Department of Education

10 National Capital Region

SCHOOLS DIVISION OFFICE
MARIKINA CITY

Music, Arts, Physical Education, and Health

ART
Third Quarter – Module 1
MEDIA-BASED ARTS AND DESIGN IN THE PHILIPPINES

Writer: Renel L. Pagkaliwagan

Cover Illustrator: John Orville Munar

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 What I Need to Know
The main objectives of this module are as follow:

a. identifies art elements in the various media-based arts in the

Philippines;
b. identifies representative artists as well as distinct characteristics of
media-based arts and design in the Philippines;
c. discusses the truism that Filipino ingenuity is distinct, exceptional,
and on a par with global standards;
d. discusses the role of function of artworks by evaluating their
utilization and combination of art elements and principles; and
e. uses artworks to derive the traditions or history of a community.

After going through this module, you are expected to:

a. recall different media-based art forms in the Philippines and its art
elements;
b. name media-based artists in the Philippines and their works;
c. recognize Filipino artistry and craftsmanship in local and international
arena;
d. select and analyze a Filipino masterpiece applying the elements and
principles of art; and
e. create your own art using traditional or digital platforms.

What I Know

PRE-ASSESSMENT
Multiple Choice: Read the following statements carefully and encircle the letter of the
correct answer.
1. It was viewed as a purely technical process, that of recording visible images by light
action on light-sensitive materials. Its name was derived from a Greek word “photos”
which means light and “graphos” which means writing – states this process literally.
A. Film B. Animation C. Photography D. Print Media

2. This artist is known for her bridal gown designs.

A. Dita Sandico- Ong C. Lulu Tan-Gan
B. Monique Lhuillier D. Josie Natori

3. A Cebu-based multi-awarded designer and the creative director of Hive, a design and
manufacturing facility for designers of interior accessories and lightning.
A. Josie Natori C. Monique Lhuillier
B. Rajo Laurel D. Kenneth Cobonpue

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DISCIPLINE • GOOD TASTE • EXCELLENCE
4. It refers to any kind of printed content used to disseminate information to a
wide audience.
A. Multimedia B. Print Media C. Social Media D. Digital Media

5. A radical filmmaker whose socially conscious films explored the plight of the
marginalized and ignored sectors of Filipino society.
A. Mike De Leon C. Laurice Guillen
B. Ishmael Bernal D. Lino Brocka

6. The following films were some of the films of Mike De Leon, except:
A. “Itim” C. “Bayaning 3rd World”
B. “Tinimbang Ka Ngunit Kulang” D. “Sister Stella L”

7. The art of sequencing drawings or static images together to achieve the illusion of
movement or life. Animation can have different forms like cartoons, stop motion
animation, and Claymation.
A. Film B. Animation C. Photography D. Print Media

8. Best known as an advertising and commercial photographer, with over 40 years

of experience in this field and numerous local and international awards for his work.
A. Rajo Laurel C. John K. Chua
B. Kenneth Cobonpue D. George Tapan

9. An award-winning travel photographer who has won two Pacific Asia Tourism
Association (PATA) Gold awards, an ASEAN Tourism Association award, and first
place in the 2011 National Geographic Photo Contest.
A. Rajo Laurel C. John K. Chua
B. Kenneth Cobonpue D. George Tapan

10. A film that tells about Ikoy, who is gifted boy with a good heart and spirit that allows
him to give joy to hopeless people and transform their lives for the better.
A. “Lola” C. “American Adobo”
B. “Magnifico” D. “Himala”

11. Established in 1991 and has since collaborated on numerous animation projects and
series with foreign partners.
A. ACPI B. NVC C. POC D. PASI

12. Formerly known as “motion pictures” which has risen to tremendous heights within
the last century.
A. Film B. Animation C. Photography C. Print Media

13. He envisions the final effect of the film on its viewers, conceptualizes the scenes,
directs the acting, and supervises the cinematography and the final editing.
A. Editor C. Producer
B. Cinematographer D. Director

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14. In print or digital media, he is the one in charge of creating promotional items for
companies.
A. Comic Book Artist C. Advertising Designer
B. Layout Artist D. Web Designer

15. Known as the “Wrap Artiste” of the Philippines because of her famous bold-colored
wraps who first experimented with the local weave of Ilocos Sur, known as inabel as
well as pineapple fibers blended with Irish linen, subbed piñalino.
A. Dita Sandico- Ong C. Lulu Tan-Gan
B. Monique Lhuillier D. Josie Natori

What’s In
Let’s review our previous lesson on Technology -based Arts. Match the word or group of
words in column A to the definition in column B. Write only the letter that corresponds
to your answer in the first column.

ANSWERS COLUMN A COLUMN B

1. Cellphone A. This is the high-tech version of the pencil

and paper.
2. Digital art B. This technology captures image and saves it
in digital form.

3. Storyboard C. This technology is a portable communication

4. Graphic tablet & stylus
5. DSLR
6. Point-and-shoot
device.
D. These are the physical tools used in digital
art.
E. This type of digital art replicates
brushstrokes and other painting mediums.
F. Pong and Super Mario Bros. are examples of
this type of digital art.

7. Digital camera G. Makes use of electronic and mechanical

8. Hardware
9. Digital Painting
10. Video games
devices, rather than the artist’s own hand, to
produce the desired images and effects.
H. Referred also as “compacts” which is
designed for a very simple shooting
operations.
I. Usually used for professional photography
that has more options that allow
photographers to produce more artistic and
technically correct pictures.
J. Creates sequence of drawings that shows the
different levels, scenes, and goals of the video
game.

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 What’s New

Activity 1: LET’S COMPARE

Compare the two print media copies shown below. Answer the questions that follow.

NEWSPAPER MAGAZINE

1. Which design layout appeals to you? Is it the one that is designed to look as though
Does it cover timely and important information to readers in a fast, efficient manner?
Or
Is it the one that has a more elegant, unhurried look about it?
_________________________________________________________________________________

2. Which one used subtle colors? Which one is more flowing when read and has more
white spaces?
_________________________________________________________________________________
3. Why do you think it matters to design the two kinds of print media differently?
_________________________________________________________________________________

4. What do you know about media-based arts and design in the Philippines? Name
some media-based art forms and design in the Philippines.
________________________________________________________________________________

What is It
Filipinos are known for their incomparable talents, creativity and quality workmanship.
In fact, some of our fellow Filipinos are being recognized not only in our country but in
many parts of the world. Filipino artistry is evident in many fields such as in
photography, film, animation, animation, print and digital media and industrial design,
thus, Filipinos are truly exceptional. They have not just brought the Philippine artistry
to the world’s attention but they have also opened up an entire range of opportunities for
aspiring young Filipinos to develop and apply these talents – and earn a living.

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A. PHOTOGRAPHY
During the late 19th century, photography was considered as a purely technical process,
that of recording visible images by light action on light sensitive materials. In fact, its
very name comes from the Greek words “photos” (meaning light) and “graphos” (meaning
writing) that state this process literally. Unlike the other highly regarded forms of art
such as painting and sculpture , photography was not instantly considered as art.
However, the 20th century photographers elevated this “light writing” to an aesthetic
form in its own right.

As a result of the fast-pacing technology, digital photography

came in as a wonderful addition to many Filipino
photographers. Photographers capture their memorable
moments easier and faster, and share, print, correct, and even
alter images. They found a new opportunity to express
themselves, to discover colors and light, and to change the way
they produce and look at images.

NOTEWORTHY PHILIPPINE PHOTOGRAPHERS

From personal to professional to national and to global, Filipinos have joined the rest of
the world in experiencing the wonders of modern photography. And since our country
has its own natural beauty, a number of local photographers have taken on the
Philippines and our people as major focus of their lenses. Among these are: George
Tapan and John K. Chua

GEORGE TAPAN
George Tapan is an award-winning travel photographer who
has won two Pacific Asia Tourism Association (PATA) Gold
awards, an ASEAN Tourism Association award, and first place
in the 2011 National Geographic Photo Contest. His highly
acclaimed work has been published in five travel photography
Image:
books. He started out as a photographer for movie posters,
awesome.blog
Image: awesome.blog shooting movie stills for several local film studios.

JOHN K. CHUA
As a photographer with more than 40 years of experience in Image: adphoto.com.ph
photography, John K. Chua is a very prominent name in the
world of adventure and advertising photography in the
Philippines with numerous local and international awards for
his work. At the same time he has applied his photo artistry to
showcasing the beauty of the Philippines.
Image: adphoto.com.ph

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B. FILM/CINEMA
Another art form which has risen to tremendous heights within
the last century is film or cinema. Formerly known as “motion
pictures”, film brought yet another dimension into play – that of
moving images. The possibilities of this medium created a new art
form that was to become a powerful social and economic force,
and a legacy of the 20th century to the world.

Image: glencovelibrary.com

PHILIPPINE FILMMAKERS
In the Philippine film scene, the American influence was evident in the pre-World War II
and Liberation years with song-and-dance musicals, romantic dramas, and comedy
films. Beginning with the turbulent 1970’s, however, progressive Filipino directors
emerged to make movies dealing with current social issues and examining the Filipino
character.

LINO BROCKA was a radical filmmaker whose films explored

the sentiments of the marginalized and ignored sectors
of Filipino society. Brocka took his social activist spirit to the
screen leaving behind 66 films which breathed life and hope for
the marginalized sectors of society — slum-dwellers, prostitutes,
construction workers, etc. He received awards and recognition
from the different award-giving bodies both local and
international including the CCP, FAMAS, TOYM, and Cannes
Film Festival. Some of his films include: Tinimbang Ka Ngunit
Kulang, 1974; Maynila Sa Mga Kuko ng Liwanag, 1975; Insiang,
Image: criticafterdark.blogspot.com
1976; Bona, 1980. He was awarded National
Artist for Film/ Broadcast Arts.

MIKE DE LEON is a notable Filipino film director,

cinematographer, scriptwriter and film producer. De Leon’s
films mirrored the Filipinos' consciousness that sought answers
for questions on social class belonging, political absurdities, and
fragmentations in various forms. His major full-length work was
“Itim” (Black) in 1976. It was an in-depth study of guilt and
violence and shows De Leon’s delicate balancing of cinematic
elements to project mood and character. Some works of Mike De
Image: mubi.com Leon include: Sister Stella L, 1984; Bayaning 3rd World, 1999.

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 Image: pep.ph ISHMAEL BERNAL was dubbed by his critics as “The Genius of
Philippine Cinema”. Known for his films that serve as social
commentaries and bold reflections of the struggle of the Filipino.
ge:p
ep.p

Among his notable films are “Pahiram ng Isang Umaga” (1989),

Ima

h.

“Broken Marriage” (1983), “Himala” (1982), “City After Dark”

(1980), and “Nunal sa Tubig” (1976).

Other Outstanding Works of Contemporary Filmmakers

BRILLANTE MENDOZA

Awards:
Best Director, Cannes Film Festival, 2010
Best Film of the Decade, Gawad Urian Awards, 2011
Best Performance by an Actor and Actress, Golden Screen
Awards, 2010
Best Film, Gawad Tanglaw, 2009

“Kinatay”, 2009 - The story is centered on a criminology student (Coco Martin) who
accidentally joins a syndicate to make enough money for his family, and gets
involved in murder and dismembering of an erring drug dealer.
Image: allmovie.com

LAURICE GUILLEN

Awards:
Official Selection, 2002 San Diego Asian Film Festival
Official Selection, 2002 Los Angeles Independent Film Festival
Best Director, Best Actor from FAMAS and Gawad Urian

“American Adobo”, 2002. The story revolves around a group of Filipino-

American friends who regularly gather in their adopted homeland to savor their
native cuisine, to check in with each other, and to find out what a real friendship
is and where true love lies.
Image: moviefone.com
MARYO J. DELOS REYES

Awards:
Direk Maryo earned 50 awards in worldwide film
festivals, from Berlin to Rome, for this film.

“Magnifico, 2003, is about Ikoy, who is a gifted boy with a good heart and spirit
that allows him to give joy to hopeless people and transform their lives for the better.

Image: startattle.com

Processing questions:
1. Why is filmmaking considered a true modern art form?
______________________________________________________________________________

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 2. Explain how the following technological advances contributed to the evolution of
filmmaking:
A. celluloid strip film
B. lighter cameras
C. sound
D. color
E. computer animation and special effects

3. Why is the film director considered an artist?

_____________________________________________________________________________

4. How film has served as a powerful communication medium from the 20 th century
until today.
_____________________________________________________________________________

C. ANIMATION
Animation is the art of sequencing drawings or static images together to achieve the
illusion of movement or life. Animation can have different forms like cartoons, stop motion
animation, and Claymation.
Animation Council of the Philippines Inc.
The Animation Council of the Philippines Inc. (ACPI) is a
Image: clickthecity.com

nonstock, nonprofit organization that aims to create an identity

for the Philippines within the animation industry, making it one
of the preferred sources for animation services worldwide. With
the participation of colleges and universities, the Technical
Education and Skills Development Authority (TESDA) and
other government agencies, and local government units, ACPI
develops animation as a promising career option for Filipinos.
The showpiece of the ACPI is Animahenasyon, an annual
Image: clickthecity.com
festival and competition featuring the works of Filipino
animators.

Philippine Animation Studio Inc.

The Philippine Animation Studio Inc.
(PASI) was established in 1991 and has
since collaborated on numerous
animation projects and series with
foreign partners. Among these have
been Captain Flamingo, Producing
Image: sharetv.com
Parker, Groove High, and Space Heroes
Universe. Image: imdb.com

Processing questions:
1. What is the contribution of animation to the art of filmmaking?
___________________________________________________________________________
2. How does animation describe the qualities and capabilities of this art form?
___________________________________________________________________________

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D. PRINT MEDIA AND DIGITAL MEDIA
Print media and digital media are very similar, the most
glaring difference is how the content is viewed on the two
platforms. Print media as the term suggests is any kind of
printed content used to disseminate information to a wide
audience. It can come in different forms such as posters,
brochures, newspaper publication, comic books, etc.

Digital media on the other hand are content viewed using

electronic devices such as computers, tablets, cellular
phones, e-book readers and the like. Digital media come in
more varied forms other than the electronic versions of the
print media mentioned above. It can also include videos,
games, and music which cannot be done in printed form.

E. INNOVATION IN PRODUCT & INDUSTRIAL DESIGN

1. Kenneth Cobonpue
A multi-awarded designer and entrepreneur from Cebu
Kenneth Cobonpue who is known for his fresh and exciting
concepts and excellent craftsmanship. He studied in New York
and trained in Europe. He is the creative director of Hive, a
design and manufacturing facility for designers of interior
accessories and lightning. Cobonpue’s have earned him the
acclaim and the patronage of discerning clientele the world
over – including prominent Hollywood celebrities.
Image: sunstar.com

2. Monique Lhuillier
Also hailing from Cebu City, Filipina fashion designer, Monique
Lhuillier first rose to prominence for her exquisite wedding
gowns, But she has since become one of the darlings of the
Hollywood celebrity set, with several A-list stars having worn her
couture creations to gala events and award shows, as well as to
their own weddings.

She studied at the Fashion Institute of Design and

Merchandising in Los Angeles, and now has her own retail
Image: thezoereport.com boutiques in that city and in New York.

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3. Josie Natori
Another name that has a prestigious place in the New York
fashion industry is Josie Natori.
Born Josephina Almeda Cruz in Manila, this Filipino-American
fashion designer began her career as an investment banker
before she made the dramatic shift to creating her own lines of
lingerie, resort and lounge wear, as well as semi formal and
casual attire.

4. Rajo Laurel Image: illustradolife.com

Image: couturenew.com Rajo Laurel is a much-admired Filipino fashion designer with a

number of national and international awards to his name. He
trained at New York’s Fashion Institute of Technology and at
Central Saint Martin’s in London.
Laurel is also a savvy entrepreneur, establishing House of Laurel
and Rajo Laurel Enterprise. His creations maintain a Filipino
sensibility, incorporating embroidery, beadwork, and hand-painted
prints, while also offering the prestige of limited edition pieces.
Thus, he has gained a loyal local following and the attention of the
international market. He also co-pioneered the social enterprise known as Rags2Riches.

5. Lulu Tan Gan

Dubbed as “The Queen of Knitwear” in the country who is
known for her fashionable knitwear lines since 1985, Lulu
Tan-Gan. That specialty has since evolved into a new hand-
woven line, called Indigenous Couture, that blends Philippine
artisan crafts, fabrics, fibers, and other local materials with
Tan-Gan’s signature contemporary lifestyle dressing. Image: philstar.com

6. Dita Sandico-Ong

Another Philippine designer who has been advocating the use of

local weaving techniques and natural fibers is Dita Sandico-Ong.
Known as the “Wrap Artiste” of the Philippines for her famous bold
colored wrap, Sandico-Ong first experimented with the local weave
of Ilocos Sur, known as inabel as well as pineapple fibers blended
with Irish linen, subbed piñalino.
Image: possitivelyfilipino.com

Processing question:
● How does technology drive the applied arts such as product design, fashion design,
and industrial design? ________________________________________________

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 What’s More
Activity 2: THE MOVIE I WATCHED
Directions: Watch a Philippine movie of your choice. Analyze the movie you have watched.
The following will guide you in your analysis.

I. Title of the movie

II. The theme
III. Setting of the movie
IV. Director
V. The actors and their characters
VI. Specific scenes or techniques that show the art of filmmaking

What I Have Learned

Activity 3: COMPLETE THE TABLE
This self-assessment activity will give you an opportunity to reflect on and assess your
own learning of each Media-based Art Form.

Three things I learned today about Media-based art:

a. ______________________________________________

3 b. ______________________________________________

c. ______________________________________________

Two things I found interesting about Media-based art:

a. ______________________________________________

2 b. ______________________________________________

One thing I still need clarification and I need to do more

research on

1 a. _____________________________________________

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 What I Can Do
Activity 4: MY OWN COMMERCIAL PRINT
Directions: Place yourself on the shoes of a commercial print artist or an industrial
designer. Think of a particular product that you want to promote. The promotion
of the product that you thought of will be in the form of a COMMERCIAL PRINT.

Assessment

Multiple Choice: Read the following statements carefully and encircle the letter of the
correct answer.

1. It was viewed as a purely technical process, that of recording visible images by

light action on light-sensitive materials. Its name was derived from a Greek word
“photos” which means light and “graphos” which means writing – states this
process literally.
A. Film B. Animation C. Photography D. Print Media

2. This artist is known for her bridal gown designs.

A. Dita Sandico- Ong C. Lulu Tan-Gan
B. Monique Lhuillier D. Josie Natori

3. A Cebu-based multi-awarded designer and the creative director of Hive, a

design and manufacturing facility for designers of interior accessories and
lightning.
A. Josie Natori C. Monique Lhuillier
B. Rajo Laurel D. Kenneth Cobonpue

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DISCIPLINE • GOOD TASTE • EXCELLENCE
 4. It refers to any kind of printed content used to disseminate information to a
wide audience.
A. Multimedia C. Social Media
B. Print Media D. Digital Media

5. A radical filmmaker whose socially conscious films explored the plight of the
marginalized and ignored sectors of Filipino society.
A. Mike De Leon C. Laurice Guillen
B. Ishmael Bernal D. Lino Brocka

6. The following films were some of the films of Mike De Leon, except:
A. “Itim” C. “Bayaning 3rd World”
B. “Tinimbang Ka Ngunit Kulang” D. “Sister Stella L”

7. The art of sequencing drawings or static images together to achieve the illusion of
movement or life. Animation can have different forms like cartoons, stop motion
animation, and Claymation.
A. Film B. Animation C. Photography D. Print Media

8. Best known as an advertising and commercial photographer, with over 40 years

of experience in this field and numerous local and international awards for his
work.
A. Rajo Laurel C. John K. Chua
B. Kenneth Cobonpue D. George Tapan

9. An award-winning travel photographer who has won two Pacific Asia Tourism
Association (PATA) Gold awards, an ASEAN Tourism Association award, and first
place in the 2011 National Geographic Photo Contest.
A. Rajo Laurel C. John K. Chua
B. Kenneth Cobonpue D. George Tapan

10. A film that tells about Ikoy, who is gifted boy with a good heart and spirit that
allows him to give joy to hopeless people and transform their lives for the better.
A. “Lola” C. “American Adobo”
B. “Magnifico” D. “Himala”

11. Established in 1991 and has since collaborated on numerous animation projects
and series with foreign partners.
A. PASI C. POC
B. NVC D. ACPI

12. Formerly known as “motion pictures” which has risen to tremendous heights
within the last century.
A. Film B. Animation C. Photography C. Print Media

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13. He envisions the final effect of the film on its viewers, conceptualizes the scenes,
directs the acting, and supervises the cinematography and the final editing.
A. Editor C. Producer
B. Cinematographer D. Director
14. In print or digital media, he is the one in charge of creating promotional items for
companies.
A. Comic Book Artist C. Advertising Designer
B. Layout Artist D. Web Designer

15. Known as the “Wrap Artiste” of the Philippines because of her famous bold-colored
wraps who first experimented with the local weave of Ilocos Sur, known as inabel
as well as pineapple fibers blended with Irish linen, subbed piñalino.
A. Dita Sandico- Ong C. Lulu Tan-Gan
B. Monique Lhuillier D. Josie Natori

Additional Activities

Activity 5: MY EDITORIAL CARTOON

Directions: Create an editorial cartoon of current event on a short bond
paper.

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 Answer Key

10. F
10. B
9. E
9. D
8. D
8. C
7. B
7. B
6. H
6. B
5. I
15. A 5. D
4. A
14. C 4. B
3. J
13. D 3. D
2. G
12. A 2. B
1. C
11. A 1. C
WHAT’ S IN
ASSESSMENT

References

Book
Sunico, Raul M.,Cabanban, Evelyn F., and Moran, Melissa Y. Horizons: Music
and Arts Appreciation for Young Filipinos. Tawid Publications, 2015.

Cipriano, Eduardo V., Limos, Adelina P., Solis, Ronald V., Fabella, Mark G., Limos, Ray Ferdinand
D., delos Reyes, Girly Grace L. The 21st Century MAPEH in ACTION, Worktext in Music, Arts, Physical
Education, and Health. Rex Publishing, 2016
Concha, Argie A., Ganzon, Carlos Luis C., Tungala, Jessica S., Fulgencio, Maria Gracia A. MAPEH:
Music, Art, Physical Education, & Health. The Phoenix Publishing House Inc., 2016
Morales, Glinore S., Santos, Aquilino Eduardo P., Santarin, Julio Victor B., Favila, Salve A. Active:
MAPEH, Activity-Based and Integrative Worktext in Music, Arts, Physical Education and Health.
Magallanes Publishing House, 2015

Websites
https://theculturetrip.com/asia/philippines/articles/lino-brocka-the-philippines-greatest-
director/
https://ncca.gov.ph/about-culture-and-arts/culture-profile/national-artists-of-the-
philippines/lino-brocka/
https://ncca.gov.ph/about-culture-and-arts/culture-profile/national-artists-of-the-
philippines/ishmael-bernal/

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 Development Team of the Module

Writer: Renel L. Pagkaliwagan

Editors: Darren Bancod
Layout Artist: Maria Isabel G. Tutor
Management Team:
Sheryll T. Gayola
Assistant Schools Division Superintendent
OIC, Office of the Schools Division Superintendent

Elisa O. Cerveza
Chief, CID
OIC, Office of the Assistant Schools Division Superintendent

Jovita Consortia Mani

EPS-MAPEH

Ivy Coney A. Gamatero

EPS – LRMS

For inquiries or feedback, please write or call:

Schools Division Office- Marikina City

Email Address: sdo.marikina@deped.gov.ph

191 Shoe Ave., Sta. Elena, Marikina City, 1800, Philippines

Telefax: (02) 682-2472 / 682-3989

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