Sales Play Masterclass

Module 1: SAP Sales Play

• How Demand Management features Sales Plays
• Unboxing Sales Plays
Module 2: Demand Management Lifecycle
• Demand Management Lifecycle and Sales Plays
Module 3: Content Strategy
• Content Strategy, Customer Experience Map
and Content Architecture Framework
Module 4: Partner Sales Plays
• Partner Sales Play & Sales Play Resources
Module 5: Connecting Sales Plays & Digital Campaigns
• Digital Marketing Campaign Hub

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 End-to-End Partner Demand Journey

GTM Strategy and Comprehensive Demand Managing demand encourages

Your Pipeline & Offerings portfolio to data-driven analysis of Pipeline for
Revenue Targets help you fast-track to better performance
pipeline

Partner Demand Concierge / Coaching

Sales Planning
Funding Pipeline to Revenue

Business Planning Managing

Demand Planning Demand

Pipeline Mix including Funds for you to execute

different sources of demand generation activities
demand contributing to and campaigns (MDF / BDF)
Partner pipeline

Go-to-Market Success
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Sales Play Masters Resources

Build Your Sales Play Content Strategy Content Guidelines

Value Proposition ◼Reuse SAP Assets

• How to Build an Winning Value Proposition
• Unique Value Proposition Development –
Marketing Eye
• Crafting a Killer Value Proposition
Asset Creation
• Co-branded SAP Customer Success Stories
• Customer Success Videos
• Solution Overview Videos
Digital Marketing
• Partner-Led Lead Generation Campaigns on
Digital Marketing Campaign Hub
Customer Target List(s)
• Market Potential Analytics
• Duns & Bradstreet (Contact your Partner Manager)
• Crystal Ball for Partners (Contact your Partner Manager)
Visit the Partner Benefits Catalog for more offerings
SAP Customer Experience Map
SAP Content Architecture
Framework
Partner Sales Play Bill of Material
• Infographic Content Guidelines
• Top X Content Guidelines
• Thought leadership - Content Guidelines
• Solution Brief - Content Guidelines
• Business Transformation - Content
Guidelines
◼ReviseSAP Assets
• Cheat sheet - Content Guidelines
◼Create Assets
• Message Copying Block - Content
Guidelines
• Customer Quote Slide - Content Guidelines*
• Information Sheet - Content Guidelines*
• L2 Presentation - Content Guidelines*
• FAQ - Content Guidelines*
* Optional Asset

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Thank You!

Valu
e
Sales Play helps to Convey value, trust and
proposition to target audience

Sales Play Provides a one-stop experience

for quota carriers

SAP Recommends Partners to follow SAP

Sales Play and Demand Management Best
Practices

SAP Encourages Partners to Reuse and

Revise existing SAP Sales Play Content

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Thank you.

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