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ebook download (eBook PDF) Practicing Strategy: Text and cases 2nd Edition all chapter
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7
Summary of Contents
1 Practicing Strategy: Foundations and Importance
Section A PRACTITIONERS
2 Chief Executive Officers
3 Chief Strategy Officers
4 Strategy Teams
5 Middle Managers
6 Strategy Consultants
Section B PRACTICES
7 Strategy Tools
8 Influencing Strategy through Discourse
Section C PRAXIS
9 Strategic Alignment: The ESCO Model
10 Practicing Strategy across Firms: Insights from M&As
11 Strategic Ambidexterity: Dealing with Tensions
Section D Case Studies
12 Teaching Strategy using the Strategy-as-Practice
Approach
13 Strategic Leadership and Innovation at Apple Inc.
14 Centrica: Strategizing in a Multi-utility
15 Narayana Health: Bringing Quality Healthcare to the
Masses
16 A “Reliable” Recovery? The Turnaround of the Reliant
Group
17 Marconi: When Strategists Hit the Perfect Storm
18 Lafarge vs. Blue Circle: Practices in a Hostile
Takeover
19 Room for Improvement? Relocating a Business
School
20 Strategy-making 2.0: Strategy Development Process
at the Wikimedia Foundation
Index
8
9
Contents
List of Mini Case Studies
Guided Tour of the Book
Companion Website
About the Authors
Preface
Praise for the First Edition
1 Practicing Strategy: Foundations and Importance
Learning Objectives
1.1 Overview
1.2 Strategy-making Processes: The Search for Action
1.3 From Strategy to Strategizing
1.4 Finding Misalignments across Levels: The ESCO
Framework
1.5 The Strategy-as-Practice Perspective
1.6 Practitioners, Practices, and Praxis: The 3P
Framework
1.7 Conclusion
Route-map to this textbook
Revision Activities
Guidelines for the Revision Activities
Further Readings
References
Section A PRACTITIONERS
2 Chief Executive Officers
Learning Objectives
2.1 Leadership and Upper Echelons
2.2 Leadership Discourse and Creating Myths
Revision Activities
Further Readings
References
3 Chief Strategy Officers
Learning Objectives
3.1 Introduction
3.2 Role, Location, and Types
3.3 Activities, Capabilities, and Networks
3.4 Tools and Formal Outputs
3.5 Conclusion
10
Revision Activities
Further Readings
References
4 Strategy Teams
Learning Objectives
4.1 Introduction
4.2 Composition
4.3 Activities
4.4 Level and Mode of Strategizing
4.5 Conclusion
Revision Activities
Further Readings
References
5 Middle Managers
Learning Objectives
5.1 Central and Peripheral Practitioners
5.2 Middle-level Managers
5.3 Engaged Strategy Participation
5.4 Collaborating with Strategy Communities
5.5 Conclusion
Revision Activities
Further Readings
References
6 Strategy Consultants
Learning Objectives
6.1 Introduction
6.2 Characteristics and Roles
6.3 Consulting Interventions
6.4 The Consulting Profession in Focus
6.5 Conclusion
Revision Activities
Further Readings
References
Section B PRACTICES
7 Strategy Tools
Learning Objectives
7.1 Types of Strategy Tools
7.2 Using Strategy Tools
7.3 Strategy Tools as Cognitive Artifacts
7.4 Strategy Tools as Material Artifacts
11
7.5 Conclusion
Revision Activities
Further Readings
References
8 Influencing Strategy through Discourse
Learning Objectives
8.1 Introduction
8.2 Language and Meaning in Organizations
8.3 Corresponding Views of Strategy and
Organizations
8.4 Applying Discursive Approaches to Strategy and
Organization
8.5 Conclusion
Revision Activities
Further Readings
References
Section C PRAXIS
9 Strategic Alignment: The ESCO Model
Learning Objectives
9.1 Introduction
9.2 Strategic Alignment and Performance
9.3 Strategic Misalignment and Failure
9.4 Understanding Corporate Failure
9.5 Cases in Point: Strategic Misalignments and
Failure at Worldcom and Nortel Networks
Revision Activities
Further Readings
References
10 Practicing Strategy across Firms: Insights from M&As
Learning Objectives
10.1 Introduction
10.2 A Strategy-as-Practice Approach to M&A
10.3 Mini Case
10.4 Conclusion
Revision Activities
Further Readings
References
11 Strategic Ambidexterity: Dealing with Tensions
Learning Objectives
11.1 Organizational Ambidexterity
12
11.2 Individual-level Ambidexterity
11.3 A Paradox-based Approach
11.4 Strategic Ambidexterity: Managing Paradoxical
Demands
11.5 Conclusion
Revision Activities
Further Readings
References
Section D Case Studies
12 Teaching Strategy using the Strategy-as-Practice
Approach
Toward a Practice-led Approach to Learning and
Teaching
Analysis of Practice in Case Studies
References
13 Strategic Leadership and Innovation at Apple Inc.
Jobs’ Turnaround and Rebuilding an Innovative
Organization
Redefining the PC Industry
Growing the Apple ecosystem: Breakthrough
innovation in the consumer electronics and
entertainment industries
The Competitive Landscape
Playing with Different Rules
Corporate Culture and Organization Design at Apple
Steve Jobs’ Leadership
Entering a New Apple Era
References
14 Centrica: Strategizing in a Multi-utility
A Changing Industry
Surviving the Early Years
Developing and Expanding
Case Study Questions
References
15 Narayana Health: Bringing Quality Healthcare to the
Masses
Redefining the Healthcare Industry
The Global and Indian Healthcare Industry
Narayana Health’s Vision and Organization
13
Can the Low-cost, High-quality Business Model work
outside India?
Appendices
References
16 A “Reliable” Recovery? The Turnaround of the Reliant
Group
Overview
History
Taking Charge
Doing Things Differently
Crisis
Crisis Averted?
The Future
Questions
Sources
17 Marconi: When Strategists Hit the Perfect Storm
The Deep Historical Background: GEC plc
The Strategic Re-positioning of GEC (1996–2001)
The Telecommunications Boom and Bust
Strategists Hitting the Storm
The End Game
Questions
Sources
18 Lafarge vs. Blue Circle: Practices in a Hostile
Takeover
Introduction
Backdrop
Post Deal Analysis
Questions
19 Room for improvement? Relocating a Business
School
Introduction
Background
Oxford Brookes University Business School (OBBS)
City Campus
Competing in Higher Education
Future Location for OBBS
A Question of Space?
Room for Improvement?
Questions
14
20 Strategy-making 2.0: Strategy Development Process
at the Wikimedia Foundation
Background – Launching Wikipedia
The Wikimedia Foundation and Chapter
Organizations
The Wikimedia Community
Communication and Coordination – The Wiki Model
Policies and Guidelines
Wikimedia’s Strategic Planning Project
Designing the Process: Openness and Flexibility vs.
Centralization and Control
Reflecting on the Conclusion of the Process
Appendices
References
Index
15
16
List of Mini Case Studies
ESOLAR – choosing a new CEO 20
Charismatic leadership: six lessons from the public speaking
of Steve Jobs 23
New CEO position needed to tackle social and political issues
26
Tesco – the group finance and strategy director 41
The strategy team at CISCO 49
Hewlett-Packard – associate, corporate strategy 51
DELL – internal strategy consultant, corporate strategy 53
Beiersdorf UK – strategy in action in a global company 62
BT Group – a strategy community in action 64
Booz Allen Hamilton (BAH) 69
Bain & Company – what top management consulting is about
70
Bain & Company – strategy consulting expertise 73
How a label embodies layers of meaning that shape strategic
decisions 99
German management accounting as a technology of power
101
Tools influencing text 133
Practitioners’ “talk” 134
“Talk” interacts with “text” 135
Twitter – simplicity as a business model for users, and the
market too 146
Nokia – the burning platform memo 149
Quantum strategy: what Apple and Singapore Airlines have in
common 153
17
18
Guided Tour of the Book
19
20
21
Companion Website
For Students
For Lecturers
22
PowerPoint slides can be downloaded and customized for use in
your own teaching.
23
24
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A FEW GENERAL RULES AND DIRECTIONS FOR PRESERVING.
1. Let everything used for the purpose be delicately clean and dry;
bottles especially so.
2. Never place a preserving-pan flat upon the fire, as this will
render the preserve liable to burn to, as it is called; that is to say, to
adhere closely to the metal, and then to burn; it should rest always
on a trivet (that shown with the French furnace is very convenient
even for a common grate), or on the lowered bar of a kitchen range
when there is no regular preserving stove in a house.
3. After the sugar is added to them, stir the preserves gently at
first, and more quickly towards the end, without quitting them until
they are done: this precaution will always prevent the chance of their
being spoiled.
4. All preserves should be perfectly cleared from the scum as it
rises.
5. Fruit which is to be preserved in syrup must first be blanched or
boiled gently, until it is sufficiently softened to absorb the sugar; and
a thin syrup must be poured on it at first, or it will shrivel instead of
remaining plump, and becoming clear. Thus, if its weight of sugar is
to be allowed, and boiled to a syrup with a pint of water to the pound,
only half the weight must be taken at first, and this must not be
boiled with the water more than fifteen or twenty minutes at the
commencement of the process; a part of the remaining sugar must
be added every time the syrup is reboiled, unless it should be
otherwise directed in the receipt.
6. To preserve both the true flavour and the colour of fruit in jams
and jellies, boil them rapidly until they are well reduced, before the
sugar is added, and quickly afterwards, but do not allow them to
become so much thickened that the sugar will not dissolve in them
easily, and throw up its scum. In some seasons, the juice is so much
richer than in others, that this effect takes place almost before one is
aware of it; but the drop which adheres to the skimmer when it is
held up, will show the state it has reached.
7. Never use tin, iron, or pewter spoons, or skimmers, for
preserves, as they will convert the colour of red fruit into a dingy
purple, and impart, besides, a very unpleasant flavour.
8. When cheap jams or jellies are required, make them at once
with Lisbon sugar, but use that which is well refined always, for
preserves in general; it is a false economy, as we have elsewhere
observed, to purchase an inferior kind, as there is great waste from it
in the quantity of scum which it throws up. The best has been used
for all the receipts given here.
9. Let fruit for preserving be gathered always in perfectly dry
weather, and be free both from the morning and evening dew, and as
much so as possible from dust. When bottled, it must be steamed or
baked during the day on which it is gathered, or there will be a great
loss from the bursting of the bottles; and for jams and jellies it cannot
be too soon boiled down after it is taken from the trees.
TO EXTRACT THE JUICE OF PLUMS FOR JELLY.
Take the stalks from the fruit, and throw aside all that is not
perfectly sound: put it into very clean, large stone jars, and give part
of the harder kinds, such as bullaces and damson, a gash with a
knife as they are thrown in; do this especially in filling the upper part
of the jars. Tie one or two folds of thick paper over them, and set
them for the night into an oven from which the bread has been drawn
four or five hours; or cover them with bladder, instead of paper, place
them in pans, or in a copper[166] with water which will reach to quite
two-thirds of their height, and boil them gently from two to three
hours, or until the fruit is quite soft, and has yielded all the juice it will
afford: this last is the safer and better mode for jellies of delicate
colour.
166. The fruit steams perfectly in this, if the cover be placed over.
TO WEIGH THE JUICE OF FRUIT.
Put a basin into one scale, and its weight into the other; add to this
last the weight which is required of the juice, and pour into the basin
as much as will balance the scales. It is always better to weigh than
to measure the juice for preserving, as it can generally be done with
more exactness.
RHUBARB JAM.
The small rough red gooseberry, when fully ripe, is the best for this
preserve, which may, however, be made of the larger kinds. When
the tops and stalks have been taken carefully from the fruit, weigh,
and boil it quickly for three-quarters of an hour, keeping it well stirred;
then for six pounds of the gooseberries, add two and a half of good
roughly-powdered sugar; boil these together briskly, from twenty to
twenty-five minutes and stir the jam well from the bottom of the pan,
as it is liable to burn if this be neglected.
Small red gooseberries, 6 lbs.: 3/4 hour. Pounded sugar, 2-1/2
lbs.: 20 to 25 minutes.
VERY FINE GOOSEBERRY JAM.
Seed the fruit, which for this jam may be of the larger kind of rough
red gooseberry: those which are smooth skinned are generally of far
inferior flavour. Add the pulp which has been scooped from the
prepared fruit to some whole gooseberries, and stir them over a
moderate fire for some minutes to extract the juice; strain and weigh
this; pour two pounds of it to four of the seeded gooseberries, boil
them rather gently for twenty-five minutes, add fourteen ounces of
good pounded sugar to each pound of fruit and juice, and when it is
dissolved boil the preserve from twelve to fifteen minutes longer, and
skim it well during the time.
Seeded gooseberries, 4 lbs.; juice of gooseberries, 2 lbs.: 25
minutes. Sugar, 5-1/4 lbs. (or 14 oz. to each pound of fruit and juice):
12 to 15 minutes.
JELLY OF RIPE GOOSEBERRIES.
(Excellent.)
Take the tops and stalks from a gallon or more of any kind of well-
flavoured ripe red gooseberries, and keep them stirred gently over a
clear fire until they have yielded all their juice, which should then be
poured off without pressing the fruit, and passed first through a fine
sieve, and afterwards through a double muslin-strainer, or a jelly-
bag. Next weigh it, and to every three pounds add one of white
currant juice, which has previously been prepared in the same way;
boil these quickly for a quarter of an hour, then draw them from the
fire and stir to them half their weight of good sugar; when this is
dissolved, boil the jelly for six minutes longer, skim it thoroughly, and
pour it into jars or moulds. If a very large quantity be made, a few
minutes of additional boiling must be given to it before the sugar is
added.
Juice of red gooseberries, 3 lbs.; juice of white currants, 1 lb.: 15
minutes. Sugar, 2 lbs.: 6 minutes.
Obs.—The same proportion of red currant juice, mixed with that of
the gooseberries, makes an exceedingly nice jelly.
UNMIXED GOOSEBERRY JELLY.
Boil rapidly for ten minutes four pounds of the juice of red
gooseberries, prepared as in the preceding receipt; take it from the
fire, and stir in it until dissolved three pounds of sugar beaten to
powder; boil it again for five minutes, keeping it constantly stirred
and thoroughly skimmed.
Juice of red gooseberries, 4 lbs.: 10 minutes. Sugar, 3 lbs.: 5
minutes.
GOOSEBERRY PASTE.
Press through a sieve the gooseberries from which the juice has
been taken for jelly, without having been drained very closely from
them; weigh and then boil the pulp for upwards of an hour and a
quarter, or until it forms a dry paste in the pan; stir to it, off the fire,
six ounces of good pounded sugar for each pound of the fruit, and
when this is nearly dissolved boil the preserve from twenty to twenty-
five minutes, keeping it stirred without cessation, as it will be liable to
burn should this be neglected. Put it into moulds, or shallow pans,
and turn it out when wanted for table.
Pulp of gooseberries, 4 lbs.: 1-1/4 to 1-3/4 hour. Sugar, 1-1/2 lb.:
20 to 25 minutes.
TO DRY RIPE GOOSEBERRIES WITH SUGAR.
Cut the tops, but not the stalks, from some ripe gooseberries of
the largest size, either red or green ones, and after having taken out
the seeds as directed for unripe gooseberries, boil the fruit until clear
and tender, in syrup made with a pound of sugar to the pint of water,
boiled until rather thick.
Seeded gooseberries, 2 lbs.; sugar, 1-1/2 lb.; water, 1 pint: boiled
to syrup. Gooseberries, simmered 8 to 12 minutes, or more.
Obs.—Large ripe gooseberries freed from the blossoms, and put
into cold syrup in which cherries or any other fruit has been boiled for
drying, then heated very gradually, and kept at the point of boiling for
a few minutes before they are set by for a couple of days, answer
extremely well as a dry preserve. On the third day the syrup should
be drained from them, simmered, skimmed, and poured on them the
instant it is taken from the fire; in forty-eight hours after, they may be
drained from it and laid singly upon plates or dishes, and placed in a
gentle stove.
JAM OF KENTISH OR FLEMISH CHERRIES.
(Superior Receipt.)
To each pound of cherries weighed after they are stoned, add
eight ounces of good sugar, and boil them very softly for ten minutes:
pour them into a large bowl or pan, and leave them for two days in
the syrup; then simmer them again for ten minutes, and set them by
in it for two or three days; drain them slightly, and dry them very
slowly, as directed in the previous receipts. Keep them in jars or tin
canisters, when done. These cherries are generally preferred to such
as are dried with a larger proportion of sugar; but when the taste is in
favour of the latter, from twelve to sixteen ounces can be allowed to
the pound of fruit, which may then be potted in the syrup and dried at
any time; though we think the flavour of the cherries is better
preserved when this is done within a fortnight of their being boiled.
Cherries, stoned, 8 lbs.; sugar, 4 lbs.: 10 minutes. Left two or three
days. Boiled again, 10 minutes; left two days; drained and dried.
CHERRIES DRIED WITHOUT SUGAR.
Take off the stalks but do not stone the fruit; weigh and add to it an
equal quantity of the best sugar reduced quite to powder, strew it
over the cherries and let them stand for half an hour; then turn them
gently into a preserving-pan, and simmer them softly from five to
seven minutes. Drain them from the syrup, and dry them like the
Kentish cherries. They make a very fine confection.