HOLY ANGEL UNIVERSITY

Basic Education Department

Senior High School

Name: ___________________________________ Date: ____________________

Section: __________________________________ Score: ___________________

Activity 4.1 – Media Analysis

Learning Targets:

1. To evaluates media outputs by competing the MIL Design Framework Matrix

Concept Notes: Media producers use colour to connect connotations to specific

scenes, characters or objects specifically. Red, for instance, is typically seen as a
colour of passion, danger, romance, or violence. Green is connected with nature or
sickness, blue with calm or depression. Yellow is warm and inviting or a warning.
Purple is seen to be connected with royalty or other-worldly.

Instructions: Analyze different forms of media to understand the various codes and
conventions found in each one. Based on the set of codes and conventions in each
media format, complete the MIL Design Framework matrix below. Limit your answers to
phrases and simple sentences only—the samples of media for the analysis posted
below. If you do not have internet connection or means to access the video, for the
motion media sample, choose an active commercial aired in regular Philippine
television. Indicate the brand that owns the commercial in the blank provided.
 Poster

Retrieved from: https://www.google.com/url?sa=i&url=http%3A%2F%2Fwww.impawards.com%2F2019%2Fus_ver3.html&psig=AOvVaw2EFwfZhHD0-

nwMrqRsp_e5&ust=1594953585261000&source=images&cd=vfe&ved=0CAIQjRxqFwoTCKic0aDf0OoCFQAAAAAdAAAAABAK

"Us" Movie Poster

Song

https://www.youtube.com/watch?v=bIB8EWqCPrQ

Supermarket Flowers
By: Ed Sheeran

Trailer

https://www.youtube.com/watch?v=zAGVQLHvwOY

JOKER – Final Trailer

 Component Poster Song Trailer

Target Audience
Who are the target
audience/listeners of the
media output? (e.g.
broken families, bullied
kids, people in love)
Sender / Author
Who is the persona of the
media output? (e.g. a child
longing for a parent, a
bullied kid, a person in
love)
Purpose
What is the message or
objective of the
sender/author?
Key Content
What is the
premise/storyline of the
media output? (For the
photo, talk about what the
picture implies about the
movie's plot.)
Form / Style
What are the symbolic
and technical codes
present in the media
output? Provide two codes
and their implication to the
production. (e.g. the
poster has pastel colours,
implying a dreamy plot,
the music is a ballad that
exudes sadness, the
video showed an unused
plate that signifies
emptiness)
Rubrics:

Criteria 2 1
Makes a detailed description Descriptions are not detailed
of most of the codes and or complete. Finds it difficult to
Content
conventions that support the form a reasonable and logical
hypothesis on the criteria. hypothesis on the criteria.