ROSCA, CARLA PAULINE B.

AR 541 – AR51S1

Rawsca Architecture

Business Plan

1. Executive Summary

Tropical, bioclimatic, and sustainable building are the areas of expertise for the recently founded
Quezon City architectural business Rawsca Architecture. Our staff is willingly committed to producing designs
that are inventive, eco-friendly, and customer focused. Our goal is to create environments that improve human
experience while also fulfilling functional needs.

2. Company Description

Ar. Rosca started Rawsca Architecture as a sole proprietorship. Licensed architect, Carla Pauline B.
Rosca, has seven years of experience in tropical, bioclimatic, and sustainable architecture. We provide a wide
range of architectural design services, including project management, construction drawings, and initial
concept development.

3. Market Analysis

A growing demand for tropical and bioclimatic projects is driving the less than 2-3% annual growth of
the architectural design business. Residential homeowners, business developers, environmentally aware
homeowners, and developers pursuing LEED certification comprise our target market. Our unique selling
points include our usage of universal design specialists, client-focused design, sustainable design methods,
and design-driven brand storytelling.

4. Services Offered

• Architectural design (conceptual design, schematic design, design development, construction

documents)
• 3D modeling and visualization
• Interior design
• Project management
• Sustainable design consulting

5. Financial Projections

The start-up costs for marketing, software, office space, and equipment are included in the financial
estimates. To maintain success, we will employ project-based billing at competitive rates.

6. Growth Strategy

Securing smaller residential projects will be our primary goal in order to expand our reputation and
portfolio. We plan to grow into more significant business and public ventures as we acquire expertise and
establish ourselves. We intend to strategically add more employees to handle the increasing demand.

7. Conclusion

Standing to become one of Quezon City's top architectural firms, Rawsca Architecture will be
recognized for its creative, eco-friendly, and customer-focused designs. We are sure that we can succeed
because we have a committed staff, a well-thought-out approach, and a dedication to quality.