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Digital Marketing Basics

★ Digital Marketing Study Guide

The Digital Marketing Course Bundle has a number of courses that cover all important digital
marketing channels. Each course covers a particular channel in detail and it is autonomous.

The course lessons were designed in a way to allow students to follow the courses in any
order they want without any dependencies or pre-requisites.

Recommended Study Guide:

To take full advantage of the course material, our recommendation is to follow the learning
path outlined below.

The plan was crafted from our experience and from the feedback we received from our
students. Some students like to go directly to the lessons they find more interesting (or are
more important for them), while for a lot of students, it’s easier to have a plan to follow.

Do whatever works best for you but always remember that you are not reading a novel. This
is a highly actionable course and your goal should not be to ‘read’ the material (or watch the
videos) but to ‘learn’ the various digital marketing techniques and use them in practice.

STEP 1: Start with the Digital Marketing Basics Course (that’s what you’re reading now)
and go through all the topics. This will help you understand what digital marketing is and
what you’ll learn in the other courses.

STEP 2: Go through the Complete SEO Course. SEO is the most effective channel and
the SEO Course will teach you everything you need to know about SEO. Allocate the
necessary time to go through ALL the lessons and create your SEO action plan.

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STEP 3: If your goal is to increase your sales as quickly as possible take a break from
SEO and go through the Facebook Ads Course. Study the material and start your Facebook
campaigns following our recommendations. You can then proceed with the rest of the
courses. Alternatively, you can finish all SEO related courses first (including keyword
research and content marketing) and then go through the Facebook Ads Course.

STEP 4: Continue with the eCommerce SEO Course. If you have an eCommerce
website, it will be more beneficial for you to go through the eCommerce SEO course right
after you complete the SEO Course. The eCommerce SEO Course includes optimization
techniques specific to eCommerce websites.

STEP 5: Keyword research. When you reach this step, you should have a very good idea
of what SEO is and how it works. The next step is to master keyword research techniques
and this is what the Keyword Research Course is all about. Go through the examples and
create a keyword list that is aligned with your business goals.

STEP 6: Google Analytics. Before proceeding with the rest of the courses, it is
recommended to refresh (or build) your Google analytics skills. If you have already started
working with SEO on your website, you need to understand what is the best way to monitor
your performance and the Google Analytics Course will help you do that.

STEP 7: It’s time to learn more about Content Marketing and go through the lessons of the
Content Marketing Course. Some of the concepts and techniques will be known to you from
the SEO course but this course will help you understand how to design and execute a
content marketing strategy.

STEP 8: Continue with the Email Marketing Course. Email marketing is the best way to
create a community around your brand and increase your revenue by converting visitors to
customers.

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STEP 9: At this point, it’s time to go beyond search engine marketing and start working on
your social media marketing campaigns. Social media networks will help you establish your
brand in the online world and boost your online research. The Social Media Marketing
Course has all the details you need to get started.

STEP 10: Boost your marketing with Google Ads. Starting a remarketing campaign is your
first step and then depending on the type of business, you can add more campaigns to the
mix. Go through the lessons of the Google Ads course to find out which campaign type are
more suitable for your business. Take a closer look on how to properly enable conversion
tracking and how to optimize your Google campaigns to the fullest.

STEP 11: Come back to the Digital Marketing Basics Course and revise the Digital
Marketing Strategy and Digital Marketing Checklist topics. Try to combine what you have
learned in all courses together to create a comprehensive digital marketing strategy. Having
a strategy in place will help you keep track of ALL the tasks you need to perform to fully
utilize digital marketing.

As you progress through this course bundle, don’t forget that your primary goal is to learn
how to use the different techniques to increase your rankings, traffic, and conversions.
Reading the material or watching the videos is not enough, you need to apply what you’ve
learned in practice.

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