A Study on Brand Awareness on Kairali TMT Steels and alloys

Age:

Gender:

Location:

Occupation:

Income level:

1.How familiar are you with Kairali steels ?

a)Very familiar
b)Somewhat familiar

c)Not very familiar

d)Not familiar at all

2. Have you ever purchased a product from Kairali steels?

a)Yes,multiple times

b)Yes,once

c)No,but I’ve considered it

d)No,I haven’t considered it

e)No,I’m not familiar with the brand

3.How likely are you to recommend Kairali steels to a friend or colleague ?

a) Extremely likely
b) likely

c) Neutral

d)Unlikely

e) Extremely unlikely

4.How would you describe the reputation of Kairali TMT Steels ?

a)Good

b) Average

c)Poor

d) Don’t know

5.Which of the following words best describes Kairali steels?

a) Trustworthy

b) Innovative

c)Reliable
d) Affordable

e)None of the above

6.How likely are you to engage with Kairali steels on social media?

a)Very likely

b) Likely

c) Neutral

d) Unlikely

e)Very likely

7.How satisfied are you with the quality of Kairali steels?

a)Very dissatisfied

b) Dissatisfied
c) Neutral

d) Satisfied

e)Vey satisfied

8.How likely are you to switch to a competitor’s brand?

a) Very likely
b) Likely

c) Neutral

d)Unlikely

e)Very unlikely

9.How often do you see advertisement of Kairali steels?

a) Daily

b) Weekly

c) Monthly
d)Rarely

e)Never

10.How important is brand reputation when making purchase decision?

a)Very important

b) Important

c)Neutral

d)Somewhat important

e)Not important

11.How likely are you to trust recommendations from Kairali TMT Steels?

a)Very likely

b) Likely
c) Neutral

d) Unlikely

e)Very unlikely

12.How likely are you to participate in Kairali steels loyalty program?

a)Very likely

b) likely
c)Neutral

d) Unlikely

e)Very unlikely

13.How satisfied are you with the pricing of Kairali Steels?

a)Very satisfied

b) Satisfied

c) Neutral

d) Dissatisfied
e)Very dissatisfied

14.How satisfied are you with the customer service provided by Kairali steels?

a)Very satisfied

b) satisfied

c) Neutral

d) Dissatisfied

e)Very dissatisfied

15.How likely are you to participate in Kairali steels surveys or feedback programmes?

a)Vey likely

b) Likely

c) Neutral
d) Unlikely

e)Very unlikely

16.Where did you first heard about Kairali steels?

a)Televison

b)Social media

c)Word of mouth
d)Online advertisement

e)Print advertisement

17.How does Kairali steels compare to its competitor in your opinion?

a)Much better

b) Slightly better

c) Average

d)Poor

e)Very poor
18.How influential do you think Kairali steels is in its industry?

a)Very influential

b) influential

c) Neutral

d)Not very influential

e)Not influential at all

19.How would you rate your recent customer service experience with Kairali steels?

a) Excellent

b)Good

c) Average

d)Poor
e)Very poor

20.How would you describe Kairali steels reputation?

a) Excellent

b)Good

c) Average

d)Poor
e)Very poor

21.How do you describe the quality of Kairali TMT Steels?

a) Excellent

b)Good

c)Average

d)Poor

e)Very poor

22.What brand comes to mind when you think of TMT steels?

a)Kairali Steels

b)Peekey steels

c)Minar TMT steels

d)Kenza TMT steels

e)Others

23.Whuch of these aspect led to this choice?

a) Durability

b) Quality

c) Price

d) Purchase experience

24.How likely are you to keep patronizing us?

a)Very likely
b) likely

c) Neutral

d) Somewhat likely

e)Not likely
25.How well do our customer support team answer your questions?

a)Very well

b)Quite well

c) Neutral

d)Worse

e)Worst

26.How long have you been a customer of our company?

a)0-5 years
b)10-15years

c)15-20years

d)20 years and above

27.Apart from the direct benefit of the product what else do you look for in the product?

a)image of the product

b) Identification with other users of the b

c) Quality

d)Others

28.How likely are you to continue using our services

a)Very likely

b) likely
c)Neutral

d)Somewhat likely

e)Not likely

29.How likely are you to recommend our services

a) Very likely

b) Likely

c)Neutral

d)Somewhat likely

e)Not likely

30.How often do you visit our brand’s website ?

a)Daily

b)Weekly
c) Monthly

d) Rarely

e)Never

31.Are you aware of Kairali steels services or offers?

a)Yes

b)No

32.Does offers influence you in purchase

a)Yes

b)No

33.Have you ever attended any event or exhibition where Kairali TMT steels were
showcased or promoted?

a)Yes

b)No

34.Have you ever searched online for review or information about Kairali TMT steels
before making a purchase decision?

a)Yes

b)No

35.What sources do you primarily rely on when researching about construction

materials like TMT steels ?
a)Online reviews

b)Company website

c)Social media

d) Recommendation from friends and family

e) Industry publication or forums

36.Have you ever visited physical retail location or dealerships selling Kairali TMT
steels?

a)Yes

b)No

37.How likely are you to engage with Kairali TMT steels advertisement or promotional
campaign on social media platforms?

a)Very likely

b)Somewhat likely
c)Neutral

d)Somewhat unlikely

e)Very unlikely

38.Would to say that Kairali TMT steels are widely used and recongnized in your local
construction industry ?

a)Yes ,they are widely used and recongnized

b)They are somewhat known but not widely used

c)No they are not used or recongnized

39. How do you rate the level of innovation demonstrated by Kairali TMT steels in their
product offerings compared to competitor ?

a)Highly innovative

b)Moderately innovative

c) Slightly innovative

d)Not very innovative

e)Not innovative at all

40.How do you perceive the pricing strategy of Kairali TMT steels compared to other
brands in the market?
a)Competitive

b)Premium

c) Affordable

d)Overpriced

e)Unsure

41.how likely are you to engage with Kairali TMT steels' brand content, such as blog
posts, videos, or infographics?

a)Very likely

b) Somewhat likely

c)Neutral
d)Somewhat unlikely

e)Very likely

42. Do you believe that Kairali TMT steels effectively engage with their audience
through digital channels such as email newsletters or webinars?

a)Yes,very effectively

b) Somewhat effectively

c) Neutral
d)Not very effectively

e)Not effective at all

43.How would you rate the level of brand consistency across various touchpoints (e.g.,
website, social media, advertisements) for Kairali TMT steels?

a)Very consistent

b) Consistent

c)Somewhat consistent

d) Inconsistent
e) Very inconsistent

44.Do you believe that Kairali TMT steels effectively communicate their commitment to
quality and safety standards?
a)Yes,very effectively

b) Somewhat effectively

c)Neutral

d)Not very effectively

e)Not effective at all

45. how important do you think it is for Kairali TMT steels to engage in corporate social
responsibility initiatives or environmentally sustainable practices?

a)Very important

b) Moderately important

c) Slightly important

d)Not very important

e)Not important at all

46. How do you perceive the level of customer support and assistance provided by
Kairali TMT steels during the pre-purchase and post-purchase stages?
a) Excellent

b)Good

c)Average

d)Poor

e)Very poor
47.How satisfied are you with the level of product innovation and technological
advancements demonstrated by Kairali TMT steels compared to other brands? –

a)Very satisfied
b)Satisfied

c) Neutral

d) Dissatisfied

e) Satisfied

48.How important is brand heritage and reputation when considering Kairali TMT steels
for construction projects?

a) Extremely important

b)Very important

c) Moderately important

d) Slightly important

e)Not important at all

49.How important is it for you that Kairali Steels demonstrates environmental

responsibility in its manufacturing processes?

a)Very important

b) Important
c)Neutral

d)Not very important

e)Not important at all

50.How would you rate your overall impression of Kairali Steels’ brand identity (e.g.,
logo, colors, slogans)?
a) Excellent

b)Good

c)Average

d)Poor

e)Very poor