The Fine Artist Guidebook

Behind the Scenes with

35+ World-Class Fine Artists
& Artist Career Experts

FineArtistSummit.com
 Fine Artist Summit

Table of Contents
Introduction

The Four Pillars

35+ World-Class Fine Artists & Artist Career Experts Share Their
Words Of Wisdom On Thriving As An Artist Today

1. Define Success For Yourself - Alyssa Monks

2. Be Persistent And Have Fun - Gigi Rosenberg
3. Go To Lots Of Exhibitions - Ryan Stanier
4. Have An Open Mind And A Positive Attitude - Stephen Bauman
5. Write A Weekly Newsletter - Clint Watson
6. Find Your Influences - David Kassan
7. Update Your Artist Statement - Vicki Krohn Amorose
8. Community Is King - Heather Bhandari
9. Never Hesitate To Change - Li Chevalier
10. Be True To What You Do - Dennis Osadebe
11. Be Confident In Your Work - Sophie Lucas & Jessica Chow
12. Aim For What Is Truly You - Colin Davidson
13. Taking Tiny Steps Is Okay - Elaine Luttrull
14. Learn From Other Artists - Elizabeth Garvey
15. Embrace The Growth Mindset - Nancy Hillis

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16. Treat Your Art Career As A Journey - Ali Cavanaugh

17. Determine Your Priorities - Juan Garaizabal
18. Go The Extra Mile - Rosalind Davis
19. Grow Through Residencies - Eliza Roberts
20. Be More Curious - Hannah Cole
21. Follow Your Inner Calling - Miriam Escofet
22. Give It Your All - Olivia Kemp
23. Knock On Doors - Dina Brodsky
24. Find A Like-Minded Artist Manager - Eri Takane
25. Concentrate On Your Technique - Francis Giacco
26. Art First, Marketing Second - Kathleen Dunphy
27. Resilience Comes From Within - Loribelle Spirovski
28. Approach Art Galleries With Confidence - Jason Horejs
29. Just Keep Doin’ It - Drew Struzan
30. Learn To Outsource - Lynn Guo
31. Follow The Fundamentals - Glenn Vilppu
32. Think Positively - Kristjana Williams
33. Adopt An Entrepreneurial Mindset - Maria Brophy
34. Chase Your Ideal Direction - Scott Breton
35. Remember That You Are Appreciated - Wright Harvey
36. Establish And Meet Deadlines - Paul Dorrell

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 Fine Artist Summit

Introduction
Learn directly from world-class fine artists and artworld experts how to
plan your next artist career step, how to make your best work ever, how
to expand your professional network and how to show exhibit your work
-- even if you’re starting from scratch or you have struggled to get
visibility before.

It can feel like a black box looking at the artworld from the outside, or
you may feel at times like there is so much much noise it is so hard to
get the right people to pay attention to you and your work.

Instead of wasting your time piecing together a plan that works, let our
35+ best-in-class Fine Artist Summit speakers tell you what THEY have
learned in their journey and what they recommend today.

From high-level mindset to in-the-trenches specific actions, you’ll gain

access to the information and guidance you need to take your artist
career to the next level, no matter whether you’re starting today, are an
emerging artist, or already mid-career.

This guidebook is just the beginning of what we have in store for you.

Enjoy!
- Miguel Mayher
-Host of the Fine Artist Summit & Founder of ArtMBA.com

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The 4 Pillars
Are you an artist looking to level up your career? Join us to discover
decades worth of advice compacted into an exciting week of learning.

We will focus on the four areas that you need to master in order to
thrive in your artist journey, and in this guidebook you will get a taste of
them:

Plan
● Career planning
● Talking and writing about your artwork
● Sustainable income strategies
● Teaching as a source of income
● Getting clarity on what you want
● Mindset for rejection and grit
● Problem solving when stuck ○ Focus vs
experimentation
Make
● Finding your voice
● Making your most authentic art
● Prolificness inside the studio
● Productivity outside the studio
● Energy & time management
● Daily rituals, discipline vs inspiration
● Process vs outcome

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Meet
● Building a support community
● Networking for introverts
● Expanding your contacts
● Cultivating relationships at scale with tech
● Artist residencies
● Securing art grants

Show
● Instagram for artists
● Get into a gallery
● Art fair success
● Finding your audience
● How to sell your work in person
● Partnering with charities
● Self-curating your show
● What it takes to get your artwork in museums

Now, let us start with the guidebook...

Read on to learn some of the real world advice from each of our
speakers that will help you boost your professional development.

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1. DEFINE SUCCESS FOR YOURSELF

ALYSSA MONKS

What's in your territory, what's in your domain? Rely on things that are
in your control to define your success. Go to the studio today, work as
hard as you can, and work as true as you can to your vision. Use and
employ the tools that you know will help you get to the next level. Be
authentic, don't be afraid to experiment, push your technique.

“Experiment not just with your materials, but with your own
mind and the way you are thinking.”

You have to define success for yourself, make a commitment, and stick to
it because there are going to be disappointments and rejections and
things that don't go the way you want them to. If you let them convince
you that you're not successful, you're going to give up, you're going to
doubt yourself, and the self-critic will come in and just destroy
everything. Don't indulge the mindset of comparing your work to
anybody else's. Instead, focus on things you can do.

Employ the concepts of curiosity, the beginner’s mind, because these will
get you to do the work you need to do, the great work of your life.

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I would really strongly recommend creating an artist community or

finding an artist community because artists need other artists. We are
going to be each other's biggest supporters. We're not in a competition;
we're in a conversation where we each have a voice and can listen to
other voices. Growing with a community is extremely helpful, and sharing
and being generous is going to produce good results like getting shows
and opportunities.

“Be authentic, don't be afraid to experiment, push your

technique.”

SESSION DESCRIPTION
Facing the inner critic & becoming a
professional

In this session, Alyssa talks about how to stay

motivated. She gives tips on how to stop the
self-critic from sabotaging progress, and explains
the difference between process versus product.
ALYSSA MONKS
Fine Artist
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2. BE PERSISTENT AND HAVE FUN

GIGI ROSENBERG

Persistence is the one thing I recommend to those who are just starting
out now into the art world. And I don't mean a dogged kind of
persistence, because sometimes you need to change a project or let it
go. But just getting up every day and putting one foot in the right
direction can help artists live with a lot of rejection. So you need to
celebrate the good stuff, keep putting one foot in front of the other,
get your applications out, and make it as fun as possible.

“Being realistic doesn't mean that you cannot be

optimistic and ambitious at the same time.”

Practice persistence and consistency. If you're applying the right tips

and the right strategies, you will see results. Don't be demoralized by
the thought of having to place lots of applications to get a grant.

You have to remember that there are a lot of benefits you might not
even see. You have to at least enjoy parts of it or else it's going to be
pretty dismal to have to put up with 19 rejections to win the one grant.

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Build relationships and getting to know as many people as you

can—not only the people in "power" but also the people in your
community, your fellow artists. This way, you can learn about different
granting opportunities that are never going to be listed on any
website. So networking with other artists and with art communities is
hugely important.

"If you're applying the right tips and the right strategies,
you will see results."

SESSION DESCRIPTION
How to talk about your work & win art
grants

In this session, Gigi dives into what it takes to

win grants: how to find them and how to
successfully secure them. She also discusses ways
GIGI ROSENBERG you can speak about your artwork and how to
Author have conversations, whether with your neighbor
The Artist’s Guide to or with the museum curator, about who you are
Grant Writing and what you do.
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3. GO TO LOTS OF EXHIBITIONS

RYAN STANIER
Walk through the door of every gallery in your city. Just go in there
and chat with people. Really try and get your work in front of people
as well, and how you do that, you obviously need to think about going
back to working with some people and not others. But also do your
own thing.
“Success doesn’t happen overnight, it just doesn’t.”
In the world that we live in now, everybody’s looking for the quick fix.
How do I become successful overnight? People are always thinking
about that approach. We’re all rushing around trying to get
immediate success. It’s not all about being a successful artist. Think
about the journey and just enjoy the whole process.

SESSION DESCRIPTION
How to get discovered — and rise to the
occasion

In this session, Ryan shares what he is looking for

when scouting for new talent around the world,
and the one thing that can make an otherwise
promising artist be the wrong fit to work with.
RYAN STANIER
He explains his thoughts on how the art world's
Founder
dynamics are changing today, and what you can
The Other Art Fair
do as an artist to increase your odds of
success—while enjoying the journey.
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4. HAVE AN OPEN MIND AND A

POSITIVE ATTITUDE

STEPHEN BAUMAN

I feel like having an open mind and having an attitude towards your
experiences that is positive is always going to put you in a better
situation than the alternative. You can feel singular and alone, and
while I wouldn't dissuade people who look for their power in that
place, treating colleagues happily and like you're inspired by them will
make you useful to everybody around you.

“If you want to have a better time going through all of

this that we go through, just be positive about it, as much
as you can.”

I’ve been in so many different environments and there’s always a

variety of personality types. I think I admire most is the one where you
reflect upon that person and you think they’re so full of positivity. It’s in
short supply in the world. And you can choose to be that person or
not.
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I usually work whether I feel bad or I feel good. It’s probably best not
to rely on how you’re feeling. There’s a little bit of self-respect that you
can hold on to, which helps build that self-belief.

The life of being an artist is fraught with the same kind of perils as
almost every other artist is experiencing. You’re not alone — we’re all
going to feel a little bit bad at times. You have to find your rhythm.

SESSION DESCRIPTION
Facing the artist journey with positivity

In this session, Stephen shares how he developed

confidence in his own artwork and how a
mindset of positivity has been key to helping him
Stephen Bauman move forward. He explains the importance of
Fine Artist telling peer artists you meet on your journey how
much you appreciate their work, strategies to
achieve consistent income, and the social and
financial benefits of online teaching.
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5. WRITE A WEEKLY NEWSLETTER

CLINT WATSON

Make it possible for people to sign up to hear from you when you
have new art. The resistance to send a newsletter can be so high
among some artists, but there are ways you can automate this process.
No matter how you tackle it, give people a way to sign up to hear
from you and learn about what new pieces you have.

“The person who bought from you is the person who's

most likely to buy again.”

People who buy art tend to want to learn more about the artist, and
they end up becoming repeat collectors. Remember this when building
your own audience.

SESSION DESCRIPTION
Level up your artist website

In this session, Clint talks about what mistakes to

avoid in your artist website, the best way to keep
in touch with your collectors and fans, and easy
Clint Watson ways to improve your existing site.
Founder
FASO.com
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6. FIND YOUR INFLUENCES

DAVID KASSAN

I think that truth and honesty are really important aspects of painting
to follow. You should be the artist that you love the most in this world
through finding your influences and finding the paintings that you love
and the artists that you love. You fall into the right position if you just
are working hard and creating really honest work as to who you are.

“Being an artist is really hard. And it's something you

have to fight for and it's something worthy of the fight.”

SESSION DESCRIPTION
Entrepreneurial mindset for ambitious fine
artists

In this session, David shares his thoughts on the

entrepreneurial side of being an artist. Some of
David Kassan the topics he discusses include how he got his
Fine Artist first galley contract before even finishing art
school, how he has used innovation to create a
deferred income, his thoughts about his massive
online following, and the most important thing
that an artist about to get started in the art
world should keep in mind.
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7. UPDATE YOUR ARTIST STATEMENT

VICKI KROHN AMOROSE

You'll often rewrite your artist statement in your journey. You can
recycle some of the sentences, but some of them won't last to the next
show because they don't pertain. So it is a continuous thing.

“Writing is a constant in the art world.”

You doing your writing, and doing as well as you can with it, and
having confidence in it actually sets you apart from a lot of visual
artists already. If you fail to write about your work, fail to talk about it,
fail to do what you know how to do or try, then that's where you let
yourself down. That’s how it is in the art world. So write about yourself.

Put your press release online too. Put it on your website, put it on your
social media. I like reading a press release. It gives me everything I
need to know. It’s more comprehensive than an invitation or an
announcement.

Ask yourself, “Did I do everything I could to get an audience at this

show?” In the age of the Internet, it’s word of mouth that still works the
best.
 Fine Artist Summit

Remember that seeing a work of art takes some time, and it takes
some education. Your writing helps the first-time viewers use their
powers of perception to get into your work.

SESSION DESCRIPTION
How to write about your art & your show
press release

In this session, Vicki will teach you how to write

an artist statement from start to finish, the
Vicki Krohn Amorose difference between a bio and CV, and to write
Author to a press release to get visibility for your show.
Art-Write
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8. COMMUNITY IS KING

HEATHER BHANDARI

I think the thing that matters most is your community. Whether or not
you went to art school or got an MFA, not everyone continues to make
work, but most of those people will be related to the art world in some
way. Whether you like it or not, the people you’ve already been
exposed to or are already around your work are going to be so
important. Value them and support them in the way that you’re
hoping to be supported in the future.

“Be open, regardless of whether you’re an introvert, an

extrovert, or something in between.”

Be really open to new relationships and meeting people. I don’t think

you have to necessarily go to all the openings. You could go to art
spaces and non-art spaces and just talk to people. Ask questions, be
interested, and they’re going to be interested in you as well.

Everyday interactions are human to human, so you have to be open to

other humans.
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Let your guard down. Some people say the art world is really
competitive and you have to be guarded, that if you’re applying for
something to keep that information to yourself because those friends
of yours are going to get you in the end. That’s not true; those friends
are the ones who are going to help you in the end.

SESSION DESCRIPTION
Showing your art in galleries and
alternative spaces

In this session, Heather shares her thoughts on

the right and wrong way to think about getting
Heather Bhandari gallery representation, common misconceptions
Curator & author about the art world, alternative avenues that
ART/WORK you should seriously consider, and the role of
generosity in a long-term artist's career.
 Fine Artist Summit

9. NEVER HESITATE TO CHANGE

LI CHEVALIER

There’s a Chinese saying that goes “When you move a man, he tends
to live better.” I suggest, from artistic or geographic viewpoints, you
should never hesitate to change. To change your situation, to change
yourself.

In my case, I was trained as a painter. But I did start to consider

installations. From a very simple installation, in my last exhibition, I
went to multimedia installation, including video animations.

“You always have to be ready to update your artistic

language, create new works, adapt to new circumstances.”

Never hesitate to move. I know some very brave Italian artists who
moved to London, to New York. Don’t be lazy, move to somewhere
else. Open yourself to the world. It’s a huge world, there are lots of
new energies coming, born in some other places other than your
country.
 Fine Artist Summit

The world is driven by passion. People work is driven by passion. You

might, in your career, meet a lot of people who could influence your
career, who are passionate about your work, and who finish by being
passionate about yourself. Women artists, in particular, have to be
very clear from the beginning about their relationships with these
people to avoid future problems.

SESSION DESCRIPTION
International mindset: from galleries to
museums

In this session, Li shares the importance of being

represented by someone else like an assistant or
Li Chevalier agent to talk about you before you personally
Fine Artist meet the curators, the behind the scenes
conversations that take place before you get to
show your artwork in museums, and the
importance of applying to free open
international competitions. Li also discusses how
to build a world-class art network, the role that
social media play in it, and special advice to
women artists.
 Fine Artist Summit

10. BE TRUE TO WHAT YOU DO

DENNIS OSADEBE

Being an artist is a very tough and lonely road. But when you do
decide to become a superhero — or be an artist — you should also
understand that it comes with its challenges. For me, the key to
pushing and excelling is to be very consistent, be very honest and true
to yourself and the work.

“You really have to push yourself, you really have to learn.

Immerse yourself.”

A lot of people think you have to know about all the artists, all the
galleries, all the fairs, all the auctions. It’s not intentional; I’m just so
focused on improving my works, so immersed in my own works. Don’t
get fixated on other artists, don’t just create idols of other artists. You
have to really pick and choose what you want to immerse yourself in.

You don’t want to waste your energy on something that’s going to

waste your time and efforts.
 Fine Artist Summit

The world is driven by passion. People work is driven by passion. You

might, in your career, meet a lot of people who could influence your
career, who are passionate about your work, and who finish by being
passionate about yourself. Women artists, in particular, have to be
very clear from the beginning about their relationships with these
people to avoid future problems.

“We all have our aesthetics and our idea of what art is, so
it’s important to look at galleries that show those artists
that you like.”

SESSION DESCRIPTION
How to become an international artist
from the start

In this session, Dennis shares how he jumped

from South Africa to New York by applying to
Dennis Osadebe art fairs, expanding globally, the demons that
Fine Artist come with being an artist, and the danger of
getting obsessed with other artists instead of
focusing on your own work.
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11. BE CONFIDENT IN YOUR WORK

SOPHIE LUCAS & JESSICA CHOW

Be clear about what you’re trying to achieve. Don’t try and do

everything. Just really focus: choose which fairs, what you’d like to do,
do you want to apply for a fair only? Do that if it works for you and
just really think about your objectives.

Don’t take things too personally if you are at a fair or in a situation.

There’s so much there for people to see. Just because they don’t
respond straight away to your work doesn’t mean that they don’t like
it. There’s just so much to take in exhibition settings, so just keep being
confident.

Keep your artist community close because they’ll really help boost your
spirits. It’s just really good to have that camaraderie and support
network there.

“Just because they don’t respond straight away to your

work doesn’t mean that they don’t like it.”
 Fine Artist Summit

Go to as many exhibitions and fairs and events as possible and chat

with all the artists who may have been in similar situations as you are
now. Just be proactive. Get out there, visit lots of gallery fairs, and
support other artists.

SESSION DESCRIPTION
Art fair advice for artists

In this session recorded from NY in the morning, London in the afternoon,

and Tokyo at night, Sophie & Jessica discuss the importance of having a
consistent image when applying to an art fair, not just in your portfolio
but everywhere. They also address the risk of making assumptions when
speaking with people in an art fair, how to make it easier for art fair
visitors to buy your work, and how to make the most of bigger
opportunities like working with sponsors and brands that meet you at the
art fair.

Sophie Lucas Jessica Chow

Fair Director Senior Fair Manager
The Other Art Fair Brooklyn The Other Art Fair UK
& Chicago
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12. AIM FOR WHAT IS TRULY YOU

COLIN DAVIDSON

Don’t wait around for anybody to do anything for you, or for the
magic to occur, or for you to suddenly get what you deem to be your
own style. The only person who can be you, is you.

When I used to paint in my early days, I would see paintings by heroes

of mine, and I used to think that if I painted like them, I would
automatically be as good as them. Of course, that is not the case, and
it’s a naive view to have. But so many of us still feel that way.

“The only person who can be you, is you.”

You might think, “There’s a painter who’s making exciting work, who’s
getting critically well-received comments. If I paint like them, I can be
as good as that.” The problem with that is that you don’t know, as a
painter, if you are destined to be better than that, to actually say
something completely different. What all that does is make you risk
falling short of what is truly you.
 Fine Artist Summit

So it’s really important to recognize in your own practice, in your own

work — in the very marks which you put on the canvas or the paper or
the board — recognize what is truly you.

Recognize what comes from within, and harness that and focus on
that. And when the inspiration dries up, which it always does, from
time to time, when we’re struggling for direction, paint. Simple as that.

SESSION DESCRIPTION
Staying grounded and true to your work

In this session, we learn how Colin transitioned

from a successful graphic design practice to
being a full-time painter, how following his
Colin Davidson curiosity led to his widely acclaimed celebrity
Fine Artist portraits, and how despite the fame he has kept
himself grounded and focused on what really
matters.
 Fine Artist Summit

13. TAKING TINY STEPS IS OKAY

ELAINE LUTTRULL

Give yourself permission to make little, small changes and remember

that the journey is long. If you are terrified about raising your prices,
maybe raise them just a smidge and see what happens. You don’t
have to immediately get to your target price point. You can get there
over three or four years, and that’s okay.

“Give yourself permission to approach things slowly,

because you’re thinking about an entire lifetime of being
an artist.”

If you’re feeling stuck, you don’t have to be stuck forever. What’s one
small thing you can do in the next week that will help you feel a little
less stuck? Sometimes remembering that the journey is long can be
boiled down to just taking teeny, tiny little steps.

Making these changes can take a really long time. And that’s okay,
that’s part of the process.
 Fine Artist Summit

Keep making great work, because that’s the most important thing.
Remember to keep making the work you love and the work you want
to be doing.

“If more people understand what goes into the creation

process, we can elevate the value of the arts.”

SESSION DESCRIPTION
Portfolio career for artists & how to price
your work

In this session, Elaine shares her framework of

the portfolio career for artists, showing how your
Elaine Luttrull income sources change as you move through
Founder your art career, and you should not expect it to
Minerva Financial Arts be a straight line. She describes her model for
pricing artwork and expounds on the mindset of
taking little steps of change because your artistic
journey will probably cover your entire lifetime.
 Fine Artist Summit

14. LEARN FROM OTHER ARTISTS

ELIZABETH GARVEY

I think it’s important to realize that nothing is created in a vacuum.

We all learn from each other in some way or another. You can look at
a lot of other different artists who’ve had success, and see what they’re
doing and try to adapt those things to your own life. That can be
looking at someone else’s Instagram, their website, their CV. What
juried shows have they been in? What museums are they in?

“If there’s another artist that you feel a kinship toward,

follow, follow.”

If you have friends, colleagues, other artists, people that you really
respect and their work is being sold at auction, definitely keep an eye
on them and what they’re doing. Choose a couple of artists and just
follow them along in the auction world and see what happens.

Also, go back to whatever university, college or art school you went to

and keep those ties. Go back to the museum at your university and tell
them what you’re doing.
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A lot of times, you can donate something to the museum as a gift.

When you’re a young artist and you’re trying to get your work out
there, give it away to a place you know might be beneficial later on.
Don’t give everything away; be selective, but get it out there.

SESSION DESCRIPTION
Auction houses and private dealers

In this session, Liz shares how you can get

advocates to do most of the networking for you,
how the art world is very intimidating to most
Elizabeth Garvey new collectors, how to find reputable places to
Private Art Dealer show your work, and why you should visit the
major auction houses. She also gives tips on how
to use online alerts to know what people are
saying about you and the easiest way to get
your work into a museum.
 Fine Artist Summit

15. EMBRACE THE GROWTH MINDSET

NANCY HILLIS

The static mindset says, “If I’m already not good enough, it’s all over,”
or, “Maybe I’m not talented.” It’s like there’s a limited amount of
possibility and it’s easily hit by criticism.

The growth mindset, which we all can incorporate, is the opposite. It

says “You know what? I can learn this. I can continue to get better. I
can continue to grow and evolve as an artist.”

“It’s okay if I don’t like some of my paintings.”

I guarantee you’re not going to like all of your paintings. And that’s
okay, actually, it’s great. We learn a lot from those paintings we don’t
like.

You can adopt a way of talking to yourself that is not critical. Rather,
it’s a state of allowing and giving yourself permission. Doing this also
helps you to trust yourself more. If you can embrace mistakes and
“failure,” you free yourself up. You could do anything with your art.
 Fine Artist Summit

Don’t place excessive value on the importance of where you’re at now.

Instead, think about the direction you’re going, the plan that you have
regarding frequency, practice, and learning, which are going to end up
providing results over time as a process.

“Within experimentation, anything’s possible.”

SESSION DESCRIPTION
Creating your deepest and most authentic
art

In this session, Nancy guides you as an artist to

create your deepest and most authentic art
Nancy Hillis through her signature approach, which combines
Author creativity and psychiatry. She touches on how to
The Artist’s Journey face the white canvas, deal with doubt, and the
zero to one concept. She also address the most
important habit you need to develop to be a
prolific artist.
 Fine Artist Summit

16. TREAT YOUR ART CAREER AS A

JOURNEY

ALI CAVANAUGH

Looking at my art career as a journey is the number one thing I’ve

learned. This is a lifelong job. This is not a job that is going to end
after this series that you paint. You have to have a relationship with
your work that’s very healthy, and you have to look at it as a journey
that’s day by day by day.

Always be exploring and challenging yourself, even if it’s just little

micro challenges, just to keep the conversation going between you and
your work. Experience it on a deep level, but don’t put too much
pressure on it.

“These paintings are reflecting chapters in your life, so it

should change.”

I’m not the same person today that I was 20 years ago. I’m not the
same artist that I was 20 years ago. Work evolves, but if you stay true
to yourself, that work is going to have an authenticity all the way
through your life.
 Fine Artist Summit

When you have an authentic connection to your work, there’s

something real there. And then that real presence that’s in the work is
what draws people in, it’s what they connect to. If you’re true to who
you are, the most personal art can become the most universal art.

“Always be curious in your work.”

SESSION DESCRIPTION
How to be featured in art magazines

In this session, Ali shares ways you can get your

artwork featured in art magazines, how she
managed to get a book about her artwork
Ali Cavanaugh published, and how to nurture your relationship
Fine Artist with your work so that it stays true to you as you
evolve.
 Fine Artist Summit

17. DETERMINE YOUR PRIORITIES

JUAN GARAIZABAL
Do you absolutely need to do it? Can you live without it? If you can
live without it, you have to. Because it’s nonsense to be a creator if you
don’t really need it. You need to identify very quickly what things you
can live without, and you better get rid of them.

You’re going to need a lot of extra energy, a lot of extra space in your
brain. If you cannot meet all your priorities, you will very possibly meet
your first, and if it’s your first and only, then the possibilities are bigger.

“If you need it, you will do it.”

SESSION DESCRIPTION
Mass media for professional artists done
right

In this session, Juan shares why the art world is

like a love seduction, where you approach
Juan Garaizabal indirectly instead of forcing others to fall in love
Monumental Public with you, and why it is like war, where you need
Sculptor to give it your all and even then success is not
guaranteed. Juan also discusses how a mindset
of where you can add value changes everything
when creating opportunities for your art career.
 Fine Artist Summit

18. GO THE EXTRA MILE

ROSALIND DAVIS

I do way more than I’m contracted for because I want to do more. I

want to make that extra difference to the artists in the show, to myself
with my own career as well. Really, go the extra mile because this is an
amazing opportunity, one that you have created yourself.

Building a relationship with a gallery, a curator, or another artist takes

time, so don’t be impatient about it. Sending a thoughtful e-mail
makes a big difference, as can expressing appreciation for the time
that a curator or another artist gives you. If you’re an artist in an
audience in a talk, asking a good question — and then following it
up — can be a really positive thing. Don’t be a stranger; people will be
much more willing to talk to you about your idea if they’ve seen your
face a few times.

“It’s a bit like dating; you don’t want to be pushy, you

don’t want to jump on them. You just want to make some
friendly noises.”
 Fine Artist Summit

You don’t want to be really obvious with your intentions. Obviously,

you know this is just how it all works, but you don’t want to be jumping
the gun. Start getting to know curators and have a conversation. And
make sure you follow stuff up.

SESSION DESCRIPTION
Organizing a self-curated group show

In this session, Rosalind shares how can you

organize and curate your own show without
needing a gallery's permission by collaborating
Rosalind Davis with other artists that you look up to, and how to
Fine Artist & Author increase your visibility, contacts, and
opportunities.
 Fine Artist Summit

19. GROW THROUGH RESIDENCIES

ELIZA ROBERTS

I think art residencies are the best way to encounter the world, and to
grow your personal and professional practice. Residencies are not only
about us, they’re also about personal growth and intercultural
understanding.

“Residencies play a crucial role in the arts ecosystem.

They are a fundamental stepping stone in an artist’s
career.””

There are a lot of personal benefits that come from doing residencies.
They give artists time for reflection, just to assess the way they’re
approaching things within both their professional and personal lives.

I’ve run a lot of residencies in my lifetime, and I’ve never met an artist
who didn’t have a single outcome. But, of course, the impact of
residency is so changing that those outcomes continue to roll on in the
medium- and long-term. A residency benefits not only the artist, but
also the host and the community it’s in.
 Fine Artist Summit

SESSION DESCRIPTION
Artist residencies: How to research, apply &
benefit

In this session, Eliza shares the kind of artist

residencies out there, how you can find the right
Eliza Roberts one for you, and ways a residency can help you
Executive Director grow personally and professionally while
ResArtis.org exploring the world.
 Fine Artist Summit

20. BE MORE CURIOUS

HANNAH COLE

I find that the more you are curious about other people and what
they’re working on, the more interesting you become to other people.

The world becomes more exciting to be in, more opportunities flow

and bubble up. When you’re being generous with your time with other
people, they’re generous with you.

“If you call it networking, you’re doing it wrong. You

should genuinely be curious and want to get to know
people.”

SESSION DESCRIPTION
Getting your art finances under control

In this session, Hannah shares how hiring an

accountant can actually save you money, low
hanging fruit to lower your taxes as an artist,
Hannah Cole and empowering recommendations for your
Fine Artist long-term financial future.
 Fine Artist Summit

21. FOLLOW YOUR INNER CALLING

MIRIAM ESCOFET

Go out and look at the things that feed you. Ignore the work that
actually makes you feel bad about what you do, or that doesn’t relate
to you at all. Just because that work is getting all the media attention
does not mean it’s the direction you have to go in.

“There’s something that made you go and study art in the

first place, something that excited you about the idea of
studying art. Don’t lose sight of that.”

Just be true to yourself. There are easy ways to live your life, and there
are easy ways to earn a living. So the only reason for being an artist is
to actually follow that inner calling that you have. Don’t waste time on
other stuff.

If you’re having a time when you’re really struggling with the work,
then get out of the studio and do something that feeds you. It’s better
to take time out and come back refreshed.
 Fine Artist Summit

Art is a very organic thing. Each artist has their own technique, be
true to yours. Just let the work unfold organically.

SESSION DESCRIPTION
What it takes to win a prestigious prize &
what happens next

In this session, Miriam shares how winning the

prize changed her artist career with an
Miriam Escofet abundance of opportunities, and the challenges
Tax Expert & Working that come with it. She describes what may look
Artist like an overnight success but was actually
decades in making, and presents
recommendations for a long-term sustainable
artist journey.
 Fine Artist Summit

22. GIVE IT YOUR ALL

OLIVIA KEMP

I didn’t know anyone. I didn’t have any art world contacts. I just
decided that if I’m going to try and be an artist, I need to give it my
all. I just thought to myself that if I could just give it everything for a
year or two and see, then I won’t look back and regret not having
tried.

We all obviously need to get by. Get a job if you need to get a job,
but don’t make it your full-time thing unless you absolutely have to.
Still push your art work as hard as you can for a couple of years and
just see.

“It’s good to just be showing and publicizing what you’re

doing.”

You will start to get some opportunities out of it if you’re putting in for
the right prizes, the right open call exhibitions. There are so many
opportunities out there that don’t involve you knowing anyone in the
art world, which is where I started out.
 Fine Artist Summit

SESSION DESCRIPTION
Using social media and mass media to
kick-start your art career

In this session, Olivia shares how to transfer

online opportunities of social media into offline
Olivia Kemp opportunities, her simple system for juggling
Fine Artist social media, email, and making artwork, and
how to get your first exposure with mass media
by partnering with film students. She also
touches on the importance of inviting key people
to your studio for some cake and tea and
avoiding pitfalls when getting paid by galleries.
 Fine Artist Summit

23. KNOCK ON DOORS

DINA BRODSKY
I was staying with a friend somewhere in Spain and I just decided that
my career wasn’t really going that well. For a week, I applied to every
single grant in whatever my corner of the art world is.

“Just knock on doors and eventually something will open,

whatever it is.”

I sat in front of my computer to write grant proposals and update my

website, which was incredibly tedious. And as a distraction, I ended up
putting stuff on Instagram. All my grant proposals were rejected, but
by distracting myself with Instagram, I figured out that there was a
system to it and that it’s hackable.

SESSION DESCRIPTION
Instagram for fine artists

In this session, artist and social media influencer

Dina Brodsky recommends the right way to use
social media to connect with other artists and
Dina Brodsky opportunities, how to grow your following, and
Fine Artist her philosophy to just keep knocking on doors
because eventually, something will open.
 Fine Artist Summit

24. FIND A LIKE-MINDED ARTIST

MANAGER

ERI TAKANE
As an artist, you need to find the perfect manager for you. Someone
with whom you share the same interests. Start a conversation and see
if you have a commonality or something similar.

If you find someone you really like, maybe you can Google the name
and find out something. Not everyone may use Instagram or
Facebook, but it’s an Internet world and you can find something.

“Develop a friendship and business relationship with an

artist manager.”

SESSION DESCRIPTION
Advance your career with an international
artist manager

In this session, Eri shares her perspective on

China, Japan, and American exposure and
Eri Takane differences between these markets. She talks
Curator & Project about how an artist manager can help you,
Manager
establishing relationships with artist managers,
Google Arts & Culture
and different ways of working with them.
 Fine Artist Summit

25. CONCENTRATE ON YOUR

TECHNIQUE

FRANCIS GIACCO

I think there’s this whole idea that when you see technically good
paintings, that they’re not important. But if I look back at the history
of paintings, stuff from Giotto to the 20th century, I think that every
great painting was technically brilliant.

“Just get your technical work done. Concentrate, when

you’re a student, concentrate on your technique.”

It’s also important to have that something else. There are technically
good paintings that might be a little bit empty, but every great
painting to me was technically brilliant.

Bust just remember that you learn your technique to express your art.
Don’t just paint to express your technique. That’s when it becomes a
little bit dull. That’s the hard thing, that’s the hard journey.

I tell my students, “I’m teaching you technique. What you do with that
is your business.”
 Fine Artist Summit

We all start off seriously, but I think if you’re serious as a painter you

have to find yourself. Don’t try to paint after a particular fashion or a
particular gimmick or angle. It’s hard, but try to keep honest to
yourself.

“You have to find out what it is you want to do, and it’s
not necessarily what you’ve been studying.”

SESSION DESCRIPTION
Starting your art career & winning a
national prize

In this session, Francis shares the importance of

learning technique to express your art, the lick
Francis Giacco factor, and how different decades bring different
Fine Artist opportunities.
 Fine Artist Summit

26. ART FIRST, MARKETING SECOND

KATHLEEN DUNPHY

Put your art before your marketing, because so often I see the cart
before the horse. It’s true that you need to get your name out there.
But, your art comes first. So, devote the vast majority of your time to
painting and getting better and enjoying yourself.

“Find what it is that you love that you want to keep doing,
because you’re going to devote a lot of time to it.”

Set a small slice of your day aside for the marketing part of your
artistic career. But, the majority of your work is painting the best
possible work you can and doing everything you can to get better
every single day.

Never rest on your laurels, because there’s no such thing as being

good enough. There’s always another level you can be at. To
constantly be striving to get better is just really important.
 Fine Artist Summit

Try to have a little bit of a track record before you approach a gallery.
Those coffee shop shows and online competitions are terrific ways to
start establishing a track record.

“If you do what you love, you never work a day in your
life.”

SESSION DESCRIPTION
Growing your art community while living in
the countryside

In this session, Kathleen shares her daily routine

as a plein air painter, her beautiful studio in the
Kathleen Dunphy midst of nature, and how she built and nurtured
Plein Air Painter her art network despite living in the countryside.
Kathleen explains why you always have to raise
your standard, and what to remember in times
where you just cannot seem to get your
artmaking sessions to unfold as you would like.
 Fine Artist Summit

27. RESILIENCE COMES FROM WITHIN

LORIBELLE SPIROVSKI

Every time I finish this body of work, I will inevitably have a period of
time where I experience self-doubt, and it’s like I’m back to square one,
literally. And it’s a really crucial point, because I think going back to
square one is the only way to grow.

Painting is the closest thing to real alchemy that we have. The fact
that we have lead paint and turn it into gold, that’s a literal alchemy
version. I am able to make people see inside of my brain, inside of my
heart everytime, and that’s magic. So resilience comes absolutely from
within.

“Remember that feeling of wonder you had as a child.

You can have that every single day of your life. Don’t
forget that feeling.”

If you don’t love it, you can’t do this for your job. You can’t make it
because it has to be your flesh and blood. It has to be a part of you.
 Fine Artist Summit

In terms of resilience, I think I’ve proven to myself now that contrary to

what I was telling myself when I was at university, I am completely
obsessed with art. I just can’t stop. I have to keep doing it. It’s like a
love affair. It’s the other great affair of my life.

SESSION DESCRIPTION
Success as a young self-taught artist

In this session, Loribelle explains how she did not

plan to not be a professional artist, the story
behind her first artwork sales, her first prize
Loribelle Spirovski competition, and how she accelerated her artist
Fine Artist career through hard work, taking risks, and
saying yes to all opportunities that arose.
Loribelle also shares the steps she took to build
her strong social media audience, and the
questions she asks herself to continue growing as
an artist..
 Fine Artist Summit

28. APPROACH ART GALLERIES WITH

CONFIDENCE

JASON HOREJS

It’s going to take persistence and some preparation on the artist’s part
to start to have those opportunities to work with galleries. You don’t
need to have hundreds of pieces ready to go. If you have 20 to 25
high-quality, consistent pieces of work that you’re ready to start
promoting and selling, that’s enough to go out and start approaching
galleries.

That portfolio is going to be your door-opener, your calling card. It’s

your opportunity to showcase a variety of pieces, to show your
consistency.

“Think about this as a numbers game and about how you

can optimize your opportunities to show your portfolio to
galleries.”

Find a long list of galleries that you can present to, so you’ll have that
chance to reach the right gallery at the right time with your work. You
may also need to do some follow-up.
 Fine Artist Summit

In my experience, the method that has worked best is the in-person

personal approach to a gallery. Walk through the front door, shake
the owner’s hand, and ask if they’d have a moment to look at your
portfolio.

From my perspective as a gallery owner, this business is not only about

the relationship that I have with my potential customers, but it’s also
about the relationship that I’m cultivating with my artists.

SESSION DESCRIPTION
How to sell your art and get gallery
representation

In this session, we're going to learn how sales is

not some dark magic, but a specific kind of
Jason Horejs conversation, one you can master as an artist.
Author We're also going to discover the step-by-step
How to Sell Art strategy that Jason recommends to get gallery
representation.
 Fine Artist Summit

29. JUST KEEP DOIN’ IT

DREW STRUZAN

John Lennon once said that he wrote all his music in his sleep. I paint
all my pictures in my sleep. I do them while I’m being the most
peaceful, when I’m asleep, and I’ll design them and paint them and
compose them and invent new techniques all in my sleep. And when I
get up in the morning, I’m ready to go because I know exactly what I
did last night, and I just repeat it.

“It’s who I am. It’s what I do. It’s what I love. So I just do it
24 hours a day.”

I paint every day, all day. I work really, really hard. I work all the time,
but it’s not work. It’s love. I love to do it, and I know I’m making other
people happy.

Art is the only way I seem to be able to connect with people and tell
‘em that life is good and happy. I have my own opinion, and that’s
what I paint.
 Fine Artist Summit

To give anybody advice is difficult. If the advice comes from seeing my

experience of long-suffering, patience, love, kindness, truth, know-how,
and practice, stick to it. You must not love it if you don’t stick to it.

I talk to other artists and they say, “You just gotta keep doin’ it.” Yeah,
just keep doin’ it, and it just gets better and better and better. You’ll
be happy, believe me. If you love it, you’ll be happy.

SESSION DESCRIPTION
Master your craft and knock on doors

In this session, Drew shares how he started

literally as a starving artist, broke into the music
industry making covers, and ended up as
Drew Struzan Hollywood's #1 poster artist. His motto to pursue
Artist & Illustrator peace, pursue kindness, comes across in this
session.
 Fine Artist Summit

30. LEARN TO OUTSOURCE

LYNN GUO

I’ve seen artists in the past getting stuck, not only in their career, but
also in lots of other things: professional opportunities or financial
situations. If an artist wants to get help, they need to know exactly
what they need and be willing to help themselves.

Time is so, so valuable for anyone. Choose one thing to do that you’re
good at. Focus on that, for a particular time. Instead of trying to do it
all, you can actually outsource tasks to other people, to the
organization, to the platform. They can actually do better and save
you time while creating opportunities for others.

“Outsourcing means collaboration, which means finding

the professional people who can help you.”

Have the whole overall view of what you’re facing as an entrepreneur

in art and select the part you think you can do well. And then do that
yourself.
 Fine Artist Summit

It’s important for us, as artists managing ourselves, to know all the
aspects of what needs to be done. I really think outsourcing, giving
professional tasks to professional people, is helpful. Not to mention,
you need to have a life, you need to continue to travel to see the
world in order to nurture your artistic spirit.

SESSION DESCRIPTION
The artist as entrepreneur

In this session, Lynn shares how artists and

entrepreneurs are both creators, how she
decided to give herself permission to create not
Lynn Guo just in her artwork but in her life, and how one
Artist & Co-Founder opportunity to teach a workshop planted the
The International Arts & seed to launch the International Arts and
Culture Group Culture Group.
 Fine Artist Summit

31. FOLLOW THE FUNDAMENTALS

GLENN VILPPU

I started teaching before the mothers of a lot of the people who are
doing stuff today were born. There were whole generations of people
that didn’t learn how to draw.

I find that so much of the traditional stuff, the academy-type stuff that
is generally taught today — which is based on copying —, can be very
deadly in terms of people trying to go out and say, make a living.

“You have to be able to draw from your imagination.”

In Renaissance drawing, nothing started from the model. It all started

in their head. They did not have models before, everything was
conceptualized and thought out. The model was not brought in until
they already knew what they wanted.

Today, I find that I have lots of people coming in who are

academically trained. But they cannot sketch and it’s almost impossible
for them to take and change a pose.
 Fine Artist Summit

There’s a tendency to take and want to follow on the latest style, the
latest thing. Realize that when you’re just following fashion, you’re
creating obsolescence. Taste changes so drastically. It’s much better to
“Follow your own drummer.”

When I started teaching, I realized that what really is important are

just the fundamentals. The style doesn’t matter. The style is a
personality thing.

SESSION DESCRIPTION
Turning teaching into your art

In this session, Glenn shares how everything he

does comes from studying the old masters, how
he started by working at night so that he could
Glenn Vilppu draw during the day, and his focus on the
Fine Artist & Art fundamentals. He also talks about how he has
Instructor ignored fashion his whole career to follow his
own course and how his passion for teaching
became his calling.
 Fine Artist Summit

32. THINK POSITIVELY

KRISTJANA WILLIAMS

I think a lot of us never really have that feeling of confidence in the

beginning. You never feel like your work is done, you don’t feel like
you’re valuable enough, you’re always questioning yourself. Your
self-critic is just hammering on your head.

But you really just need to get over that, because nothing is ever
finished. Take your unfinished pieces; they will soon tell you what to fix.

“Not everybody’s going to like your work, and that’s okay.

You need to be able to step away.”

The more that you feel that fear, that horrible thing of criticism, the
more you live with it.

Most of the people that are coming over to your show like your work.
People are attracted to what they like; it’s human nature. The positive
always outweighs the negative.
 Fine Artist Summit

SESSION DESCRIPTION
How to multiply the reach & income of
every artwork

In this session, Kristjana shares how you can

scale the reach and income of every piece of
Kristjana Williams artwork you produce beyond the first sale, how
Fine Artist to see opportunities to show your work around
you as you move through your city, and how she
used art fairs to create opportunities for major
collaborations.
 Fine Artist Summit

33. ADOPT AN ENTREPRENEURIAL

MINDSET

MARIA BROPHY

You have to understand that as an artist, you are a business owner,

you are an entrepreneur. To have success as a business owner, you
have to make decisions that an entrepreneur would make.

“Every time you’re faced with a decision, you ask yourself

how a successful entrepreneur would choose in this
instance.”

Make it your mantra for the rest of your life, and you will find success
financially as an artist.

SESSION DESCRIPTION
Find your audience & fill your show with
buyers

In this session, Maria shares how to find your

audience and go where those people are,
Maria Brophy starting your first DIY show in 3 months and
Art Agent & Author getting the right people to attend, partnering
Art, Money & Success with charities in a way that benefits both you
and them, and how to know when you are ready
to start with an artist agent.
 Fine Artist Summit

34. CHASE YOUR IDEAL DIRECTION

SCOTT BRETON

If you’re going to commit to putting that much of yourself into making

artwork, you sacrifice a lot of other things when you do that. You’re
sacrificing benefits that regular people get: nine-to-five, security, and a
normal social dynamic. I don’t think there’s much point in making that
sacrifice if you’re not taking quite seriously the need to push forward
the ideal in your work.

“If you’re not fully committing to that ideal direction,

you’re not going to be able to sustain your artist life.”

You’ve got projects you need to do, finish something for a certain show
or for a certain purpose, for a commission. That’s great. That’s part of
it.

But at the end of the day, you should be able to say with certainty
that you’re chasing after something, which you might not catch. But
you have to know that you’re chasing the right thing.
 Fine Artist Summit

If you’re trying to fit into a normal professional idea, or if you think of

being an artist as a lifestyle thing, it just gets too hard.

“If there’s a practice that you have that really inspires you
and makes you feel like you’re in the right place, that’s a
very beneficial thing.”

SESSION DESCRIPTION
Productivity in the studio

In this session, Scott shares advice on

productivity and prolificness as an artist. He talks
about the need to figure out the ideal work or
arena you want to play in and to make sure to
Scott Breton allot time to play there regularly. Scott also
Figurative Fine Artist discusses the importance of knowing what you
can and cannot control and how to set up your
studio space to increase the odds of having a
good art-making session.
 Fine Artist Summit

35. REMEMBER THAT YOU ARE

APPRECIATED

WRIGHT HARVEY

Being an artist is not an easy career choice. It’s not an easy path in
life. Even artists who are perceived as very successful still don’t have it
easy.

Aside from the financial challenges, you’re constantly struggling with

yourself to create great work. You’re constantly problem-solving. You’re
constantly pushing yourself. That’s what’s required to make really great
work.

“Visual art consumers really appreciate what you do as

artists.”

What you create pushes us forward. It pushes our civilization forward.

It pushes humanity forward. It unlocks human creative potential and
that’s what your struggle is about. It’s about advancing our ability as
humans to think and dream, and it lets the rest of us share those
creative ideas that you all have. So it’s a tough pursuit, but it’s a very
noble and worthy pursuit.
 Fine Artist Summit

Stay true to the work that you want to create that drives you. The
type of work that, when you wake up first thing in the morning, you’re
inspired to go make that thing.

The closer you can stay to that, the better work you’re going to create.
And naturally, it will fit more in line with what your goals and
objectives are.

SESSION DESCRIPTION
Setting goals for a sustainable artist
journey

In this session, Wright shares the importance of

knowing what success means to you as an artist,
and drafting a strategy and plan to make sure
Wright Harvey
you are moving in the right direction for you. He
Founder
Sugarlift Gallery also presents tips on building your brand to get
commissions from organizations, and tactical
mistakes to avoid that could hurt your artist
career.
 Fine Artist Summit

36. ESTABLISH AND MEET DEADLINES

PAUL DORRELL

I know too many people — writers, sculptors, painters, musicians — who

mentally set their goals. But the big mistake they make is they never
set the deadline.

You must execute by deadline. Many great artists and writers set
mental deadlines for themselves. I can’t tell you how many dozens, no
hundreds of people I know that announce all their goals to me when
we were in our 20s. Now, 30 years later or more, most of those goals
for some of them were never achieved.

You gotta dream, man. And when the dream is done and
the beauty of it passes like a cloud blowing across the
sky, what’s the deadline?”

If you want to achieve, doing it with humility while still giving back and
never judging anybody, then you want to have deadlines attached to
your goals that are reasonable.
 Fine Artist Summit

Don’t miss the deadlines, hit ‘em. Life goes by like that and before you
know it, you’re 40 and you’re still talking about it. Be prepared to meet
those goals with deadlines so you can realize something at the end of
the journey, and be happy with what you achieved.

SESSION DESCRIPTION
Portfolio development & partnering
beyond galleries

In this session, Paul shares his tips for crafting an

artist portfolio that makes your work shine in the
Paul Dorrell best light and how to know when you are ready
Author to show your work. He also presents his
Living the Artist’s Life strategies for partnering with architects and
interior designers, and his thoughts on drugs,
depression, and success in the artist journey.
 Fine Artist Summit

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