Professional Documents
Culture Documents
ISB PCPDM Batch 9 Brochure
ISB PCPDM Batch 9 Brochure
Level up in your
Digital Marketing Journey
Professional Certificate
Programme in Digital Marketing
24 Weeks | Online
Learning Experience
Are there any LIVE sessions with the institute faculty in this programme?
This programme is designed to give flexible learning given time constraints of working professionals and contains high-quality pre-recorded videos with
the globally renowned faculty from ISB. No LIVE sessions will be taken by ISB faculty.
What is the role of the Programme Leader? Are they institute faculty?
Programme Leaders are Industry Practitioners/ Subject Matter Experts who help with doubt-clearing sessions, cover specific topics deeper and share
real-world examples wherever needed. They are not the faculty of the institute.
This Programme Summary is provided only for your convenience. You are advised to refer to the Programme Brochure for more information.
Why Digital Marketing?
38000+
Open Digital Marketing Jobs
– Linkedin 2024
INR 23 Lakhs
Highest LPA of Digital Marketing Manager
INR 16 Lakhs
– Ambition Box 2024
SEO/SEM Content
22,000+ Marketing
Social 10,000+ Email
Jobs
Media Marketing
Jobs
Marketing 5,000+
15,000+ Jobs
Jobs
Programme Highlights
200+ 90+
Recorded Videos Assignments*
from Renowned & Quizzes
ISB Faculty
4 20+
Case Studies Discussion Boards
5 1
Live Webinars Capstone Project
with Programme & Simulation
Leaders**
5 20+
Masterclasses Digital Marketing
Tools
Note:
ISB faculty will not be a part of weekly live sessions or any other live interaction in this programme. We have a curated
panel of eminent programme leaders who will be conducting the weekly live doubt-clearing sessions.
The final number of quizzes, assignments and discussions will be confirmed closer to the programme start.
*Assignments are graded either by programme leaders who are available to support participants in their learning journey
and/or by the Emeritus grading team.
**Programme leaders are domain experts who will clear your doubts and guide you through your learning journey.
Key Topics Covered
Digital
Branding
Masterclasses
Note:
-All product and company names mentioned in this material are trademarks or registered trademarks of their
respective holders. Their use does not imply any affiliation with or endorsement by them.
-The tools showcased in this material will be taught through pre-recorded demo videos. This is optional.
-These sessions on tools are optional and will not be considered for your final evaluation.
-Regarding tools with "free" certifications: we have included a detailed guide on the specific locations and procedures
for obtaining your certification.
-The fee does not cover any payments required for certifications offered by the tools or tool subscriptions.
-These sessions are optional and will not be factored into your final evaluation.
Simulation with Stukent
Mimic Pro and Mimic Social
Advance your skills with an in-demand digital marketing simulation platform
with real-world scenarios to:
Getting an in-depth 360 degree look into the latest digital marketing
frameworks & strategies in order to consolidate their knowledge in
digital marketing and take their career to the next level
Any industry which uses digital channels to reach consumers will be relevant.
What will you learn
in this Programme?
Madhu Vishwanathan
Associate Professor of Marketing
Research Director – IIDS
Sudhir Voleti
Associate Professor of Marketing
Associate Dean of LRC & Faculty Alignment
Academic Director at IIDS
Vasudeva Verma
Visiting Faculty at IIIT Hyderabad
Head of Language Technologies Research Centre (LTRC)
Head of Information Retrieval and Extraction Lab (iREL)
Module 1
Module 2
Customer Psychology:
Customer behaviour, needs, wants and desires
Customer Centricity
Exposure, Perception and Memory
Power of WoM
Module 3
Customer Relationships:
Personas, Customer value, Customer journey
and acquisition
Customer retention and Optimisation
Module 4
Factor Analysis:
Research process
Problem formulation
Tools, Competition and market intelligence
Note: Modules/topics are indicative only, and the suggested time and sequence may be dropped/modified/
adapted to fit the total programme hours.
Pillar 2: Setting Up
The Marketing Campaigns
Module 9
Search Engine Optimisation
(Google Ads details, conversion tracking,
remarketing): Part 1
Understand & Implement SEO methods to improve
website rankings through on page as well as off
page techniques
Understand tools like Keyword Planner, Ubersuggest, GMB & Yoast SEO
WebMaster tool, SEO Audit, Technical SEO, Local SEO, Case Studies
Module 10
Search Engine Marketing
(Google Ads details, conversion tracking,
remarketing): Part 2
Understand different ad types catered to different
audience, concepts of bidding & ad optimisation
The simulation of Google Ad will result in the identification
of in-depth knowledge on ad creation process, and
remarketing ad concepts.
Case Studies
1. Leveraging Extensions for Higher Clicks
2. Using Target CPA of Bid Optimisation
3. Regaining Market Through Search Ads
4. Game Promotion Through YouTube
Module 13
Module 16
Module 23
Marketing Strategy:
SWOT analysis
Go To Market Strategy
Design Thinking
Agile Marketing
Module 24
Digital privacy and security and Emerging
technologies:
Metaverse
IOT
AR/VR
Live Streaming
Module 25 & 26
Capstone Project
Certificate
Upon successfully completing the programme with a minimum 70%
score in all required assignments including capstone, you will be
awarded a certificate the Professional Certificate Programme in
Digital Marketing.
The Executive Education at the Indian School of Business awards this certificate to
Vinod Kurian
Sujatha Kumaraswamy
Executive Director
Executive Education and Digital Learning
Indian School of Business
Note: All certificate images are for illustrative purposes only and may be subject to change at the
discretion of ISB Executive Education.
Learning Journey
Advance your skills with an in-demand digital marketing simulation platform
with real-world scenarios:
Orientation Week
During this week you will be
introduced to the other
participants in the class from
across the world and you will
learn how to use the learning
management system and other
learning tools provided.
Weekly Goals
As you begin the programme, meet
your learning goals set for the week.
The goals would include completing
the assignments, which have weekly
deadlines.
Exclusive invitations to
Networking opportunities via Online and Offline events
ISB Executive Education like Webinars, Conferences,
Network Group on LinkedIn. and Master Classes,
amongst others.
Disclaimer: All activities and research resources for ISB Executive Education alumni are handled by ISB
Executive Education. Whenever there are any events or webinars held, they will be informing the alumni
community of the same. Events take place yearly basis availability of resources & is subject to change.
Programme Details
Note:
GST(currently @ 18%) will be charged extra on these components.
*Instalment payment options available.
*Additional convenience charges will be applicable on instalment payments.
*For detailed information on instalment payments reach out to your programme advisor.
About Us
ISB Executive Education empowers participants with the skills, mindsets, and
networks required to manage and lead in this evolving landscape, enabling
them to achieve their distinct personal and professional goals. Recognised as
#1 in India for the third consecutive year and #26 globally in the Financial
Times (FT) Executive Education Custom Rankings 2024 and #3 in India, #65
globally in the FT Executive Education Open Ranking 2023, ISB Executive
Education is committed to prepare working professionals to excel in the new
global business environment. This is achieved through fostering engaging
exchanges between renowned industry leaders and academia and drawing
globally renowned faculty from the world's top business schools. Through
meticulously designed programmes, participants gain from both advanced
management research and the vast experiences of their peers, ensuring they
are well-equipped to navigate the complexities of the modern business
landscape.
APPLY NOW
In collaboration with
Erulearning Solutions Private Limited (a company incorporated in India) is a subsidiary of Eruditus Learning Solutions
Pte Ltd (a company incorporated in Singapore), and operates under the brand name of ‘Eruditus’ and ‘Emeritus’.