factors that are more important than the design itself:

1. URL - universal Resource Locator or the address of the website which

compliments search engines
2. Sitemap - structure
3.Reliable hosting - good customer support, available 24 ours a day
poor hosting affects users:
a. slow loading - should load not more than 5 seconds
b. frequest non availavility which is bad SEO optimization

4. Key business information:

user experience - the website is based on others need
do not post unnecessary things

5. Security
put SSL certificates on your website

6. Integration with Social networks

Facebook, twitter, google plus, youtube, linkin, Instagram, TikTok