MIL PPT 04

Revised: June 11, 2017

THE EVOLUTION OF TRADITIONAL

TO NEW MEDIA (Part 1)
Traditional vs. New Media
Technological Determinism vs. Cultural Determinism
Normative Theories of the Press

Mr. Jay Mark M. Viloan

Learners will be able to…
• identify traditional media and new media and their
relationships (MIL11/12EMIL-IIIb-5);
• discuss the characteristics of traditional media and
new media (SSHS);
• define technological determinism and cultural
determinism (SSHS);
• compare technological determinism with cultural
determinism (SSHS);
Learners will be able to…
• search latest theory on information and media
(MIL11/12EMIL-IIIb-7);
• discuss the Normative Theories of the Press (SSHS);
and
• evaluate the type of media in the Philippines using
the Normative Theories of the Press (SSHS).
I. The Evolution from Traditional to New
Media
A. Traditional Media vs. New Media
B. Technological Determinism vs. Cultural
Determinism
C. Normative Theories of the Press
D. Class Activity
1. Class Debate
 History of Communication
by Volke.com
https://www.youtube.com/watch?v=rDkxsNmKDGk
Source: https://amt.caltech.edu/resources/cartoons
Traditional or New Media?
1. Magazine 6. Tabloid
2. Broadsheet 7. Paperback Novel
3. Radio 8. Television
4. Online Video Games 9. Web Video Portals
5. Online Telephony and
Messaging Capability
P. 19, Media and Information Literacy by Boots Liquigan,
Diwa Learning Systems Incorporated
 History of Social Media
by ShoutOut Digital (YouTube)
https://www.youtube.com/watch?v=Ha3dHchSZDQ
 How Has Technology Changed Us?
The Medium is the Message
by BBC Radio 4 (YouTube)

https://www.youtube.com/watch?v=Ko6J9v1C9zE
1. Explain the statement of Marshall
McLuhan that “The Medium is the
Message”.
2. Does technology shaped us or is it us who
shaped technology? Explain your answer
and give an example.
 Normative Theories of the Press
Authoritarian
Soviet Media
Libertarian
Social Responsibility
Textbook pp. 25- 26
Normative Theories Media Functions of
of the Press Control Media
Authoritarian

Soviet Media

Libertarian

Social Responsibility

Textbook pp. 25- 26

How will you describe
media in the
Philippines using the
normative theories of
the press?

Source: https://www.johntaylorgatto.com/2015/09/
 World Press Freedom Day 2017: UNESCO calls for
better protection of press
By Al Jazeera
YouTube Channel: Al Jazeera English
Date Uploaded: May 4, 2017
https://www.youtube.com/watch?v=AZfHwMmjI_8
• What is the news all
about?
• What issues facing
journalist are
mentioned in the news?

Source: https://www.johntaylorgatto.com/2015/09/
Source: http://wecommunication.blogspot.com/2012/01/theories-of-mass-communication.html
 Is censorship in
the media
necessary?

Source: http://targetgdpi.com/2014/03/media-censorship-good-or-bad.html
• Media and Information Literacy Curriculum Guide by DepEd
• Media and Information Literacy by Boots C. Liquigan, Diwa
Learning Systems Inc.
• http://communicationtheory.org/normative-theory-four-
theories-of-the-press/
• https://www.youtube.com/watch?v=rDkxsNmKDGk
• https://www.youtube.com/watch?v=VE8GHioR1YU
• https://www.youtube.com/watch?v=Ko6J9v1C9zE
• https://www.youtube.com/watch?v=rDkxsNmKDGk
• http://www.philshttps://www.youtube.com/watch?v=EAxKa
ctVrpQ