Açıköğretim Sistemi ile ilgili merak ettiğiniz her şey AOSDESTEK Sisteminde. AOSDESTEK Sistemine aosdestek.anadolu.edu.tr adresinden ulaşabilirsiniz.

CONSUMER BEHAVIOR
2022 BAHAR DÖNEM SONU - A
A
1. In which of the following countries is the 5. Which of the followings is not one of the
color red attributed to luck? psychological principles of a persuasion
process?
A) China
B) Russia A) Authority

i
C) Brazil B) Reinforcement

m
D) UK C) Scarcity
D) Liking

te
E) Japan
E) Consistency

s
nu Yılı Si
m
6. Which of the followings is related to

vı
2. What kind of conflict is experienced if a utilitarian function?
consumer wants to get tanned skin, but does

tim ti

na
not want to risk skin damage? A) Explains consumers’ core values.

em re ğre
A) Approach - approach conflict B) The resistance towards the brand stems

Sı
from utilitarian function.
B) Only approach conflict
ön Öğ kö C) Related to the basic principles of reward or
C) Only avoidance conflict punishment.
D) Approach - avoidance conflict D) The need for order, structure or meaning
Avoidance - avoidance conflict
i D 22 Açı
E) supports functions of attitudes.
E) Emerges in the attitude of consumers to

So
protect themselves from external threats or
internal emotions.
em 20 si
ön 1 - site

3. Some supermarkets in the neighbourhoods bring

local food such as local bread from India for
Indian consumers or local cheese from Italy for 7. ------- refers to any discrepancy that an individual
may perceive between two or more of his
r D 02 er

Italian consumers.They do it in order to serve

extended self at ------- level. attitudes or between his attitudes and behavior.
ha 2 niv

Which of the following completes the blank Which of the following completes the blank
above correctly? above correctly?

Balance
Ü

A) international A)
B) individual B) Congruity
C) Affective cognitive consistency
u

C) community
group D) Social judgment
ol

D)
E) family E) Cognitive dissonance
ad
An

8. ------- refers to the consistency, stability and

repeatability of the data collected.
Ba

4. In a consumer buying decision process

which of the following step takes in place Which of the following completes the blank
between information search and purchase? above correctly?

A) Brainstorming A) Validity
B) Problem recognition B) Simplicity
C) Alternative evaluation C) Equality
D) Past experiences D) Reliability
E) Post-purchase stages E) Vitality

1 Hangi amaçla olursa olsun, testlerin tamamının veya bir kısmının

Anadolu Üniversitesi tarafından hazırlanmış olan bu testlerin her hakkı saklıdır.
Anadolu Üniversitesi'nin yazılı izni olmadan kopya edilmesi, fotoğraflarının çekilmesi, herhangi bir yolla çoğaltılması ya da kullanılması yasaktır.
Bu yasağa uymayanlar gerekli cezai sorumluluğu ve testlerin hazırlanmasındaki mali külfeti peşinen kabullenmiş sayılır.
 Açıköğretim Sistemi ile ilgili merak ettiğiniz her şey AOSDESTEK Sisteminde. AOSDESTEK Sistemine aosdestek.anadolu.edu.tr adresinden ulaşabilirsiniz.

2022 BAHAR DÖNEM SONU - A

9. A ------- is a set of multiple, symbolic behaviors
that are practiced in a fixed sequence and
repeated periodically.
Which of the following completes the blank
above correctly?
A
13. If every informant evaluates whether he or she is
an opinion leader or not by answering a series of
questions, this type of method to identify opinion
leaders is called -------.
Which of the following completes the blank

i
m
above correctly?
A) Culture

te
B) Ritual A) Observation
C) Symbol B) Grading key roles

s
D) Norm C) Social interpersonal relationship

nu Yılı Si
measurement
E) Society
D) Self-identification
E) Experiment

vı
tim ti

na
10. Which of the followings is one of the

em re ğre
interrelated aspects of culture?

Sı
A) Age
B)
ön Öğ kö
Values
Elements
C) 14. Which of the following statements about
Socialization market mavens is false?
i D 22 Açı
D)
E) Nationality

So
A) They experince anxiety if an exciting or
interesting event may currently be
happening elsewhere.
em 20 si

B) They like to shop and buy.

C) They are knowledgeable about brands and
ön 1 - site

11. Which of the followings is one of the stores.

characteristics of content analysis? D) They actively engage with other consumers
without any product category limitation.
A) It takes place in a natural environment.
r D 02 er

E) They are highly involved or engaged in the

B) It is possible to determine the typical
marketplace.
characteristics or specific aspects of a
ha 2 niv

culture and to make intercultural

comparisons.
C) Sometimes it is conducted without the
Ü

subject’s awareness.
D) It focuses on the observation of behavior.
u

E) In content analysis, consumers are asked to

answer a series of questions that intend to
ol

find out their thoughts about fundamental 15. Which of the following statements about
individual and social concepts. opinion leaders is false?
ad

A) New ideas first reach to opinion leaders from

mass media.
An

B) Opinion leaders must always warn people

about products based on their knowledge or
12. Which of the following type of learning
Ba

expertise.
happens if a child learns socially approved C) Opinion leader informally influences the
behaviors by imitating the behaviors of actions or attributes of others for a product
people he/she takes as a role model? category while he/she may be an opinion
seeker for an other product category.
A) Technical learning
D) Opinion leaders transfer new ideas to other
B) Solitary learning
“passive people” or the people far away from
C) Formal learning mass media.
D) Kinesthetic learning E) Opinion leaders play a key role between the
E) Informal learning marketer and the consumer.

2 Hangi amaçla olursa olsun, testlerin tamamının veya bir kısmının

Anadolu Üniversitesi tarafından hazırlanmış olan bu testlerin her hakkı saklıdır.
Anadolu Üniversitesi'nin yazılı izni olmadan kopya edilmesi, fotoğraflarının çekilmesi, herhangi bir yolla çoğaltılması ya da kullanılması yasaktır.
Bu yasağa uymayanlar gerekli cezai sorumluluğu ve testlerin hazırlanmasındaki mali külfeti peşinen kabullenmiş sayılır.
 Açıköğretim Sistemi ile ilgili merak ettiğiniz her şey AOSDESTEK Sisteminde. AOSDESTEK Sistemine aosdestek.anadolu.edu.tr adresinden ulaşabilirsiniz.

2022 BAHAR DÖNEM SONU - A

A
16. ------- power is based on the recognition and 20. Tysumers choose from products/brands that in
acceptance of another person’s authority. their own opinion and generate feelings
associated with -------.
Which of the following completes the blank
above correctly? Which of the following completes the
sentence above correctly?

i
m
A) Legitimate
B) Informational A) pain

te
C) Expert B) rage
D) Reward C) surprise

s
E) Referent D) envy

nu Yılı Si
E) pleasure

vı
17. Which of the statements about brand

tim ti

na
advocates is false?

em re ğre
A) Their strong presence and position in social

Sı
media allow them to shape images of
products and brands.
ön Öğ kö
B) They are willing to write about brands.
C) They mostly use their smartphones during
i D 22 Açı
shopping and share their post-purchase

So
experiences online.
D) They are often referred to as trend followers.
E) They are outgoing, trustworthy, and wise to
em 20 si

use the Internet.

ön 1 - site
r D 02 er

18. ------- are impressive individuals who are

committed to spreading technology while
contributing to content creation in the digital
ha 2 niv

world.

Which of the following completes the blank

Ü

above correctly?

A) Netizens
u

B) Innovators
ol

C) Influencers
Screenagers
ad

D)
E) Costomers
An

Ba

19. Which of the following can be a basic need

for people to come together in virtual
communities?

A) Profit
B) Love
C) Installation
D) Development
E) Interest

3 Hangi amaçla olursa olsun, testlerin tamamının veya bir kısmının

Anadolu Üniversitesi tarafından hazırlanmış olan bu testlerin her hakkı saklıdır.
Anadolu Üniversitesi'nin yazılı izni olmadan kopya edilmesi, fotoğraflarının çekilmesi, herhangi bir yolla çoğaltılması ya da kullanılması yasaktır.
Bu yasağa uymayanlar gerekli cezai sorumluluğu ve testlerin hazırlanmasındaki mali külfeti peşinen kabullenmiş sayılır.
 Açıköğretim Sistemi ile ilgili merak ettiğiniz her şey AOSDESTEK Sisteminde. AOSDESTEK Sistemine aosdestek.anadolu.edu.tr adresinden ulaşabilirsiniz.

2022 BAHAR DÖNEM SONU - A

CONSUMER BEHAVIOR

i
m
A Grubu Cevap Anahtarı

te
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
A D C C B C E D B C B E D A B A D A E E

s
nu Yılı Si
m

vı
tim ti

na
em re ğre

Sı
ön Öğ kö
i D 22 Açı

So
em 20 si
ön 1 - site
r D 02 er
ha 2 niv
Ü
u
ol
ad
An

Ba

4 Hangi amaçla olursa olsun, testlerin tamamının veya bir kısmının

Anadolu Üniversitesi tarafından hazırlanmış olan bu testlerin her hakkı saklıdır.
Anadolu Üniversitesi'nin yazılı izni olmadan kopya edilmesi, fotoğraflarının çekilmesi, herhangi bir yolla çoğaltılması ya da kullanılması yasaktır.
Bu yasağa uymayanlar gerekli cezai sorumluluğu ve testlerin hazırlanmasındaki mali külfeti peşinen kabullenmiş sayılır.
 Açıköğretim Sistemi ile ilgili merak ettiğiniz her şey AOSDESTEK Sisteminde. AOSDESTEK Sistemine aosdestek.anadolu.edu.tr adresinden ulaşabilirsiniz.

CONSUMER BEHAVIOR
2022 BAHAR DÖNEM SONU - B
B
1. In which of the following countries is the 5. ------- refers to any discrepancy that an individual
color red attributed to luck? may perceive between two or more of his
attitudes or between his attitudes and behavior.
A) UK
B) Brazil Which of the following completes the blank
above correctly?

i
C) Russia

m
D) Japan A) Social judgment

te
E) China B) Cognitive dissonance
C) Congruity

s
D) Balance

nu Yılı Si
E) Affective cognitive consistency

vı
2. What kind of conflict is experienced if a
consumer wants to get tanned skin, but does

tim ti

na
not want to risk skin damage? 6. Which of the followings is not one of the

em re ğre
Approach - approach conflict psychological principles of a persuasion
A)

Sı
process?
B) Only approach conflict
C)
D)
ön Öğ kö
Avoidance - avoidance conflict
Only avoidance conflict
A)
B)
Scarcity
Liking
Approach - avoidance conflict C) Reinforcement
i D 22 Açı
E)
D) Authority

So
E) Consistency
em 20 si
ön 1 - site

3. Some supermarkets in the neighbourhoods bring

local food such as local bread from India for 7. Which of the followings is related to
Indian consumers or local cheese from Italy for utilitarian function?
r D 02 er

Italian consumers.They do it in order to serve

A) Related to the basic principles of reward or
extended self at ------- level.
punishment.
ha 2 niv

Which of the following completes the blank B) The need for order, structure or meaning
above correctly? supports functions of attitudes.
C) Emerges in the attitude of consumers to
Ü

A) family protect themselves from external threats or

B) individual internal emotions.
u

C) community D) The resistance towards the brand stems

international from utilitarian function.
ol

D)
E) group E) Explains consumers’ core values.
ad
An

8. ------- refers to the consistency, stability and

repeatability of the data collected.
Ba

4. In a consumer buying decision process

which of the following step takes in place Which of the following completes the blank
between information search and purchase? above correctly?

A) Brainstorming A) Validity
B) Alternative evaluation B) Simplicity
C) Past experiences C) Vitality
D) Problem recognition D) Reliability
E) Post-purchase stages E) Equality

1 Hangi amaçla olursa olsun, testlerin tamamının veya bir kısmının

Anadolu Üniversitesi tarafından hazırlanmış olan bu testlerin her hakkı saklıdır.
Anadolu Üniversitesi'nin yazılı izni olmadan kopya edilmesi, fotoğraflarının çekilmesi, herhangi bir yolla çoğaltılması ya da kullanılması yasaktır.
Bu yasağa uymayanlar gerekli cezai sorumluluğu ve testlerin hazırlanmasındaki mali külfeti peşinen kabullenmiş sayılır.
 Açıköğretim Sistemi ile ilgili merak ettiğiniz her şey AOSDESTEK Sisteminde. AOSDESTEK Sistemine aosdestek.anadolu.edu.tr adresinden ulaşabilirsiniz.

2022 BAHAR DÖNEM SONU - B

9. Which of the following type of learning
happens if a child learns socially approved
behaviors by imitating the behaviors of
people he/she takes as a role model?
A) Informal learning
B
13. Which of the following statements about
opinion leaders is false?
A) Opinion leaders must always warn people
about products based on their knowledge or
expertise.

i
m
B) Formal learning B) Opinion leader informally influences the
C) Technical learning actions or attributes of others for a product

te
category while he/she may be an opinion
D) Solitary learning
seeker for an other product category.
Kinesthetic learning

s
E)
C) Opinion leaders transfer new ideas to other

nu Yılı Si
“passive people” or the people far away from
mass media.
D) New ideas first reach to opinion leaders from

m
mass media.

vı
10. A ------- is a set of multiple, symbolic behaviors E) Opinion leaders play a key role between the

tim ti
that are practiced in a fixed sequence and

na
marketer and the consumer.
repeated periodically.

em re ğre

Sı
Which of the following completes the blank
above correctly?

A)
ön Öğ kö
Culture
B) Ritual
i D 22 Açı
C) Symbol

So
D) Norm 14. If every informant evaluates whether he or she is
an opinion leader or not by answering a series of
E) Society
questions, this type of method to identify opinion
em 20 si

leaders is called -------.

ön 1 - site

Which of the following completes the blank

above correctly?
11. Which of the followings is one of the A) Self-identification
characteristics of content analysis?
r D 02 er

B) Experiment
A) In content analysis, consumers are asked to C) Grading key roles
ha 2 niv

answer a series of questions that intend to

D) Observation
find out their thoughts about fundamental
individual and social concepts. E) Social interpersonal relationship
measurement
Ü

B) It takes place in a natural environment.

C) It focuses on the observation of behavior.
u

D) It is possible to determine the typical

characteristics or specific aspects of a
ol

culture and to make intercultural

comparisons.
ad

E) Sometimes it is conducted without the

subject’s awareness.
15. Which of the following statements about
An

market mavens is false?

A) They are knowledgeable about brands and

Ba

stores.
12. Which of the followings is one of the B) They like to shop and buy.
interrelated aspects of culture? C) They are highly involved or engaged in the
marketplace.
A) Age
D) They actively engage with other consumers
B) Elements
without any product category limitation.
C) Nationality
E) They experince anxiety if an exciting or
D) Values interesting event may currently be
E) Socialization happening elsewhere.

2 Hangi amaçla olursa olsun, testlerin tamamının veya bir kısmının

Anadolu Üniversitesi tarafından hazırlanmış olan bu testlerin her hakkı saklıdır.
Anadolu Üniversitesi'nin yazılı izni olmadan kopya edilmesi, fotoğraflarının çekilmesi, herhangi bir yolla çoğaltılması ya da kullanılması yasaktır.
Bu yasağa uymayanlar gerekli cezai sorumluluğu ve testlerin hazırlanmasındaki mali külfeti peşinen kabullenmiş sayılır.
 Açıköğretim Sistemi ile ilgili merak ettiğiniz her şey AOSDESTEK Sisteminde. AOSDESTEK Sistemine aosdestek.anadolu.edu.tr adresinden ulaşabilirsiniz.

2022 BAHAR DÖNEM SONU - B

B
16. ------- power is based on the recognition and 20. Tysumers choose from products/brands that in
acceptance of another person’s authority. their own opinion and generate feelings
associated with -------.
Which of the following completes the blank
above correctly? Which of the following completes the
sentence above correctly?

i
m
A) Referent
B) Informational A) envy

te
C) Legitimate B) pain
D) Reward C) pleasure

s
E) Expert D) rage

nu Yılı Si
E) surprise

vı
17. Which of the statements about brand

tim ti

na
advocates is false?

em re ğre
A) They are outgoing, trustworthy, and wise to

Sı
use the Internet.
B) Their strong presence and position in social
ön Öğ kö
media allow them to shape images of
products and brands.
i D 22 Açı
C) They are willing to write about brands.

So
D) They are often referred to as trend followers.
E) They mostly use their smartphones during
shopping and share their post-purchase
em 20 si

experiences online.
ön 1 - site
r D 02 er

18. Which of the following can be a basic need

for people to come together in virtual
communities?
ha 2 niv

A) Installation
B) Profit
Ü

C) Love
D) Interest
u

E) Development
ol
ad

19. ------- are impressive individuals who are

An

committed to spreading technology while

contributing to content creation in the digital
world.
Ba

Which of the following completes the blank

above correctly?

A) Influencers
B) Costomers
C) Innovators
D) Screenagers
E) Netizens

3 Hangi amaçla olursa olsun, testlerin tamamının veya bir kısmının

Anadolu Üniversitesi tarafından hazırlanmış olan bu testlerin her hakkı saklıdır.
Anadolu Üniversitesi'nin yazılı izni olmadan kopya edilmesi, fotoğraflarının çekilmesi, herhangi bir yolla çoğaltılması ya da kullanılması yasaktır.
Bu yasağa uymayanlar gerekli cezai sorumluluğu ve testlerin hazırlanmasındaki mali külfeti peşinen kabullenmiş sayılır.
 Açıköğretim Sistemi ile ilgili merak ettiğiniz her şey AOSDESTEK Sisteminde. AOSDESTEK Sistemine aosdestek.anadolu.edu.tr adresinden ulaşabilirsiniz.

2022 BAHAR DÖNEM SONU - B

CONSUMER BEHAVIOR

i
m
B Grubu Cevap Anahtarı

te
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
E E C B B C A D A B D B A A E C D D E C

s
nu Yılı Si
m

vı
tim ti

na
em re ğre

Sı
ön Öğ kö
i D 22 Açı

So
em 20 si
ön 1 - site
r D 02 er
ha 2 niv
Ü
u
ol
ad
An

Ba

4 Hangi amaçla olursa olsun, testlerin tamamının veya bir kısmının

Anadolu Üniversitesi tarafından hazırlanmış olan bu testlerin her hakkı saklıdır.
Anadolu Üniversitesi'nin yazılı izni olmadan kopya edilmesi, fotoğraflarının çekilmesi, herhangi bir yolla çoğaltılması ya da kullanılması yasaktır.
Bu yasağa uymayanlar gerekli cezai sorumluluğu ve testlerin hazırlanmasındaki mali külfeti peşinen kabullenmiş sayılır.