Introduction

In the early 1990s, Parle Bisleri Ltd's (Parle Bisleri's) Bisleri had become synonymous with branded water
and had a market share of 70%. In the late 1990s, Bisleri's market share began to erode with new players
entering the market. The new players also positioned their products on the purity platform and Bisleri felt
the need to differentiate itself from the crowd. In the late 1990s, Bisleri launched its Pure and Safe ad
campaign to convince the consumers that it was the only pure and safe branded water in the market.
But Bisleri had another obstacle in 2000–01. Pepsi, Coca-Cola, and the world's largest confectioner, Nestle,
have entered the branded water business in India.

Coca-Cola and Pepsi have a well-established distribution system. In order to stop its market share from
decreasing, Bisleri understood that it needed to reinvent itself in light of the new players joining the purity
bandwagon. Parle Bisleri debuted its Play Safe advertising campaign in September 2000.In an effort to
revitalize the brand, the business tried to inject some humor into Bisleri. The end goal was to double
Bisleri's revenue from Rs 4 billion in 2000 to Rs 10 billion in 2003.

Bisleri senses the warmth The branded mineral water market was valued Rs 3 billion in the beginning of the
1990s, and it generated about 95 million liters of product in 1992. With a market share of 70%, Parle
Bisleri's Bisleri brand, which debuted in 1971, was in first place. The branded mineral water market had
some frenzied activity after 1993. An average of one new brand was introduced and one died every three
months.

Many global companies had plans to join the market for branded mineral water in the late 1990s. Some
researchers claim that people's increased attention to health and hygiene was the primary driver of the surge
in branded water. In 1993, just 60 towns carried branded mineral water; by 1997, 250 towns did. In 1998,
Parle Agro's3 Bailley had 20% of the market, while Bisleri's share dropped to 60%. The regional
participants split the remaining 20%. The branded mineral water market reached 424 million liters in volume
and Rs 4 billion in value in 1998.

In the nation, 200 brands were offered. Many businesses, notably Parle Bisleri, tried to leverage quality and
the purification processes as their unique selling propositions (USP) in an effort to get a larger market share.
The market for branded water has increased to Rs 7 billion by 2000. The market saw the entry of fresh
competitors including Aquafina from Pepsi, Kinley from Coca-Cola, and Pure Life from Nestle. The market
was divided into premium, well-liked, and bulk sectors (Table I provides the price range for each segment).
The premium class had the fewest brands, consisting of just four: the French multinationals Evian and
Ferrarelle from Danone and Perrier and San Pellagrino from Nestle. The majority of the action took place in
the popular section. Some of the leading brands in this market were Bisleri, Bailley, Aquafina, and Kinley.
Kinley and Aquafina avoided the bulk category (5, 12 & 20 liters), where Bisleri was a big contender.

Companies started using packaging to identify their products as product differentiation on the basis of
quality got more and more challenging, with each company stating that its brand was secure and pure. The
500 ml bottle has a tamper-proof seal that was developed by Bisleri.Analysts believed that Bisleri's attempts
to strengthen its pure and safe image by utilizing a tamper-proof seal may not be all that successful because
rival companies also offered tamper-proof sealed bottles. They believed that businesses with robust
distribution networks would do well in the long run. Pepsi's Aquafina was well-positioned because it was
supported by Pepsi's nationwide distribution system. Coca-Cola India introduced the Kinley brand of bottled
water in August 2000. According to some observers, Kinley would have a hard time breaking into the vast
and very competitive Indian market for branded water. It will be difficult for anyone to defeat us in this
game, remarked Ramesh Chauhan (Chauhan), CEO of Parle Bisleri Ltd. in response to Kinley's launch.
We'll continue to dominate the market. The mineral water market had a market value of Rs 10 billion and
was expanding at a 40% annual pace by 2001.
Inroads were made by Kinley and Aquafina into the market, and by March 2001, Kinley had a 10% market
share, Aquafina had 4%, and Bisleri's share had fallen to 51%. By June 2001, Aquafina and Kinley together
controlled more than one-third of the market, while Bisleri held a 47% market share (see Table II). Both
Kinley and Aquafina were investing significantly in distribution and bottling facilities in 2001. Coca-Cola
India intended to expand its water bottling operations to 16 by 2002, and Pepsi said it would expand its five
existing units by another seven.

Bisleri, in contrast, had just 15 bottling facilities and three franchisees. Compared to Bisleri's 350,000 outlets,
Kinley has 500,000. According to analysts, Kinley and Aquafina enjoyed a competitive advantage over
Bisleri due to their robust distribution networks.

The bulk section was one area, nevertheless, where Bisleri appeared to have an edge over Kinley and
Aquafina.
20% of Bisleri's sales in 2000 came from its 5 and 20 litre packs. 75% of the company's sales were expected
to come from bulk containers of 5 and 20 litres in 2001. Analysts predicted that the bulk category would
grow quickly and had enormous potential. In 2000, restaurants, households, and cafes accounted for 40% of
all branded water usage. Large stores and business complexes were quickly becoming desirable targets for
mineral water marketers, and Bisleri intended to lead the way by establishing itself in the bulk pack market.

According to reports, Bisleri wanted to concentrate on the bulk market because Pepsi and Coca-Cola
appeared to be dominant in the retail market and would take some time to establish a stronger position there.
The bulk segment is not our main competency, so we would like to limit Aquafina to the retail area for the
time being, said Vibha Paul Rishi, executive director (marketing), of Pepsi. Bisleri made significant
investments in marketing and distribution in order to increase its market share in the bulk segment.
Some observers predict that the Pepsi and Coca-Cola rivalry in India will move to branded mineral water.
The branded water industry, which has experienced 40% growth, would be an appealing alternative for these
corporations given that the cola market has been static for the last few years. Coca-Cola and Pepsi both
intended to invest between Rs 800 million and Rs 1 billion in their respective water businesses by 2005.
Pepsi projected that by 2002, Aquafina will contribute 7% of Pepsi's revenues in India, whereas Kinley
claimed to have contributed 5% of Coca-Cola's revenues in India in 2001.
Industry profile

The second most popular brand of ice drinks in India is Bisleri International Pvt. Ltd., a leading mineral
water company in India with ISO 9001, BIS, and WHO certifications. It has been producing mineral water
for India for four decades.

AQUAFINA, KINLEY, BAILLEY, KINGFISHER, MC DONALD, and ROYAL CHALLENGE are the
main competitors in the filtered water sector. There is healthy competition between each of these groups.
Located in Bangalore, Bisleri International Pvt. Ltd. is a private division with its main office in Mumbai.
Nokia, programming companies, government agencies, Indian railroads, and basic family units and
individuals are Basler's actual clients.

The competition between the businesses is, thus, evidently fierce. In the bundled drinking water industry,
Bisleri has control over 60% of the market in India. In addition, others control the remaining 40% of the
water sector as a whole. India ranks as the tenth-largest consumer of filtered water worldwide. The company
committed to earning Rs. 10 billion (Rs. 1000 Cr).

The modern portions of India are currently developing the fastest. According to a filtered water
manufacturer, the Indian filtered water manufacturing is vast even by international standards. Between 1999
and 2004, the Indian filtered water market showcase experienced a composite annual growth rate of 25
percent, the highest on the globe. There are more than 200 brands, or 80% of the adjacent ones.

The great majority of small scale manufacturers cater to niche markets and supply unmarked
products.Actually, the nation's bungalow business today is the production of filtered water. Take off on your
own; filtered water producers may be found anywhere. They can be found in every small and large
metropolis, as well as in some affluent rural areas. In addition to purchasing tops from reputable vendors,
Bisleri also creates its own containers on-site. To comply with international standards, Bisleri recently
acquired the newest top-of-the-line equipment that has improved packaging quality, decreased crude
material waste, increased generation capacity, and ensured that drinking water is safe and pure once a
customer of Bisleri.

Like the honeyed perception virtue, Bisleri is 100% safe from pollution. Jayanti lal Mohan lal Chauhan has
already stashed the perfection grant for their administration because Bisleri consistently strives to
accomplish more levels of execution.
With a commitment to providing pure drinking water to every Indian, Bisleri ranks above many illustrious
brands and recently received the second most trusted brand award in ice beverages, behind GLUCON-D.
Bisleri water is put through several stages of purification, ozonized, and finally pressed for use. Thorough
investigation and the creation of strict value panels provide a finished market for filtered water fragment. All
plants are maintained in a strict state of cleanliness.
 Bisleri International Pvt. Ltd.

Formerly Parle Exports Pvt. Ltd.

Type Private
Industry Beverages
Predecessor Parle Group
Founded 1970s
Founder Ramesh Chauhan
Headquarters Mumbai, Maharashtra
,
India
Area served Worldwide
Key people Ramesh Chauhan
(Chairman)[1]
Zainab Chauhan (Director)
Jayanti Chauhan
(Director)[2]
Angelo George (CEO)
Products Mineral water
Carbonated drinks
Brands Bisleri
Vedica[3]
Fonzo[4]
Spyci[5]
Limonata[6]
Revenue ₹1,474.1
crore (US$198.93 million)
(FY20)[7]
Net income ₹91.7 crore (US$12.38
million) (FY20)[7]
Website www.bisleri.com
VISION, MISSION,AND VALUES

Vision

Being the industry leader in branded water is

our ultimate goal. We must grow and dominate
the premium beverage market.

Mission

The best possible quality must be available at the lowest possible

manufacturing and delivery costs. As a result, we will become the
industry's undisputed leader and enjoy devoted customer
satisfaction.

Values

Integrity, teamwork, cooperation, quality, passion, openness, and

transparency are values that Bisleri upholds.
PRODUCTS AND SERVICES :
PROFILE OF BISLERI:

PRODUCT:

We at Bisleri value our customers, which is why we have designed an ensemble of 8 unique box sizes to suit
the needs of each individual. The returnable boxes come in sizes such as 250ML mugs, 250ML containers,
500ML, IL, L, 2L, and 51, as well as 20L.

Proposals from Bisleri International pvt. Ltd. Each drop of Bisleri mineral water is sterilized in accordance
with international standards to ensure that the experience consistently remains pristine and satisfying.It goes
through numerous water treatment processes, such as chlorination, which killsas well as to eliminate natural
matter. To remove suspended materials, use the Arkal channel, andturbidity, a carbon channel that removes
odors and any remaining chlorine, and a turn-around osmosisNatural materials are expelled, and control
measures combine to break up sediments in the water.

In order to maintain a balanced mineral substance and the quality of certification, mineral and smaller scale
filtering are expanded.
Water ozonation ensures the absence of microscopic organisms for longer life. soda Bisleri-Fizzy It is a
different product that Bisleri unveiled in 2009 and which the market has generally embraced.
AREAS OF OPERATION
Since 1995, Mr. Ramesh Chauhan has expanded Bisleri methods to predict that earnings will repeat more
than 20 times over a period of ten years, and the typical development rate is around 40% higher than
historical.

Bisleri has 13 plants spread over the states

 Hubsiguda (Hyderabad),
 Ranchi (Jharkhand),
 Chandigarh,
 Channhimmath (Jammu),
 Pantnagar (Uttarpradesh),
 Vernasalcate (Goa).
 Andheri (Mumbai),
 Devanahalli (Bangalore),
 Poonamalle (Chennai),
 Ghaziabad (UP),
 Jaipur, and
 Shivajimarg (Delhi).

In 2019–2020, Bisleri plans to build four more factories. 70% of the total industry of the segmented market
belongs to Bisleri. The prevalence of "Bisleri" and Bisleri's behavior founded filtered water in India,
produced Bisleri that was identical to mineral water, and had a well-known name. Sieved water immediately
brings to mind Bisleri.The company has been conducting all of its operations exclusively on a domestic
level, but it now wants to expand internationally.

INFRASTRUCTURE FACILITIES :
In all of its operations zones, Bisleri has excellent infrastructure offices. For example, the stores division,
creation office, quality office, shipping office, HR office, marketing office, and back office are all offices
that the company in Bangalore provides to its representatives. The actual offices that the company provides
are as follows: The company has provided restrooms that are separate for male and female employees.

SAFETY MEASURE
By providing them with the additional security equipment, adequate safety measures are done to prevent
accidents and injuries during working hours.
Take all necessary safety measures: It is crucial to follow the fundamental safety precautions, such as
wearing a mask, routinely washing and sanitizing your hands, keeping social distance, etc.

 Even while there is not a guarantee that one won't get the new coronavirus, staying hydrated is crucial
for bolstering the immune system.
 Choosing packaged drinking mineral water is safer, especially when there are several people present in
one location. The ease of transporting packaged drinking water everywhere you go without having to
worry about the safety and cleanliness of unidentified water sources is one of the main benefits of doing
so.
 Consuming water with additional nutrients and minerals is good for our immune system in these
exceptional times since the magnesium in the water reduces the risk of cardiovascular illnesses and the
calcium and potassium help blood circulation.
 We ensure that the water is free of any chemicals by putting it through a 10-step purification process.
 When minerals like magnesium sulfate and potassium bicarbonate are added to the water, it becomes
much better for your health.
 We will be happy to provide cases of 250ml Bisleri mineral water bottles to your visitors.

COMPETITORS INFORMATION:
Kinley

Another well-known brand of packaged water in India is Kinley. It controls 17% of the market's overall
shares for packaged water bottles. The business was launched by Coca-Cola in the Indian market in 2000,
and since then, it has been recognized as one of the top water brands in the country. You can choose how
much water you wish to drink each day from a variety of packing options that range in size from 200 ml to 5
liters offered by the mineral water firm. Additionally, depending on the bottle's size, the price of the bottle
ranges from Rs 10 to Rs 45.

According to certain sources, Kinley purifies and packages 0.35 million liters of water per day. We are
confident that Kinley will grow its market share for mineral water over the next few years.
Aquafina

Brand Aquafina is one of the top water brands in India and is associated with our childhood. They offer
flavorless water that is among the best in India. The company uses reverse osmosis, UV light, and ozone
treatment to cleanse the water. The company began disclosing that the water is from a public source on its
water bottles in the year 2007. Additionally, Aquafina comes in a variety of tastes. If you want to taste these
flavors, rose water is one of the most popular options.

One of the top mineral water brands in India is Aquafina; the company is American in origin. At the moment,
India has more than 15 manufacturing facilities that manufacture clean water in accordance with Aquafina's
specifications. Mineral water comes in a variety of containers ranging in size from 300 milliliters to 500
milliliters and up to 25 liters. A single bottle of Aquafina mineral water costs Rs 7 to buy. As a result, it is
one of India's most cheap mineral water brands.

Bailey

Bailey, which began its voyage in 1993, comes in at number four. After Bisleri, it ranks among the highest-
rated brands on our list of water industry names. In addition, Bailey is frequently used as a metaphor for
water's cleanliness. Some workplaces solely utilize Bailey water for drinking. Around 52 distinct plants are
dispersed around the nation. It goes by the name of Bailey and offers to package and distribute clean water
to the neighborhood.

The primary factor influencing consumers to choose Bailey is its affordable price in India's packaged
mineral water market. Depending on your needs, you can select a daily refill of 5 liters, 10 liters, or 25 liters
at a significantly lower cost.In terms of figures, Bailey further produces 0.10 million liters of pure water per
day. Its whole market share is about 3%. Although it may seem little to you, Bailey, a water bottle
manufacturer, is doing well given the country's population and its well-known delivery network.
Himalayan Mineral Water

The Tata Global Beverage Group's Himalayan brand of mineral water bottles is a more recent addition to the
Indian market. In 1997, the firm began supplying India with clean water for the first time. Since then, there
has been no rival to its excellence in terms of providing pure water derived from natural resources. You can
tell where the water is coming from just by looking at the name. A lot of people also regard the Himalayan
mountain range as sacred. People in the Himachal state revere the mountains, thus having a business that
draws its water from these revered mountains is quite valuable to the locals.
The Shivalik region of the Himalayas is where the firm gets its water from. For the past 23 years, the water
has undergone an autonomous natural filtering process. You can get a packed mineral water bottle from
them in either a 300ml, 1 liter, or 2 liter size. Additionally, there aren't any elaborate facilities or equipment
at work to provide you with pure water. Because of this, the water bottle is relatively affordable and has a
cheap price.

Kingfisher Mineral Water

We are aware that this is the brand name for mineral water that you did not anticipate seeing on the list. In
actuality, the makers of one of India's most well-known beer brands were also skilled at producing crystal-
clear water. In 1998, Kingfisher introduced its mineral water package, with its corporate headquarters in
Mumbai. According to most recent estimates, the firm sells clean water in India for about $50 million.

Their mineral water is available in a variety of quantities, with packs ranging in size from 200 ml to 20 liters.
SWOT ANALYSIS:
Strengths found in Bisleri's SWOT analysis:
Brand recall:
Bisleri is well-known throughout the nation for its goods. Because of this, it has an extremely high brand
recall rating among consumers. Since the product is so well-known, mineral water has come to be associated
with it. This is a huge win for the company since it shows that its principles and philosophies are shared by
the public. Additionally, the brand has gained the patrons' trust as a result of this.

Quality Standard:
They have never compromised on the product's quality and have always placed a strong emphasis on it. To
set themselves apart from their rivals, they asserted that their bottled water was 100 percent safe. To ensure
that they keep their word, they instituted the breakaway seal.

Market Share:
With a 24.6% market share, Bisleri is the market leader in the nation, according to a 2016 Euromonitor
analysis.

No Close Competitors:
Aside from Aquafina and Kinley, Bisleri holds a relatively comfortable market share position in the nation.

Weaknesses in the SWOT Analysis of Bisleri :

Distribution Strategy:
Compared to the usual strategy of selecting distributors in various towns, Bisleri's Routeselling strategy is
more expensive. As a result, prices go up and many merchants decide not to stock the item. This
immediately challenges their market share, revenue, and distribution potential.

Bottle Reuse by Locals:

Many locals gather Bisleri bottles and refill them with the filthy water from their area before mixing them
with the original batch. This damages Bisleri's reputation as a brand and could be dangerous to consume.

Production flaws:
It frequently faces criticism for quality violations. Their reputation and brand worth are harmed by this. Due
to a similar situation, they also lost the right to produce at their site in Noida.
Opportunities in Bisleri's SWOT analysis include:
Expansion:
To boost market sales and earnings, it may do so in various parts of the world markets. A profitable choice
for the same is Europe and the Middle East.

Expected Growth Rate:

Packaged water expanded by 23-25% from the previous year, which is nearly twice as fast as carbonated
beverages. This demonstrates the nation's enormous untapped potential.

Premium Segment:
It can introduce a premium bottled water for high-end clients and 5-star hotels. It can broaden its target
market and profit from this market as well.

Matching demand and supply –

The consistent supply and refill capacity of Bisleri present a significant obstacle for any merchant looking to
switch to brands other than Bisleri. Bisleri will expand into additional markets and be better able to balance
supply and demand the more production it has. Its revenue will significantly increase as a result.

Threats in the SWOT Analysis of Bisleri :

Competition:

This product category is becoming increasingly crowded in Indian marketplaces. In this nation, giants like
Coca-Cola, Pepsi, and Tata Global Beverages have introduced packaged mineral water. This may reduce the
company's market share and, as a result, its profits and sales.

New major players vying for market share:

In addition to this, a number of other titans are interested in India's huge mineral water market. The DS
group, Tata, Nestle, and HUL are all interested in this area. The level of competitiveness would rise as a
result.

Filters and RO:

The country's rising sales of water filters and ROs are also a problem for Bisleri's sales. When traveling,
people prefer to bring their own water rather than purchasing bottled water from a shop. Additionally, the
hazard is growing as the rates of such filters decline.

Counterfeiting:

Local and illegal manufacturers package their goods similarly to those of Bisleri and distribute them to local
markets, hurting Bisleri's market share.
FUTURE PROSPECTUS
Future plans for Bisleri include the production of mineral water that includes tastes like strawberry, guava,
pineapple, and other varieties. In order to increase both the size of its assembly facility and the scope of its
distribution system, Parle Bisleri Limited has tried a significant extension strategy.
The total venture cost is estimated to be around Rs 260cr. Of this, Rs 60cr would be used to expand the
current assembly lines, increasing the daily packing capacity to 200 million cases. Over the next two years,
almost Rs 200 crore would be spent on widening the distribution organize 5 overlay.
As a result, the group would maintain an armada of more than 5,000 vehicles with 100,000 retail stores.
The Parle Bisleri also intends to buy reusing plants from Japan for its containers, and by year's end, it
expects to build at least 2 such plants, one each in Chennai and Delhi, for a cost of Rs 5 crore.
Transported to the two plants are crushed bottles from all over the country, and a large portion of the
compacted PET will be used to create polyester yarn.
Despite the company's plans to go public two years from now, the existing capital use concept would be
fully funded by assistance at that time.
Theoretical BACKGROUND
BRAND
Today, many businesses rely on their brands as the necessary capital. For a sizable amount of time, the
firm's estimation as well as its land, significant supplies, and equipment was scrutinized.
In any case, it must be understood that the company's true value is found outside of business"A brand is
immaterial and typically error-free and imperceptible under applied," potential customer.situation that are
financially evident for the firm"

(1983, Kapferer). According to the USA Marketing Association, a "Brand" is "A name, image, or the
combination of them, expected to connect the merchandise of one vender / merchant and to distinguish them
from other competitors." But more crucially, a brand offers real benefits. A brand is built over a long period
of careful work. It cannot be diminished to reflect on any other object or the brief, therapeutic exercise. The
brand is known for its constant restraint, abandoned creative processes, and altered products. Characters
keep moving forward even if pieces are still being displayed and ending. A product's meaning and material
are provided by a continuity of action; to create a brand, time and nature are required.
 The connection to the customer
 The capability of consumption
 The distinctiveness of goods and services
 The idea that is created in the visionary mind
 Every customer's whole experience working with the company

BRAND AWARENESS
Brand awareness shows that its own attributes are acknowledged and evaluated. Brand recognition is the
ability of the consumer to distinguish between the brand that they are already familiar with and another
brand after viewing its visually arresting images.
Brand awareness is fundamental to effective purchasing because it plays a critical role in how consumers
evaluate a brand in relation to a particular element class, increasing the likelihood that the brand will be
remembered.

Importance of Brand Awareness

With so many product options, it's crucial to have a distinct brand and a customer base that can distinguish a
company's brand from that of its competitors. It may refer to the contrast between success and failure for a
company. Brand awareness advancement can serve as the focal point of entire showcasing initiatives.
Spreading brand awareness is especially important in the early years of an organization when it is trying to
establish a name for itself. When customers are aware of the product, they will stop asking where else they
can buy it and start using it. Businesses with strong brand recognition are seen favorably by the public.
Brand Loyalty
When a customer decides to keep purchasing a product made by the same business despite the efforts of
rivals to lure them in, that customer has demonstrated brand loyalty. For instance, some clients will always
order Pepsi while others will always get Coke.

On perception, brand loyalty is frequently built. Customers will frequently purchase the same product
because they believe it to be superior to alternative options.

For instance, when was the last time you used a search engine other than Google to find something? For
myself, I'm not sure.
Furthermore, it's not like the user interface or experience on other search engines is radically different. Due
to the internet community's steadfast dedication, Google has risen to become the top search engine
worldwide.

Types of Brand Loyalty

1. Hard-Core Brand Loyalty

extreme brand Loyal customers are passionate about a specific brand and only have positive associations
with it. This indicates that the customer had a wonderful experience and will remember the brand favorably.

For instance, whenever it introduces a new iPhone, Apple demonstrates fierce customer loyalty.

Loyal customers can easily persuade others to purchase the new iPhone because many people identify the
brand with high-quality status.

If your company is fortunate enough to develop brand loyalty as Apple has, you should start a program to
reward your brand ambassadors and encourage them to keep promoting your company.

2. Split-Customer Brand Loyalty

Split customers are devoted to multiple brands, but they only have access to two or three.

By gently prodding these clients, you can convert them into ardent supporters very quickly. However,
convincing them can be difficult because the majority of them are aware of alternative possibilities.

Delta Airlines, United Airlines, and American Airlines are three examples of companies with dual loyalties.
Customers may enjoy their trips on Delta Airlines the most, but they may also enjoy them on American
Airlines and United Airlines. As a result, the user won't have any issues using any of the three airlines.
3. Shifting-Customer Brand Loyalty

Customers that are shifting loyal have a mixture of divided and hard-core commitment.

Typically, these clients will stick with one brand for a specific amount of time before switching to another.
After that, they'll stick with the second brand.

Yogurt is one product where devoted customers have been known to leave. Customers may choose to stick
with a particular yogurt brand over time and will be devoted to its flavor. However, after they are
accustomed to it, they might try different brands.

Are you prepared to increase brand loyalty and maintain client interest? Sending targeted, tailored emails
will keep your consumers coming back for more with Sender's Free Forever plan.
LITERATURE REVIEW:
 Jacoby & Chestnut (1978): Introduced the concept of behavioral, attitudinal, and conative loyalty,
providing a multidimensional view of brand loyalty.

 Oliver (1999): Proposed the Cognitive-Affective Model, highlighting the role of both rational and
emotional factors in building brand loyalty.

 Aaker (1997): Explored the influence of brand personality traits on brand loyalty, emphasizing the
connection between personality and consumer preferences.

 Reichheld (2003): Introduced the Net Promoter Score (NPS) as a metric for measuring customer loyalty
based on their likelihood to recommend the brand.

 Dick & Basu (1994): Emphasized the significance of customer satisfaction in fostering brand loyalty,
laying the foundation for the importance of customer experience.

 Yi (1990): Highlighted the role of trust and perceived quality in influencing brand loyalty, emphasizing
the need for consistency and reliability.

 Oliver & Swan (1989): Discussed the importance of fairness and equity in transactions, suggesting that
perceptions of fairness impact customer loyalty.

 Jones & Sasser (1995): Explored the role of switching costs in deterring customers from switching
brands, thereby fostering loyalty.

 Reinartz et al. (2004): Emphasized the impact of customer relationship management (CRM) practices
on enhancing brand loyalty through personalized interactions.

 Morgan & Hunt (1994): Highlighted the significance of trustworthiness in building brand loyalty,
focusing on a brand's ethical behavior.

 Thomson et al. (2005): Investigated emotional attachment to a brand and its positive effect on loyalty,
demonstrating the power of emotional connections.

 Delgado-Ballester & Munuera-Aleman (2005): Explored the influence of brand familiarity on trust and
loyalty, underscoring the importance of brand recognition.

 Han (1989): Examined the impact of cultural congruence on brand loyalty, indicating that alignment
with cultural values enhances customer allegiance.

 Reinartz & Kumar (2000): Introduced the concept of Customer Lifetime Value (CLV), highlighting the
long-term value of loyal customers to a brand.

 Brown et al. (2005): Investigated the role of loyal customers in positive word-of-mouth (WOM),
showcasing the amplifying effect of brand advocates.

 Parasuraman et al. (1988): Explored the importance of service quality in enhancing brand loyalty,
emphasizing the need for consistent service excellence.

 Sharp & Sharp (1997): Investigated the impact of brand loyalty programs on customer allegiance,
highlighting the significance of rewards and incentives.

 Hollebeek et al. (2014): Examined the changing dynamics of brand loyalty in the digital age,
emphasizing the role of online interactions and social media.
 Homburg et al. (2009): Explored the link between customer satisfaction and loyalty, highlighting the
mediating role of trust and commitment.

 Grewal et al. (1998): Investigated the influence of loyalty programs on customer retention and repeat
purchase behavior, showcasing the effectiveness of loyalty initiatives in building brand allegiance.
RESEARCH METHODOLOGY:
Statement of the problem:

When it comes to bottled drinking water, Bisleri International's market share has been progressively
declining in recent years. This decline is mostly attributable to the fact that all of its competitors now
provide products with similar distinctive selling points. This investigation of the distinctive selling qualities
of Bisleri water was done.

Objectives of the study:

 To understand brand loyalty.

 Identify the repeat customers.
 Differentiate from the competitors.
 Explain how social media influencing customers.

SCOPE OF THE STUDY

Due to a lack of pure water, packaged drinking water has become one of life's most essential commodities.
Despite the fact that Bisleri is competing with a sizable number of brands, Bisleri is maintaining its
reputation as a motivator by satisfying its customers. Therefore, it is crucial to analyze what made the
customers loyal to Bisleri and how they satisfied their customers while still included them on their journey.

RESEARCH METHODOLOGY:

The purpose of the appearance study is to identify. the methodical process that defines and categorizes
subjects, and strong-minded boundaries. Critical thinking is the ability to identifyIntelligible interactions
between variables and tests allow for the replication or realization of procedures.choices are made
tentatively by others, depending on the data that has been gathered and examined.Variety added up to a
sizable population that was repeatable, which was the discovery.The experimental study plan's examination
was utilized. The type of research combines approaches both qualitative and quantitative.
SAMPLING:

The data will be categorized into Customers and Stores. A poll was organized, followed by a meeting with
customers and shop owners. Before deciding the number of tests, a decision regarding a sample component
must be made. It might continue to be geometric and have more people.

SIZE OF SAMPLE:

After a small sample was formed, the number of items close by was prioritized in the sample estimation.
There are 100 responses in the study.

METHODS OF COLLECTION:

PRIMARY DATA OF COLLECTION:

The core material was organized into straight data that was completed. reviews and separate meetings with
the purchasers. The best data is provided by this. construction of key data studies of consumers who act in
mutually beneficial ways.

SECONDARY DATA OF INFORMATION COLLECTION:

Secondary information needed for the exam was the information acquired from various flyers and booklets
on organizations that were distributed throughout the examination.

.LIMITATIONS OF THE STUDY

 The trial is limited to 100 participants.

 The study is based on respondents' answers, and it is presumed that they are being truthful.
 It is guaranteed that some of the responders' responses may contain employee profiles from unqualified
candidates.
 Due to time restrictions, the investigation was only done on the Bangalore plant.
 Because the interview times were scheduled during business hours, there was less time spent with the
respondents.
Data analysis and interpretation
1. Table shows that age group of responded.

Particular Responded Percentage

18-24 55 55%

25- 34 25 25%

35-44 15 15%

45-54 5 5%

Total 100 100%

1. Graph shows that age group of responded

Interpretation

The survey's age distribution showed a significant preponderance of younger people, with 18-24-year-olds
constituting the largest segment (55%). This indicates a substantial representation of the youth population,
which could reflect findings and preferences specific to this age group. The 25-34 age group, which
accounts for 25% of respondents, adds to the survey's youthful slant by reflecting the preferences of young
adults. However, the survey captures a more limited perspective from people aged 35-44 (15%) and a
negligible presence from people aged 45-54 (5%). As a result, while the survey provides useful information,
it may be best suited to younger populations, and interpretation should take into account probable age-
related differences in preferences and behaviors.
 2. Table shows that gender responded

Particular Responded Percentage

Male 67 67%

Female 30 30%

Others 3 3%

Total 100 100%

2. graph shows that gender responded

Interpretation

In the given data, there are a total of 100 individuals categorized by gender. Among them, 67 are male, representing 67% of
the total population, while 30 are female, accounting for 30% of the total. Additionally, there are 3 individuals falling into
the "Others" category, constituting 3% of the entire group. The percentages provided in the table correctly sum up to 100%,
indicating a complete representation of the gender distribution within this particular population.
3. Table shows that the occupation of responded

Particular Responded Percentage

Student 50 50%

Professional 30 30%

Homeworker 12 12%

Retired 8 8%

Total 100 100%

3, graph shows that the occupation of responded

Interpretation

The survey's demographic breakdown by occupation unveils a diverse mix of participants with varying
professional backgrounds. Notably, students constitute the largest group, representing 50% of the total
respondents. This indicates a strong presence of individuals engaged in educational pursuits, likely
possessing distinctive preferences and interests. Professionals make up 30% of the respondents, reflecting a
substantial cohort of working individuals who may have unique consumer behaviors and expectations.
Additionally, there is a notable representation of homeworkers, comprising 12% of the sample, highlighting
the relevance of remote work in today's workforce. Lastly, retirees, constituting 8% of the respondents,
represent a smaller but still significant segment. These occupational differences underscore the importance
of considering diverse perspectives when interpreting the survey findings, as preferences and behaviors can
vary significantly across these distinct occupational groups.
4. Table show that What factors influence your decision to choose Bisleri over other brands

Particular Responded Percentage

Quality 48 48%

Taste 22 22%

Purity 10 10%

Packaging 12 12%

Price 8 8%

Total 100 100%

4, Graph show that What factors influence your decision to choose Bisleri over other brands

Interpretation

The survey outcomes illuminate the factors influencing consumer product choices. Leading the pack is
quality, with a significant 48% of respondents placing it at the forefront. This underscores the paramount
importance of maintaining high product standards in attracting and retaining customers. Taste follows
closely behind, with 22% considering it a pivotal factor, highlighting the sensory appeal's role in decision-
making. Purity matters to 10% of respondents, signifying a concern for clean and wholesome products.
Packaging plays a notable role for 12%, suggesting its influence in capturing consumer attention. Price,
though not dominant, is crucial for 8%, reflecting the enduring significance of affordability in consumer
decision-making. These findings encapsulate the nuanced nature of consumer preferences, offering valuable
guidance for businesses aiming to cater to a diverse array of needs.
5. Table shows that Would you be willing to pay a premium for Bisleri water compared to other
brands

Particular Responded Percentage

Strongly agree 35 35%

Agree 45 45%

Neutral 7 7%

Strongly disagree 10 10%

Disagree 3 3%

Total 100 100%

5, Graph shows that Would you be willing to pay a premium for Bisleri water compared to other
brands

Interpretation

The survey results reveal a spectrum of responses regarding the statement or proposition presented to
respondents. A substantial 35% of participants express a strong agreement, highlighting a significant
consensus in favor of the statement. Moreover, 45% of respondents indicate agreement, further emphasizing
the prevailing alignment of opinions in support of the proposition. Meanwhile, a smaller but still noteworthy
7% adopt a neutral stance, reflecting a segment that neither strongly agrees nor disagrees with the statement.
On the contrary, 10% strongly disagree with the proposition, representing a minority perspective in
opposition. Lastly, only 3% express disagreement, signifying a distinct viewpoint that stands apart from the
majority. These findings, based on the feedback of 100 individuals, underscore the diversity of opinions and
 the nuanced range of agreement levels among respondents. When interpreting the statement, it's essential to
recognize this spectrum of perspectives and consider the varying degrees of alignment with the proposition.

6. Table show that Have you been consistently purchasing Bisleri water for a significant period

Particular Responded Percentage

Yes 50 50%

No 30 30%

May be 20 20%

Total 100 100%

6, Graph show that Have you been consistently purchasing Bisleri water for a significant period

Interpretation

In the provided data, respondents are categorized based on their answers to a particular question. Out of the total of 100
respondents, 50 individuals responded with "Yes," making up 50% of the total. Another 30 respondents answered with "No,"
representing 30% of the total. Additionally, 20 respondents replied with "Maybe," accounting for 20% of the entire group.
The percentages add up correctly to 100%, indicating that all respondents' answers have been properly accounted for and
categorized in response to this specific question.
7. Table show that What factors contribute most to your loyalty towards Bisleri

Particular Responded Percentage

Quality 34 34%

Taste 22 22%

Purity 14 14%

Brand reputation 20 20%

Pricing 10 10%

Total 100 100%

7, Graph show that What factors contribute most to your loyalty towards Bisleri

Interpretation

The survey results show a dynamic tapestry of elements that influence consumer purchase decisions. Quality
appears as the most important driver, capturing the attention of 34% of respondents, highlighting its critical
role in forming preferences. Sensory appeal, as indicated by taste, follows closely after, affecting 22% of
choices, emphasizing the value of enjoyable encounters. Purity is important to 14% of respondents,
indicating a desire for clean and wholesome products, while brand reputation is important to 20%,
underlining the long-term significance of a brand's image. Meanwhile, 10% prioritize price, confirming its
continued importance in the cost-conscious consumer context. various findings, derived from the responses
of 100 people, highlight the complicated interplay of various elements in influencing customer preferences
and purchasing patterns, providing significant information for firms attempting to address diverse consumer
needs.

8. Table show that How likely are you to continue choosing Bisleri water in the future

Particular Responded Percentage

Extremely likely 50 80%

Very likely 30 30%

Somewhat likely 18 18%

Not very likely 2 2%

Total 100 100%

8, Graph show that How likely are you to continue choosing Bisleri water in the future

Interpretation

The survey results show a wide range of respondents' willingness to take a given activity. Notably, 80%
express a very high likelihood of acting in the stated activity, indicating a strong desire and eagerness.
Furthermore, 30% indicate a very high chance, indicating a substantial level of commitment within this
sector. A moderate 18% believe they are somewhat likely, indicating moderate interest with some
misgivings. Only 2%, however, express a low likelihood, indicating a minority with limited intent. Based on
input from 100 people, these findings provide useful insights into the various levels of intent and passion
across respondents, which can create specific strategies and techniques for interacting with this broad
population.
9. Table shows that How influential are friends' or family members' recommendations in your
decision to stick with Bisleri

Particular Responded Percentage

Very influential 60 60%

Somewhat influential 20 20%

Neutral 10 10%

Not very influential 8 8%

Not at all influential 2 2%

Total 100 100%

9, graph shows that How influential are friends' or family members' recommendations in your
decision to stick with Bisleri

Interpretation

The poll results give a detailed picture of a specific factor's perceived influence among respondents. Notably,
a sizable majority, 60%, say this aspect is very influential, implying that it has a big impact on their
decision-making or judgments. An additional 20% believe it is somewhat influential, indicating a significant
degree of influence within this category. Meanwhile, 10% remain neutral, showing a lack of strong feelings
about its impact. The element is viewed as not very influential by 8%, and completely non-influential by 2%.
Based on the responses of 100 people, these findings provide useful insights into the varied levels of
influence attributed to this element, allowing businesses to modify their strategies and messaging to
effectively engage with their target audience.
10. Table show that What role does Bisleri's brand reputation play in your decision to remain loyal

Particular Responded Percentage

Major role 67 67%

Some what significant role 23 23%

Minor role 10 10%

No role 0 0%
Total 100 00%

10, graph show that What role does Bisleri's brand reputation play in your decision to remain loyal

Interpretation

The survey results offer a comprehensive view of how respondents perceive the role of a specific factor
within their context. Remarkably, a significant majority, constituting 67%, believe this factor plays a major
role, underscoring its profound impact on their decision-making or circumstances. Additionally, 23%
consider it to have a somewhat significant role, emphasizing a substantial degree of influence or importance.
For 10%, the factor assumes a minor role, signifying a minority viewpoint where its significance is limited
but not entirely inconsequential. Notably, no respondents indicated that the factor plays no role, suggesting a
unanimous recognition of its relevance to some extent. These insights, drawn from the feedback of 100
individuals, provide valuable guidance for businesses and organizations in understanding the varying levels
of importance attributed to this factor and how it shapes the perceptions and decisions of their target
audience.
11. Table shows that How does the emotional connection you feel towards the Bisleri brand impact
your loyalty

Particular Responded Percentage

Strongly enhances 45 45%

Enhances 35 35%

Neutral impact 12 12%

Slightly diminishes 6 6%

Significantly diminishes 2 2%
Total 100 100%

11, Graph shows that How does the emotional connection you feel towards the Bisleri brand impact
your loyalty

Interpretation

The survey results offer a nuanced perspective on how respondents perceive the impact of a specific factor
within their context or situation. Notably, a substantial 45% believe this factor strongly enhances the
situation, underscoring its significant positive influence. Another significant segment, comprising 35%,
perceives it as enhancing, highlighting its positive role, albeit to a slightly lesser extent. Meanwhile, 12%
maintain a neutral standpoint, indicating a lack of strong opinion regarding its impact.On the contrary, 6%
perceive the factor as slightly diminishing the situation, representing a minority perspective with a
somewhat negative perception. Only a minimal 2% see it as significantly diminishing, reflecting a minority
viewpoint where the factor's influence is perceived as strongly negative. These insights, drawn from the
feedback of 100 individuals, provide valuable guidance for businesses and organizations in assessing the
varying levels of influence attributed to this factor and its implications for decision-making and perception
within their target audience's context.
12. Table shows that Does Bisleri's pricing compared to other brands influence your loyalty

Particular Responded Percentage

Strongly agree 35 35%

Agree 45 45%

Neutral 7 7%

disagree 10 10%

Strongly disagree 3 3%

Total 100 100%

12, Graph shows that Does Bisleri's pricing compared to other brands influence your loyalty

Interpretation

The survey results present a range of perspectives regarding the statement or proposition under consideration.
Notably, a significant portion, constituting 45% of participants, agrees with the statement, indicating a
substantial consensus in favor of the proposition. Additionally, 35% express a strong agreement, further
emphasizing the prevalent alignment of opinions. On the other hand, 10% of respondents disagree with the
statement, signifying a minority perspective that differs from the majority. For 7%, a neutral stance is
maintained, suggesting an absence of strong agreement or disagreement. A minimal 3% strongly disagree
with the proposition, representing a minority viewpoint in clear opposition. These findings, based on
feedback from 100 individuals, underscore the diversity of opinions and the varying degrees of agreement
and disagreement with the statement, highlighting the importance of considering these nuances when
interpreting its overall reception.
13. Table show that Would you be willing to pay a premium for Bisleri water compared to other
brands due to your loyalty

Particular Responded Percentage

Strongly agree 40 35%

Agree 30 45%

Neutral 17 17%

Strongly disagree 12 12%

Disagree 1 1%

Total 100 100%

13,graph show that Would you be willing to pay a premium for Bisleri water compared to other
brands due to your loyalty

Interpretation

The survey outcomes reveal a spectrum of responses regarding the statement or proposition presented to
respondents. Notably, while a significant 45% of participants express agreement with the statement, it's
important to recognize that this group does not constitute the majority. Furthermore, 35% strongly agree,
underscoring a considerable level of alignment with the proposition. On the other side, 12% strongly
disagree with the statement, indicating a significant minority with a clear opposition to the majority
viewpoint. Additionally, a mere 1% express disagreement, signifying a very small segment with a contrary
perspective. Moderation is found in 17% of respondents who remain neutral, lacking strong agreement or
disagreement. These findings, based on feedback from 100 individuals, emphasize the diversity of opinions
and the varying degrees of agreement and disagreement with the statement, highlighting the importance of
considering these nuances when assessing its overall reception.
14. Table shows that How has Bisleri's on social media platforms impacted your loyalty

Particular Responded Percentage

Positively influenecd 70 70%

No impact 20 20%

Negatively influenced 10 10%

Total 100 100%

14, graph shows that How has Bisleri's on social media platforms impacted your loyalty

Interpretation

The survey results provide a clear picture of how respondents assess the impact of a certain aspect.
Significantly, 70% of participants believe this component has a favorable influence on the event or setting,
indicating its perceived significant positive impact. Another 20% believe the issue has no visible impact,
implying a neutral position in which neither positive nor negative affects are noticed. However, 10% of
respondents believe that the issue is negatively influencing the situation, showing a minority position in
which its impact is deemed unfavorable. These findings, based on feedback from 100 people, can help
businesses and organizations evaluate the importance and implications of this factor in their respective
contexts or decision-making processes.
15. Table shows that How would you rate the customer service provided by Bisleri in terms of
enhancing your loyalty

Particular Respnded Percentage

Highly enhancing 78 78%

Enhancing 18 18%

Neutral 4 4%

Not enhancing 0 0%
Total 100 100%

15, Graph shows that How would you rate the customer service provided by Bisleri in terms of
enhancing your loyalty

Interpretation

The survey results present a clear and emphatic perspective on how respondents perceive the impact of a
specific factor. Overwhelmingly, a substantial 78% of participants believe this factor highly enhances the
situation or context, highlighting its significant and positive influence. Furthermore, 18% acknowledge that
it enhances, albeit to a slightly lesser degree than the majority, underscoring its positive role. Remarkably,
there is a unanimous consensus among respondents, with no one indicating that the factor does not enhance
the situation, reflecting a unanimous recognition of its positive impact.Additionally, a small but noteworthy
4% of respondents maintain a neutral stance, indicating a lack of strong opinion regarding the degree of
enhancement provided by the factor. These insights, derived from feedback provided by 100 individuals,
provide valuable guidance for businesses and organizations when assessing the role and implications of this
factor within their specific context or decision-making processes.
16. Table show that How does Bisleri's unique packaging design influence your loyalty

Particular responded Percentage

Enhances 66 66%

Neutral impact 24 24%

Slightly diminishes 8 8%

Significantly diminishes 2 2%
Total 100 100%

16, Graph show that How does Bisleri's unique packaging design influence your loyalty

Interpretation

The survey outcomes provide a comprehensive view of how respondents perceive the impact of a specific
factor within their context. Significantly, a substantial 66% of participants believe this factor enhances the
situation or context, indicating a strong consensus in favor of its positive influence. A moderate 24%
maintain a neutral stance, suggesting a lack of strong opinion regarding its impact, highlighting the diversity
of perspectives. For 8%, the factor is perceived as slightly diminishing the situation, representing a minority
viewpoint with a somewhat negative perception. A minimal 2% see it as significantly diminishing,
indicating a minority viewpoint where its impact is considered strongly negative. These insights, based on
feedback from 100 individuals, offer valuable guidance for businesses and organizations in assessing the
varying levels of influence attributed to this factor and its implications for decision-making and perception
within their target audience's context.
17. Table shows that Have you ever considered switching to a different brand? If so, what motivated
this consideration

Particular Responded Percentage

Yes, for better taste 60 60%

Yes, for better pricing 20 20%

Yes, due to unavailability 14 14%

No, i have not considered 6 6%

switching
Total 100 100%

17, Graph shows that Have you ever considered switching to a different brand? If so, what motivated
this consideration

Interpretation

The survey results shed light on the various motivations behind respondents' considerations of switching a
particular element. Significantly, the majority, accounting for 60%, have contemplated a switch in pursuit of
better taste, highlighting the paramount importance of taste in their decision-making process. Additionally, a
substantial 20% have considered switching for better pricing, emphasizing the role of affordability as a key
driver of consumer choices. For 14%, unavailability of the desired element has prompted the thought of
switching, underlining the significant impact of product availability on consumer decisions. Notably, a
minority of 6% have not entertained the idea of switching, indicating a smaller segment with a steadfast
commitment to their current choice. These insights, based on feedback from 100 individuals, provide
valuable guidance for businesses and organizations in understanding the multifaceted motivations behind
consumer preferences and in tailoring their offerings to meet these diverse needs and expectations
effectively.

18. Table shows that How important is brand loyalty to you when making purchasing decis
ions for packaged drinking water

Particular Responded Percentage

Very important 80 80%

Important 18 18%

Neutral 2 2%

Less important 0 0%
Total 100 100%

18,Graph shows that How important is brand loyalty to you when making purchasing decis
ions for packaged drinking water

Interpretation

The survey results paint a clear picture of how respondents perceive the importance of a specific element.
Overwhelmingly, a substantial 80% of participants deem this element to be very important, signifying its
paramount significance within their considerations. Additionally, 18% consider it important, although to a
slightly lesser degree than the majority, underscoring its considerable importance among this group.
Importantly, there is a unanimous consensus among respondents, with no one indicating that the element is
less important, reflecting a unanimous recognition of its significance. Furthermore, a minimal 2% maintain a
neutral stance, suggesting a lack of strong opinion regarding its importance. These insights, based on
feedback from 100 individuals, provide valuable guidance for businesses and organizations in assessing the
importance of this element and its implications for decision-making within their specific context.
19. Table shows that How satisfied are you with Bisleri's loyalty programs

Particular Responded Percentage

Very important 77 77%

Important 13 13%

Neutral 8 8%

Less important 2 2%
Total 100 100%

19, Graph shows that How satisfied are you with Bisleri's loyalty programs

Interpretation

The survey outcomes offer a comprehensive understanding of how respondents perceive the importance of a
specific element. Significantly, a substantial 77% of participants deem this element to be very important,
indicating its paramount significance within their considerations. Additionally, 13% regard it as important,
although to a lesser degree than the majority, underscoring its substantial importance among this group. It's
noteworthy that there is no unanimous consensus among respondents, as a moderate 8% maintain a neutral
stance, indicating a lack of strong opinion regarding its importance. Importantly, a minimal 2% perceive the
element as less important, representing a minority viewpoint where its significance is considered relatively
low.These insights, based on feedback from 100 individuals, provide valuable guidance for businesses and
organizations in assessing the importance of this element and its implications for decision-making within
their specific context. Understanding the varying degrees of importance attributed to this element can aid in
tailoring strategies and offerings to align with the diverse perspectives of their target audience.
20. Table shows that How often do you share positive experiences or feedback about Bisleri on social
media

Particular Responded Percentage

Very often 55 55%

ofetn 20 20%

Occasionally 20 20%

Rarely 5 5%

Never 0 0%

Total 100 100%

20,Graph shows that How often do you share positive experiences or feedback about Bisleri on social
media

Interpretation

The survey results provide a clear picture of how respondents experience the frequency of a particular
occurrence. Notably, a majority of participants, representing 55% of the total, report that this event happens
very often, underscoring its high frequency within their experiences. Additionally, 20% state that the
occurrence happens often, indicating a substantial group where this event is frequent. Another 20% note that
it happens occasionally, highlighting a moderate-sized segment where this event occurs but not as frequently
as in the previous groups. For 5% of respondents, the occurrence is rare, signifying a minority perspective
where it happens infrequently. Importantly, none of the respondents indicate that the occurrence never
happens, suggesting that it is a universally experienced event among those surveyed.These insights, based
on feedback from 100 individuals, offer valuable information for businesses and organizations seeking to
understand the prevalence and impact of this event within their specific context or decision-making
processes. The varying frequencies reported by respondents can inform strategies and initiatives tailored to
the diverse experiences of their target audience.
21. Table show that How has Bisleri's involvement in community or social initiatives influenced your
loyalty

Particular Respoded Percentage

Positively influenced 58 58%

No effect 32 32%

Negatively influenced 10 10%

Total 100 100%

21, Graph show that How has Bisleri's involvement in community or social initiatives influenced your
loyalty

Interpretation

The survey outcomes present a nuanced view of how respondents perceive the impact of a specific factor
within their context. Notably, a majority of participants, representing 58% of the total, believe that this
factor has positively influenced the situation or context, underlining its significant positive impact.
Additionally, a substantial segment, accounting for 32%, maintains that the factor has had no discernible
effect, suggesting a neutral stance where neither positive nor negative influences are perceived. For 10% of
respondents, the factor is seen as negatively influencing the situation, signifying a minority viewpoint where
its impact is considered unfavorable.These insights, drawn from feedback provided by 100 individuals, offer
valuable guidance for businesses and organizations in understanding how this factor is perceived by their
target audience and how it may influence their decision-making or perception within their specific context.
The diverse perspectives reported by respondents can inform strategies and initiatives tailored to the varying
experiences and expectations of their audience.
22. Table shows that How would you rate Bisleri's efforts in keeping you informed about new
products or initiatives

Particular Respoded Percentage

Ineffective 47 47%

Highly effective 33 33%

Neutral 10 10%

Effective 8 8%

Very ineffective 2 2%
Total 100 100%

22, Graph shows that How would you rate Bisleri's efforts in keeping you informed about new
products or initiatives

Interpretation

The survey results offer a comprehensive perspective on how respondents perceive the effectiveness of a
specific factor. Significantly, a plurality of participants, representing 47% of the total, view this factor as
ineffective, indicating a notable portion that does not attribute a positive impact to it. Conversely, a
substantial 33% believe that the factor is highly effective, emphasizing a significant group that sees it as
having a strong positive impact. Additionally, there is a moderate 10% who maintain a neutral stance,
indicating a lack of strong opinion regarding its effectiveness. For 8%, the factor is considered effective,
albeit not as strongly as the highly effective group. Importantly, a minimal 2% perceive it as very ineffective,
signifying a minority viewpoint where its impact is considered extremely unfavorable.These insights, drawn
from feedback provided by 100 individuals, offer valuable guidance for businesses and organizations in
understanding how this factor is perceived by their target audience and how it may influence their decision-
making or perception within their specific context. The diverse range of perspectives reported by
respondents highlights the complexity of evaluating effectiveness and the need for tailored strategies to
address the varying perceptions of their audience.
FINDINGS SUGGESTION AND CONCLUSION

FINDINGS:

1. According to the survey, mineral water is consumed by customers from a variety of professions.
2. According to the poll I performed in Bangalore, the majority of responders are men, with the remainder
being women.
3. It is evident from the survey that consumers choose mineral water mostly because of necessity, rising
standards of living, fashion, awareness, and increased competition.
4. The poll reveals that consumers' decisions to choose a certain brand are primarily influenced by pricing
and services.
5. The study reveals that consumers prefer alternative brands like BISLERI, AQUAFINA, and KINLEY
more frequently.
6. The poll suggests that consumer knowledge of "MineralWater" is high, which presents a great opportunity
for manufacturers.
Suggestion

 Product Innovation: Explore opportunities for product innovation, such as introducing flavored water
options, functional beverages, or sustainable packaging solutions. Meeting evolving consumer
preferences can enhance the brand's appeal.

 Sustainability Initiatives: Given the growing concern for the environment, Bisleri can focus on
sustainable practices like using eco-friendly packaging materials, reducing plastic waste, and
implementing recycling programs.

 Health and Wellness: Promote the health benefits of drinking water, positioning Bisleri as a brand that
cares about the well-being of its customers. Consider partnerships with fitness influencers or
organizations to underscore the importance of hydration.

 Consumer Education: Invest in educating consumers about the importance of drinking clean and safe
water. Create campaigns that emphasize the benefits of Bisleri's purification processes.

 Digital Marketing: Enhance the company's online presence and engage with consumers through social
media and digital marketing campaigns. Leverage platforms like Instagram and Facebook to connect
with a younger, tech-savvy audience.

 Community Engagement: Demonstrate corporate social responsibility by engaging in community-based

initiatives related to water conservation and providing clean water to underserved areas.

 Quality Control: Continuously monitor and maintain the highest standards of water quality to reassure
customers of the purity and safety of Bisleri products.

 Market Research: Regularly conduct market research to stay updated on changing consumer preferences
and emerging trends in the beverage industry.

 Competitive Pricing: Keep pricing competitive while maintaining the brand's quality perception.
Offering various package sizes can cater to a broader range of customers.

 Customer Feedback: Actively seek and address customer feedback to improve product quality,
packaging, and customer service.

 E-commerce Presence: Invest in e-commerce platforms to make Bisleri products readily available for
online purchase and delivery, especially in urban areas.

 Export Opportunities: Explore opportunities to expand internationally, especially in regions with a

growing demand for bottled water.

 Brand Partnerships: Collaborate with complementary brands or events to increase visibility and reach a
broader audience.

 Employee Training: Invest in employee training programs to ensure that staff members are
knowledgeable about the product and customer service standards.

 Customer Loyalty Programs: Create loyalty programs to reward repeat customers and encourage brand
loyalty.
 Data Analytics: Utilize data analytics to gain insights into consumer behavior and preferences, helping
in making informed marketing and product development decisions.

conclusion
In conclusion, Bisleri, as a prominent bottled water company, has a strong foundation in providing clean and
safe drinking water to consumers. To continue thriving and adapting in an ever-changing market, the
company should consider a multifaceted approach:

 Innovation: Embrace product innovation, including new water variants and sustainable packaging
solutions, to meet evolving consumer preferences.

 Sustainability: Prioritize sustainability initiatives, such as eco-friendly packaging and recycling

programs, to reduce environmental impact and resonate with eco-conscious consumers.

 Health and Wellness: Promote the health benefits of drinking water and position Bisleri as a brand that
cares about customer well-being.

 Digital Presence: Strengthen the brand's digital presence through social media and digital marketing to
engage with a wider and younger audience.

 Community Engagement: Demonstrate corporate responsibility by engaging in community-based

initiatives related to water conservation and clean water access.

 Transparency: Maintain transparency about water sourcing and purification processes to build trust with
consumers.

 Quality Assurance: Ensure consistent, high-quality water through rigorous quality control processes.

 Market Awareness: Continuously conduct market research to stay abreast of consumer preferences and
industry trends.

 Distribution: Expand distribution networks to make clean drinking water accessible to remote areas.

 Competitive Pricing: Balance competitive pricing with quality to cater to a broad customer base.

 Customer Feedback: Actively seek and respond to customer feedback to improve products and services.

 E-commerce: Enhance the e-commerce presence to meet the demands of online shoppers.

 Global Expansion: Explore opportunities for international expansion in regions with growing bottled
water demand.

By incorporating these strategies, Bisleri can continue to deliver on its mission of providing clean and safe
drinking water while also evolving to meet the changing needs and expectations of consumers. Success in
these areas will contribute to long-term brand sustainability and growth.
BIBLIOGRAPHY

 Newpaper
 Magzine
 Book
 Website : www.bisleri.com

Reference

 Customer Retention: Loyal customers continue to purchase Bisleri, ensuring a stable customer base and
consistent revenue.

 Trust and Quality: Bisleri's quality and safety standards are trusted by loyal customers.

 Competitive Advantage: Bisleri's brand loyalty makes it difficult for competitors to gain its customers.

 Price Increase: Loyal customers are willing to pay a higher price for Bisleri items.

 Loyal customers suggest Bisleri to others, resulting in new customer acquisition.

 Product Innovation: Customer feedback can help steer product development.

 Loyalty can strengthen Bisleri's commitment to sustainability.

 Reduced Marketing Costs: It eliminates the need for costly marketing initiatives.

 Market Stability: Loyal clients remain loyal even during difficult times.

 Long-Term Growth: Consistent revenue and growth are supported by brand loyalty.
Annexure

1. Age :

18 to 24
25 to 34
35 to 44
45 to 54

2. Gender :

Male
Female

3. Occupation:

student
Professional
Homeworker
Retired

4. What factors influence your decision to choose Bisleri over other brands?

Quality
Taste
Purity
Packaging
Price
5. Would you be willing to pay a premium for Bisleri water compared to other brands?

Strongly agree
Agree
Neutral
Strongly disagree
Disagree

6. Have you been consistently purchasing Bisleri water for a significant period?

Yes, for more than 2 years

Yes, for 1 to 2 years
Yes, for less than 1 years
No, Im a new customer

7. What factors contribute most to your loyalty towards Bisleri?

Quality
Taste
Purity
Brand reputation
Pricing

8. How likely are you to continue choosing Bisleri water in the future?

Extremely likely
Very likely
Somewhat likely
Not very likely

9. How influential are friends' or family members' recommendations in your decision to stick with Bisleri?

Very influential
Somewhat influential
Neutral
Not very influential
Not at all influentia

10. .What role does Bisleri's brand reputation play in your decision to remain loyal?

Major role
Some what significant role
Minor role
No role

11. How does the emotional connection you feel towards the Bisleri brand impact your loyalty?

Strongly enhances
Enhances
Neutral impact
Slightly diminishes
 Significantly diminishes

12. Does Bisleri's pricing compared to other brands influence your loyalty?

Strongly agree
Agree
Neutral
Disagree
Strongly disagree

13. Would you be willing to pay a premium for Bisleri water compared to other brands due to your loyalty?

Strongly agree
Agree
Neutral
Strongly disagree
Disagree

14. How has Bisleri's on social media platforms impacted your loyalty?

Positively influenecd
No impact
Negatively influenced

15. How would you rate the customer service provided by Bisleri in terms of enhancing your loyalty?

Highly enhancing
Enhancing
Neutral
Not enhancing

16. How does Bisleri's unique packaging design influence your loyalty?

Enhances
Neutral impact
Slightly diminishes
Significantly diminishes

17. Have you ever considered switching to a different brand? If so, what motivated this consideration?

Yes, for better taste

Yes, for better pricing
Yes, due to unavailability
No, i have not considered switching

18. How important is brand loyalty to you when making purchasing decisions for packaged drinking water?

Very important
Important
 Neutral
Less important

19. How satisfied are you with Bisleri's loyalty programs?

Very important
Important
Neutral
Less important

20. How often do you share positive experiences or feedback about Bisleri on social media?

Very often
ofetn
Occasionally
Rarely
Never

21. How has Bisleri's involvement in community or social initiatives influenced your loyalty?

Positively influenced
No effect
Negatively influenced

22. How would you rate Bisleri's efforts in keeping you informed about new products or initiatives?

Ineffective
Highly effective
Neutral
Effective
Very ineffective