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J Behav Med (2015) 38:652–663

DOI 10.1007/s10865-015-9640-7

Exercise habit formation in new gym members: a longitudinal


study
Navin Kaushal1 • Ryan E. Rhodes1

Received: November 12, 2014 / Accepted: March 27, 2015 / Published online: April 8, 2015
 Springer Science+Business Media New York 2015

Abstract Reasoned action approaches have primarily Introduction


been applied to understand exercise behaviour for the past
three decades, yet emerging findings in unconscious and Incorporating 150 min of moderate-to-vigorous intensity
Dual Process research show that behavior may also be physical activity (MVPA) a week has been associated with
predicted by automatic processes such as habit. The pur- the prevention of at least 25 chronic health diseases and
pose of this study was to: (1) investigate the behavioral conditions (Garber et al., 2011; Warburton et al., 2007);
requirements for exercise habit formation, (2) how Dual however, most people do not meet these recommendations
Process approach predicts behaviour, and (3) what predicts (Colley et al., 2011; Troiano et al., 2008). Thus, under-
habit by testing a model (Lally and Gardner in Health standing factors that contribute to regular MVPA is para-
Psychol Rev 7:S137–S158, 2013). Participants (n = 111) mount. Research in the past two decades has investigated
were new gym members who completed surveys across this issue primarily through reasoned action approaches
12 weeks. It was found that exercising for at least four (Hagger, 2010; Head & Noar, 2014; Linke et al., 2014;
bouts per week for 6 weeks was the minimum requirement Rhodes & Nasuti, 2011), that assume behavior is a volitional
to establish an exercise habit. Dual Process analysis using and reflective process (Sheeran et al., 2013). However, a
Linear Mixed Models (LMM) revealed habit and intention combination of several recent reviews outlining the short-
to be parallel predictors of exercise behavior in the tra- comings of reasoned action approaches, combined with
jectory analysis. Finally, the habit antecedent model in emerging proponents of alternative frameworks, have sug-
LLM showed that consistency (b = .21), low behavioral gested that a movement beyond reasoned action approaches
complexity (b = .19), environment (b = .17) and affective could be insightful (Ekkekakis et al., 2013; Rhodes, 2014a,
judgments (b = .13) all significantly (p \ .05) predicted 2014b; Rhodes & Nigg, 2011; Sheeran et al., 2013;
changes in habit formation over time. Trainers should keep Sniehotta et al., 2014). In line with this reasoning, one di-
exercises fun and simple for new clients and focus on rection to consider are models that also incorporate uncon-
consistency which could lead to habit formation in nearly scious processes (Sheeran et al., 2013). It has been proposed
6 weeks. that conscious intention and unconscious processes operate
parallel on behavior which is known as a Dual Process ap-
Keywords Habit  Dual Process  Exercise  MVPA  proach (see Evans, 2008 for review). Based on previous
Longitudinal conscious rational models, social cognitive theorists pro-
pose intention to be the strongest predictor of behavior, thus
suggesting intention as the primary conscious motive for
behavior (Ajzen, 1991; Rogers, 1974; Rosenstock, 1974).
& Navin Kaushal By contrast, research in unconscious processes have ranked
kaushal@uvic.ca habit as possibly the strongest unconscious determinant of
1 behavior (Sheeran et al., 2013).
Behavioural Medicine Laboratory, Faculty of Education,
University of Victoria, PO Box 3015, STN CSC, Victoria, Habit can be defined as ‘‘a learned sequence of acts that
BC V8W 3P1, Canada have become automatic responses to specific cues, and are

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J Behav Med (2015) 38:652–663 653

functional in obtaining certain goals or end-states’’ (Ver- nent to be intrinsic, which in exercise research could be
planken & Aarts, 1999, p. 104). Habit is thought to have a interpreted as positive affective responses to a behavior
reciprocal relationship with behavior (Gardner, 2014), (Ekkekakis et al., 2013) or affective judgments (Rhodes
where habit affects behavioral repetition but that repetition et al., 2009) about the behavioral experience. Affect has
also strengthens habit formation. Overall, habit has been proposed as having both effects on behavior that are
demonstrated predictive validity in the physical activity conscious and unconscious (Custers & Aarts, 2005; Wil-
domain; for example, a recent meta-analysis found it to liams & Evans, 2014; Zajonc, 1980).
correlate r = .43 with behavior which is similar to the Behaviors that are perceived as complex or have not been
magnitude of the intention-behavior relationship (Gardner sufficiently practiced likely require conscious processes
et al., 2011). (Verplanken & Melkevik, 2008; Wood et al., 2002) which
Despite the importance of habit outlined in these reviews, would consequently prevent automaticity. Building from
there are still several limitations in the contemporary habit this research and the habit model proposed by Lally and
literature. For example, the majority of the studies on exer- Gardner (2013) we theorize that behavioral complexity
cise habit are cross-sectional (Gardner et al., 2011). Given represents the level of challenge of performing a task, in-
that habit is a dynamic construct, longitudinal studies would dependent from motivation or planning. The use of con-
provide stronger support for understanding habit formation scious process can also be reduced depending on cues present
(Gardner, 2014; Lally et al., 2010). To the authors’ current in the environment. The environment plays a critical role that
knowledge only one study has used a longitudinal design to can prompt or disrupt automatic behavior (Orbell & Ver-
understand habit development (Lally et al., 2010); the re- planken, 2010; Rothman et al., 2009; Wood & Neal, 2009).
searchers found that it took on average 66 days to develop a Environmental cues, such as mirrors (Sentyrz & Bushman,
health related habit (healthy eating, drinking and exercise) 1998), lights (Kasof, 2002), or cue cards (Almeida et al.,
among a small student sample. While this is a compelling 2005) have predicted behavior in past research. Additionally,
finding, it warrants replication and extension with other close proximity to recreation facilities have also been shown
samples with a focus on exercise habit. Exercise is a type of to predict behavior which could act partly via ease of access
physical activity that is planned, structured, and repetitive but also via environmental cues (Kaushal & Rhodes, 2014;
(WHO, 2015). However, it is important to note that 95 % of Moudon et al., 2007; Rhodes, 2006; Rhodes et al., 2007). In
adults fail to achieve the recommended physical activity addition to facilitating habit, we theorize that if an individual
guidelines (Colley et al., 2011) with the majority of unsuc- does not feel comfortable in a particular environment due to
cessful adopters ranking time as the largest barrier to their the presence of any negative cues (i.e. safety concerns, social
exercise (Salmon et al., 2003). With these findings in per- physique anxiety, etc.), then the automaticity process would
spective, simply prescribing the general population to exer- be interrupted. Hence we theorize that an environment which
cise every day for over 2 months is not a realistic goal. It provides discomfort functions as a distraction that would
would be helpful to understand the minimum exercise fre- consequently increase the level of conscious awareness and
quency and time required to successfully establish an exer- prevent habit formation.
cise habit. Behavioral frequency or repetition is a necessary Consistency is arguably the most unique of the four an-
component for habit formation (Ouellette & Wood, 1998), tecedents as it is a practice rather than feedback (i.e. per-
thus it would stand to reason that habit formation is partly ceived affect, complexity, or environment). Although the
dependent on time and frequency. Currently, no study has measurement of temporal consistency in exercise behavior
examined a time 9 frequency effect on habit formation. is scarce, it has been hypothesized that temporal consistency
A second shortcoming in the habit and exercise lit- helps create a protected time for exercise habits (Rhodes &
erature is the limited understanding of the antecedents re- De Bruijn, 2010). Hence, we define temporal consistency as
quired for habit formation. Several models have been performing the behavior at a particular time or after a par-
proposed to predict habit formation (Aarts et al., 1997; ticular activity such as exercising regularly at 6 a.m. or after
Bargh, 1994; Grove & Zillich, 2003; Lally & Gardner, supper. The closest proposed construct involving consis-
2013; Triandis, 1977; Verplanken et al., 1997). Despite tency is patterned action, i.e. Grove and Zillich (2003).
some differences in antecedents or the process of habit The purpose of this study was to understand habit for-
formation, these models share the importance of behavior mation in new gym members. This was a relevant
repetition based on consistent situational cues or context. population for this study as the enrolment spike during the
One of the most recent models has been proposed by Lally New Year followed by a large drop-out of gym members is
& Gardner (2013), which suggests that there are four an- a well-known trend but is not clearly understood. The ob-
tecedents that are conducive for habit formation: reward, jectives of the present study were trifold with a focus on
consistency, environmental cues, and low behavioral understanding: (1) exercise behaviour, (2) habit formation
complexity. The researchers theorize the reward compo- and (3) habit predictors.

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654 J Behav Med (2015) 38:652–663

1. The first objective was to test the Dual Process ap- ed were those who indicated that they did not meet one of the
proach by investigating how habit predicts exercise following inclusion criteria: (1) being in the age of 18–65, and
behavior over 12 weeks while controlling for inten- (2) being a recent gym member, which was defined as
tion. It was hypothesized that habit and intention someone who has joined a gym/recreation centre within the
would both be required to work in synergy to predict past 2 weeks. Thirteen gyms and recreation centres were
exercise behavior. randomly contacted in the Greater Victoria region in British
2. The secondary objective was to further understand Columbia, Canada. Eleven of the thirteen facilities granted
habit formation by: (1) determining how long it takes permission to advertise this study. Methods of advertising
to develop an exercise habit, (2) discerning the cut-off included: posting wall posters in high traffic areas (i.e., main
score for habit, and (3) testing for a time 9 behavior lobby, water fountain, change rooms), placing information
interaction. The time required for habit formation sheets at the main desk, and on-site recruitment which was
would be found by conducting survival analysis. This performed by the primary investigator. Potential participants
analysis would determine when the changes of habit who were interested contacted the primary investigator to
scores would no longer be significant across time receive the consent form via e-mail along with a web link to
(Bland & Altman, 1998; Greenhouse et al., 1989; Luke the baseline survey. Consent was implied if participants
& Homan, 1998). Habit cut-off score would be re- clicked on the link and completed the baseline survey. Follow-
vealed by receiver operating characteristic (ROC) up questionnaires were sent at week six, nine, and twelve. We
analysis with habit being the test variable and exercise used a 12 week longitudinal design based on the average time
requirement as state variable; the cut-off score would required to develop habit in a prior research study (66 days)
be identified from having the highest sensitivity and (Lally et al., 2010). All questionnaires measured the same
lowest specificity values (Greiner et al., 2000; Kraemer constructs described under the Instruments section. The
et al., 1999). We hypothesized that habit formation questionnaires and study protocol were approved by Human
depends on frequency (Gardner, 2014) and time; Research Ethics at the University of Victoria.
hence, this can be represented with the following
equation: time 9 frequency = habit strength. Previ- Instruments
ous analyses which would identify the time required
for habit formation and cut-off score would be sub- The participants were instructed to consider the definition
stituted as time and habit strength respectively in the of ‘‘exercising regularly’’ as performing 30 min of mod-
equation to determine the frequency requirement. erate-to-vigorous in duration five times per week (CSEP,
3. The final objective was to test the multivariate model by 2012). They were advised to only count exercise that was
Lally and Gardner (2013) to predict habit development. done during free time (i.e. not occupation or housework).
We hypothesized that habit formation would first de-
pend on affective judgements about exercise, as a re- Exercise behavior
peated behavior without reward would require
conscious evaluation. We also expected that complexity Exercise behavior was measured by administering the
would be a strong antecedent as it could determine if the Godin Leisure Time Exercise Questionnaire (GLTEQ)
behavior is consciously directed or automatically (Godin et al., 1986). The questionnaire consists of three
brought to attention. Finally, we expected that practice open-ended questions of time and frequency spent on type
consistency would be a strong predictor of habit for- of physical activity (mild, moderate and strenuous). The 2-
mation to reinforce stimulus–response (S–R) (envi- week test–retest reliability of the measures of total physical
ronment-affect) as well as operant response (O-R) activity and the frequency of activity have been estimated
(exercise-affect) systems (Skinner, 1954). to be 0.74 and 0.80, respectively (Godin et al., 1986). For
the purpose of this study, only moderate and strenuous
values were used to calculate the exercise behavior. These
categories reflect the definition of moderate-to-vigorous
Methods
physical activity provided by recommended guidelines
(CSEP, 2012; Garber et al., 2011).
Participants and procedure

One hundred and forty-four adults showed interest in par- Exercise habit
ticipating in our study by requesting a consent form and of
these individuals, 77 % (n = 111) signed the consent and Exercise habit was assessed by administering the Self-
completed baseline measures. Participants who were exclud- Report Behavioral Automaticity Index (SRBAI) (Gardner,

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J Behav Med (2015) 38:652–663 655

2012; Gardner et al., 2012). This scale has been modified consistently did you exercise at the same time each day
from the Self-Report Habit Index (SRHI) which was de- (e.g., every morning at 7 am, or exercising daily after
veloped by Verplanken and Orbell (2003). The SRBAI supper)?’’ The options ranged on a 5-point Likert scale
consists of 4 items on a 5-point Likert scale with 1 being with 1 = not consistent, always at a random time to
strongly disagree to 5 being strongly agree. The question 5 = very consistent.
stem stated ‘‘When I exercise…’’ which was then followed
by four items on the scale: ‘‘I do it without having to Environment
consciously remember’’, ‘‘I do it automatically’’, ‘‘I do it
without thinking’’, and ‘‘I start before I realize I am doing Asking participants to recall an object or context which
it’’. The internal consistencies of this measure were high functions as a cue has been shown to be problematic
across baseline (a = .84), week 6 (a = .92), week 9 (Gardner & Tang, 2013). The researchers proposed that
(a = .91), and week 12 (a = .95). individuals may not be able to accurately recall particular
cues as they influence behavioral responses on an uncon-
Intention scious level. With this rationale, it is likely that a distinct
stimuli/change in the environment would be consciously
Intention was used as the proximal measure of reflective, processed and disrupt automaticity such as encountering a
conscious motivation to enact exercise. This construct was construction site while driving or the presence of an un-
assessed by using a continuous open measure worded, ‘‘I comfortable object on the driver’s seat. We theorize that an
intend to engage in regular exercise ______ times per week individual would not be in an automatic state if he/she felt
for the next twelve weeks’’ (Courneya, 1994). Continuous threatened in the environment as this would trigger con-
open measurement of intention preserves scale correspon- scious sensory awareness. Herein, an item worded ‘‘How
dence with our measure of behavior and has been shown to comfortable do you feel in your exercise environment’’
be a superior predictor of behavior over dichotomous which was scored on a five point Likert scale (1 = not very
closed measures of intention (Courneya, 1994; Courneya & comfortable to 5 = very comfortable) was used to assess if
McAuley, 1994; Rhodes et al., 2006). the environment supported the process of behavior.

Reward Behavioral complexity

A modified version of the Subjective Exercise Experience Similar to consistency, a measure to assess behavioral
Scale (SEES) (McAuley & Courneya, 1994) was used to complexity of performing exercise has not been used in
measure exercise reward in the form of affective judgments previous research. A behavior which an individual finds
about exercise. This instrument has been shown to be a difficult would require conscious deliberation to perform
valid and reliable measure of affect in a variety of exercise and consequently hinder automaticity. The original Self-
settings (Lox & Rudolph, 1994; McAuley & Courneya, Report Habit Index (SRHI) (Verplanken & Orbell, 2003)
1994). Items that did not convey a sense of reward were recognized this importance and incorporated related items.
removed from the scale a priori which were: drain, exhaust, The present study applied these items to function as an-
fatigue, tired, and strong. These terms reflect energy levels tecedents to automaticity based on the proposed model
which could be independent from affective reward. For (Lally & Gardner, 2013). Hence two items were adapted
instance, an individual can experience a very enjoyable run from the SRHI which included: ‘‘Exercise is something
(intrinsically rewarding) but feel tired after. The remaining that (1) requires effort to do, and (2) I find hard to do’’
items included: great, positive, terrific, and reverse-scored (Verplanken & Orbell, 2003). In addition, an individuals’
items of awful, crummy, discourage and miserable. The physical ability could also reflect behavioral complexity.
Cronbach alphas across each measurement period were: For instance, a novice exerciser would not be as fluent
baseline (a = .84), week 6 (a = .84), week 9 (a = .86), exercising compared to an experienced individual. An item
and week 12 (a = .90). adapted from Rhodes et al., (2006) was also incorporated
into this scale which was worded ‘‘I have good athletic
Consistency ability’’. All three items were measured on a 5-point Likert
scale with 1 = strongly disagree to 5 = strongly agree.
Temporal consistency had not been assessed in previous The internal consistencies in the present study were:
research at the time of the study. Hence, a measure was baseline (a = .80), week 6 (a = .76), week 9 (a = .73),
created to assess this construct. The item read, ‘‘How and week 12 (a = .77).

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Analysis plan volved finding how long it takes for habit to develop and
identifying the interaction value. Survival analysis was
Dual process approach used to understand the stability of habit formation; in
particular, this analysis determined when the changes of
Linear Mixed Model (LMM) in SPSS 20.0 (IBM, 2011) habit scores were no longer significant across time (Bland
was used to understand how intention and habit predicted & Altman, 1998; Greenhouse et al., 1989; Luke & Homan,
exercise behavior across time (Field, 2009; Shek & Ma, 1998). The next step involved calculating a cut-off score
2011; West, 2009). LMM provides strong methodological for habit formation. Determining the cut-off score was
advantages over traditional repeated measures analysis of performed by ROC analysis (Greiner et al., 2000; Kraemer
variance which includes: (1) maintaining precision with et al., 1999). ROC curves were constructed by plotting
multiple time waves, (2) examining intra- and inter-indi- true-positive rates (sensitivity) against false-positive rates
vidual differences in the growth parameters (e.g., slopes (1-specificity). ‘‘Habit’’ was the test variable and ‘‘exercise
and intercepts), (3) selecting an appropriate covariance requirement’’ was the state variable. The cut-off values for
structure for the growth curve model (this helps reduce each time period were then averaged to find the overall cut-
error variance as researchers can choose the correct model off score for the measure. Cut-off values were determined
that reflects the patterns of change over time), and (4) by identifying points on the curve which demonstrated
handling missing data (for further explanation see Field, maximum sensitivity and minimal specificity. The area
2009; Shek & Ma, 2011). In the present study, LMM al- under the curve was also calculated with 95 % confidence
lowed for simultaneous assessment of the effects of within- interval (Greiner et al., 2000; Kraemer et al., 1999). Fi-
person variation in predictor variables (level 1) across each nally, the time requirement for habit formation and cut-off
time measurement (level 2). Before any analysis was values were then substituted as ‘‘time’’ and ‘‘habit
conducted, the time parameters were grand mean centered strength’’ respectively in the interaction equation to de-
to reduce multicollinearity. The next procedure involved a termine the required minimum ‘‘frequency’’ to achieve
series of steps to determine appropriate model fit (Field, habit formation. This would then be tested by first grouping
2009). This consisted of first determining if a random in- participants into meeting, or not meeting the required fre-
tercept would provide a significant difference based on Chi quency values then using those groups to predict habit
squared values. A random intercept in a longitudinal model formation in LMM.
tests the assumption that each participant can have his or
her own starting point. The next step consisted of calcu- Habit antecedents as predictors of habit formation
lating the Intraclass Correlation Coefficient (ICC) on the
baseline model. The ICC describes the amount of variance LMM was used to test if the antecedents (affect, consis-
in the outcome from differences between individuals. A tency, complexity, and environment) predicted habit for-
high ICC value indicates the stability of the dependent mation. This was a similar procedure to the Dual Process
variable over time. The last step involved conducting a Approach which first involved testing the antecedents as
slope analysis to identify which time polynomial would predictors of habit at baseline followed by a time-varying
provide a suitable fit for the model (Field, 2009; Shek & model. Four time measurements of each variable were used
Ma, 2011; West, 2009). to test if the change of each of antecedent predicted change
Once the model demonstrates appropriate fit parameters of habit in the trajectory LMM.
(Field, 2009) then LMM/multilevel analysis can be per-
formed by selecting the Restricted Maximum Likelihood
for estimation method (Field, 2009). Two sets of multilevel Results
analysis were performed which consisted of testing inten-
tion and habit as predictors of exercise behavior at baseline Descriptives
and at trajectory/across time.
The mean age of participants was 47.7 (SD = 13.5 years),
Habit stabilization, cut-off score, and required frequency 70 % were female, and the BMI for the sample was 25.8
(SD = 4.63) suggesting an overweight sample (NIH,
LMM was also used to determine if length of time for habit 2011). The majority of the participants completed post-
formation would be moderated by frequency of behavior. secondary education with 59 % of the sample having a
The interaction can be represented by the following equa- university degree. Approximately 40 % of the sample had a
tion: time 9 frequency = habit strength. Identifying the household income [$75 000. The participants reported an
values for this equation is a multi-step process which in- average of 186 (SD = 158 min) of total physical activity

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J Behav Med (2015) 38:652–663 657

(light, moderate and vigorous) but 72 % were not meeting fit ([.25) and allowed us to proceed with testing indepen-
the recommended exercise guidelines at baseline (CSEP, dent growth curves (Shek & Ma, 2011).
2012). All participants were within their first 2 weeks of
enrolling in their gym or recreation centre and reported Trajectory analysis
being a new member in a gym or recreation facility with
the intention to develop a regular exercise routine. De- Analysis of independent growth curves (IGC) was used to
scriptive data for the participants are displayed in Table 1. understand which polynomial value of time would
Bivariate correlations of the antecedents with habit and demonstrate the best fit for changes in exercise behavior.
exercise are presented in Table 2. The 2-log likelihood was used to calculate the Chi squared
difference which was significant between all three models.
Dual Process approach Since all three time slopes showed significance, the Akaike
Information Criterion (AIC), and Bayesian Information
Model setup and baseline analysis Criterion (BIC) were compared. From these results, the
cubic polynomial was selected as smaller statistical values
Habit and intention were placed in LMM to compare the reflect stronger model fit to the data (Shek & Ma, 2011).
model with and without a random intercept. The Chi The trajectory model found habit habit, b = .23 (p = .001)
squared difference was not significant [v2 (1, N = and intention, b = .23, (p = .007) to be equivalent in
111) = 1.96, p = .37]. Thus, participants’ random starting strength for predicting exercise behavior across time.
points did not significantly change the model (Field, 2009).
The baseline model did not find habit F (1, 101) = .22,
p = .64; or intention F (1, 101) = .90, p = .34 to be a Habit stabilization, cut-off score, and required
significant predictors of exercise. The ICC intercept/(in- frequency
tercept + residual) = .76, suggesting that about 76 % of
total variation from the predictors was due to individual LMM was used to test how frequency and time interacted
differences. ICC values were in acceptable range for model to predict habit. Testing of random intercepts revealed that
the Chi squared difference was not significant [v2 (1,
N = 111) = .06, p = .68]. Thus, a random intercept
Table 1 Descriptive data model did not improve fit (Field, 2009). The baseline habit
Characteristic Percentage
model found habit to significantly predict exercise F (1,
99) = 8.78, p = .004. The ICC value was .38, which
Household income means that 38 % of total variation from exercise was due to
\$50 000 27 individual differences. This was also in the acceptable
$50 001–$75 000 32 range to continue testing IGC.
$75 001–$100 000 19 Test for IGC found a significant Chi squared difference
$100 001–$150 000 12 between linear and quadratic models, v2 (1, N = 111) =
[$150 000 10 14.1, p = .03. It was optimal to proceed with the quadratic
Job status time value for further analysis as: (1) the study consists of
Homemaker 7 four measurement points and a valid polynomial can be a
Temporary unemployed 3 maximum of one less than the number of time points
Part-time employed 23 (Field, 2009), and (2) it has been theorized that habit de-
Full-time employed 51 velops non-linearly (Lally et al., 2010). A quadratic poly-
Retired 16 nomial for time was then used to test habit change across
Education 12 weeks, which was found to be significant F (1,
Less than highschool 1 233) = 14.96, p = .001.
Highschool diploma 23 The next step was to perform Kaplan Meir survivor
College diploma 17 analysis to investigate interaction values at each of the time
University degree 29 slopes. The Kaplan Meir survival curve showed a sig-
Graduate or professional degree 30 nificant difference (p \ .001) between each time curve
Marital status
over the three tests: Log Rank, Brewslow and Trone-Ware.
Never married 13
Each of these tests compares the differences between
Married/common law 76
curves (Breslow = first third of the curve, Trone = middle
section, and Log rank = last third of curve). Pairwise
Separated/divorced/widowed 11
comparisons were used to further determine the significant

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658 J Behav Med (2015) 38:652–663

Table 2 Bivariate correlations of habit antecedents with MVPA and Habit


Antecedent Baseline: M, H Week 6: M, H Week 9: M, H Week 12: M, H

Consistency .20*, .48** .20*, .30** .10, .48* .27*, .31**


Reward .33*, .59** .29**, .46** .14, .21* .12, .26**
Behavioural complexity .38*, .38** .25*, .63** .27**, .48** .22*, .64**
Environment cue .19*, .44** .26**, .23* .17, .18 .28**, .23*
M = MVPA, H = Habit
* p \ .05

differences among the three sections of the curve. This ticular, week 6 shows that 61.5 % of participants achieved
showed that the second curve (week 6) was significantly habit in the high frequency group compared with 44.8 % in
different (p \ .001) than baseline but not with the other the low frequency. By week 12, the values for high and low
curves (week 9) and (week 12). This stability suggests that frequency groups were 63.8 and 22.6 % respectively.
the majority of habit formation in the sample was by week
6 with an interaction value of 12.16 (lower bound of 95 % Habit antecedents as predictors of habit formation
Confidence Interval).
Baseline
Habit cut-off score
The four baseline antecedents (affect, consistency, complexity,
Four separate ROC analyses were performed for habit cues) were placed in LMM to compare two variations of the
scores at each time point. The baseline cut-off was 2.91 model: with and without a random intercept. The Chi squared
with a sensitivity of 0.70 and 1-specificity of .18. The difference was not significant [v2 (1, N = 111) = 3.82,
AUC value was 0.76 (95 % CI 0.667–0.858, p \ .001). p = .12]. Thus, a random intercept model did not improve fit
Cut-scores for week 6, 9 and 12 were 2.52, 2.76, and 3.01 (Field, 2009). The ICC intercept/(intercept + residual) = .64,
respectively which averaged a cut-off score of 2.80. The suggesting that about 64 % of total variation from the an-
AUC values ranged from .63 to .76 and were considered in tecedents was due to individual differences. LMM analysis of
acceptable range (Akobeng, 2007; Fischer et al., 2003). the baseline habit model found that affective judgments (re-
ward) predicted habit with a medium-large effect size b = .47,
Frequency required for habit formation F (1, 106) = 31.56, p \ .001 followed by consistency
b = .45, F(1, 106) = 13.36, p = .001; behavioral complexity
Previous analysis found habit stabilized at week 6, with the and cues were not significant (Table 3).
interaction value of 12.16 (lower bound of 95 % Confi-
dence Interval). We substituted this value with the habit Trajectory analysis
cut-off score of 2.8 in the equation to solve for minimal
frequency of exercise bouts required to achieve habit for- The following trajectory analysis would reveal if the an-
mation and found that a frequency of approximately 4 days tecedents contributed a significant change to habit scores across
per week was required to achieve an interaction score of 12 weeks. A quadratic polynomial was used for the trajectory
12. This finding was tested by first determining if behav- analysis as the results from the previous IGC found this time
ioral frequency predicted habit across time. The LMM slope to be a suitable fit for a model with habit as the DV. When
analyses found behavioral frequency to predict habit over time was added in the trajectory analysis, consistency demon-
12 weeks (b = .24, p \ .001). The next step involved strated the largest effect size for predicting habit formation,
separating values based on high frequency (C4 days/week) (b = .21, p \ .001), followed by low behavioral complexity
and low frequency (\4 days/week) groups. When these (b = .19, p \ .001), environment (b = .17, p = .008) and
groups were then tested as predictors of habit, the low affective judgements (b = .13, p = .003) (Table 3).
frequency group did not predict habit (b = .09, p = .42)
but the high frequency group was significant (b = .24,
p \ .001). A descriptive plot was produced to depict how Discussion
the frequency groups affected habit scores across time
(Fig. 1). The figure shows that those in the high frequency The primary purpose of this study was to understand the
group demonstrated stability of habit scores and mainte- process of habit formation in new gym members over
nance of habit (C3/5) scores across the 12 weeks. In par- 12 weeks. The secondary purpose was to investigate how

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J Behav Med (2015) 38:652–663 659

3.2 significant predictors over time with equal effect sizes


(b = .23, respectively) in support of our hypothesis. The
3
non-significant finding of intention at baseline could be
2.8 attributed to the sample being new gym members with
Habit Score

already high intentions. Intention-based approaches have


2.6
been criticised in this particular situation and it represents a
2.4 practical application of the intention-behavior gap (Rhodes
& De Bruijn, 2013). However, as time progressed, the
2.2
change of intention and habit scores predicted change of
2 exercise over the 12 weeks. Overall, the results add support
Baseline Week 6 Week 9 Week 12 to a small literature on Dual Process approach applied to
Time exercise behavior (Calitri et al., 2009; Conroy et al., 2010;
High Frequency Low Frequency
Hyde et al., 2010).
Fig. 1 Habit scores between high and low frequency groups. Note In terms of the time required to establish an exercise
high frequency (C4 times/week), low frequency (\4 times/week) habit, the present research found that exercise habit pla-
teaued on the 6th week (42–49 days) of the study with
the Dual Process approach predicts exercise behavior and 48 % of the sample achieving habit formation. Previous
how the antecedents in the habit model predict habit for- work has found that it took an average of 66 days to
mation. The present study found the SRBAI (Gardner et al., establish a health related habit (Lally et al., 2010). How-
2012) to have a cut-off score of 2.80/5. With regards to ever the differences in methodologies do not warrant much
behavioural requirement for habit formation, it was found comparison. For instance, Lally et al., (2010) used a
that participants who exercised for at least four bouts per combination of data and projected analysis to determine
week for 6 weeks successfully established an exercise exercise habit formation. The present study also found the
habit. Dual Process tests showed that intention and habit cut-off score of the SRBAI to be 2.8/5 using ROC analyses.
were not significant at baseline but they became equal This indicates that 2.8/5 is the minimal score to detect that
predictors of exercise behavior in the trajectory analysis. the behavior is not entirely controlled by conscious pro-
Finally, the habit model found that affect and consistency cesses. Scores C2.8/5 would suggest that automaticity is
were the largest predictors for people starting a habit; significantly involved in the behavior. The score is fairly
however, trajectory analyses revealed that consistency was low on the measure, suggesting that automaticity may be a
the most important predictor followed by low behavioral continuum where low scores still represent predictive val-
complexity, environment, and affect. ues. Scores that are very low on this continuum would
It was hypothesized that habit and intention would both reflect high cognitive process with minimal automaticity
be significant predictors of exercise behavior, commensu- (i.e. controlling air traffic) and the other end of the con-
rate with the Dual Process approach. The present study did tinuum would indicate the opposite (i.e. sleeping). These
not find habit or intention to significantly predict exercise findings and theorizing satisfy both perspectives of habit
behavior during baseline; however, both constructs became research; the results support theorizing that exercise is not

Table 3 Baseline and trajectory analysis: antecedents as predictors of habit formation


Source B b SE 95 % Confidence lower bound Interval upper bound

Baseline
Consistency .22** .45** .13 .14 .64
Reward .36*** .47*** .08 .30 .64
Complexity .03 .02 .08 -.18 .13
Environment cue .16* .09 .08 -.06 .25
Trajectory analysis
Consistency .26*** .21*** .07 .11 .38
Reward .05** .13** .04 .07 .25
Complexity .09 * .19** .05 .01 .32
Environment cue .14** .17** .07 .08 .36
b = standardized beta, nv = non-significant variability in sample to predict trajectory change
*** p \ .001, ** p \ 0.01, * p \ .005

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660 J Behav Med (2015) 38:652–663

completely automatic (Maddux, 1997) yet it demonstrates research on the importance of low cognitive load for habit
that habit may be critical for exercise continuance (Rhodes formation (Verplanken & Melkevik, 2008; Wood et al.,
& De Bruijn, 2013). 2002). Although exercise is a complex behavior, it was
Although, the present study estimated a similar time likely that practicing consistently eventually eased the
required for habit formation to Lally et al. (2010), we also challenges of the behavior across time thus allowing for the
hypothesized that time would be moderated by perfor- facilitation of habit. A comfortable environment that does
mance frequency. The results clearly supported this con- not stimulate more conscious thinking was also shown to
jecture, with a time 9 frequency interaction. A large drop predict habit over time. Environment cue assessment from
(44.8–22.6 %) in habit was noticed from week 6 and to 12 traditional methods may not be clear due to variability in
in the low frequency group (\4X/week); however, those in the type of cues and the method of measurement (Gardner
the high frequency group maintained habit across time & Tang, 2013). Hence the present finding could provide a
(61.5–63.8 %). Theoretically, this pattern aligns with sev- novel approach to assess if the environment supports the
eral models that propose establishing a habit requires re- development of habit.
peated behavioral practice across time (Hall & Fong, 2007; Despite the longitudinal design, analyses, methods, and
Ouellette & Wood, 1998; Rhodes & De Bruijn, 2013; novel approach to understanding habit and its antecedents,
Triandis, 1977; West, 2006). Fortunately, these findings are the present study still has limitations that are important to
also aligned with public health guidelines suggesting that address. For instance, although the sample consisted of new
an exercise habit can be achieved in 4–5 bouts with 30/ gym members, there was some variability in their exercise
40 min per session. history. Since the present results found habit formation to
We also hypothesized that habit formation would de- occur by week six, this suggests that the majority of var-
pend on the presence of the antecedents theorized by Lally iation of habit occurred within this period. Assessing habit
and Gardner (2013), with affective judgments and com- scores more frequently within the first 6 weeks could
plexity predicting habit in the initial phases but consistency provide a more detailed scope of the habit formation phase.
predicting habit formation over time. We had some support Second, the habit model proposed by Lally and Gardner
for this hypothesis. Affective judgments about the exercise (2013) presents a strong case of four antecedents of habit
experience were found to be the primary predictor of habit which have individually been found to correlate with habit
formation at baseline but consistency became the strongest in various studies (Gardner et al., 2011). However, the
predictor in the trajectory analysis. This supports prior authors did not provide suggestions on measuring these
theorizing on the foundation of habits. Affect has been predictors. The present study used a mixture of previous
investigated in understanding general unconscious goals validated scales and customized items to this model.
(Custers & Aarts, 2005) and habit of fruit consumption Although these scales demonstrated to predict change of
(Wiedemann et al., 2014) but not for exercise behavior. It habit across time, other measurements of these constructs
is likely that negative feelings which stem from un- may yield different findings and this warrants sustained
favourable experiences could prompt conscious delib- research. Finally, future research should also provide ob-
eration for the individual before performing the behavior. jective measurement to yield a stronger interpretation of
On the other hand, a positive reward would not require exercise behavior and habit formation.
evaluative process; the presence of positive affect may In summary, the study found support for the Dual Pro-
drive behavior at an unconscious level (Custers & Aarts, cess approach as intention and habit both predicted exer-
2005; Zajonc, 1980). cise behaviour over time. Exercising for at least four times
In terms of consistency, our results support our con- per week for approximately 6 weeks was required to
jecture that it may be a pillar in establishing both the sti- establish an exercise habit. Although affect was found to be
mulus–response (S–R) (environment-affect) as well as the strongest predictor at baseline, consistency was the
operant response (O-R) (exercise-affect) conditions as the most important factor for predicting changes in habit. The
behavior becomes more familiar. The significant effect of environment and low behavioral complexity demonstrated
consistency also helps establish a potentially different an- to play a significant role in changing habit across time.
tecedent for habit formation than motivation. This con- Exercise promoters should focus on setting a consistent
struct suggests that how, rather than why one practices may exercise schedule and keeping the workouts fun and skill
be more important to forming habits. Hence, these results appropriate to increase the likelihood of habit formation. In
suggest that initiating an exercise routine that is enjoyable addition, the environment should be comfortable and
and consistent can help in habit formation. welcoming for new clients. The first 6 weeks appear cri-
Behavioral complexity was found to predict change of tical for habit formation and new exercisers should strive to
habit across time which aligns with previously theorized workout at least four times per week.

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J Behav Med (2015) 38:652–663 661

Acknowledgments We would like to thank two anonymous re- Custers, R., & Aarts, H. (2005). Positive affect as implicit motivator:
viewers for providing valuable and insightful suggestions to improve On the nonconscious operation of behavioral goals. Journal of
this paper. We would also like to thank Alison Quinlan for her Personality and Social Psychology, 89, 129–142.
feedback on the manuscript. Ekkekakis, P., Hargreaves, E. A., & Parfitt, G. (2013). Invited guest
editorial: Envisioning the next fifty years of research on the
Conflict of Interest Navin Kaushal and Ryan E. Rhodes declare exercise-affect relationship. Psychology of Sport and Exercise,
that they have no conflicts of interest in the research. 14, 751–758.
Evans, J. S. B. T. (2008). Dual-processing accounts of reasoning,
judgment, and social cognition. Annual Review of Psychology,
Human and Animal Rights and Informed Consent The present
59, 255–278.
study was approved by the Human Research Ethics Board at the
Field, A. P. (2009). Discovering statistics using SPSS (3rd ed.).
University of Victoria. All procedures followed were in accordance
London: Sage publications.
with the ethical standards of the responsible committee on human
Fischer, J. E., Bachmann, L. M., & Jaeschke, R. (2003). A readers’
experimentation (institutional and national) and with the Helsinki
guide to the interpretation of diagnostic test properties: Clinical
Declaration of 1975, as revised in 2000 (5). Informed consent was
example of sepsis. Intensive Care Medicine, 29, 1043–1051.
obtained from all participants for being included in the study.
Garber, C. E., Blissmer, B., Deschenes, M. R., Franklin, B. A.,
Lamonte, M. J., Lee, I. M., & Swain, D. P. (2011). Quantity and
quality of exercise for developing and maintaining cardiorespi-
ratory, musculoskeletal, and neuromotor fitness in apparently
healthy adults: Guidance for prescribing exercise. Medicine and
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