Ellaine H.

Camaso 4/1424
BSHM 1-3 Doc. Loida Banzuelo

One of the five main categories of hospitality is the hotel business. Whether it's an exclusive
hotel or a low-cost hotel lodging's main goal is to provide lodging for those staying overnight.
The entire range of professions in the hospitality industry need the same set of abilities and
knowledge.

Until the early 1800s, the only type of lodging options for travelers were inns. But the idea of a
hotel changed from being a place to sleep to becoming something inclusive. A growing desire
for luxury resulted in the establishment of the hotel.

What similarities exist between lodging and other forms of hospitality?

The majority of hospitality forms share several commonalities, such as interacting directly with
clients addressing concerns from clients. Setting up customer-oriented services collaborating
with other members of the hospitality team. Having incredibly different workdays. Many of your
talents can be applied to a variety of hospitality positions if you have training in hospitality
management or other related fields.

The travel and tourism industry consists of five parts.

- Lodging operations
- Transportation services
- Food and beverages operations
- Retail store
- Activities

Classifying Hotels
Hotels can be classified by:
• size
• Target market
• Levels of service
• Ownership and affiliation

Hotel size categories

• Under 150 rooms
• 150 to 99 rooms
•300 to 600 rooms
• More than 600 rooms

TARGET MARKETS
• Two of the most important marketing challenges for a lodging property are: 'Who stays at our
property? " and who else can we attract?"
• Lodging properties seek to identify target markets.
• Target markets are distinctly defined groups of travelers that the hotel seeks to retain or attract
as guest.

Types of Hotels, Classified by Market Segments

• Commercial hotels
• Airport hotels
• Suit hotels
• Extended-stay hotels
• Residential hotels
• Resort hotels
• Bed-and-breakfast hotels
• Vacation ownerhip and condominium hotels
• Casino hotels
• Conference centers
• Convention hotels
• Alternative lodging properties (recreational vehicle parks, campground, mobile home parks,
corporate lodging, cruise ship)

Commercial Hotels

• Located in the town and cities they primarily serve

• Often located near train stations in the nineteenth and early twentieth centuries.
• Located in downtown or business districts today
• Largest group of hotels

Commercial Hotel Guest Amenities

• Complementary newspapers
• In-room coffee makers
• Free local calls
• Cable television, DVD players/ DVD's video games
• Personal computers, high-speed internet access
• Ergonomic desks nd chairs
• Fax machines
• Car rental Arrangements, airport pick-up services.

Commercial Hotels Guest Amenities

• Twenty-four-hour food service

• Semi-formal dining rooms; cocktail lounges
• Conference rooms, guestroom suites, room service, banquet meal service
• Laundry valet/service
• Concierge service
• In-room refreshment centers
• Retail stores
• Pool, health clubs, teenis courts, saunas.

Airport Hotels
• First airport hotels built in 1950s air travel became popular
• Airport hotels are built in major travel centers
• Wide variety of sizes and levels of service
• Target markets: business travelers, airline passengers with travel layovers/ canceled flights,
and airline personnel
• Many feature conference rooms
• Offer convenience, cost savings

Suite Hotels

• Fast-growing segments of the lodging industry

• Feature guestroom with a living room or parlor area and a separate bedroom
• Some guestrooms include a kitchenette
• Generally have fewer/more limited public area than other hotels
• Target market: people relocating to area, travelers who enjoy homelike accomodations;
vacationing families, business professionals.

Extended-stay Hotels

• Similar to suit hotel

• Designed for travelers who stay five nights or longer
• Usually do not provide food, beverage, or uniformed/valet service
• Housekeeping services may not be provided on a daily basis
• Homelike atmosphere
• Room rate often determined by the length of a guest's stay

Residential Hotels

• Provide long-term or permanent accommodations in urban or suburban areas Located

primarily in the United States
• Declining in popularity; replaced in part by suit and condominium hotels
• Guest quarter generally include a sitting room, bedroom, and kitchenette
• In some states, guest who contract to live in a resedential hotel are considered tenants
• May provide some or all of the services provided to guests and commercial hotels
• A restaurant/lounge may be located on the premises

Resort Hotels
• Often chosen as the destination or vacation spots
• Usually located in an exotic location away from crowded residential areas
• Usually feature recreational facilities/activities and breathtaking scenery not typical of others
hotels
• Usually provide extensive food and beverages, valet, and room services
• Typically feature a leisurely, relaxed atmosphere
• Strive to provide enjoyable guest experiences to encourage repeat business and
word-of-mouth referrals
• Often employ social directors

Lifestyle Hotels
• Appeal to specific travelers, who enjoy certain architecture, art, culture, special interest and
amenities.
• Most major lodging companies have entered this market segment
• Reflect the interest of their guests
• Usually have 100 to 250 guestrooms, with limited or no meeting space
• Food service varies from world-class to mid-range
• Building exterior, interior decor, and guestroom design are all important to the success of these
hotels

Bed-and-breakfast Hotels

• Sometimes called "B&B's

• Range from converted small houses to small commercial buildings with 20-30 guestrooms
• Owner usually lives on the premises and serves as the property manager
• Breakfast range from a simple continental breakfast to full-course meal
• Mostly only offer lodging and limited food service
• Room prices tend to be lower than in a full-service hotel

Vacation Ownership Hotels

• Sometimes referred to as timeshare or vacation -interval hotels

• People purchase ownership of accommodations for a specific period of time (usually one or
two weeks a year)
• If owners do not stays during their time period, they can have the hotel's management
company rents their units for them, receiving the rental money after paying fees to the
management company for this service
• Owners can trade their ownership time with other owners in other locations
• Each units has multiple owners.