Idea Modelling

Business Model Canvas

Ana Vazquez Romero

Senior Open Innovation Consultant
TNW
Desired Outcome

By the end of this session, you will be able to use the Business Model Canvas to
model your ideas and help your team and stakeholders visualise critical areas of
your business.

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The Lean Startup

3
 What is a Business Model Canvas?
Business Model Canvas Product Market Fit

Ideation
Test
and
Consumer
Consumer
Validation
Discovery Lean Agile Growth
Startup Execution Hacking

Measure,
Learn &
Pivot

4
Business Model Canvas

5
 What is a Business Model Canvas?
It allows everyone to 💡 It’s the image of the

🔁
business at one speci ic

🤔
get a clear idea of what
moment. Needs to be
the business will likely
updated as the
be.
company grows and
pivots.

Allows you to get an

Feasibility

Desirability
It highlights 3 main
understanding of your

🔗
business and to go through
the process of making
connections between what
your idea is and how to
make it into a business.
aspects of the business:
• Desirability
• Feasibility
• Viability
Viability

6
f
Why is the Business Model Canvas important?

• Forces you and your team to focus on the critical areas of a business

• It helps everyone within and outside of your team to better understand and
visualise your idea

• Supports the analysis of the Feasibility, Desirability, and Viability of your idea

• Very helpful when developing your pitch and convincing investors or clients

• Reduces the risk of failure

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 What is a Business Model Canvas?
Key Partners 🔗 Key Activities ✅ Value 🎁 Customer ❤ Customer 👥
Propositions Relationships Segments

Key Resources 🏭 Channels 🚚

Cost Structures 🧾 Revenue Streams 💰

8
 What is a Business Model Canvas?
Key Partners

Cost Structures

9
 What is a Business Model Canvas?
Key Partners

List the top 3

segments. Look for
the segments that
provide the most
Link up with revenue
customer segment
and revenue stream

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 What is a Business Model Canvas?
2 1
Key Partners 🔗 ✅ 🎁 ❤ 👥
What are your
products and List the top 3
services doing for segments. Look for
your customer? the segments that
🏭 🚚 provide the most
Link up with revenue
customer segment
and revenue stream
3
🧾 💰
List your top 3 revenue streams

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 What is a Business Model Canvas?
Key Partners

What are your

products and
services doing for
your customer?

Link up with How do you deliver

customer segment the value
and revenue stream proposition?

List your top 3 revenue streams

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 What is a Business Model Canvas?
Key Partners Customer
Segments
How do you maintain
What are your the relation with your
products and customers?
services doing for
your customer? Channels
Link up with How do you deliver
customer segment the value
and revenue stream proposition?

List your top 3 revenue streams

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 What is a Business Model Canvas?
Key Partners
What do you do every
day to run your How do you maintain
What are your the relation with your
business model? products and customers?
services doing for 4
your customer?
Key Resources
Link up with How do you deliver
customer segment the value
and revenue stream proposition?

List your top 3 revenue streams

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 What is a Business Model Canvas?
Key Partners Value Customer
Propositions Relationships
What do you do every
day to run your How do you maintain
What are your the relation with your
business model? products and customers?
services doing for 4
your customer?
The people, Link up with How do you deliver
knowledge, means, customer segment the value
and money you need and revenue stream proposition?
to run your business

List your top 3 revenue streams

15
 What is a Business Model Canvas?
Key Partners Key Activities
What do you do every
day to run your How do you maintain
What are your the relation with your
business model? products and
List the partners customers?
that you can’t do services doing for 4
business without your customer?
(not suppliers)
The people, Link up with How do you deliver
knowledge, means, customer segment the value
and money you need and revenue stream proposition?
to run your business

List your top 3 revenue streams

16
 What is a Business Model Canvas?
Key Partners
What do you do every
day to run your How do you maintain
What are your the relation with your
business model? products and
List the partners customers?
that you can’t do services doing for 4
business without your customer?
(not suppliers)
The people, Link up with How do you deliver
knowledge, means, customer segment the value
and money you need and revenue stream proposition?
to run your business

Revenue Streams

List your top costs by looking at activities and List your top 3 revenue streams
resources

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 What is a Business Model Canvas?
8 6 2 5 1
Key Partners 🔗 Key Activities ✅ Value 🎁 Customer ❤ Customer 👥
Propositions Relationships Segments
What do you do every
day to run your How do you maintain
What are your the relation with your
business model? products and List the top 3
List the partners customers?
that you can’t do 7 services doing for 4 segments. Look for
your customer? the segments that
business without
(not suppliers)
Key Resources 🏭 Channels 🚚 provide the most
The people, Link up with revenue
How do you deliver
knowledge, means, customer segment the value
and money you need and revenue stream proposition?
to run your business
9 3
Cost Structures 🧾 Revenue Streams 💰
List your top costs by looking at activities and List your top 3 revenue streams
resources

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 BlockBuster
8 6 2 5 1
Key Partners 🔗 Key Activities ✅ Value 🎁 Customer ❤ Customer 👥
Retail sales/rental Propositions Relationships Segments
Movie licensing Direct retail to
Film/Media consumer
Video/ DVD Home movie
Companies Marketing
rentals consumers
7 4
Key Resources 🏭 Channels 🚚
Food and
Product Beverage
sales Retail Shops
Retail real estate

9 3
Cost Structures 🧾 Revenue Streams 💰
Operational costs
Rental Fees
Sales/Marketing costs
Sales Income
Real Estate Costs

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 Netflix
8 6 2 5 1
Key Partners 🔗 Key Activities ✅ Value 🎁 Customer ❤ Customer 👥
Movie licensing Propositions Relationships Segments
Web development
Direct to
Film/Media DVD Management consumer
Video/ DVD Home movie
Companies
Marketing rentals consumers
7 4
Key Resources 🏭 Delivery of
Channels 🚚
Postal Subscription via
Service these to the
Product website
consumer at
Web Platform home
Courier/Post
services
9 3
Cost Structures Platform development 🧾 Revenue Streams 💰
Sales/Marketing costs Subscription Fees
Licensing Fees Sales Income
Delivery Costs

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21
 Netflix delivers content online
8 6 2 5 1
Key Partners 🔗 Key Activities ✅ Value 🎁 Customer ❤ Customer 👥
Movie licensing Propositions Relationships Segments
Web development
Direct to
Film/Media Content Management consumer Home movie
Companies Movies & Series
Marketing consumers
streaming over
TV Production
7 internet
4
companies
Key Resources 🏭 Channels 🚚
Internet Home TV
Service Product programs
Subscription via
Providers consumers
Web Platform website

9 3
Cost Structures 🧾 Revenue Streams 💰
Platform development

Sales/Marketing costs Subscription Fees

Licensing Fees

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23
 Netflix becomes a producer
8 6 2 5 1
Key Partners 🔗 Key Activities ✅ Value 🎁 Customer ❤ Customer 👥
Movie licensing Propositions Relationships Segments
Web development
Direct to
Film/Media Content Management consumer Home movie
Companies Movies & Series
Marketing consumers
streaming over
TV Production
7
Original content production internet
4
companies
Key Resources 🏭 Channels 🚚
Internet Home TV
Service Product programs
Original Content Subscription via
Providers consumers
Web Platform Production website

9 3
Cost Structures Platform development 🧾 Revenue Streams 💰
Sales/Marketing costs

Licensing Fees Subscription Fees

Original Content Production

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Brainstorm different
business models,
and reevaluate
 👥

Understand what your

customers are looking for…

💰
 👥

Q&A

💰
If you have further questions,
contact me on LinkedIn!

Ana Vazquez Romero

Senior Open Innovation Consultant
TNW
© 2022, TNW — The heart of tech.