Section 1

MCQ
1. ______ is the use of the internet to network and empower
business processes, facilitate
communication and collaboration within a company and with
its customers, suppliers, and other
stakeholders.
A) E-Commerce
B) E-Marketing
C) E-Business
D) All of the answers

2. ______ is just the buying and selling, marketing and servicing

of products and services via
computer networks.
A) E-Commerce
B) E-Marketing
C) E-Business
D) All of the answers
3. ______ specifies how the company will do its business and
should also include a revenue model.
A) Data model
B) Business model
C) Revenue model
D) None of the answers

4. ______ only specifies how the company will earn its

revenues.
A) Data model
B) Business model
C) Revenue model
D) None of the answers

5. B2B refers to:

A) the transactions that happen among consumers facilitated
by a third party platform
B) the transactions of government selling goods or services
directly to consumers
C) the transactions between a business and the final consumer
D) the transactions between business companies
`

6. C2C refers to:

A) the transactions that happen among consumers facilitated
by a third party platform
B) the transactions of government selling goods or services
directly to consumers
C) the transactions between a business and the final consumer
D) the transactions between business companies

7. Which of the following is one of the e-business benefits to

businesses?
A) Increasing the capability of comparing products prices
B) Lowering sales and marketing costs
C) Convenience of shopping at home
D) All of the answers
8. Which of the following is one of the e-business benefits to
consumers?
A) Access of greater amount of information about products
B) Increasing the sources of purchase choices
C) Increasing the capability of comparing products prices
D) All of the answers

9. The age we live in has infinite quantities of facts that are

widely available to anyone who can use a
computer. What age is this statement referring to?
A) Data age.
B) Information age.
C) Business intelligence age.
D) Internet of Things.

10. Which of the following is not considered a core driver of the

information age?
A) Information.
B) Business Intelligence.
C) Knowledge.
D) Variables.

`
11. Which of the following is not a technology company but
used technology to revamp the business
process of selling books?
A) Amazon.
B) Netflix.
C) Zappos.
D) Dell.

12. What is knowledge?

A) Raw facts that describe the characteristics of an event or
object.
B) Data converted into a meaningful and useful context.
C) Information collected from multiple sources that analyzes
patterns, trends, and relationships
for strategic decision making.
D) Skills, experience, and expertise, coupled with information
and intelligence, that creates a
person's intellectual resources.

13. What is business intelligence?

A) Raw facts that describe the characteristics of an event or
object.
B) Data converted into a meaningful and useful context.
C) Information collected from multiple sources that analyzes
patterns, trends, and relationships
for strategic decision making.
D) Skills, experience, and expertise, coupled with information
and intelligence, which creates a
person's intellectual resources.

14. ______ is raw facts that describe the characteristics of an

event or object, while ______ is a
collection of large, complex data sets, which cannot be
analyzed using traditional database methods
and tools.
A) Data, information
B) Data, big data
C) Information, big data
D) Big data, information

`
15. Which of the following is considered information?
A) Quantity sold
B) Date sold
C) Best-selling item by month
D) Product sold

16. Today's workers are referred to as ________ and they use

BI along with personal experience to
make decisions based on both information and intuition, a
valuable resource for any company.
A) Knowledge workers
B) Knowledge thinkers
C) Knowledge resources
D) Knowledge players

17. ______ refers to high-quality information that is correct and

has no errors.
A) Consistent
B) Accurate
C) Complete
D) Unique

18. Timely information is a characteristic of high-quality

information that refers to:
A) Correct information with no errors
B) How each transaction or event is represented only once
C) Information has no missing values
D) Current and updated information
`
Section 2
1. ______ Business transactions between business firms using
electronic technologies
A) Business to Business (B2B)
B) Business to Consumer (B2C)
C) Consumer to Consumer (C2C)
D) All of the answers

2. ______ is a major starting site for internet users.

A) E-Commerce
B) Portaling
C) Subscription model
D) All of the answers

3. ______ A business (third party) that brings producers with

wholesalers and retails
A) E-distribution
B) Infomediaries
C) Revenue model
D) None of the answers

4. ______ is a firm (third party) specialized in organizing

affiliates. It enables a business firm (ie brand)
to join and offers financial incentives to partner sites (affiliate)
to find ways to generate traffic to the
joining firm’s platform (brand).
A) Affiliate agency
B) E-auction
C) Revenue model
D) None of the answers

5. The third parties that gather data from consumers and sell
it to companies which analyse the data
and use it to support marketing campaigns:
A) Affiliate agency
B) Infomediaries
C) Revenue model
D) None of the answers
`
6. a business that uses its platform that facilitates the bidding
process between many business
organizations:
A) Affiliate agency
B) Storefront (marketplace) Model
C) E-auction
D) Infomediaries

7. this e-business is considered either as e-intermediary or

e-retailer that helps customers order
directly through the internet. e.g. Amazon.com and Dell.com
A) Affiliate agency
B) Portaling
C) Storefront (marketplace) Model
D) Infomediaries

8. E business firms that offer high value content (music, news)

to consumers in return for their
subscription. E.g. Netflix
A) Subscription model
B) Affiliate agency
C) Storefront (marketplace) Model
D) Infomediaries

9.as a business firm that helps bring individual buyers and

sellers through digital platforms (online
channels).
A) Business to Business (B2B)
B) Business to Consumer (B2C)
C) Consumer to Consumer (C2C)
D) All of the answers

10. Are e-business firms (third-party) that help bring individuals

or small companies that sell services
to larger businesses through digital platforms (Internet
channels).
A) Business to Business (B2B)
B) Business to Consumer (B2C)
C) Consumer to Business (C2B)
D) All of the answers
`
11. When E-business firms generate revenue by selling its
goods or services or information directly to
customers through e-marketplace (storefront) and
infomediaries business models
A) Sales Revenue Model.
B) Advertising based model.
C) Subscription based model.
D) Freemium model.

12. When customers often pay a monthly or yearly charge for

continuing access to the product or
service, this revenue model for the e business is
A) Sales Revenue Model.
B) Advertising based model.
C) Subscription based model.
D) Freemium model.

13. __________E-commerce enterprises, bloggers, and

influencers with a significant audience or
following often adopt this income model.
A) Sales Revenue Model.
B) Advertising based model.
C) Affiliate marketing revenue model
D) Freemium model.
14. ______ It provides clients with a free sample of the product
or service before enticing them to
upgrade to the premium version by providing extra features.
A) Sales Revenue Model.
B) Advertising based model.
C) Affiliate marketing revenue model
D) Freemium model.

`
Section 3
1. Which of the following is NOT explicitly mentioned as a part
of the external environment analysis?
a) Customers
b) Suppliers
c) Intermediaries (wholesalers and retailers)
d) Internal business Processes

2. Which of the following is NOT mentioned as a component of

an organization's internal environment
analysis?
a) Mission, vision, and values
b) Resources
c) Corporate culture defining employee behavior and business
processes
d) Market trends and external forces

3. What does a Vision Statement primarily aim to describe?

a) Current business operations
b) Past achievements
c) Desired future position of the company
d) Employee roles and responsibilities

4. …........ defines the company’s business and the reason for its
existence
a) Values
b) Competencies
c) Mission
d) Company handbook

5. …....... is the learned and shared behavior of a

community. As It is the collective values, norms
and beliefs of the organization — also known as how things
are done around here
a) Organization guide
b) organizational culture
c) Organization values
d) Company Social networks

`
6. …......... A standardized set of activities that
accomplish a specific task. like operations process,
procurement process
a) Business process
b) Value chain analysis
c) Outbound logistics
d) Human resource management

7. …......... Views a firm as a series of business processes that

each add value to the product or
service?
a) Business process
b) Value chain analysis
c) Outbound logistics
d) Human resource management

8. …......... considered as Support value activities which include

Suppliers sourcing, selection,
and purchasing inputs such as raw materials, resources,
equipment, and supplies
a) Operations
b) Service
c) Procurement
d) Human resource management

9. …......... Which phase in the Primary value activities inside

the value chain process is responsible for
promoting, pricing, and selling products to customers?
a) Service
b) Operations
c) Inbound logistics
d) Marketing and sales

10. …......... Which phase in the Primary value activities inside

the value chain process that distributes
goods and services to customers?
a) Upstream logistics
b) Marketing and sales
c) Outbound logistics
d) Service
`
11. …......... Which factor is explicitly mentioned as a basis for
creating the value proposition?
a) The types of products offered
b) The cost structure of the company
c) The geographical reach of the market

12. …......... comprises the profit and loss results, the cost
structure and the revenue generated
through the application of the e-business model.
a) The profit model
b) The cost structure of the company
c) The financial model
d) The company valuation

Final Revision
1) Which of the following is not considered a core driver of the
information age?
A) Information.
B) Business Intelligence.
C) Knowledge.
D) Variables.
2) . The age we live in has infinite quantities of facts that are
widely available to anyone who can use
a computer. What age is this statement referring to?
A) Data age.
B) Information age.
C) Business intelligence age.
D) Internet of Things
3) Which of the following is not a technology company but used
technology to revamp the business
process of selling books?
A) Netflix.
B) Dell.
C) Zappos.
D) Amazon.
`
4) What is data?
A) Raw facts that describe the characteristics of an event or
object.
B) Data converted into a meaningful and useful context.
C) Information collected from multiple sources that analyzes
patterns, trends, and relationships for
strategic decision making.
D) Skills, experience, and expertise, coupled with information
and intelligence, that creates a person's
intellectual resources.

5) What is business intelligence?

A) Raw facts that describe the characteristics of an event or
object.
B) Data converted into a meaningful and useful context.
C) Information collected from multiple sources that analyzes
patterns, trends, and relationships for
strategic decision making.
D) Skills, experience, and expertise, coupled with information
and intelligence, which creates a
person's intellectual resources.

6) Which of the following is considered information?

A) Quantities sold of all items
B) Dates of selling invoices
C) Best-selling item by month
D) Items on selling invoices

7) Today's workers are referred to as and they use business

intellegence along with personal
experience to make decisions based on both information and
intuition, a valuable resource for
any company.
A) Knowledge workers
B) Knowledge thinkers
C) Knowledge resources
D) Knowledge players
8) E-business processes include:
A) Buying and selling goods and services
B) Managing production control
C) Collaborating with business partners
D) All of the above
`
9) Which of the following is not a technology company but used
technology to revamp the business
process of renting videos through mail?
A) Netflix.
B) Dell.
C) Zappos.
D) Amazon

10) Best sales representative by profit is considered

A) Big data
B) Data
C) Information
D) Knowledge
11) If the purchasing invoice from Big K for our business on
Tuesday 31 April 2023 includes item A Price
is 100 LE, item B Price is 200 LE item C Price is 300 LE. The
total sum provided by our purchasing
data base for that day from Big K is 700 LE. Then, according to
the quality of information
characteristics, this information is not:
a) Accurate
b) Timely
c) Consistent
d) Unique

12) Which of the following BEST defines e-business?

(a) Traditional brick-and-mortar businesses
(b) Online business transactions only
(c) The use of electronic methods and technologies for business
processes
(d) Selling products and services using social media platforms
`
13) Which of the following is an example of an e-business
marketing strategy?
(a) Cold calling
(b) Distributing flyers
(c) Social media advertising
(d) Door-to-door sales

14) Which of the following is an example of a specialized

e-business platform that facilitates C 2 C
transactions?
(a) Facebook
(b) eBay
(c) Shopify
(d) Walmart B
15) What is the purpose of using big data analytics in
e-business?
(a) To track customer behavior and preferences
(b) To create fake online reviews
(c) To manipulate search engine rankings
(d) To eliminate privacy concerns

16) Which of the following statements best defines e-business

models?
(a) The physical layout of an online store
(b) The process of doing business over the Internet
(c) The software used to manage online transactions
(d) The pricing strategies implemented by online businesses

17) Which of the following is not a type of e-business model?

(a) B2B (business-to-business)
(b) B2C (business-to-consumer)
(c) C2C (consumer-to-consumer)
(d) B2G (business-to-government)

`
17) Key characteristics of a B2C e-business model include:
(a) Selling products/services to other businesses
(b) Long-term contractual agreements with customers
(c) Direct interaction with end consumers
(d) Large-scale bulk transactions

18) What is one of the key differences between B2B and B2C
e-business models?
(a) B2B models focus on individuals as customers, while B2C
models focus on businesses.
(b) B2B models typically involve larger transaction volumes
than B2C models.
(c) B2C models rely on third-party intermediaries, while B2B
models do not.
(d) B2B models are more consumer-driven, while B2C models
are more supplier-driven

19) Revenue models for e-businesses refer to:

(a) The overall profit margin of an e-business
(b) The marketing strategies used to generate sales
(c) The different ways an e-business generates revenue
(d) The pricing models employed by e-businesses

20) Which of the following is an example of a

subscription-based revenue model for an e-business?
(a) Google AdSense
(b) PayPal
(c) Netflix
(d) eBay

21) Business models for B2B include all of the following Except:
A. Portaling
B. Affiliate
C. Infomediaries
D. Store front model

`
22. are E-business models which specialize in providing
channels through which websites publish
their content and internet users utilize its search tools
a) Portaling
b) Affiliate Agency
c) Infomediaries
d) Storefront

23) Are E-business model which act as a third party parenting

with other e-busness firms to generate
traffic for other businesses in return for financial incentives.
a) Infomediaries
b) Affiliate agencies
c) E distribution
d) Portaling

24) is an e-business model that offers high value content

for customers subscriptions
a) Infomediary
b) Affiliate agency
c) Subscription
d) E distribution

25) revenue model is when an e-business generates revenue by

selling its products directly to
customers through storefront or infomediaries business models
it adopts.
a) Subscription based
b) Affiliate marketing
c) Sales revenue
d) All of the above
26) revenue model generates revenue based on the number of
times an ad is displayed or clicked.
a) Subscription based
b) Affiliate marketing
c) Sales revenue
d) Advertising based

`
27. Effectiveness of a business model is determined by the
ability of the firm to:
a) understand the external environment to exploit
opportunities
b) utilize resources effectively to match or exceed customers'
expectations
c) build distinctive capabilities that create competitive
advantages and achieve the company's
objectives
d) all choices are correct
28) Major events in which of the following environments are
usually accompanied by trends
a) distributors
b) suppliers
c) social and demographic
d) none of the choices is correct

29........... describes the desired future position of a company

a) mission
b) vision
c) values
d) rituals

30) ..... defines the company's business and reason for its
existence
a) mission
b) vision
c) values
d) rituals
31)Achieving economic viability of an e business model can be
achieved by which of the following
a) achieving a critical mass of customers
b) innovation and adding value continuously
c) flexibility of the e business mode
d) all choices are correct

`
32.Which of the following is an example of support value
activities?
A) Firm infrastructure
B) Technology development
C) Procurement
D) All choices are correct

33) is a clear, simple statement of the values/benefits that

the company promises to provide to its
customers along with the appropriate price.
a) Value added
b) Value proposition
c) Product
d) Slogan

34) A standardized set of activities that accomplish a specific

task. like operations process,
procurement process
a) Business process
b) Value chain analysis
c) Outbound logistics
d) Human resource management

35) A set of activities that accomplish a specific task and each

add value to the product or service
a) Business process
b) Value chain analysis
c) Outbound logistics
d) Human resource management