TURN KEY- FITNESS & WELLNESS SOLUTIONS

iACTIVE MARCH 2023

20,000+
SQUARE FEET OF STATE-OF-THE-
ART FITNESS EQUIPMENT AND
10,000+
SATISFIED CUSTOMERS SERVED
FACILITIES

INNOVATION MEETS FITNESS

Transform your life with iActive
 IACTIVE

TABLE OF CONTENT
1. HISTORY IN THE MAKING

2. UNDER THE SCOPE

3. ABOUT THE FOUNDER

4. TIMELINE

5. WHAT WE DO

6. MEET THE TEAM

7. MARKET ANALYSIS

8. THE HEALTHY REVOLUTION

9. WHITE COLLAR MOVEMENT

10. SERVICES AND DEPLOYMENT

11. IACTIVE - I8

12. IACTIVE - F10

13. IACTIVE - F6
1
14. SOCIAL FOOTPRINT

15. OUR CLIENTS

16. FUTURE PREDICTIONS

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HISTORY IN THE MAKING

iActive was founded with a vision to transform lives through fitness and wellness. I am
proud to have played a part in leading a healthy fitness revolution in Pakistan. We
believe that by empowering people with access to fitness and wellness facilities, we
can create a happier, healthier, and more productive society. We are iActive, and we
are stronger together. Keeping this belief in mind, we are moving forward to build a
better future for ourselves and the generations to come. With every gym we design,
we are one step closer to achieving this goal.

ARMAGHAN KHALID
Founder & Chairman iActive

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UNDER THE SCOPE

BELIEFS> VISION>
OUR MISSION
MANIFESTO
At iActive, we believe that a smile has the power
to change the world, and we strive to spread
happiness and positivity in all that we do. We
embrace the idea of equity and work towards
creating a world where everyone has the
opportunity to be equal, regardless of their
background or circumstances.

Our mission is to make every moment of life

worthwhile and to inspire those around us to do
the same. We are committed to leaving a positive
impact on the world and believe that by giving
more than we take, we can make this world a
better place.

We approach each day with gratitude and believe

that by living with an attitude of appreciation, we
can achieve our goals and inspire others to do the
same. We encourage everyone to trust their
intuition and to never be afraid to feel deeply and
embrace their wild inner spirit.
At iActive, we value kindness, tolerance, and
forgiveness, and believe that by accepting others
and being compassionate, we can create a world
that is more loving and accepting. We strive to be
a light in the darkness and to be a source of hope
and inspiration for those who need it most.
In everything we do, we are committed to making
a difference, and to leaving the world a better
place than we found it. Through our actions and
our commitment to positive change, we can
inspire others to join us on this journey toward a
brighter future.
At iActive Gym, we understand that fitness is more than just
physical exercise, it is a philosophy that embraces the mind,
body, and soul. We see fitness as a journey of self-discovery and
transformation, a path towards a more fulfilling life. Our mission
is to create, manage, and design state-of-the-art gym facilities
that inspire and empower individuals to explore their full
potential.
Our gym facilities are more than just a place to exercise, they are
a reflection of our commitment to excellence and innovation. We
believe that every aspect of our gym design should inspire and
energize our members, from cutting-edge equipment to an
immersive environment. Our goal is to create an atmosphere that
fuels the soul and empowers the mind, elevating the fitness
experience to a whole new level.
At iActive Gym, we are not just building a business but a
movement, a revolution that will transform the world.

At iActive Gym, we believe that fitness is a
transformative force that can change lives and
communities. We see fitness as a vehicle for
positive change, a way to build connections and
foster a sense of belonging. Our gym facilities are
designed to be inclusive and welcoming, creating
a space where everyone can feel comfortable and
empowered to pursue their fitness journey.
Our mission is not just to build state-of-the-art facilities, but to
create an ecosystem of growth and inspiration, where individuals
and organizations can thrive and evolve. We believe that fitness is
not just a means to an end but a way of life, a philosophy that
encompasses all aspects of our being

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ABOUT THE FOUNDER
Armaghan began his journey as a fitness trainer
at the age of 19, working at a guns club in
Islamabad for 16 months before starting his
own in-home training services in 2008.
He went on to train the president of Mobilink
and eventually found his way to Trim Gym in
Jinnah Stadium Sports Complex, which had
been closed for 2.5 years. Armaghan took on
the challenge of starting the gym from
scratch and working as a manager, trainer,
and cleaner. Within three years, he had built a
community of 3,000 members and grown his
staff to 7 employees, including Shafeeq, a
trainer who still works with him to this day.
Armaghan also partnered and consulted with
Fight Fortress Mix Martial Arts, helping his
friends establish the gym. He even appeared on
a live ATV show in 2010 and made 250 live
appearances on TV. In 2011, Armaghan started
procuring fitness equipment for different
companies, including the US embassy.
IACTIVE
He later provided gym equipment and did the interior
design for the Wastroo Club, eventually joining the team as
a manager in 2012. Under his leadership, the club's
membership grew from 100 to 3,000, the staff grew from 1
trainer to 15 trainers, and the management staff from 4 to 9
people. This resulted in a 150% increase in revenue.
In 2014, Armaghan started Fitdiction from scratch and
sold his shares after running it for three years. During this
time, he imported customized gym equipment for the first
time in Pakistan. In 2017, he started LFR, which had multiple
projects, including iActive Gym Rawalpindi, a spin-off to
Bahria, and a CrossFit gym that he took over the operations
in 2018.
Continuing his entrepreneurial journey, Armaghan
founded i8Active in February 2020, followed by Amazon
Active later that same year. In May 2022, he started Bahria
Active, F-6 Active and in February 2023, he launched F10
Active. Armaghan's passion and dedication to the fitness
industry have resulted in the creation of state-of-the-art
gym facilities and programs that have positively impacted
the lives of countless individuals, promoting healthy living
and wellness.
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TIMELINE
1st june 2014 Trim Gym
By Aaron Loeb

Week 02-04 Wastroo

By Jamie Chastain

Week 04-06 Fitdiction

By Howard Ong
and Teddy Yu

Week 06-08 Active Gym Rawalpindi

By Alfredo Torres

Week 02-04 i8 Active

By Jamie Chastain

Week 04-06 Amazon Active

By Howard Ong
and Teddy Yu

Week 04-06 Bahria Active

By Howard Ong
and Teddy Yu

Week 06-08 iActive - F6

By Alfredo Torres

Week 06-08 iActive - F10

By Alfredo Torres

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ABOUT US
iActive Gym is a leading fitness company that
specializes in creating, managing, and designing state-
of-the-art gym facilities through corporate
partnerships. Our mission is to provide a unique fitness
experience that meets global fitness worldwide
standards to elevate fitness and health. We aim to
initiate change and awareness towards health and
wellness through our programs and corporate
partnerships, promoting healthy living through
increased standards and education towards wellness
programs.

Founded in Islamabad, iActive Gym has produced over

150+ professional fitness trainers and provided 500+
jobs. We have started, managed, and designed 7+
gyms in Islamabad and Rawalpindi, providing world-
class fitness solutions to individuals and organizations.

Our team consists of highly experienced and

dedicated professionals who are passionate about
fitness and wellness. We believe that fitness is not just
a physical act but a manifestation of the human spirit,
and we strive to create an ecosystem of growth and
inspiration where individuals and organizations can
thrive and evolve.

Through our corporate partnerships, we aim to create

a culture of fitness and wellness that permeates every
aspect of an organization's culture, from the C-suite to
We are also committed to providing a holistic
the front-line workers. We believe that by partnering
approach to fitness and wellness that includes
with companies and organizations, we can create a
mindfulness practices, meditation, and other wellness
sustainable and impactful approach to fitness and
activities. We believe that fitness is a journey, not a
wellness that will benefit everyone involved.
destination, and we are dedicated to supporting our
members and partners throughout their fitness
At iActive Gym, we are committed to providing state-
journey, providing expert guidance, encouragement,
of-the-art gym facilities that are equipped with the
and motivation.
latest technology, equipment, and amenities. We
believe that by providing the best possible gym
At iActive Gym, we believe that fitness is not just a
experience, we can help individuals and organizations
personal journey but a collective one. We believe
achieve their fitness goals and improve their overall
that fitness is not just a trend but a timeless tradition,
health and well-being.
a legacy that has been passed down from generation
to generation it should not be thought of as a luxury
but a necessity, but a fundamental human right that
should be accessible to all.

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WHAT WE DO
Design
At iactive, we provide a turn-key solution to designing fitness programs and
facilities that are tailored to meet the unique needs and goals of our clients.
Our expert team of designers works closely with clients to create customized
plans that are both functional and visually appealing.

Plan
We believe that successful fitness initiatives require a well-thought-out plan.
Our team of experienced planners & designers helps our clients develop
comprehensive plans that outline clear goals, blueprints, objectives,
timelines, and budgets.

Research
At iactive, we stay up-to-date with the latest trends and research in the
fitness industry. Our team conducts extensive research to ensure that our
clients receive the most effective and innovative fitness solutions available.

Import
We import high-quality fitness equipment from top manufacturers around the
world. Our team ensures that all equipment meets our strict quality standards
and is safe and effective for our clients to use.

Launch
We work with our clients to launch their fitness initiatives and ensure a
smooth and successful rollout. Our team is with our clients every step of the
way, from pre-launch preparations to post-launch evaluations and
adjustments.

Manage
At iactive, we provide ongoing management services to ensure that our
clients' fitness initiatives continue to thrive. We offer comprehensive
management services, including staffing, training, and ongoing support to
keep our clients' fitness programs running smoothly and successfully.

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MEET THE TEAM

Amna Khalid
Chief Executive Officer
As the CEO of iActive, I believe in the power of positivity and its ability to change
the world. We are in the business of helping people transform their lives through
fitness and wellness, and we believe that this starts with a positive attitude and a
willingness to make a change.

In a world that can be harsh and unforgiving, we strive to create a community that is
equitable and inclusive, where everyone is welcome regardless of their background
or fitness level. We want to empower people to be proud of who they are, to
appreciate the things they love, and to find contentment in whatever life throws
their way.

We understand that life can be a struggle, but we believe that with hard work and
determination, we can make a difference in the world. By spreading more smiles
than tears, giving more than we take, and leaving this world a better place than we
found it, we can create a brighter future for ourselves and those around us.

Thank you for choosing iActive as your partner in this journey toward a healthier
and more fulfilling life. Together, let's change the world with our smiles and make a
positive impact on the world around us.

Nouman Hamid Muhammad Ali Faizan Farid Rabeeya Nazish

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MARKET ANALYSIS
30 - MINUTES AT
HOME WORKOUT
TIPS:
Walking Lunges
Walking lunges are a
compound exercise that
engages multiple muscle
groups, helping to
improve lower body
strength, balance, and
coordination
while also providing cardiovascular benefits.
They can also be easily modified to increase
or decrease intensity, making them suitable
for a wide range of fitness levels.

THE GROWTH OF THE FITNESS

Kneeling Hip INDUSTRY IS INEVITABLE.
Flexor Stretch
With an increasing focus on health and wellness, more people are
Helps improve hip
flexibility and mobility,
turning to fitness as a means to improve their physical, mental, and
which can enhance emotional well-being. This trend has led to the growth of the fitness
athletic performance
and reduce the risk of industry, which includes gym memberships, fitness classes, personal
injuries.
training, and other fitness-related services.
Can alleviate lower back pain and improve
posture by stretching and releasing tension
in the hip flexors. In Pakistan, the fitness industry has seen significant growth in recent
years. According to a report by Allied Market Research, the fitness
industry in Pakistan is expected to grow at a CAGR of 5.9% from 2021
to 2027. This growth is driven by factors such as the increasing
awareness of health and wellness, rising disposable incomes, and the
growing popularity of fitness-related activities such as yoga and
Side Stretch aerobics.

Side stretches help

improve flexibility and In terms of the global market, the fitness industry is expected to reach
mobility in the spine and $105.3 billion by 2027, according to a report by Grand View Research.
ribcage, increasing
overall range of motion The report attributes this growth to factors such as increasing health
and reducing the risk of
injury. consciousness, the rise of the e-commerce market, and the growing
This stretch also targets the muscles of the popularity of wearable fitness devices.
waist, hips, and abdomen, promoting better
posture and core strength.

The effects of the fitness industry on the general public's well-being are
significant. Regular exercise has been shown to have numerous health
benefits, including reducing the risk of chronic diseases such as heart
disease and diabetes, improving mental health, and boosting overall
well-being. By promoting fitness and wellness, the fitness industry is
playing a vital role in improving the health and well-being of people
around the world.

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MARKET ANALYSIS
The fitness industry is also having a positive impact on
work productivity and living standards. Regular exercise
has been shown to improve cognitive function, increase
energy levels, and reduce stress and anxiety, all of
which can lead to increased work productivity. By
promoting fitness and wellness, the fitness industry is
helping to create a healthier and more productive
workforce.
Moreover, the fitness industry is also driving the growth
of related industries such as sports apparel, nutrition,
and wellness tourism. This growth is creating new job
opportunities and contributing to the overall economic
development of countries around the world.
In conclusion, the fitness industry is a rapidly growing
sector in Pakistan and around the world. By promoting
fitness and wellness, the industry is having a positive
impact on the general public's well-being, work
productivity, and living standards. As the industry
continues to grow, it is expected to create new
opportunities and contribute to the overall economic
development of countries around the world.
In this issue:
Incorporating in-house gyms in new housing societies and
residential buildings has become a crucial element of
modern living. The importance of these gyms goes
beyond just fitness and exercise. One of the most
significant benefits is the positive impact it has on the
community's health and well-being. With in-house gyms,
residents have access to exercise facilities that promote a
healthy lifestyle, reducing the chances of developing
lifestyle diseases such as obesity, diabetes, and heart
disease. This, in turn, reduces the burden on healthcare
systems, saving healthcare costs for both individuals and
the community.
Having in-house gyms also fosters a sense of community
among residents. It creates a space for social interaction,
where people can bond over a shared interest in fitness
and exercise. This not only strengthens social connections
but also promotes mental well-being by reducing stress
and anxiety.
Moreover, in-house gyms also offer economic benefits.
These facilities increase the value of the property, making
it more attractive to potential buyers or renters. It also
eliminates the need for residents to pay for expensive gym
memberships outside the community, which can be a
significant saving in the long run.
In summary, incorporating in-house gyms in new housing
societies and residential buildings is essential for
promoting a healthy lifestyle, fostering a sense of
community, and offering economic benefits. It is a
valuable investment in the well-being of residents and the
overall community.
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THE HEALTHY REVOLUTION

The world is currently experiencing a health revolution, with an
increased focus on fitness and wellness. In Pakistan, this trend is
rapidly gaining momentum, with more and more people
recognizing the importance of staying fit and healthy. At iactive, we
believe that everyone should have access to high-quality fitness and
wellness facilities, regardless of their socioeconomic status. This is
why we have made it our mission to provide affordable and
accessible fitness solutions to people across the country.

Research has shown that regular exercise is not only important for
physical health but also has significant benefits for mental health. A
study conducted by the World Health Organization (WHO) found
that regular physical activity can reduce the risk of depression and
anxiety by up to 30%. Moreover, the study found that regular
exercise is associated with a reduced risk of chronic diseases, such
as diabetes, heart disease, and cancer.

At iactive, we understand the impact that regular physical activity

can have on overall health and wellness. By providing people with
access to our state-of-the-art facilities and expert trainers, we aim to
empower individuals to take control of their health and well-being.

We also recognize the economic benefits of promoting fitness and

wellness. According to a report by the International Health,
Racquet, and Sportsclub Association (IHRSA), the global fitness
industry is worth over $100 billion and employs millions of people
worldwide. In Pakistan, the fitness industry is rapidly growing, with a
market size of over Rs. 9 billion. By promoting fitness and wellness,
we can create job opportunities and contribute to the growth of the
economy.

Furthermore, by encouraging people to lead healthier lifestyles, we

can help reduce the burden on healthcare systems. According to a
study published in The Lancet, physical inactivity is responsible for
9% of premature deaths worldwide, and it is estimated that physical
inactivity costs the global economy $67.5 billion annually. By
promoting physical activity and healthy lifestyles, we can help
reduce the number of hospital admissions and improve overall
public health.

In conclusion, the healthy fitness revolution is here to stay, and at

iactive, we are proud to be at the forefront of this movement. By
providing affordable and accessible fitness solutions, we are
initiating a societal and cultural change that will have a positive
impact on public health, the economy, and the overall well-being of
our society.

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WHITE COLLAR MOVEMENT

REVOLUTIONIZING CORPORATE FITNESS

The sedentary lifestyle of corporate employees has become a major
concern for employers. Long working hours, continuous sitting, and stress
can lead to various health issues. But did you know that just 30 minutes of JOIN THE MOVEMENT
physical activity during the workday can have a significant positive impact towards a healthier and more
on employee health and productivity? productive workplace. iActive's
White Collar Movement program
THE NUMBERS SPEAK FOR THEMSELVES can help your organization boost
Studies show that incorporating physical activity during work hours can employee health, productivity,
reduce stress, improve mental focus and creativity, and decrease and engagement. Contact us
absenteeism. In fact, employees who exercise during work hours report a today to learn more about our
31% increase in productivity and a 27% reduction in stress levels. customized corporate fitness
Additionally, a 2019 study published in The Lancet found that physical programs.
inactivity is responsible for 9% of premature deaths worldwide, making it a
leading cause of death worldwide.
Here's a tip for incorporating
CUSTOMIZED FITNESS PROGRAMS physical activity into your office
iActive is committed to revolutionizing corporate fitness through its White routine: Set a timer on your
Collar Movement program. We offer customized fitness and wellness phone or computer for every
programs designed specifically for corporate environments. Our programs 30-45 minutes to remind you to
include group fitness classes, yoga sessions, and nutrition coaching, all get up and move around. Use
tailored to the unique needs and schedules of your organization. this time to stretch, take a
quick walk, or do a few
THE BENEFITS OF WORKING WITH IACTIVE exercises at your desk. Not
only will this help you stay
By partnering with iActive, you can expect a significant return on investment.
active and avoid the negative
Our programs lead to improved employee health, reduced absenteeism, and health effects of prolonged
increased productivity, resulting in a more engaged and satisfied workforce. sitting, but it can also help
In fact, a 2018 study by the American College of Sports Medicine found that improve focus and productivity.
companies with wellness programs reported a 25% reduction in healthcare
costs and a 31% reduction in workers' compensation and disability claims.

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SERVICES AND DEPLOYMENT

iActive gym in Islamabad boasts a fully equipped facility spanning over 10,000
square feet, providing ample space and equipment for a diverse range of
workouts. Our gym is designed to accommodate the needs of fitness enthusiasts
of all levels, from beginners to advanced athletes.

Our experienced trainers offer expert guidance in both MMA and boxing,
helping members develop discipline, strength, and confidence in their skills.
Whether you're a beginner or a seasoned athlete, our programs cater to all levels
and provide a challenging and rewarding workout.

iActive offers a variety of yoga and Pilates classes led by experienced instructors,
helping individuals improve their flexibility, strength, and overall well-being. Our
state-of-the-art facilities provide a serene environment for clients to practice
their yoga and Pilates routines.

IActive offers a dynamic calisthenics program designed to improve strength,

flexibility, and overall physical fitness. Our expert trainers lead a variety of
bodyweight exercises that challenge the entire body and promote functional
movement.

Personal training at iActive is tailored to each individual's needs and goals. Our
team of certified personal trainers is equipped to work with clients of all fitness
levels, from beginners to athletes, to develop personalized fitness plans that
maximize results.

Our group classes are the perfect way to get in shape and stay motivated. With a
mix of strength and HIIT exercises, you'll never get bored and always be
challenged. Plus, our supportive community will help you stay on track and
achieve your fitness goals.

Our state-of-the-art swimming pool and swimming instructors provide a safe and
effective environment for individuals to learn or improve their swimming skills. We
also offer a variety of swimming classes, from beginner to advanced levels, to cater
to the needs of our members and help them achieve their fitness goals.

iActive also offers luxurious steam and sauna facilities to help you unwind and
relax after a challenging workout. Our state-of-the-art steam and sauna rooms
provide the perfect environment to soothe sore muscles and promote overall
wellness.

At iActive, we understand that rehabilitation is an essential part of the fitness

journey, which is why we offer physiotherapy and rehabilitation services to our
clients. Our experienced team of physiotherapists works with individuals to help
them recover from injuries and improve their physical function.

iActive offers customized diet plans and nutritional guidelines designed to meet
the specific needs and goals of each individual. Our certified nutritionists work
with clients to develop sustainable eating habits and provide ongoing support to
help them achieve optimal health and wellness.

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IACTIVE - I8

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IACTIVE - F6

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 IACTIVE

IACTIVE - F10

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SOCIAL FOOTPRINT

10,000+
SATISFIED CUSTOMERS SERVED

100,000+
POUNDS LOST BY OUR CLIENTS

200+
CORPORATE FITNESS
PROGRAMS DELIVERED

30+
GROUP FITNESS CLASSES

20,000+
SQUARE FEET OF STATE-OF-THE-
ART FITNESS EQUIPMENT AND
FACILITIES

90%
CLIENT RETENTION RATE

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OUR CLIENTS

At iActive, we understand the importance of corporate wellness and the impact it can
have on the overall success of a business. That's why we offer customized corporate
packages designed to meet the unique needs of each organization. By partnering with
iActive, corporate clients can provide their employees with access to a wide range of
fitness and wellness services, including personalized training sessions, group fitness
classes, and nutrition coaching. Not only does this help to improve the health and well-
being of employees, but it also leads to increased productivity, reduced absenteeism,
and lower healthcare costs for the organization. Our corporate clients can also benefit
from our experienced and knowledgeable trainers who work closely with each employee
to ensure they are achieving their fitness goals. With iActive as your corporate wellness
partner, you can create a culture of health and wellness within your organization,
leading to happier and more motivated employees and a more successful business.

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FUTURE PREDICTIONS

Looking ahead, iActive is committed to staying at the forefront of the rapidly-evolving fitness industry. We believe
that advancements in technology will continue to play a crucial role in the way people approach fitness and
wellness. To that end, we are actively exploring new ways to integrate cutting-edge technology into our offerings,
such as wearable fitness trackers and immersive virtual fitness experiences. We also see a growing demand for
personalized and customizable fitness programs, and we are working to develop innovative approaches to deliver
tailored fitness plans to our clients. As we continue to grow and expand our services, we are excited to help even
more individuals and organizations achieve their fitness and wellness goals, and we look forward to continuing to
make a positive impact on the world.

Personalization of fitness and wellness services: With advancements in technology, fitness and wellness services
are becoming increasingly personalized. In the future, we can expect to see more customized workout plans,
meal plans, and wellness programs tailored to individuals' unique needs, preferences, and goals.

Virtual and remote fitness: The COVID-19 pandemic has accelerated the adoption of virtual and remote fitness
services. In the future, we can expect to see more innovative virtual and remote fitness options, including
virtual reality workouts and remote personal training sessions.

Integration of technology: Technology will continue to play a crucial role in the fitness industry. Wearable
technology, artificial intelligence, and machine learning will help fitness professionals track and analyze data,
provide more personalized recommendations, and improve overall user experiences.

Sustainable and eco-friendly practices: As consumers become more environmentally conscious, we can expect
to see more fitness and wellness companies adopt sustainable and eco-friendly practices. This includes using
renewable energy, reducing waste, and promoting eco-friendly products.

Collaboration with healthcare: The healthcare industry and the fitness industry will continue to collaborate to
improve overall health outcomes. We can expect to see more partnerships between fitness and wellness
companies and healthcare providers to promote preventive care, manage chronic conditions, and improve
overall health and wellness.

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 In conclusion, iActive is a premier fitness and wellness destination in Islamabad, providing comprehensive
services to help individuals and organizations achieve their fitness goals. With over 150 experienced trainers
and state-of-the-art facilities spanning 35,000 square feet, iActive is fully equipped to cater to diverse fitness
and wellness needs. Whether it's through personal training, group classes, or innovative fitness programs,
iActive is committed to helping individuals transform their lives and achieve a healthier, more fulfilling
lifestyle. Furthermore, our corporate package offers a range of benefits for businesses, including increased
productivity, team-building opportunities, and enhanced employee wellness. As we look towards the future,
iActive is committed to staying at the forefront of the fitness industry, exploring new technologies and
personalized approaches to continue positively impacting the world.
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 Three Locations, One Community <3

I-8
2nd Floor, Galleria Islamabad, Mir Chakar Khan Rd,
I-8 Markaz I 8 Markaz I-8, Islamabad, Islamabad
Capital Territory 44000

F-10 F-6
Fast Track Plaza, Tariq Market, Sector, F-10/2 F 10/2 8 Block, First Floor, Super market, F-6 Markaz F 6
F-10, Islamabad, Islamabad Capital Territory 44000 Markaz F-6, Islamabad, Islamabad Capital Territory
44000

#STRONGERTOGETHER

www.iactive.com.pk 2023