KOLEHIYO NG SUBIC

WFI COMPOUND, SUBIC, ZAMBALES

PERSONALITY DEVELOPMENT AND

APPLIED ETHICS
MODULE 7
JULY 1 - 5, 2024

Prepared by:

Marlyn G. Aguilar, CHRA, MHRM

NOTED BY:

RODERICK TAN, CPA, MBA, MSA

Chairperson/Program Head BSA and BSBA

LOUIL D. ELONA, MBA

Chairperson, hospitality management department
 ASSERTIVE
COMMUNICATION

ASSERTIVENESS IS A SKILL REGULARLY REFERRED TO IN SOCIAL AND

COMMUNICATION SKILLS TRAINING. BEING ASSERTIVE MEANS EING ABLE TO
STAND UP FOR YOUR OWN OR OTHER PEOPLE’S RIGHTS IN A CALM AND
POSITIVE WAY, WITHOUT BEING EITHER AGGRESSIVE, OR PASSIVELY
ACCEPTING ‘WRONG’.
THE CONCISE OXFORD DICTIONARY DEFINES ASSERTIVENESS AS
“FORTHRIGHT, POSITIVE, INSISTENCE ON THE RECOGNITION OF ONE’S RIGHTS
EXPRESSING THOUGTS, FEELINGS AND BELIEFS IN DIRECT, HONES AND
APPROPRIATE WAYS. IT IS IMPORTANT TO NOTE ALSO THAT: BY BEING
ASSERTIVE WE SOULD ALWAYS RESPECT THE THOUGHTS, FEELINGS AND
BELIEFS OF OTHER PEOPLE AS WELL AS THEIR OWN.

ASSERTIVENESS CONCERNS BEIG ABLE TO EXPRESS FEELINGS, WISHES,

WANTS AND DESIRES APPROPRIATELY AND IS AN IMPORTNT PERSONAL AND
INTERPERSONAL SKILL. IN ALL YOUR INTERATIONS WITH OTHER PEOPLE,
WHETHER AT HOME OR AT WORK, WITH EMPLOYERS, CUSTOMERS OR
COLLEAGUES, ASSERTIVENESS CAN HELO YOU TO EXPRES YOURSELF IN A
CLEAR, OPEN AND REASONABLE WAY, WITHOUT UNDERMINING YOUR OWN
OR OTHERS’ RIGHTS.

ASSERTIVE BEHAVIOR INCLUDES:

1. BEING OPEN IN EXPRESSING WISHES, THOUGHTS AND FEELINGS AND

ENCOURAGING OTHERS TO DO LIKEWISE.
2. LISTENING TO THE VIEWS OF OTHERS AND RESPONDING
APPROPRIATELY, WHETHER IN AGREEMENT WITH THOSE VIEWS OR NOT.
SEE OUR PAGE ON ACTIVE LISTENING.
3. ACCEPTING RESPONSIBILITIES AND BEING ABLE TO DELEGATE TO
OTHERS.
4. REGULARLY EXPRESSING APPRECIATION OF OTHERS FOR WHAT THEY
HAVE DONE OR ARE DOING.
5. BEING ABLE TO ADMIT TO MISTAKES AND APOLOGIZE.
6. MAINTAINING SELF-CONTROL.
7. BEHAVING AS AN EQUAL TO OTHERS.

SOME PEOPLE MAY STRUGGLE TO BEHAVE ASSERTIVELY FOR A NUMBER OF

REASONS, AND FIND THAT THEY BEHAVE EITHER AGGRESSIVELY OR
PASSIVELY INSTEAD.

BEING PASSIVE

RESPONDING IN A PASSIVE OR NON-ASSERTIVE WAY TENDS TO MEAN

COMPLIANCE WITH THE WISHES OF OTHERS AND CAN UNDERMINE
INDIVIDUAL RIGHTS AND SELF-CONFIDENCE. MANY PEOPLE ADOPT A
PASSIVE RESPONSE BECAUSE THEY HAVE A STRONG NEED TO BE LIKED BY
OTHERS. SUCH PEOPLE DO NOT REGARD THEMSELVES AS EQUALS BECAUSE
THEY PLAE GREATER WEIGHT ON THE RIGHTS, WISHES AND FEELINGS OF
OTHERS. BEING PASSIVE RESULTS IN FAULURE TO COMMUNICATE THOUGHTS
OR FEELINGS AND RESULTS IN PEOPLE DOING THINGS THEY REALLY DO NOT
WANT TO DO IN THE HOPE THAT THEY MIGHT PLEASE OTHERS. THEIS ALSO
MEANS THAT THEY ALLOW OTHERS TO TAKE RESPONSIBILITY, TO LEAD AND
MAKE DECISIONS FOR THEM.

BEING AGGRESSIVE

AGGRESSIVE BEHAVIOR FAILS TO CONSIDER THE VIEWS OR FEELINGS

OF OTHERS INDIVIDUALS. THOSE BEHAVING AGGRESSIVELY WILL RARELY
SHOW PRAISE OR APPRECIATION OF OTHERS AN AN AGGRESSIVE RESPONSE
TENDS TO PUT OTHERS DOWN. AGGRESSIVE RESPONSES ENCOURAGE THE
OTHER PERSON TO RESPOND IN A NON-ASSERTIVE WAY, EITHER
AGGRESSIVELY OR PASSIVELY. THERE IS A WIDE RANGE OF AGGRESSIVE
BEHAVIORS, INCLUDING RUSHING SOMEONE UNNECESSARILY, TELLING
RATHER THAN ASKING, IGNORING SOMEONE, OR NOT CONSIDERING
ANOTHER’S FEELINGS.

GOOD INTERPERSONAL SKILLS MEAN YOU NEED TO BE AWARE OF THE

DIFFERENT WAYS OF COMMUNICATING AND THE DIFFERENT RESPONSE EACH
APPROACH MIGHT PROVOKE. THE USE OF EITHER PASSIVE OR AGGRESSIVE
BEHAVIOR IN INTERPERSONAL RELATIONSHIPS CAN HAVE UNDERSIRABLE
CONSEQUENCES FOR THOSE YOU ARE COMMUNICATING WITH AND IT MAY
WELL HINDER POSITIVE MOVES FORWARD.

AGGRESSIVE COMMUNICATION

THE DIFFERENCE BETWEEN AGGRESSION AND ASSERTIVENESS

AGGRESSION ASSERTIVENESS
FORCE YOUR NEEDS OR OPINIONS ON OTHERS. EXPRESS YOUR NEEDS CLEARLY BUT RESPECTFULLY.
OFTEN INVOLVES BULLYING OR PUSHING OTHER AROUND. OTHERS ARE TREATED WITH RESPECT.
ONLY YOUR NEEDS MATTER. CONSIDER THE NEEDS OF OTHERS AS WELL AS YOURS.
NO COMPROMISE OFTEN COMPROMISE.
DAMAGES RELATIONSJIPS STRENGTHENS RELATIONSHIPS.
MAY LEAD TO SHOUTING OR PHYSICAL AGGRESSION. USING CLEAR LANGUAGE TO GET POINT ACROSS.
DAMAGES SELF-ESTEEM. BUILS SELF-ESTEEM.

PASSIVE COMMUNICATION IS:

1. NOT SPEAKING UP FOR YOURSELF, EITHER BECAUSE YOU THINK YOUR

VIEWS DON’T MATTER OR FOR REASONS LIKE TRYING TO PLEASE
EVERYONE OR ‘KEEP THE PEACE’
2. PUTTING YOUR NEEDS LAST TO THE NEEDS OF OTHERS.
3. ALLOWING YOURSELF TO BE BULLIED OR IGNORED.
4. SPEAKING QUIETLY OR WITH A HESITATING VOICE, OR WITH BODY-
LANGUAGE LIKE LOOKING AT THE FLOOR OR SHRUGGING THE
SHOULDERS.
5. UNDERMINING YOUR OPINIONS WITH PASSIVE PHRASES SUCH AS
“ONOYU IF YOU DON’T MIND” OR “BUT IT REALLY DOESN’T MATTER
THAT MUCH TO ME”.

I. DISCUSSION

1. WHAT DO YOU MEAN BY BEING ASSERTIVE?

2. WHAT IS THE DIFFERENCE BETWEEN BEING AGGRESSIVE FROM

BEING PASSIVE?

3. SITE EXAMPLES IN THE WORKPLACE WHERE BEING ASSERTIVE IS

BEING SHOWN IN HOSPITALITY AND TOURISM INDUSTRY.

4. SITE EXAMPLES IN THE WORKPLAE WHERE AGGRESSIVE AND

PASSIVE COMMUNICATION IS BEING SHOWN IN HOSPITALITY AND
TOURISM INDUSTRY.