Açıköğretim Sistemi ile ilgili merak ettiğiniz her şey AOSDESTEK Sisteminde. AOSDESTEK Sistemine aosdestek.anadolu.edu.tr adresinden ulaşabilirsiniz.

CONSUMER BEHAVIOR
2022 YAZ OKULU - A
A
1. In which of the following countries is the 6. Which of the followings is not one of the
color red attributed to luck? attitude attributes?

A) Japan A) Valence
B) UK B) Resistance

i
C) China C) Persistance

em
D) Brazil D) Hostility
E) Russia E) Confidence

t
7. Which of the following strategy aims to

is
2. What kind of conflict is experienced if a change the beliefs accepted by society?

vı Yı S
consumer wants to get tanned skin, but does
not want to risk skin damage? A) Attention
B) Comprehension

na m tim
A) Approach - approach conflict C) Targeting normative and accepted beliefs
B) Only approach conflict D) Behaviour change
Only avoidance conflict

lı
C) Internalization

Sı eti re
E)
D) Avoidance - avoidance conflict
E) Approach - avoidance conflict 8. ------- attempts to explain how current attitudes

lu ğr öğ produce distortions of attitude-related objects and

how these decisions mediate attitude change.
ku Ö çık
3. Some supermarkets in the neighbourhoods bring
local food such as local bread from India for Which of the following completes the blank
Indian consumers or local cheese from Italy for above correctly?
Italian consumers.They do it in order to serve
z 02 si A

A) Social Judgment Theory

extended self at ------- level.
B) Balance Theory
Which of the following completes the blank C) Cognitive Dissonance Theory
above correctly? D) Cognitive Consistency Theory
Ya - 2 ite

E) Functional Theory
O 2

A) group
B) international
21 ers

9. According to Solomon's year ranges, which

C) individual of the following generation born between
D) family year 1986 and 2002?
community
20 niv

E) A) Generation X
B) Generation Y
4. In a consumer buying decision process C) Generation Z
Ü

which of the following step takes in place D) Baby Boomers

between information search and purchase? E) Silent Generation
u

A) Problem recognition 10. Which of the followings is one of the

ol

B) Post-purchase stages interrelated aspects of culture?

Alternative evaluation
ad

C)
A) Being intermittent and Evolutionary
D) Past experiences
B) Elements and System
E) Brainstorming
An

C) Religion and Sectarian

D) Nationality and Age
5. Which of the following is a type of scale with E) Socialization and Acculturation
a five-point that is applied to respondents in
which they state to what extent they agree or 11. Which of the followings is not one of the
disagree with each statement? elements of culture?

A) Thurstone Scale A) Religion

B) Guttman Scale B) Social order
C) Osgood’s Semantic Differential Scale C) Language
D) Bogardus Scale D) Education
E) Likert Scale E) Income

1 Hangi amaçla olursa olsun, testlerin tamamının veya bir kısmının

Anadolu Üniversitesi tarafından hazırlanmış olan bu testlerin her hakkı saklıdır.
Anadolu Üniversitesi'nin yazılı izni olmadan kopya edilmesi, fotoğraflarının çekilmesi, herhangi bir yolla çoğaltılması ya da kullanılması yasaktır.
Bu yasağa uymayanlar gerekli cezai sorumluluğu ve testlerin hazırlanmasındaki mali külfeti peşinen kabullenmiş sayılır.
 Açıköğretim Sistemi ile ilgili merak ettiğiniz her şey AOSDESTEK Sisteminde. AOSDESTEK Sistemine aosdestek.anadolu.edu.tr adresinden ulaşabilirsiniz.

2022 YAZ OKULU - A

A
12. - It is defined as a cultural mirror. 17. Which of the following groups are referred to
- It is the major means of distinguishing as trend setters?
among cultural groups.
A) Digital moms
Which of the following elements of culture B) How to video users
have these characteristics given above?

i
C) Milennials

em
A) Language D) Brand advocates
B) Rituals E) Baby boomers

t
C) Values

is
D) Education

vı Yı S
E) Norms

na m tim
13. ------- is based on the recognition and acceptance
of another person’s authority.

Which of the following completes the

lı
18. Which of the folloing is not one of the

Sı eti re
sentence above correctly? features of digital social networks?

lu ğr öğ
A) Reward Power A) Customer
B) Referent Power B) Content reader
C) Expert Power
ku Ö çık
C) Viewer
D) Legitimate Power D) Follower
E) Coercive Power E) Brand advocate
z 02 si A

14. Which of the followings is not one of the

characteristics of a social group?

A) Group psychology
Ya - 2 ite

B) Group norms
O 2

C) Common interest
21 ers

D) Similar behaviour
E) Relationship 19. Which of the followings is not one of the
elements of productive users?
20 niv

15. ------- is the anxiety that an exciting or interesting A) Common Property, Individual Rewards
event may currently be happening elsewhere.
B) Open Participation-Public Evaluation
Ü

Which of the following completes the blank C) Passive consumer vs active users
above correctly? D) Unfinished Artefacts, Continuing Process
u

E) Fluid Equal Rights and Ad Hoc Meritocracy

A) Coercive power
ol

B) FOMO
C) Solidarity
ad

D) ELM
E) We-feeling
An

16. Which of the followings is one of the

measuring items of self-identification
method for opinion leadership? 20. Which of the following groups think that
there is a high risk in adopting innovation
A) Are you an opinion leader in the system? and do not favor change at all?
B) Who have the key roles in the system?
A) Late Majority
C) Whom will you ask for information or
suggestions? B) Early Majority
D) Who, in your opinion, is the opinion leader of C) Innovators
these key roles? D) Laggards
E) Who is your leader? E) Early Adaptors

2 Hangi amaçla olursa olsun, testlerin tamamının veya bir kısmının

Anadolu Üniversitesi tarafından hazırlanmış olan bu testlerin her hakkı saklıdır.
Anadolu Üniversitesi'nin yazılı izni olmadan kopya edilmesi, fotoğraflarının çekilmesi, herhangi bir yolla çoğaltılması ya da kullanılması yasaktır.
Bu yasağa uymayanlar gerekli cezai sorumluluğu ve testlerin hazırlanmasındaki mali külfeti peşinen kabullenmiş sayılır.
 Açıköğretim Sistemi ile ilgili merak ettiğiniz her şey AOSDESTEK Sisteminde. AOSDESTEK Sistemine aosdestek.anadolu.edu.tr adresinden ulaşabilirsiniz.

2022 YAZ OKULU - A

CONSUMER BEHAVIOR

i
em
A Grubu Cevap Anahtarı
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
C E E C E D C A B B E A D A B A D B C D

t
is
vı Yı S
na m tim
lı
Sı eti re
lu ğr öğ
ku Ö çık
z 02 si A
Ya - 2 ite
O 2
21 ers
20 niv
Ü
u
ol
ad
An

3 Hangi amaçla olursa olsun, testlerin tamamının veya bir kısmının

Anadolu Üniversitesi tarafından hazırlanmış olan bu testlerin her hakkı saklıdır.
Anadolu Üniversitesi'nin yazılı izni olmadan kopya edilmesi, fotoğraflarının çekilmesi, herhangi bir yolla çoğaltılması ya da kullanılması yasaktır.
Bu yasağa uymayanlar gerekli cezai sorumluluğu ve testlerin hazırlanmasındaki mali külfeti peşinen kabullenmiş sayılır.