Balajee Rao Kintali

Contact No.: 3058142252

e-mail: balajee.rao@gmail.com
Dallas, TX
Salesforce Developer

 Posses over 15 years of Salesforce Developerexperience in the field of Information

Technology and Salesforce.com CRM Platform. Experience in Administration, Configuration,
Implementation and Support of Salesforce CRM applications.
 Organized problem solver with strong technical aptitude and ability to partner with
leadership, sales, marketing, support and other important teams to maximize operations and
interactions.
 Sound understanding of SaaS, PaaS components of Cloud Computing – Salesforce CRM
with Heroku integration.
 Rich understanding of Service Cloud, Service Console, Case Management - Entitlements,
Escalation Rules, Milestones, FAQs, Knowledge Articles etc.
 Good experience with salesforce out of the box data model and modeling in salesforce by
creating Custom Objects, Formula Fields, Rollup Summary Fields, Field dependencies;
creating new relationships using Lookup, Master-Detail and Junction Objects.
 Proficient in building business logic using salesforce declarative programming like Validation
rules.
 Worked on custom Tabs, custom reports, and report folders, report extractions to various
formats, design of Visual Force Pages, Snapshots, and worked on customization of reports
and Dashboards.
 Profound Understanding in writing the complex Formula fields and Validation Rules as per
the Business Use Case.
 Good Knowledge on data migration from standard Excel and the legacy systems like Data
Import Wizard and Data loader and used Data loader for Data management like Import,
Export, Update & Delete in salesforce.com.
 Experienced using Salesforce Lightning UI. Created Lightning Apps combining Lightning
Design System, Lightning App Builder and Lightning Component features.

Skills
 Salesforce CRM - Data Loader, Workflow & Approvals, Security Controls, Reports &
Dashboards, Custom Objects & Fields, Lightning Pages, APEX, SOQL,
Heroku, Visualforce (Page, Component & Controllers).
 SQL – My SQL, Oracle, Microsoft SQL Server
 Programming Languages – C, Python
 ERP – Peoplesoft HRMS 8.3
 ETL Tools – Informatica, DBeaver

EDUCATION
B. Tech. (Comp. Science) from Nagarjuna University (1998–02)
WORK EXPERIENCE
Verizon May2008–Till Date
Dallas, TX
Salesforce Developer

 Created user groups, configured workflows and assignment rules to enable proper routing of
leads to the marketing members.
 Enablement of Email-to-case & Web-to-case features to automate case creation and
Configuration of Auto-response rules per client needs.
 Configuration of case escalation rules based on client need to improve Customer Service
 Definition of custom escalation rules of cases based on client need.
 Enabling of Entitlements for case management based on the Sales Cloud objects -
Accounts, Contacts & Contracts
 Creation of Milestones and Entitlement Processes to help agents provide a consistent
support to customers.
 Designed and deployed Custom tabs, validation rules, Approval Processes and Auto-
Response Rules for automating business logic.
 Configured Profiles and Administrative permissions to grant/deny users access to platform
features.
 Created Custom dashboards for the case team members to keep track of the cases
assigned to them and to share insights across the company.
 Implemented pick lists, field dependencies, lookups, master-detail relationships, validations
and formula fields on the custom objects.
 Customized Marketing application to create a web to lead forms, Campaign to lead forms,
assigning tasks, and managing workflows
 Maintained security such as user accounts, sharing rules, user roles, user profiles, and field
level security.
 Worked with Communications Solution such as Knowledge Base, Email Templates and
Workflow Alerts and Notifications.
 Performed the detailed analysis of functional and technical requirements; designed and
deployed the custom objects; identified the lookup and master-detail relationships; and
created the junction objects.
 Implemented security and sharing rules at object, field, and record level for different users at
various levels of organization. Also created various profiles and configured the permissions
based on the organizational hierarchy.
 Created new custom objects, assigned fields, designed page layouts, custom tabs,
components, custom reports.
 Developed Lightning components along with server-side controllers to meet the business
requirement and used AJAX calls to retrieve the data from an object.
 Developed and deployed Apex Classes and Apex Triggers to accomplish different business
needs not supported by the Declarative Framework.
 Developed user interfaces (UI) of the application using HTML, CSS and JavaScript.
 Customization of Lightning/Aura Apps from App. Exchange as per the customer’s needs.
 Creation of reusable components in Lightning
United Health Apr 2006 - Apr 2008
Norfolk, CT
Salesforce Administrator/Developer

 Maintained and gave permissions to communication templates based on Profiles.

 Performed Data Analysis and migrated data from the SQL Server database to salesforce.
 Worked on data migration from databases to SFDC using Data Loader. Built the
organization's role hierarchy by adding the Roles as per the organization structure and
created custom profiles to satisfy the organization's hierarchy.
 Customized salesforce.com application based on customer’s need. Developed field & page
layout customization for the standard objects like Account, contact, Leads.
 Implemented Record-Level and Field-Level security and configured their sharing settings.
 Involved in Accounts Merging, maintaining Public Groups. Created Reports and Dashboards
as per the customer requirements. Worked on Record Types, Validation Rulesand Page
Layouts.
 Worked on custom objects, application and custom report type. Dealt with queues, groups
and created assignment rules email alerts and templates for case management.
 Worked with various standard salesforce.com objects like Accounts, Contacts, Leads,
Opportunities and Cases.
 Implemented custom Validation rules, Formula Fields, Email Templates, Assignment Rules
and Auto-Responses for Cases and Leads.
 Created new Apex Triggers, Apex Classes, Batch Classes and Schedule Classes, Email
Services According to the Project Requirement.
 Worked with various salesforce.com Standard objects like Accounts, Contacts, Leads,
Opportunities, Products, Price book, Cases, Entitlement, Reports and Dashboards.
 Migrating Metadata from one sandbox to another sandbox using Force.com IDE tool.
 Performed Unit, Integration, Regression and User Acceptance Testing.
 Created Custom report types like Summary and Matrix reports to track pipeline insight,
program opportunities.
 Used Data loader tool for migration of data into Salesforce.com from external systems using
CSV files.
 Integrated salesforce data with external systems by writing salesforce REST Web
Services for Inbound requests and used Http Request methods to call external
application REST API endpoints.

HSBC Bank / Kanbay Inc. May 2004 - Mar 2006

Hyderabad,India
Test Analyst

 Troubleshooting the production issues on-time with great accuracy and document the
solution.
 Coordinate with management regarding the effect on the system based on changes in the
business process.
 Supported the PeopleSoft GHRS Upgrade.
 Test of various HR processes like Hiring, OnBoarding, Interfacing with providers etc.
  Coordinate with technical team to test solutions into the complex integrated production.
 Involved in the design of Global metrics reports.
 Involved in the implementation and testing of HR Helpdesk Application using Salesforce
CRM to support the Employee Population of HSBC – Case Management, Knowledge
Management, FAQ Self Help etc.

Environment: PeopleSoft HCM8.3(HR,ESS/MSS), PeopleTools8.21, SQL, PL/SQL, SQR, PS/Query, HP

Quality Center.