.com)
• Examples of value proposition descriptions >
https://www.garyfox.co/value-proposition-
examples/

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