Rohith Kumar v Final Report 000000

AGRO ACCUTECH PRIVATE LIMITED.
INDEX
CHAPTER 1 2-11
INTRODUCTION OF ORGANIZATION
CHAPTER 2 PRODUCT INTRUDUCTION 12-15
CHAPTER 3 MCKINSEY’S 7S FRAMEWORK 16-21
CHAPTER 4 PORTER FIVE MODEL 22-24
CHAPTER 5 25-27
SWOT ANALYSIS
CHAPTER 6 DEPARTMENTS 28-31
CHAPTER 7 MARKETNG 4,PS 32
CHAPTER 8
HUMAN RESOURCES DEPARTMENT 33-34
CHAPTER 9
35-40
FINANCIAL STATEMENT & BALANCE SHEET
CHAPTER
SUSTAINABILITY 41
10
CHAPTER
LEARNING EXPERIENCE 42
11
CHAPTER 12 CONCLUSION, BIBLIOGRAPHY& 43-45
WEBLIOGRAPHY:
Page 1
Dept. of MBA, Government first grade collage, Davangere university, Davangere.
ACCUTECH AGRO PRIVATE LIMITED.
CHAPTER:1
INDUSTRY PROFILE
INTRODUCTION :
The one of Master of Business Administration. The primary goal of this in-work preparing
was to get a presentation to the working Condition in an association. This was an open door for me
to relate ideas learned by me to the functional application in the association.
Internship began 4 weeks in Davanagere City the venture was conveyed because of the criteria of
the University for the Complete`
The late spring preparing organization study is intended to give the handy information of corporate
world. It was precisely in this setting I was sufficiently special to join Accutech agro. I accomplished
loads of experience certainty during the last four week which will help me to assumethe future liability
on my shoulder. Amid this period, I was given to discover out the "AN INTERNSHIP ON
ACCUTECH AGRO PRIVATE LIMITED". Entraining Programmed I had attempted my level
best to organize the work in methodical and sequential way. This Endeavor work should give the
fertilizer item advertising division, a thought regarding economic situation.
INDUSTRY PROFILE:
Agro industrial sector can be defined as the subset of the manufacturing sector that
processes raw materials and intermediate products derived from agriculture, fisheries and forestry.
Agro industry has historically given high priority in Indian policy and development programs. In
India agriculture is the largest sector of economic activity. It provides food, raw materials and above
all employment to a very large proportion of population. The national output depends on the output
in agriculture as it is one of the most dominating sectors in India. At the same time exports of primary
produce earn valuable foreign exchange which can be used to import capital goods for the
development of industry and infrastructure.
An improved and efficient agriculture is a basic necessity in our economy. 80 percent of the
population resides in the rural areas and 72 percent of the work force depends on agriculture for their
livelihood. According to the surveys conducted by India Ministry of Planning, 1996 it showsthat 46
percent of all factories in India are agro-industrial and they contribute 22 percent of the manufacturing
value added and nearly 43 percent of manufacturing industry employment. Increase in per capita
Dept. of MBA, Government first grade collage, Davangere university, Davangere Page 2
incomes, higher urbanization and the growing numbers of women in the workforce engender greater
demand for high-value commodities, processed products and ready prepared foods. There is also a
growing use of agricultural products, Agriculture is the backbone of the Indian economy and hence
the very existence of economic activities of entire people in the countryis dependent on the state and
health of its agriculture sector. Since last 30 years the fertilizer industry in India has grown
tremendously. The government is keen to see that fertilizer reaches the farmers in the distant and hilly
areas. Some steps are implemented to assure an increase in thesupply of nonchemical fertilizers at
reasonable prices In India there are 53 fertilizer quality controllaboratories. Since Bio fertilizers are
regarded as an effective, cheap and renewable supplement to chemical fertilizers, the government is
implementing a national project on development and use of Bio fertilizers. Accutech aims to be one
amongst the Top 500 companies in India by creating corecompetency at every level of sales and
service so as to excel in creating the best value propositionto the corporate world. It is a private limited
Company incorporated on 23/06/2011 and is 11 years, 4 months, old. It is classified as Indian Non-
Government Company and is registered at Roc- Bangalore. Particularly grained and oil crops,
fertilizers.
OVERVIEW OF AGRICULTURE IN INDIA

India is prominent country from agricultural point of view. India is agricultural economy
where 80% of the people depend on agriculture. In other hand India is the second most populous
countryin the world. It has been projected to be the world's most populous country by 2025 surpassing
China. To feed the population there is need to increase food grain production. To increase agricultural
production and diversify the agricultural base, the government focuses on irrigation, adoption of new
agricultural technologies, credit facilities to farmers and the use of various agriculture input like better
quality seeds, efficient and balanced use of fertilizers and insecticides. Fertilizer is one of the main
agriculture Input for increasing food grain production. It strengthens the
Soil and enhances its fertility.
According to Inc42, the Indian agricultural sector is predicted to increase to US$ 24 billion by 2025.
Indian food and grocery market is the world’s sixth largest, with retail contributing 70% of the sales.
As per the third advance estimates, food grain production in India is estimated to be 314.51 MT in
FY 2021-22. Rapid population expansion in India is the main factor driving the industry. The rising
income levels in rural and urban areas, which have contributed to an increase in the demand for
agricultural products across the nation, provide additional support for this. In accordance with this,
the market is being stimulated by the growing adoption of cutting-edge techniques including block
chain, artificial intelligence (AI), geographic information systems (GIS), drones, and remote sensing
technologies, as well as the release of various e-farming applications.
DEMAND FERTILIZER IN INDIA:

Chemical fertilizers are key element of modern technology and have played an
important role in agricultural productivity growth in India. However, the demand-supply gap of
fertilizers in India has increased in recent times, thereby leading to increased dependency on imports.
Indian imports,which were about 2 million tones in early part of 2000, increased to 10.2 million tons
of fertilizers in 2008-09. In view of importance of fertilizers in agricultural growth and the possibility
of an emerging demand-supply gap, there is need to forecast future demand. The paper begins withan
overview of fertilizer consumption trends and then identifies important determinants of fertilizer
demand and develops projects demand scenarios for fertilizers in India in 2021-22. India is the second
largest consumer of fertilizers in the world after China, consuming about 26.5 million tons. However,
average intensity of fertilizer use in India remains much lower than most countries in the world but is
highly skewed, with wide inter-regional, inter-state, and inter-district variations. The results show that
non-price factors such as irrigation, high yielding varieties, were more important than price factors
in influencing demand for fertilizers.
PRODUCTION FERTILIZER IN INDIA:

To meet the increasing demand of fertilizers various production unit have been
established in public, cooperative and private sector. The first fertilizer unit in India was established
in 1906 asa single super phosphate (SSP) manufacturing unit having 6000 MT annual capacity near
Ranipet. After that, to achieve self-sufficiency in food grain first large sized fertilizer plant, The
Fertilizer and Chemicals Travancore of India Ltd. (Fact) at Cochin in Kerala and fertilizers
corporation of India (FCI) in Sindri in Bihar (now Jharkhand) has been established in the forties and
fifties. A green revolution took place in India in the 1960s. And this increased the use of fertilizer in
The productivity of agricultural land has to be necessarily improved with increased use of agricultural
inputs like quality seeds, fertilizers, water, agro-chemicals etc., for better crop yields. Among the
different agricultural inputs and practices required for good production, the use of the fertilizers
together with quality seeds and water are the most important. Fertilizers provide plants with the food
they need for their growth and development the country.
Over the last 50 year a series of changes have taken place in fertilizer industries in India. Becauseof
government favorable policy toward fertilizer industries large scale. Investment has been done in all
three Sector via public, private and cooperative. For fulfilling demand of fertilizer product
There was need to increase production unit and also total installed capacity of the Government owned
public Sector undertakings, Cooperative Societies and units from Private sector.
ORGANISATION PROFILE
Company profile also called as business introduction, is a way to introduce your company. The
Accutech Agro Pvt Ltd profile provides detailed and clear explanations about company activities,
abilities and assets under given below.
Table 2.1. Showing the basic information about Accutech agro private limited.
Name Accutech Agro Private Limited
Constitution Private Limited Company

Incorporation Year 2011
Address Accutech Agro Private limited
Chattobanahalli village, near Honnur,
Gollarhatti, NH4, PB Road,
Davanagere-577002Karnataka, India
9986177848
Phone no
Nature of the business Production Fertilizers
Number of employees 90
E-mail Accutechagropvtltd@gmail.com
Trading and marketing Karnataka Maharashtra
Tamilnadu
Exports Karnataka
Main product SIRI 17:17:17,14:06:21,16:12:16
BACKGROUND:
Accutech Agro private limited was founded on 23-06-2011 and as its registered office in
Peenya industrial area Bangalore. The organization status is listed as "Active" Accutech agro pvt.
Ltd., is a private company limited by shares registered in India with India Company registers
Bangalore Karnataka.
Accutech agro Pvt Ltd., is involved in agriculture and allied activities and currently company is in
“Active” status. Accutech Agro private limited Annual turnover of the company is about 15 cores.
Accutech Agro Pvt Ltd., Davanagere. Accutech Agro private limited is a private incorporated
Company on 23 June 2011. It is classified as Non-government Company and is registered at registrar
of companies, Bangalore. Its authorized share capital is Rs 30, 00, 00,000 and its paid-up capital is Rs
29,230,880. It is involved in agricultural and animal husbandry service activities, except veterinary
activities Accutech Agro Private Limited's Corporate Identification Number (CIN) is
U01403KA2011PTC059274 and its registration number is 59274 Accutech Agro Private Limited
manufactures granulated fertilizers and soil conditioners. The main branch of Accutech Agro Pvt Ltd
is in Davanagere.
NATURE OF BUSINESS:
Accutech Agro Private Limited manufactures granulated fertilizers (NPK complex
mixtures) and soil conditioners. Granulated fertilizers are the one which are in the form of small lumps
or granules. Their advantages are friability, freedom from caking and improved agro technical
properties. These are the most effective for the application in rows or in seed drill holes along withthe
seeds. A soil conditioner is a product which is added to soil to improve the soil's fertility (abilityto
provide nutrition for plants) and soil structure.
RESOURCES USED:
DAP, Urea, Potassium, and Filler material. Here the NPK are mixed to form the granulated
fertilizers and for every 400 bags 1 sample is drawn and tested through core and core method. As per
the Fertilizer Control Order (FCO) the granule size must not exceed the limit of 1.5mm – 4mm. Soil
conditioners are made of calcium, magnesium and Sulphur. It is best suited for crops likes onion,
paddy and to salty soil. 17-17-17 grade fertilizer is used in paddy and maize, 14:06:21 Grade Fertilizer
can be used in coconut and cocoa crops for Rich fertilizer, Siri Accutech 16:12:16 Fertilizer
recommended by the CoffeeBoard and Crystalline fertilizer suitable for Coffee crop.
VISION, MISSION, QUALITY POLICY:
 Vision Statement:
The Company's vision statement is to be world Class Company in the field of granulated
fertilizers and soil conditioners with dominant position in Indian market, ensuring optimal utilization
of resources, taking good care of environment, building a world class organization with culture based
on creativity, and service and remain socially and ethically responsible.
 Mission statement:
The company's mission statement is a desire to create and to bring agricultural technologies
and inputs to the farming community in the most efficient manner and to contribute to the
advancement of agricultural science aimed at sustainable development of natural resources for the
benefit of current and future generations around the world.
 QUALITY POLICY:
 Safety:
Accutech Agro Pvt Ltd conforms to the highest standards of safety and has a strong
commitmentto The Environment conservation and employee health.
 Health:
Accutech Agro Pvt Ltd provides support programs and services to help its employees live
healthier and safer lives at work. Pre-employment and periodic medical check-ups and maintenance
of health records for all the employees.
Regular health awareness programs and specialized health / medical check-up organized for
employees to enhance their knowledge about living in a healthy, safe and secure environment in a
simplistic way.
 Teamwork:
Providing support to one another, working co-operatively, respecting one another's views to
achieve mutually beneficial results and making the work environment fun and enjoyable.
 Core values:
This supports the company's vision, shapes the culture and reflects what company values. Here
are the few core values the company possesses
 Honesty:
Being open and honest in all the dealings and maintaining the highest integrity at all time.
 Recognition:
Recognizes and rewards each other's contributions and efforts.
 Excellence:
Always doing what is been said and striving for excellence and quality in everything it does.
 Commitment:
Works with urgency and commitment to be successful from individual and
Company perspectives.
 Customer service:
Customers are provided with the timely, responsive, pro-active service meeting their needs and
aiming to delight.
 Professionalism:
At all times company acts with integrity, providing quality service, being reliable and
Responsible.
 Personal development:
Company value learning, feedback, coaching and mentoring.
WORKFLOW MODEL:
CRUSHING PROCESS
FEEDING PROCESS
GRANULATING PROCESS
DRYING PROCESS
COOLING PROCESS
SCREENING PROCESS
PACKING PROCESS
 Crushing process:
During this process, crushing the compost block by the crusher, it is ready for the pelleting
process, if the compost fermentation effect is good, no limps, and this step can be omitted.
 Feeding process:
If you need to add many kinds of material in the recipe. In order to improve the processing
efficiency and the accuracy of the proportion of the ingredients the recipe you can adopt the automatic
batching system.
 Granulating process:
Disc granulation machine (drum granulation machine) is widely used in fertilizer
granulation, as the core step of the production line. Our equipment can automatically produce the
most suitable shape of the pellets for our customer.
 Drying Process:
In order to shape the pellet shape and better storage. The humidity of the fertilizer should no
more than 14%, drum rotary dryer is widely used for drying fertilizer pellets.
 Cooling Process:
In order to increase the hardness of fertilizer granules, then we need cooling the fertilizer
granulesafter drying it. Roller cooling machine can meet this demand.
Screening Process:
Using the trammel to select moderate size granules, too little or too big size fertilizer granules will
be re crushed and re granulation.
 Packing process:
Packing Process as the final process of the whole plant, generally using automatic packing
machine, packing the fertilizer granules into bags for sale.
Chapter 2:
PRODUCT PROFILE
1) SIRI [17:17:17]
Specification of FCO:
 Moisture percent by weight, maximum-1.5
 Total Nitrogen, percent by weight, minimum-17
 Ammonia Nitrogen, percent by weight, maximum 5.0

Neutral Ammonium citrate soluble phosphate (as P₂O5).) percent by weight,
Minimum 17.0
 minimum 17.0 Water soluble phosphorous (P₂O5) percent by weight,
Minimum 14.5
 Water soluble Potash (as K₂O) percent by weight, minimum 17.0.
 [Particle size - Not less than] 90 percent of the material shall pass through 4mm is sieve and be
retained on 1mm is sieve. Not more than 5 percent shall be below 1 mm i s siev
2) SIRI [14:06:21]
Product Description:
 Contains N (T) 14.0%, P (P2O5) and 06.0%, K (K2O) 21.0%.
 Granules are uniform and between 1mm and 4mm size.
 Power is fine and free flowing.
Feature:
It has good storage properties.
Phosphorus and Sulphur are present in a single product.
High concentration of nutrients makes packing, storage and transport cost cheaper.
2) SIRI [16:12:16]
 Total nitrogen percent by weight, minimum =16.0
 Ammonia Cal nitrogen percent by weight, minimum=14.50

 Moisture percent by weight, maximum= 1.5
 Nitrate Nitrogen percent by weight, maximum= 3.0
 Neutral ammonium citrate soluble phosphate (as P2O5) percent by weight,
Minimum= 16.0
 Citric soluble phosphate (asp2O5) percent by weight, minimum= 16.
3) SIRI SETRIGHT
 Siri Accutech Soil Reinforce Calcium (15%), Magnesium (4%) and Sulphur (5%) Soil Reformer
with nutrients.
 Siri Accutech Soil Reformer Fixes Alkaline and Acidic Soil Fertilizer (SOILPH).
 Siri Accutech Soil Reinforce the Soil's Intellectual and Chemical Properties Along with fixing,
increase the activity of germs in the soil, Plant nutrients continuously grow into available crops
through the roots Improves growth, productivity and quality.
 Create the amount of Accutech soil reinforces based on soil flavour.
\ OWNERSHIP PATTERN:
The strength of an organization is powered by the people who work for it. While the submit
of success might have been flagged by the organization, it is the hard work and perseverance of the
people which makes it possible.
Company believes in team building Brick by brick they formed a highly motivated, committed and
competent team capable of achieving the set targets and vision.
Kalavur Omkarappa Managing Director

Siddesh
Mahesh K O Managing Director
Prasad Muthagudoor Additional Director

Jayanna
Jyothi Prakash Additional Director
Vishwanath Mathur Additional Director
Suresh Manager
Girish Datar Manager
ACHIEVEMENTS AND AWARDS:

 Best star award in 2015 in krishi mela ,Shivamogga.
 Certificate of Excellence in 2015 in Business Association Meet.
 Best star award in 2018 in krishi mela , Shivamogga.
CERTIFICATE OF EXCELLENCE:
It is for Excellence in service & Business Association with Mangalore Chemicals &
Fertilizers Limited (MCF).
CERTIFICATE OF MERIT:
Area Championship for the Year 2016-2017.
FUTURE GROWTH AND PROSPECTS:

The Accutech agro industry think about future growth purpose establish a new product
They are WATER SALIBALE and LIQUIED fertilizers for increase production capacity. In order to
meet the increasing demand for 17-17-17 Fertilizer in Karnataka enhanced productioncapacity has
been installed. To overcome the chronic problem of electricity failure the company has installed a
generator with enhanced power capacity of 320KVA. In order to increase the capacity of the
production along these future growths the company concentrates on profit maximization and the
wealth maximization.
CHAPTER: 3
MICKENSKY’S 7S FRAMEWORK
McKinsey's 7s frame work was first mentioned in "The Art of Japanese management" by Richard
Pascale and Anthony Athos in 1981. They have been investing how Japanese industry has been so
successful. At around the same time that Tom peters and Robert waterman were exploring whatmade a
company excellent by taken up a basic tool by global management consultancy company Mckinsey’s.
INTRODUCTION TO McKinsey 7's MODEL:

The Mc Kinsey model is a tool that analysis firms organizational design by looking 7
elements in order to identify if they are effectively aligned and allow organization to achieve its
objectives. It's also a tool to asses and monitor changes in the internal situation of organization. The
fundamental tenet of the frame work is that their are7 internal aspects of an organization that need to
be aligned if it wants to be successful. It sought to present an emphasis on human as a key to higher
organizational performance.
THE 7'S ELEMENTS:

Table 3.1: Table showing the 7s elements of Accutech agro private limited
HARD ELEMENTS SOFT ELEMENTS
Strategy Skills
Structure Staff
System Style
Shared Values
SOURCE: Accutech agro Pvt Ltd Office Data.
 MCKINSEY'S 7S MODEL:
Figure: 3.1
Figure Showing the McKinsey's 7s framework
The above figure illustrates the multiplicity interconnectedness of elements that define an
organization’s ability to change. The theory helped to change managers thinking about how
companies could be improved. It says that it is not just a matter of devising a new strategy and
following it through or it is a matter of setting up a new system and letting them generate
improvement.
The 7s model is a tool for managerial analysis and action that provides a structure with which to
consider a company as a whole, so that the organization problem may be solved and a strategy may
be developed and implemented the 7s is a frame work for analyzing organization and its effectiveness.
STRATEGY :
Strategy refers to how an organization will attain its vision, mission and respond to the
threats and opportunities of the new capabilities needed different departments the main strategy of
Accutech Agro Pvt. Ltd is aiming at gaining the sustainable advantage over the competitors and
improving the product through quality and reduces cost. It is also trying improving its position in the
minds of the buyers by following up and providing the buyers value and value-added service of the
competent industry and also, the company is allocating the resource available very legibly to get best
out of the availability.
 AOP Strategy:
Annual operation planning (AOP) is carried out everywhere all the managers of various
franchisees meet at one place to decide on various aspects like pricing, promotions, additional coolers,
and about the targets for next year.
STRUCTURE:
Structure refers to the ways in which task and people are specialized and dividend and
authority are distributed i.e., who is accountable to whom in the organization. It is the organizational
chart of the firm, and it is a functional organisational structure.
SYSTEM:
System refers to the formal process and procedure used to manage the organization, including
the management control systems, performance management measurement and record systems,
performance measurement and reward systems, planning, budgeting, resource allocation systems,
information system and distribution system.
System in Warehousing:
Accutech Agro Pvt ltd is following the FIFO System in Warehouse i.e. First in First Out
There is separate storage area for raw material and finished products, all such materials are identified
and their containers examined for damage and assigned control number then products will be stored
at room temperature.
 Order receiving System:

In order receiving system the customer executives will take a major part, they will go
toeach distributor in various areas and take the order from the distributor The collected orders will be
shown to the areas sales manager and area sales manager will give indent to the marketing manager
of Davanagere. The area sales manager should take care while receiving the raw materials, if they
find any defects it will be sent back.
SKILL:
A skill refers to how smart an employee does his work with available sources. In the marketing
department, various steps are taken for staff to develop appropriate new skills for marketing their
products.
 Multi-disciplinary Skill
In production department, some persons have the skills to operate different varieties of
mixing machines and even some time they also handle small problems in machines. They themselves
identify the problem area of machine and make it repaired if required.
 Technical Skill:
It is the ability to work with resources in a particular area of expertise. A surgeon must know
how to do surgery. An accountant must know how to keep the accounts. Without the technical skill,
one is not able to manage the work effectively. The first line supervisor in a manufacturing industry
needs greater knowledge about technical aspects of the job compared to his top boss. In a small
manufacturing organization, even the top boss who owns the company needs to know a lot of
technical skills.
 Human Skill
Human skill is the manager's ability to work effectively as a group member and to build
cooperative effort within the team he leads. Every managerial level requires managers to interact with
other people, whereas technical skill is primarily concerned with working with things (processes or
physical objects) the first level manager is involved on a regular basis with the personal problems and
life events of many non-managers. It is therefore natural that he or she must be able to work through
these personal situations and effectively lead subordinates. He or she has to perceive and reorganize
the perception of his or her superiors. Equals and subordinates and his or her behavior subsequentl
 Conceptual Skill:
This skill means the ability to see the organization as a whole and it includes recognizing
how the various functions of the organization depend on one another It also makes the individual
aware how changes in any one part of the organization affect all the others. It extends to visualizingthe
relationship of the individual business to the industry, the community and the political, social and
economic forces of the nation as a whole Thus, the manager gains insight into improving the overall
welfare of the total organization.
STAFF:
Staff refers to the company's human resources, which includes the manpower available in the
entire organization.
Technical staff:
Company classifies employees working in production department where many activities
related technical are done.
Non-Technical staff:
Company also has non-technical staff security department, dispatch section and workers
in garden etc.
 Administrative Staff:
Accutech Agro Pvt Ltd also has the staff to administrative the company every
department,the head of the department will make decision in the company after having discussion
with the subordinates.
.STYLE:
Style refers to the flow of orders or method of communication in the organization. Strategic
leadership is one that involves a leader who is essentially the head of an organization. The strategic
leader is not limited to those at the top of the organization. It is geared to a wider audience at all levels
who want create high performance life.
Decision flow:
In Accutech agro Pvt. Ltd. decision flow is from top to bottom. The decision flows from
higher authority to the lower level. As the higher authority has a control over the decision making
within the organization. Those decisions will influence the functioning, executing, administrating of
the organization in an effective and efficient manner.
SHARED VALUES:
In shared values, a role of the vision statement is to impart to the organization and
externally what the organization stands for and what it believes in usually this is related to the top
management in which top management not only formulated and constantly reiterate values and beliefs
but also adhere to them.
In Accutech Agro Pvt. Ltd. the top management adheres to its mission statement and follows the same
in its production department. The interconnecting center of McKinsey's model is shared values. What
does the organization stand for and what it believes in.
Shared values with regard to Accutech Agro Pvt, Ltd. are:

 Understanding the needs of buyers and offering those good products.
 Providing an enabling environment to faster growth and learning for our employees.
 Maximize the profit by satisfying the buyers, and increasing the marketing share.
 Fulfilling the social objectives with the constant attachment and contribution to the society
for wellbeing of both company and society.
 Customer orientation.
 Team work among our people
 Commitment towards Human Resource Development.
CHAPTER 4:
Porter's Five Force model:
These economic characteristics can, in large part, be examined using Porter's five force model. Porter
posits that the key economic features of an Industry can be identified by examining how suppliers,
buyers, rivalry, substitution, and barriers to entry affect it.
Porter's five force Model and Its Application in Accutech Agro Pvt Ltd the Porter's Model:
 Porter's five forces model helps in accessing where the power lies in a business situation.
 Porte's Model is actually a business strategy tool that helps in analysing the attractiveness in an
industry structure. It let you access current strength of your competitive position andthe strength of
the position that you are planning to attain.
 Porters Model is considered an important part of planning tool set. When you're clear aboutwhere the
power lies, you can take advantage of your strengths and can improve the weaknesses and can
compete efficiently and effectively.
These five competitive forces identified by the Michael Porter are:

1. Threat of substitute products.
2. Threat of new Entrants.
3. Power of suppliers.
4. Industry rivalry.
5. Bargaining power of Buyers.
1. Threat of Substitute Products:

 Threat of substitute products means how easily your customers can switch to your competitor’s
product.
 There are many substitute products available. Organic fertilizers
 Customer can easily find the product or service that you're offering at the same or less price.
 Companies are concerned that substitute products or service may displace their own.
Threat of Substitutes MEDIUM:

1. Bio fertilizers, organic fertilizers, manures, vermin-compost may serve.
2. Natural fertilizers are not as effective as chemical fertilizers.
2.Threats of new Entrants:

 New entry of competitor into your market also weakness your power. Threat of new entrydepends
upon entry and exits barriers.
 There is variation in attractiveness of segment depending upon entry and exit barriers. That
segment is more attractive which as high entry Barriers and low exit Barrier.
 The relative ease with which parties with access to capital can enter crop production willlimit the
upside profitability potential for current producers.
Threat of New Entrants Low:

1. High capital investment with high cost and low returns.
2. Difficult to acquire government approval for allocation.
3. Shortage of natural gas in India.
4. Production of DAP (Di-ammonium, Phosphate) costly, 65% of requirement is imported.
5. Delays in subsidy payments leads to troubles in Management of funds.
3. Industry rivalry:
It means the intensity of competition among the existing competitors in the Market.
Rivalry is LOW:
1. It is a highly government regulated industry.
2. Pricing subsidies provided by government.
3. Private players are trying to improve supply chain through retail network.
4. Industry is witnessing already high-capacity utilization; players are not suffering from
underutilized capacities; hence rivalry is low.
5. Uniform prices across industry leads to indirect mutual co-operation.
4. Bargaining power of suppliers:

 Bargaining power of supplier means how strong is the position of a seller how much yoursupplier
has control over increasing the price of suppliers.
 Input suppliers to grain/oilseed production tend to be dominated by large agribusiness firms that
compete vigorously for former business.
 The establishment of the farm credit system was competitive situation in agriculture lending.
5. Bargaining power of buyers
 Bargaining power of buyer’s means, how much control the buyers have to drive down your
products price, can they work together in ordering large volumes.
 Buyers bargaining power may be lowered down by offering differentiated product ifyou’re serving
a few but huge quantity ordering buyers, then they have the power to dictate you.
While exports are also critical to the sector, we focus on the domestic and international markets where
grains/oilseeds are used
CHAPTER: 5
SWOT ANALYSIS
SWOT Analysis is a framework used to evaluate a company's competitive position by

identifying its strengths, weaknesses, opportunities and threats. Specifically, SWOT analysis is
foundational assessment model that measures what an organization can and cannot do, and its
potential opportunities and threats.
Analyst present SWOT analysis as a square with each of the four areas making up one quadrant; this
visual arrangement provides a quick overview of the company's position. Although all the points
under a particular heading may not be of importance, there is insight in seeing how the number of
opportunities measures up to the number of threats and so forth.
Figure 4.1
SWOT Analysis of Accutech agro Pvt. ltd.

Internal aspects:
The 'strengths' and 'weaknesses' internal to the business, i.e., its strategies and its position in
relation to its competitors. The internal aspects may be considered as strengths or weaknesses
depending upon their effect on the company's positions. This means, they may symbolize a strength
for one organization but a weakness, in relative terms.
External factors:
The 'opportunities and threats' caused by the external environment and the competition. The
external factors may comprise macro economic issues such as technological change, legislation, and
socio-cultural changes, in addition to changes in the market place or competitive position.
STRENGTHS:
 Unique cost-effective manufacturingprocess
 Major raw materials component sources within the country.
 Large domestic market for products
 Quality human resource.
 Locally available human Resource.
 Liquidity position of the company isgood.
 The company profit is gradually increasing every year
Better quality and quantity.
WEAKNESS:
 Difficult to reach enough potentialcustomers.
 Company does not exploit the financialleverage.
 Absence of clearly formulated strategy.
 Insufficient promotion
 Retaining of trade payables for longperiod.
 Need for efficient distribution system.
Outdated technology.
OPPORTUNITY:
 Online market
 Growth of horticulture and floriculture
 New markets
 International expansion
 Innovations and new technology
 Grant of government's shares tothe workforce has come as a great motivator for
Improved productivity and growth.
THREATS:
 Future or potential competition from large, multinational agro manufacturers.
 Unforeseen government regulatoryactions.
 New costs, taxes and compliance. Problem of environmental impactscauses & effects in the future.
 Intense competition from local as wellas international companies.
 Threat from genetically modified seeds.
 Demand for organic farming.
CHAPTER 6:
DEPARTMENTS
PRODUCTION DEPARTMENT
The production department is involved with the production, packaging and labeling
of the products. Its mission is planning and executing the production of fertilizers according to the
needs created by the demand for the products.
 Fertilizer production
Is involved with the production of various types of fertilizers and other nutritional
products the company has in the market. Its purpose is to transform raw materials in a plant nutritional
product ready for storage or packaging.
 Fertilizer packaging
This department aims in coupling the production with demand. In view of the statistics
of previous years, the current demand, the production capacity of the plant and the storage capacity
of products for sale, the packaging of fertilizers department executes the packaging and labeling of
produced fertilizers in order to produce a final product for sale, ready to be placed on the market
whenever needed.
 Quality control
Its role is to monitor, control and improve the production process in all of its stages, from
the supply of the raw materials till the completion of the final product. For this reason it conducts
samplings and analyses in various critical stages of the production circle and by comparing the results
it decides on the compliance of the manufactured products with the specifications set by the standard
of quality control applied by the company.
*COMMERCIAL DEPARTMENT
Commercial department is responsible for the supply of raw materials and the
distribution of sale ready products. Due to the complex objective, sales department is divided in the
following subsections
 Purchases department
Purchases department deals with the purchase of raw and other materials used in the
production of fertilizers. Its mission is to achieve agreements with foreign and Greek companies in
order to acquire the necessary materials that meet the criteria of quality and price which are set by the
company management.
 Sales department
Sales department is staffed by people who are involved in the promotion of the products.
Their job is the communication with the company's existing and future customers in order to inform
them about fertilizers and other nutritional products the company offers and to take orders. An
additional project is the presentation of HUMOFERT SA proposals around plant nutrition problems
that growers of various crops deal with.
 Marketing department
Marketing department is responsible for developing the company's commercial policy. It
plans how to promote the products; it determines pricing and supports salesmen with promotional
materials and information on the properties and applications of the products.
 Logistics department
employees of this department are dealing with the logistic operation of goods and raw
materials. They supervise and carry out the orders of the company and additionally they receive and
control the raw materials and other materials supplied by the company.
*ECONOMIC DEPARTMENT
The functions of the economic department include the recording of financial data and the
financial planning of the business. For a better management of economic issues the economic
department is divided into the following subsections:
 Account department
Monitors and records the accounting movements of the company (purchases, sales,
receipts, payments, etc.), exports the financial results and conducts the financial statements that reflect
the financial performance of the company.
 Financial planning department
This department is involved with the financial flows of the company. Given the
strategic development of the business and the money market conditions, it plans how to implement
the business plans, it also distributes the resources of the company to its various parts, checks the
company's financial position and proposes solutions for a better and more efficient implementation
of the economic objectives of company.
* DEVELOPMENT DEPARTMENT
This department is responsible for the development of the business. Its communication
with the company's upper management is interactive. On the one hand it undertake the company's
targets for expansion in new markets with new products and tries to achieve them, and on the other
hand it informs the upper management about the results of research carried out in order to develop
new products. . The development department is divided into two areas as follows:
 R&D department
R&D department engages in the design and implementation of research projects that
aim to develop new innovative products, methods and applications. At the same time, it conducts on
its own or in cooperation with research carriers. Also R&D department participates in Greek and
international research programs on issues that have to do with future areas of interest and expansion
of the company.
 Registration department
The operators of this section undertake the registration of the company's products in the
various services in order the handling of the products to be uninterrupted and smooth. Generally the
registration department ensures the timely issuance and renewal of licenses required for the free
circulation of the company's products in all markets in accordance with applicable law.
CHAPTER : 7
MARKETING (4Ps)
The marketing mix in marketing strategy: Product, price, place and promotion
The marketing mix is the set of controllable, tactical marketing tools that a company uses to produce a
desired response from its target market. It consists of everything that a company can do to influence
demand for its product. It is also a tool to help marketing planning and execution.
The four Ps of marketing: product, price, place and promotion

The marketing mix can be divided into four groups of variables commonly known as the four Ps:
 Product: The company goods and/or services offered by a company to its customers. [farmers]
 Price: The amount of money paid by customers to purchase the product. [government subsidy]
 Place (or distribution): The activities that make the product available to consumers.[ fertilizer
shops ]
 Promotion: The activities that communicate the product’s features and benefits and persuade
customers to purchase the product. [farmers through giving samples]
Marketing tools
Each of the four Ps has its own tools to contribute to the marketing mix:
 Product: variety, quality, design, features, brand name, packaging, services

 Price: list price, discounts, allowance, payment period, credit terms
 Place: channels, coverage, assortments, locations, inventory, transportation, logistics
 Promotion: advertising, personal selling, sales promotion, public relations
CHAPTER : 8
HUMAN RESOURCES
• Hiring a machine operator.
• Classifications of employees.
• Training and development.
• Conduct disciplinary actions.
• Update policies.
• Maintain employee records.
• Conduct benefit analysis.
process Machine Operator Hiring
The primary responsibility of a machine operator is to set up, operate and maintain machinery.
Why hire a machine operator?
Hiring a great machine operator ensures the company is able to maintain smooth production operations by
minimizing issues arising from machines. A machine operator can:
• Establish and set up machines to operate production cycles

• Manage and control machine settings as needed
• Supply parts or raw materials to semiautomated machines
Deciding between a full-time vs freelance machine operator It’s relatively rare for companies to hire
machine operators on a freelance basis. Chances are, if they’re invested in the kind of equipment
How do you choose between two good machine operator candidates?
If two candidates for a machine operator position seem to be in a dead heat, think about their soft skills
and what their personality could bring to the workplace. Having the right skills and certifications is great,
but working well with your team is even better.
Be on a particular lookout for the candidate whose personality and communications skills add a needed
quality to the shop or the production floor, like persistent positivity or a drive for excellence.
CHAPTER: 9
ANALYSIS OF FINANCIAL STATEMENT
Meaning:
Financial statements are written records that convey the business activities and the financial
performance of a company. Financial statements are often audited by government agencies,
accountants, firms, etc. to ensure accuracy and for tax, financing, or investing purposes.
INCOME STATEMENT OF ACCUTECH AGRO PRIVATE LIMITED AS ON 2023, 2022,

2021.
Particulars 31/3/2023 31/3/2022 31/3/2021
Total revenue 12,56,32,000 12,99,09,000 11,11,37,000
Cost Revenue 9,75,13,000 10,08,27,000 8,61,44,000
Gross Profit 2,81,19,000 2,90,83,000 2,49,93,000
Operating
expenses
Research
development 62,05,000 58,41,000 50,55,000
Selling and
general
administrative 1,43,70,000 1,87,63,000 1,43,47,000
Non recurring - - -
Others - - -
Total
operating
expenses - - -
Operating
income or loss 75,45,000 44,79,000 55,92,000
Income from
continuing
operation
Total other
income 1,26,000 2,15,000 4,81,000
Earnings
before interest
and tax 91,49,000 58,15,000 68,75,000
Interest
expenses 1,12,000 1,61,000 1,52,000
Income
before tax 90,37,000 56,54,000 67,23,000
Income tax
expenses 29,40,000 20,38,000 20,44,000
Minority
interest 24,62,000 24,05,000 22,86,000
Net income
from
continuing 75,76,000 47,37,000 54,80,000
Non
recurring
events
Discontinued
operation - - -
Extraordinary
items - - -
Effect of
accounting
charges - - -
Other items - - -
Net income 60,97,000 36,15,000 46,79,000
Preferred
stock and
other
adjustments - - -
Net income
applicable to
common
shares 60,97,000 36,15,000 46,79,000
BALANCE SHEET OF ACCUTECH AGRO PRIVATE LIMITED
Particulars 31/3/2023 31/3/2022 31/3/2021
Current
asset
Cash and
cash
equivalents 1,89,00,000 1,56,36,000 1,22,72,000
Short term
investment - - -
Net
receivable 2,37,19,000 2,44,92,000 2,43,45,000
Inventory 1,22,42,000 1,16,85,000 33,89,000
Other
current asset 39,70,000 37,20,000 5,25,01,000
Total
current
asset 5,88,30,000 5,55,33,000 5,25,01,000
Long term
investment 3,29,16,000 326,98,000 3,50,19,000
Plants and
equipment 6,55,57,000 6,06,58,000 5,44,08,000
Good will - - -
Intangible
assets 69,84,000 73,40,000 63,33,000
accumulated
amortization - - -
Other assets 47,57,000 43,52,000 42,33,000
Deferred
long term
asset charges 10,90,000 16,09,000 11,51,000
Total assets 17,01,35,000 162190000 15,36,45,000
Current
liabilities
Account
payable 1,47,76,000 1,38,66,000 1,32,48,000
Short/current
Long term
debt - - -
Other
current
liabilities 3,39,43,000 34804000 30955000
Total
current
liabilities 4,87,20,000 4,86,71,000 4,42,03,000
Long term
debt - - -
Other
liabilities 4,54,02,000 4,39,29,000 4,16,72,000
Deferred
long term
liabilities 80,81,000 70,27,000 62,07,000
Minority
interest 24,62,000 24,05,000 22,86,000
Negative
good will - - -
Total
liabilities 10,46,65,000 10,20,31,000 9,43,69,000
Stock
holder's
equity
Redeemable
preferred
stock - - -
Common
stock 7,72,000 7,66,000 7,18,000
Retained
earnings 6,02,43,000 5,51,12,000 5,07,28,000
Treasury
stock -2,35,000 -2,33,000 -2,18,000
Capital
surplus 15,36,000 15,22,000 14,27,000
Other stock
holder equity 31,54,000 29,90,000 66,21,000
Total stock
holder equity 6,54,70,000 6,01,58,000 5,29,76,000
Net tangible
assets 5,84,86,000 5,28,18,000 5,29,43,000
CHAPTER:10
Sustainability
a) Ensure that safety ,health and environmential objectives are compatible with
strategic direction and the context of the organization.
b) Ugradation related to improvement in safety ,Health and environment performance

.
c) Carry out energy audits for identifying areas for improvement.
d) Use alternate and renewable energy souces.
e) Create awareness amongst employees redarding energy conservation.
f) Adopt standard manufacturing, hygiene and distribution practices.
g) Set annually measurable objectives and review it.
h) Remain honest,impartial,firm but polite.
i) Keep pace with the technological upgradation.
CHAPTER: 11
LEARNING EXPERIENCE
Internship study under taken at Accutech Agro Pvt ltd every student doing a professional course needs
to undertake organization study in there, which gives them a chance to explore their skill and suit
them self in the work environment. The internship study will benefit both students who are working
to a company for which the student is working.
The internship study work was assigned by DAVANGERE UNIVERSITY the as a part of curriculum,
which helps toward t o know how the various departments in the organization work co-coordinately
in achieving vision, mission, & common goal of the company. It is a time to convert out the
knowledge into reality & the applicability of the theoretical elements into practical in the
organization.
Due to study that I conducted in the company allowed me to learn the basics of my education and
turning those aspects into reality. The organization study period i.e., 4 weeks mademe to judge whether
I can adjust to the corporate environment or not.
The organization study at Accutech Agro Pvt ltd, Davanagere has given me the opportunity to gain
valuable Agro industry related experience that would allow me to expand my career options. The skills and
knowledge what I got throughout my academics was quite differentthanthe experience that I gained at
Accutech Agro Pvt ltd, Davanagere I was able to utilize and engage the knowledge and skills gained
in my academics in a more practical approach at Accutech Agro Pvt ltd, for example, application of
SWOT analysis and application of McKinsey's 7S frame work & porter's five force model. The
guidance, support, feedback and useful suggestion provided by my Project guide Mr. Suresh helped
me to successfully completethis organization study.
CHAPTER:12
CONCLUSION, BIBLIOGRAPHY& WEBLIOGRAPHY:
CONCLUSION
It has been great opportunity for me carry out the study of an organization at Accutech Agro Pvt ltd
Davanagere. It has helped to a great extent to have an insight in to the practical realities of the
organization study. I have done my best effort for completion of my organization study.
Accutech Agro Pvt ltd Davanagere is providing an excellent service to the public of Davanagere
through its effective and efficient distribution of qualitative and quantitative goods and services. This
is because the organization structure adopted and followed good facilities for smooth 0functioning of
the organization. It has big organization concern, and has its own goodwill.
Accutech Agro Pvt Ltd Davanagere is further changes are not required. But, regarding technical
adoption and quicker servicing it must go for further research and development.
BIBLIOGRAPHY:
 Stephen P Robbins, Timothy A. Judge, Neharika Vohra, (Organizational behaviour). 14th Edition,
Pearson, 2012.
 Maheshwari S N, Maheshwari Sharada K. Maheshwari, (Accounting for
management). 2/e, Vikas publishing house (P) ltd
 Fred R David at Forest R. David, (Strategic management), 15th Edition.
WEBLIOGRAPHY:
 www.accu-techagroprivatelimited.com
 www.agrofertilizer.com
 www.accutechagro.com

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AGRO ACCUTECH PRIVATE LIMITED.

CHAPTER 2 PRODUCT INTRUDUCTION 12-15

CHAPTER 3 MCKINSEY’S 7S FRAMEWORK 16-21

CHAPTER 4 PORTER FIVE MODEL 22-24

CHAPTER 6 DEPARTMENTS 28-31

CHAPTER 7 MARKETNG 4,PS 32

OVERVIEW OF AGRICULTURE IN INDIA

DEMAND FERTILIZER IN INDIA:

PRODUCTION FERTILIZER IN INDIA:

Name Accutech Agro Private Limited

Constitution Private Limited Company

VISION, MISSION, QUALITY POLICY:

 Ammonia Cal nitrogen percent by weight, minimum=14.50

Kalavur Omkarappa Managing Director

Prasad Muthagudoor Additional Director

Vishwanath Mathur Additional Director

Girish Datar Manager

ACHIEVEMENTS AND AWARDS:

FUTURE GROWTH AND PROSPECTS:

INTRODUCTION TO McKinsey 7's MODEL:

THE 7'S ELEMENTS:

HARD ELEMENTS SOFT ELEMENTS

SOURCE: Accutech agro Pvt Ltd Office Data.

Figure Showing the McKinsey's 7s framework

 Order receiving System:

Shared values with regard to Accutech Agro Pvt, Ltd. are:

Porter's Five Force model:

These five competitive forces identified by the Michael Porter are:

1. Threat of Substitute Products:

Threat of Substitutes MEDIUM:

2.Threats of new Entrants:

Threat of New Entrants Low:

4. Bargaining power of suppliers:

SWOT Analysis is a framework used to evaluate a company's competitive position by

SWOT Analysis of Accutech agro Pvt. ltd.

needs created by the demand for the products.

product ready for storage or packaging.

of quality control applied by the company.

Marketing department is responsible for developing the company's commercial policy. It

materials and information on the properties and applications of the products.

department is divided into the following subsections:

the financial performance of the company.

 Financial planning department

of the economic objectives of company.

The four Ps of marketing: product, price, place and promotion

 Product: variety, quality, design, features, brand name, packaging, services

process Machine Operator Hiring

• Establish and set up machines to operate production cycles

How do you choose between two good machine operator candidates?

INCOME STATEMENT OF ACCUTECH AGRO PRIVATE LIMITED AS ON 2023, 2022,

Particulars 31/3/2023 31/3/2022 31/3/2021

Total revenue 12,56,32,000 12,99,09,000 11,11,37,000

Cost Revenue 9,75,13,000 10,08,27,000 8,61,44,000

Gross Profit 2,81,19,000 2,90,83,000 2,49,93,000

Net income 60,97,000 36,15,000 46,79,000

BALANCE SHEET OF ACCUTECH AGRO PRIVATE LIMITED

Particulars 31/3/2023 31/3/2022 31/3/2021

Inventory 1,22,42,000 1,16,85,000 33,89,000

Other assets 47,57,000 43,52,000 42,33,000

Total assets 17,01,35,000 162190000 15,36,45,000

b) Ugradation related to improvement in safety ,Health and environment performance

c) Carry out energy audits for identifying areas for improvement.

d) Use alternate and renewable energy souces.

e) Create awareness amongst employees redarding energy conservation.