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Solution pack
1. D
Statement (2) is correct. During the market research process which is used to identify the
price that the market would accept for a new product, customer feedback will also be
obtained. Thus the company will better understand what is important to customers using the
product, including quality, cost and timescales.
Statement (4) is correct. If target costing is carried out before a new product is launched,
and a cost gap is identified, the design of production processes can be changed as part of
the cost reduction exercise. If target costing takes place once a product has already been
launched, it may be too late to change the production process, so target costing will have to
focus more on controlling manufacturing costs.
2. A
$
Target selling price 45.00
Less required margin (35%) (15.75)
_____
Target cost 29.25
Projected cost (working) 31.30
⇒ Cost gap (the amount by which the current cost exceeds the target cost) 2.05
Production costs
Direct material 3·00
Direct labour 2·50
Direct machining 5·05
Set-up 0·45
Inspection and testing 4·30
3. C
All four actions would reduce the cost, so could be used. However, using cheaper plastic
(1) might reduce the quality of the games and customers might be dissatisfied, leading to
lower sales in the future. Similarly, using trainee designers might impact the quality of the
games. (Note that some companies do use lower grades of staff, supported by training as a
means of reducing costs – however the lower grades would not be trainees).
It could be argued that using the company’s own website for marketing might not be
appropriate as this might reach a smaller number of potential customers. However, this is
probably less inappropriate than items (1) and (3) so answer (C) is better than answer (D).
4. C
The learning rate was used in the calculation of the projected cost, not the target cost. The
target cost is not affected by the projected cost, since it is the difference between expected
selling price and required margin. Answers A and B are not therefore true.
A learning rate of 95% means that labour learns slower than a learning rate of 90%.
Projected costs would therefore be higher. This means the cost gap (the difference
between the target cost and the projected cost) would increase.
5. B
In services, ownership is not transferred to the buyer, but the buyer enjoys the use of the
service. Statement (1) is therefore not true.
Statement (2) is true. In services industries, there is not much material used, compared to
the manufacturing sector, but the service is performed using labour, so labour costs would
be high relative to material costs.
It is difficult to define a standard service but some types of service will be similar in nature,
so target costing can be used. Statement 3 is not true.
Solutions
1. C
There are three senior stylists, therefore total hours available = 7,200 each year.
If only cuts are performed = 7,200 hours ÷ 1 hour per cut = 7,200
If only treatments are performed = 7,200 hours ÷ 1.5 hours per treatment = 4,800.
2. A
Throughput accounting ratio: = Return per hour of bottleneck return per hour of bottleneck.
Other costs per hour
In this question, the bottleneck is the senior stylist’s time. Other costs means all costs other
than materials. In throughput accounting, all costs are assumed to be fixed except for
material costs. Other cost per hour is given by the question as $42.56 per hour.
Cuts Treatments
$ $
Price per unit 60.0 110.0
Materials used per unit 1.5 8.9
____ ___
Throughput per unit 58.5 101.1
Bottleneck hours per unit
(Senior stylists time) 1 1.5
____ ____
Throughput return per hour of bottleneck 58.5 67.4
3. C
The factors which are included in the TPAR are selling price, material costs, operating
expenses and bottleneck time. Increasing the selling price and reducing costs will improve
the TPAR.
Increasing the time which each service takes on the bottleneck (the senior stylists’ time) will
only reduce the number of services they can provide, so this will not improve throughput.
Throughput accounting does not advocate the building of inventory as it is often used in a
just-in-time environment and there is no point increasing the activity prior to the bottleneck
as it will just create a build-up of work-in-progress. Neither of these will improve the rate of
throughput through the process.
4. B
If another senior stylist is employed, this will mean that their available hours will be (4 ×
2,400) = 9,600.
This will give them capacity to now do 9,600 cuts (9,600 hours/1 hour per cut) and 6,400
treatments (9,600 hours/1·5 hours per treatment).
As a result, the senior stylists will still be the bottleneck activity for treatments but for cuts
the bottleneck will now be the junior stylists as they can only do 8,000 cuts compared to the
senior stylists of 9,600.
5. A
It does use a series of focusing steps but it is not complete once the bottleneck has been
overcome. In fact it is an ongoing process of improvement, as once the bottleneck has
been elevated it is probable that another bottleneck will appear and the process will
continue.
It cannot be applied to all limiting factors as some, particularly those external to the
organisation, may be out of the organisation’s control.
SWIM Co
Solutions
1. The relevant point is where Lines A (total revenue) and Line B (Total costs) cross each
other.
2.
Line A Line B
Line C
Fixed Costs
Explanation
Total revenue would be zero if no athletes were trained. The only line that passes through
the point 0,0 is Line A, so this must represent total revenue.
If no athletes are trained, then total costs = fixed costs (as variable costs would also be
zero). As costs increase, fixed costs remain constant. However, in this case we are told that
if the number of athlete exceeds a certain number, then fixed costs would increase. So we
would expect fixed costs to remain constant (a flat line) up to a certain point, then to
increase to another level, after which they would remain constant at that higher level. Line
C best fits this profile.
Line B also starts at the point where number of athletes equals zero and costs = 20,000
(Fixed costs). However, line B increases as the number of athletes increases, which
suggest it includes variable costs too. Since it includes fixed cost and variable cost, it must
represent total cost per unit.
3. $ [40,000]
Alternative explanation
When the number of athletes is 300, it can be seen from the graph that revenue is $90,000.
Variable costs is not shown on the graph. However, variable cost = total cost – fixed costs.
When the number of athletes is 300, total cost = $90,000, fixed costs are $40,000 so
variable costs are $50,000.
The revenue line (Line A) becomes less steep if the number of athletes exceeds 400,
meaning that the price (revenue per athlete) falls at this point.
The total cost line (Line B) is less steep after 200 units are sold than it was up to 100 units,
which means the variable cost per unit is falling. (The line is steeper between 200 and 400
but this is partly due to the increase in fixed costs per unit.
Solutions
Shortage of Beta
Cakes Cookies Shakes
Betta – grams per unit 0.5 0.2 1.0
Demand (units) 11,200 9,800 2,500
Special contract (units) 0 0 5,000
______ ______ ______
Planned production (units) 11,200 9,800 7,500
Grams required 5,600 1,960 7,500
Approach – produce for Encompass health, then make products with highest contribution
per gram of Betta first:
Cakes Cookies Shakes
Contribution per unit 2.60 1.75 1.20
Betta – grams per unit 0.5 0.2 1.0
___ ___ ___
⇒ Contribution per gram 5.2 8.75 1.2
Ranking 2 1 3
Profit calculation
Contribution
$
5,000 shakes for Encompass (5,000 x (1.2 – 0.2)*) 5,000
9,800 cookies (9,800 x 1.75)) 17,150
10,080 cakes (10,080 x 2.6) 26,208
_____
Total contribution 48,358
Less fixed costs 3,000
______
45,358
______
* the contribution per unit of shakes is reduced by 0.2 since the price to Encompass is $5.8,
which is $0.2 less than the normal price of $6.0.
From a financial point of view, the agreement with Encompass should be breached. Given
the shortage of Betta, CSC would be better changing the production plan in part (a) so that
it produces to meet full demand for cakes, and then making shakes for sale in the gym, as
these generate a higher contribution per gram of Betta.
Breaching the agreement may lead to CSC losing the custom of Encompass however, and
in future months, if the supply of Betta becomes unlimited again, CSC may make higher
profits overall if it can supply Encompass in addition to the gym.
Encompass may take legal action against CSC if the agreement is breached. Also, from an
ethical point of view, it would be wrong not to honour an agreement that was made.
(Tutor note – two of these paragraphs would be sufficient to gain 4 marks. Credit would also
be given of other sensible points).
(i) The line labelled C = 2.6x + 1.75y is a contribution line. All the combinations of the
two products (cakes and cookies) on this line generate a contribution of value C.
Each cake generates contribution of 2.6 while each cookie generates contribution of
1.75. It is not clear what the value of C is for this particular line.
The area represented by OABCD is called the feasible region. This shows all the
possible mixes of output of the two products that can be made, given the limited
resources.
(ii) The optimum production plan is found by drawing contribution lines that are parallel
to the line drawn. Each successive line to the right this line has a higher value of
contribution. Lines are drawn until there is only one point on the line that remains in
the feasible area.
Practically the point can be found by putting a ruler over the line C = 2.6x + 1.7Y and
this to the right, keeping it parallel until it reaches the furthest point. This is actually
point C on the graph.
(iii) Slack is where the optimal production plan does not use all of the available supply of
a particular resource.
In this case the optimum production point is C. Since C lies on the line representing
labour, all the labour available is being used, so there is no slack. However, point C
lies below the Singa and Betta lines, meaning that not all of the available units of
Singa and Beta are being used. There is therefore slack at this point.
ROBBER Co:
Solutions
As each of the components is cheaper to make in-house than to buy in, the company
should continue to manufacture keypads and display screens in-house.
In the following year, smaller batch size of 400 units will be used, therefore:
Number of batches (80,000 ÷ 400) 200 200
⇒ total variable costs 27,500 30000
______ ______
We know from part (a) that it is cheaper to make both products in house than to buy
externally. However, labour time is now limited, meaning that some units will have to be
bought from the external supplier.
The approach is to calculate how much costs are saved per labour hour for each product
where the goods are made in house, and to prioritise making the product that produces the
higher savings per hour.
For the purposes of calculating savings per unit, only variable costs are relevant, as fixed
costs will be incurred anyway (since there will be some production of both products in
house).
Production plan
Make maximum keypads (i.e. 100,000) using 50,000 labour hours (100,000 × 0·5 hours)
The company offering to supply the keypads and display screens is a new company. Many
new businesses fail within the first year of starting and without these two crucial
components, Robber would be unable to meet demand for sales of control panels.
The supplier has only agreed to these prices for the first two years. After this, it could put
up its prices dramatically. It might be difficult for Robber to begin making its components in
house again.
The quality of the components could not be guaranteed. If they turn out to be poor quality,
this will give rise to problems in the control panels, leading to future loss of sales and high
repair costs under warranties for Robber.
Tutorial note: The key word in the requirement for part (c) was discussed. This means you
need to write more detail about each point you made, rather than just listing factors. You
would gain at least two marks for a well discussed point, so the answer above would be
more than enough to get the five marks available for this part.
Other relevant points would also gain credit.
Mylo Co:
Solutions
1. A
Maximin means looking at the lowest potential outcome of each decision, and choosing the
one with the highest:
2. D
A table of regrets must be calculated. For each potential outcome (level of demand) the
regret for each decision is the difference between the best decision for that outcome, and
the outcome resulting from each decision:
The maximum regret from each decision is taken from the table, and the decision with the
lowest maximum regret is chosen, as follows:
⇒ the decision to supply 960 has the lowest maximum regret, so this is the decision that
would be chosen if Minimax regret is used.
3. B
Statements (2) and (4) are true.
Use of expected values suggests a “risk neutral” approach to decision making, rather than a
defensive and conservative approach, so statement (1) is incorrect.
Expected values are calculated by taking the sum of each potential outcome multiplied by
the probability of it occurring. They do therefore take into account the likelihood of the
different outcomes occurring, so statement (3) is incorrect.
4. A
The maximum amount that Mylo would pay for this information is the value of perfect
information. This is calculated as Expected value with perfect information minus expected
value without perfect information.
Each day, the HR report will correctly indicate the level of demand, so Mylo will supply the
number of meals indicated (e.g. if the report indicates that demand will be 450 meals for a
particular day, Mylo will make 450 meals and will earn profits of 1,170).
Mylo will calculate the expected value of each level of supply, and each day supply the
same number of meals, being the number with the highest expected value:
Conclusion
Value of perfect information = expected value with perfect information – expected value
without perfect information
= 1,839.5 – 1,648.25 = 191.25. This is the maximum amount that Mylo will be prepared to
pay each day.
5. D
Sensitivity of a variable refers to how much it must rise or fall by in % terms before break-
even point is reached. At breakeven point, contribution = 70, a fall of $385 from the current
level.
1. Sensitivity of sales revenue (and therefore sales price) = (385 ÷ 1,300) × 100 =
29.6%
Sensitivity of sales volume = sensitivity of contribution i.e. (385÷ 455) x 100 = 84.6%
Therefore the investment is more sensitive to a fall in sales price than to s change in
sales volume. (1) is incorrect.
2. Variable costs would need to increase by (385 ÷ 845) × 100 being a rise of 45.6%.
This is more than 44%. So statement 2 is incorrect.
4. Margin of safety = the fall in sales volume before break-even point is reached. This
has already been calculated as 84.6% in (1) above. Statement (4) is therefore true.
Preston
Solutions
Revenue increased by 5% from the previous year to the current year. It can be seen that average
fee levels rose by 29% but the number of clients fell from 1500 to 1229. This loss of clients is a
concern, as it suggests that clients are either not happy with the services or find the increase in
fees to much.
The net profit margin has fallen from 20% to 19.8% suggesting that cost control may be getting
worse. This is particularly surprising given the increase in fee levels.
Profit is up 3.9%. This is higher than inflation. In absolute terms profits are impressive given that
Richard Preston is the sole partner owning 100% of the business.
Average cash balances are up 5% – indicating improved liquidity. Positive cash balances are
always welcome in a business.
Average receivables days are down by 3 days – indicating improved efficiency in chasing up
outstanding debts. It is noticeable that Preston’s days are lower than the industry average
indicating strong working capital management.
Overall, while profits and revenues have risen, we would expect higher growth in these, given the
high increase in fees.
Workings
945 900
1. Increase in revenue – previous to current year = 900 × 100 = 5%
775 600
2 Increase in average fees = 600 × 100 = 29%
3. Net profit margin
Current year Previous year
netprofit 187 180
= revenue × 100 945 × 100 900 × 100
19.8% 20.0%
Customer Knowledge
Client retention
The number of clients has fallen dramatically – this is alarming and indicates a high level of
customer dissatisfaction. In an accountancy practice one would normally expect a high level of
repeat work – for example, tax computations will need to be done every year. Clearly existing
clients are not happy with the service provided.
Market share
The result of the above two factors is a fall in market share from 20% to 14%. The firm should be
doing much better and looks to being left behind by competitors.
Employee retention
Employee turnover is up indicating that the staff are dissatisfied. Continuity of staff at a client is
important to ensure a quality product. Conservative clients may resent revealing personal financial
details to a variety of different people each year. Staff turnover is possibly a result of extra
pressure to complete jobs more quickly without the satisfaction of a job well done. Also staff may
realise that the lack of range of services offered by the firm will limit their own experience and
career paths
Conclusion
In conclusion, the financial results do not show the full picture. The firm has fundamental
weaknesses that need to be addressed if it is to grow into the future. At present it is being left
behind by a changing industry and changing competition. It is vital that Richard reassesses his
attitude and ensures that the firm has a better fit with its business environment.
In particular he should seek to develop complementary services and reduce errors on existing
work.
BFG
Solutions
Part (a)
Workings
All batches after the first 700 will have the same cost as the 700th batch. To calculate the cost
of the 700th batch we need to take the cost of 699 batches from the cost of 700 batches.
Part (b)
At 80%
Time for first batch 500
Average time for two batches @80% 500 × 0.8 = 400
Total time for two batches 2 × 400 = 800
Time for second batch 800 – 500 = 300
At 90%
Time for first batch 500
Average time for two batches @90% 500 × 0.9 = 450
Total time for two batches 2 × 450 = 900
Time for second batch 900 – 500 = 400
The 80% learning rate reduces the time taken for the two successive batches above by a greater
amount (or faster). Hence the 80% learning rate is the faster learning.
Part (c)
Increase the price charged. The question states that an agreed specification has been
reached, however further research may reveal that a higher price could be tolerated by the
market. Equally a form of price skimming may be possible to improve short term net cash flow.
Reduce the labour cost per batch by removing unnecessary operations or processes. It may be
possible to simplify the design without damaging the ability to achieve the price stated.
Improve the learning rate. This may involve improving the training or the quality of people
involved in the production process. This does takes time and costs money in the short run.
Consider substitute materials (without damaging the product specification). Also look for new
suppliers to reduce the input cost.
Consider ways to reduce the level of variable overhead incurred by the product.
Investigate whether the production of product X could take place in existing space and hence
avoid the extra rent charge. Re-negotiate the rent charge with the landlord.
Newtown School
Solutions
Part (a)
Budget deficit/surplus
Budgeted income:
Income from pupils registered on 1 June 2013 $724,500
Income from new joiners (29(W1) x $900) $26,100
Total expected income $750,600
W1 - Expected value of new joiners: (0.2 x 50) + (0.3 x 20) + (0.5 x 26) = 29
Budgeted expenditure:
Repairs and maintenance Salaries
Prior year amount $44,000 $620,000
Less: Non-recurring items ($14,000) ($26,000)
$30,000 $594,000
Adjustments x 1.03 x 1.02/2 (for 6 months)
Budgeted amount $30,900 $599,940
Part (b)
Discussion of estimates
Incremental budgeting bases the budget on the results from the current period plus and amount
for estimated growth or inflation in the next period. This is therefore only suitable for companys
that operate in a stable environment where historical figures are a reliable guide to the future.
Advantages
1. Incremental budgeting is very easy to perform. This makes it possible for a person without any
accounting training to build a budget.
2. Incremental budgeting is also very quick compared to other budgeting methods.
3. The information required to complete it is also usually readily available.
Disadvantages
1. Incremental budgeting encourages inefficiency because it does not question the preceding
year’s figures on which it is based. No-one asks how those figures could be reduced.
2. Similarly, in some organisations, it encourages slack because departmental managers may
attempt to use their entire budget up for one year, even if they do not need to, just to ensure
that that cash is available again the next year.
3. Errors from one year are carried to the next, since the previous year’s figures are not
questioned.
Part (c)
The three main steps involved in preparing a zero-based budget are as follows:
1. Activities are identified by managers. Managers are then forced to consider different ways of
performing the activities. These activities are then described in what is called a ‘decision
package’, which:
As regards this last point, the decision package may be prepared at the base level,
representing the minimum level of service or support needed to achieve the organisation’s
objectives. Further incremental packages may then be prepared to reflect a higher level of
service or support.
2. Management will then rank all the packages in the order of decreasing benefits to the
organisation. This will help management decide what to spend and where to spend it. This
ranking of the decision packages happens at numerous levels of the organisation.
3. The resources are then allocated, based on order of priority up to the spending level.
Part (d)
At the moment, incremental budgeting is responsible for recurring unexpected cash shortages,
which is deterring new pupils from joining the school. Had a deficit been predicted for the year
ended 31 May 2013, perhaps $65,000 would not have been spent on improving the school gym,
and then it would not have been necessary to close the school kitchen. ZBB would be good to
establish the way cash is spent on those activities that are, to a certain extent, discretionary.
For example, although there is a need for pupils to have somewhere to eat lunch, it is not essential
for children to have a cooked meal every day. It is essential that children do have somewhere to
eat though and, as a bare minimum, they would need an area where they could eat their
sandwiches and have access to fresh water. ZBB could be used to put together decision packages
which reflect the different levels of service available to the children. For example, the most basic
level of service could be the provision of an area for the children to eat a lunch brought from home.
The next level would be the provision of some cold and maybe hot food for the children, but on a
self-service basis. Finally, the highest level of service would be a restaurant for the children where
they get served hot meals at tables. At Newtown School the catering manager could prepare the
decision packages and they would then be decided upon by the head teacher, who would rank
them accordingly.
Similarly, although some level of sports education is needed, the extent of the different activities
offered is discretionary. ZBB could be used to create decision packages for each of these services
in order to prioritise them better than they are currently being prioritised.
ZBB takes a long time to implement and would not be appropriate to all categories of expenditure
at the school. Much of the budgeting is very straight forward. Incremental budgeting could still be
used as a starting point for essential expenditure such as salary costs, provided that changes in
staff numbers are also taken into account. There is an element of essential, recurring expenditure
in relation to repairs and maintenance too, since the costs of the checks and repairs needed to
comply with health and safety standards seem to largely stay the same each year, with an
inflationary increase.
Truffle Co
Solutions
Based on the variance calculated in part (a) it would appear that the production manager did well
in securing labour at a lower rate than budgeted but that he/she was very poor at controlling the
staff efficiency.
This does not give a true picture of what actually happened and therefore the variances should be
split between planning variances and operational variance. Only operational variances are in the
control of the production manager. Planning variances are as a result of inaccurate planning or
faulty variances.
The labour rate variance operational variance was $0. This shows that the staff were paid the
agreed upon reduced rate of $11.40 and no overtime was paid. The production manager cannot
take credit for the favourable variance of $7,200. As this was a planning variance secured by the
company.
The planning variance is $24,600. This is due to the fact that the retailer requested the truffles be
made softer resulting in the longer time taken to produce the truffles. The standard labour time
was not updated and the production manager cannot be held responsible for this.
The operation variance on the other hand is $3,600 (F). It took the workers less than the 20%
extra time predicted to produce the truffles, resulting in a favourable operational variance. The
production manager can take credit for this favourable variance.
Part (a)
Weighted Average contribution to Sales Ratio (WA C/S ratio) = total contribution / total sales
Per Unit T C R
$ $ $ $ $ $
Sales $1,600 $1,800 $1,400
Material ($430) ($500) ($360)
Variable Labour 40% ($88) ($96) ($76)
Variable Overheads ($110) ($120) ($95)
Total variable costs ($628) ($716) ($531)
Contribution $972 $1,084 $869
Part (b)
Margin of Safety
= $211,360/60.92%
= $346,947
Part (c)
Part (d)
If more profitable items are sold first, the company will cover its fixed costs quicker. Consequently
the breakeven point will be reached earlier. Therefore fewer sales will need to be made in order to
break even. Therefore the breakeven point will be lower.
Part (e)
The limitations of CVP analysis
i. It is assumed that fixed costs are the same in total and variable costs are the same
per unit at all levels of output.
a. Fixed costs will change if output falls or increases substantially (most fixed
costs are step costs)
b. The variable cost per unit will decrease where economies of scale are made
at a higher output volumes, but the variable cost per unit will also eventually
rise when diseconomies of scale begin to appear at even higher volumes of
output. (eg: the extra cost of labout when working overtime)
ii. It is assumed that the sales price will be constant at all levels of activity.
iii. Production and sales are assumed to be the same. Inventory levels are assumed
constant.
iv. Uncertainty in the estimates of fixed costs and unit variable costs are often ignored.
Gam
Solutions
Part (a)
Profit Outcomes
Part (b)
Expected Values
Based on the expected value, a sales price of $35 should be chosen as it gives the highest
expected value of $912,400
Part (c)
The maximin decision rule involves choosing the outcome that offers the least unattractive worst
outcome. Ie: choosing the outcome that maximises the minimum profit. In this case management
would choose a selling price of $35 which has a lowest possible profit of $742,000, which is better
than the worst possible outcome of $740,000 from a selling price of $30.
Part (d)
Reasons for uncertainty arising in the budgeting process
Uncertainty arises largely because of changes in the external environment over which a company
will sometimes have little control.
Reasons include:
Customers may decide to buy more or less goods or services than originally forecast.
For example, if a major customer goes into liquidation, this has a huge effect on a
company and could also cause them to go into liquidation.
Competitors may strengthen or emerge and take some business away from a company.
On the other hand, a competitor’s position may weaken leading to increased business
for a particular company.
Technological advances may take place which lead a company’s products or services to
become out-dated and therefore less desirable.
The workforce may not perform as well as expected, perhaps because of time off due to
illness or maybe simply because of lack of motivation.
Materials may increase in price because of global changes in commodity prices.
Inflation can cause the price of all inputs to increase or decrease.
If a company imports or exports goods or services, changes in exchange rates can
cause prices to change.
Machines may fail to meet production schedules because of breakdown.
Social/political unrest could affect productivity, e.g. the workforce goes on strike.
Universal Health Systems
Solutions
(a)
In a manufacturing company, target costing applies to a particular product so we begin in step 1 by specifying a
product that the company wishes to sell. This will involve an analysis of the market and a determination of what
product features are of interest to customers.
In step 2 the price at which the product will be sold is considered. This will be a market driven price based on
what a customer is willing to pay for the product or their perceived value of that product. This is referred to as the
target price.
The company then in step 3 calculates the profit that is required from the sale of this product. This profit is
usually determined by what the company investors may deem to be an acceptable return on their investment.
This can be referred to as the required profit or the target profit.
In step 4 we determine the target cost. This is calculated by subtracting the required profit (as we have
discussed in step 3) from the product selling price (seen in step 2). The target cost represents the lowest
acceptable cost of the product. If the estimated costs of that same product are greater than the target cost then a
cost gap exists.
In step 5 this cost gap needs to be closed meaning a review of the costs incurred during the product’s design
and production stages. It is important, however, that the quality of the product is not impaired as a result of any
cost reductions.
Finally, in step 6, if a cost gap still exists the company could consider negotiating with customers in order to
determine whether the manufacture of the product proceeds.
(b)
Spontaneity: Unlike manufactured goods, a service is consumed at the exact same time that it is produced or
made available. Or in other words, the service does not exist until the point where it is experienced by the
customer.
Perishability: Because the service is consumed immediately then it is perishable. Hence, unlike a manufactured
good, a service cannot be stored or placed in inventory.
Intangible: A service cannot be seen or touched, hence it is intangible. This obviously differs to a manufactured
product which has physical substance and can be seen and touched.
Unique: As a service involves people and typically human interaction, then no two services can ever be seen to
be homogenous. While standardisation of a service may be expected by the customer, this is very difficult to
provide.
(c)
(i)
UHS receives a pre-set income for each service. So, this could be representative of the target price.
As the UHS Trust is a not-for-profit organisation there may not be need to deduct a profit margin from the target
price. However, as alluded to in the scenario given costs have been exceeding income perhaps a profit margin
could be justified. Deducting a profit margin from the target price calculates the target cost.
(ii)
The UHS trust is paid for transplants and operations on the basis of actual costs incurred. In the absence of a
required profit margin the target cost could be based on this actual cost, perhaps using an average cost of past
transplants and operations. In order to encourage cost savings, the target cost could also be based on the
minimum cost incurred for such services in the past. Any effort to reduce costs should not dilute the quality of the
service.
(d)
Target costing applies to a particular product or service. So it is necessary for UHS Trust to have a clear view or
definition of the service. Currently, different trusts define their services differently. UHS Trust seems to split their
services between pre-set tariff services and other services. Establishing a clear definition of each service could
prove to be difficult.
Calculating a target cost could be difficult. Some of the services have a fixed or pre-set tariff so the obvious
target cost would be this fixed tariff. However, we are also told that some services are provided for at a cost
above and below this amount. Hence there is no obvious cost to use as a target. Also, setting a target cost that
is unrealistically low would only serve to demotivate staff. Similarly, a target cost that is seen to be high will not
encourage cost reduction.
We are told that the Trust costing systems are poor. Deriving a target cost requires an in-depth understanding
and analysis of costs associated with each service.
It also requires that overheads or indirect costs are allocated to services on a reasonable and consistent basis.
This would prove very difficult given a sub-standard costing system.
Beckley Hill
Solutions
Working
Under the current methods, costs are absorbed based on the total overhead cost divided by the number of
procedures:
2.
Costs Appropriate driver
Total cost of patient stay per hour = (8,553,600 ÷ 1,425,600) = $6 per hour
4.
The cost per procedure of Procedure B will be higher using activity based costing than
TRUE
under the current method of absorbing overheads.
It will definitely be beneficial for Beckley Hill to start using activity based costing. FALSE
Activity based costing makes it clear that all costs are variable. FALSE
The cost per procedure will be more accurate when calculated using activity based costing
TRUE
than when using the current method of absorbing overheads.
Commentary
It is not necessary to calculate the cost per unit to see that the cost of Procedure B would be higher under
activity based costing than under the current method. Currently overheads are absorbed on a per unit basis.
When activity based costing is used however, Procedure B would attract a greater share of overheads
because it uses more units of all drivers per procedure than Procedure A. The costs would therefore be
higher. The first statement is therefore true.
There may be benefits to setting up an activity based costing system, but there will also be costs. It is
possible that these costs exceed the benefits, so it might be better for Beckley Hill to stick to its existing
method of absorbing overheads. It is not definitely beneficial for Beckley Hill to adopt ABC.
One criticism of activity based costing is that it makes it seem as if all overhead costs are variable when in
practice they might not be. Some of the costs relating to patient stay for example will be fixed, and will not
vary with the amount of time each patient spends at the hospital. Statement 3 is therefore false.
Activity based costing will provide a more accurate product cost (or in this case cost per procedure) than
absorption costing since the costs will be absorbed based on the usage of the drivers, which reflects more
accurately the costs actually incurred in performing each procedure.
5. (C) The first three actions would all reduce the cost per performance of the procedure. The final action,
reducing the number of performances may reduce total costs, but the cost per procedure would probably
increase as some of the costs would be fixed and therefore the cost would have to be spread over a smaller
number of units.
Hair
Solutions
(a)
The first step is to calculate the contribution for each product C, S, D using the formula:
In the question, we are told the unit selling price for products C, S and D are $110, $160 and $120.
We are also given 4 types of variable costs, Material 1 and Material 2, skilled and unskilled labour.
Now, putting the values into tables, and subtracting the variable costs from the selling price for
each product and we get contribution per unit for each of the products.
To calculate the weighted average contribution to sales ratio we need to apply the following
formula to all products:
Adding the budgeted units to the table to calculate the total contribution, we take the budgeted
sales volumes and multiply by the contribution per unit.
For product C, contribution per unit is $60, multiply it by the 20K units and we get total contribution
for product C of $1.2m.
Repeating this for product S, we get $1.232m and for product D we get $728. Adding these
together to get total contribution for all products of $3.16m
To calculate the total sales we take budgeted sales volumes and multiply by the sales price per
unit. For product C, sales price per unit is $110, multiplying this by 20K units and we get total
revenue for product C of $2.2m.
Repeating this for product S, we get $3.52m and for product D we get $3.12. Again, adding these
together to get total revenue for all products of $8.84m.
We then divide the contribution for all products of $3.16m by the sales of $8.84m, to get the
weighted average contribution to sales ratio of 35.75%.
Summary of calculations:
(b)
The breakeven sales revenue tells us how much sales we need to make to break even, i.e. to
have zero profit. The formula for the breakeven sales revenue is:
The fixed costs are expected to be $640,000 for the next year. In part (a), we calculated the
weighted average contribution to sales ratio of 35.75%. This gives us a breakeven sales revenue
of$1,790,209.79.
(c)
(i)
In this part, we are assuming that we are able to sell the products in an order based on their
contribution to sales ratio. This means we will sell all of the product with the highest contribution to
sales ratio first, then sell all of the product with the second highest contribution to sales ratio, then
finally sell all of the product with the lowest contribution to sales ratio.
From part (a), we calculated the contribution per unit for products C, S and D.
To calculate the contribution to sales ratio, we divide the sales price per unit by the contribution
per unit.
For product C, we take the contribution per unit of $60 and divided by C’s selling price of $110.
This gives us contribution to sales ratio of 0.55.
Repeat this for product S and D, and we get the contribution to sales ratio of 0.35 for S and 0.23
for D.
As product C has the highest contribution to sales ratio, this will be ranked first, product S will be
ranked second, and product D ranked 3rd with the lowest ratio.
The next step is to figure out, what are the dimensions and the coordinates for the multi-product
profit-volume chart. To do this we need to calculate the cumulative revenue and cumulative profit.
First, before any products are sold, we incur fixed costs of $640K, then our cumulative profit at this
point is minus $640K.
As product C is ranked first, we will start to sell all of the 20,000 units of C. In part (a), we had
calculated the total contribution and revenue from each product.
For product C, we have the total contribution of $1.2m and total revenue of $2.2m. Adding this to
our table and we get a cumulative revenue of $2.2m and cumulative profit of $560K. We get the
cumulative profit of 560K, by adding the contribution from product C, $1.2m to the previous
cumulative profit of negative $640K, resulting from the fixed costs.
Now we add the revenue and contribution from product S, which has the second highest
contribution to sales ratio. The contribution and revenue related to product S are $1.232K and
$3.52m. Putting in the revenue and contribution from product S, we get the cumulative revenue of
$5.72m, by adding $3.52m to previous cumulative revenue of $2.2m and we get the cumulative
profit of $1.792m, by adding the contribution of $1.232m by the previous cumulative profit of
$560K.
Now we add the revenue and contribution from product D, the product with the lowest ranked
contribution to sales ratio. The contribution and revenue related to product D are $728K and
$3.12m. Adding the revenue and contribution from product D, we get the cumulative revenue of
$8.84m and we get the umulative profit of $2.52m.
We now have the dimensions and coordinates needed to draw the profit-volume graph. Profit is
will always be on the Y, the vertical axis and revenue will always be on the ‘X’, the horizontal axis.
The cumulative revenue will be our X coordinates and the cumulative profit will be the Y
coordinates. Let’s draw the graph, the vertical Y axis needs to be able to include the total
cumulative profit of $2.52m and negative cumulative resulting from the fixed costs of $640K.
Draw the Y axis from minus $1m to $3m, and in increments of 500K. The horizontal X axis needs
to be able to include the total cumulative revenue of $8.84m. Draw the X-axis to $9m, in
increments of $1m. Now, we can plot our four points:
(ii)
The assumption of constant sales mix means that the output and sales of products C, S and D are
fixed in the proportions of 20K:22K:26K mentioned in the question for all levels of activity. To draw
the profit/loss line for constant sales mix, we need join the first and last points i.e the fixed cost
point to the product D point.
This indicates the average profit which will be earned from the sales of the three products in this
constant sales mix.
(d)
Assuming that the products are sold in order of the highest contribution to sales ratio if product C
is sold first, Hair will break even at revenue of around $1.1m. We can see this where the profit/loss
line meets the X axis, assuming products are sold in order of their contribution to sales ratio. We
can calculate this exactly by dividing the fixed costs of $640K, by the contribution to sales ratio of
0.55.
Assuming that the products are sold in a constant sales mix, Hair will break even at
$1,790,209.79. We can also see this by looking at the graph, at where the profit/loss line from
assuming a constant sales mix hits the X-axis.
This is considerably higher than assuming products are sold in order of contribution to sales ratio.
This is because the contribution to sales ratio for product C 0.55 is higher than the weighted
average C/S ratio of 0.3575, calculated in part (a) and, therefore, contributes more to fixed costs.
However, in reality both assumptions are unrealistic and the sales mix will vary throughout the
year.
Duff
Solutions
To calculate absorption rate, divide the total overhead cost by the relevant basis.
Duff Co uses labour hours as the basis for absorption. Total labour hours expected to be used should be
calculated.
Product X Y Z
Direct materials 25 28 22
Direct labour ($12 per hour) 30 36 24
Labour hours 30 / 12 = 2.5 36 / 12 = 3 24 / 12 = 2
Total hours 2.5 x 20,000 = 50,000 3 x 16,000 = 48,000 2 x 22,000 = 44,000
142,000
Remember:
It is better to calculate the full cost per unit using the proforma.
Product X Y Z
Direct materials 25 28 22
Direct labour ($12 per hour) 30 36 24
Overhead cost 9.7 x 2.5 = 24.25 9.7 x 3 = 29.10 9.7 x 2 = 19.40
Total cost per unit 79.25 93.10 65.40
(b)
Under activity based costing the direct labour and materials costs will remain the same. It is only the allocation of
the overheads that will change.
Summary of driver rates for each cost pool
Machine running / general facility costs 420,000 # of machine hours 80,800 420,000 / 80,800 = 9.67
Product X Y Z
Batch size (units) 500 800 400
Units 20,000 16,000 22,000
Batches 20,000 / 500 = 40 16,000 / 800 = 20 22,000 / 400 = 55
115
Product X Y Z
Batches 40 20 55
Purchase orders per batch 4 5 4
Purchase orders 4 x 40 = 160 5 x 20 = 100 4 x 55 = 220
480
Product X Y Z
Units 20,000 16,000 22,000
Machine hours per unit 1.5 1.25 1.4
Machine hours 20,000 x 1.5 = 30,000 16,000 x 1.25 = 20,000 22,000 x 1.4 = 30,800
80,800
Note:
Machine running and general facility costs both use machine hours as a driver, so we can add the cost together
and treat it as a single cost pool.
Calculation of the full cost per unit using activity based costing
Product X Y Z
Direct materials 25 28 22
Direct labour ($12 per 30 36 24
hour)
Overhead costs:
Machine setup (2,434.78 x 40) / 20,000 = (2,434.78 x 20) / 16,000 = (2,434.78 x 55) / 22,000 =
4.87 3.04 6.09
Machine ordering (658.33 x 160) / 20,000 (658.33 x 100) / 16,000 = (658.33 x 220) / 22,000 =
=5.27 4.11 6.58
Machine running/gen 9.67 x 1.5 = 14.51 9.67 x 1.25 = 12.09 9.67 x 1.4 = 13.54
Total cost per unit 79.65 83.24 72.21
Brace
Solutions
The balanced scorecard is a management technique for assessing and communicating the
performance of the business. It focuses on both financial and non-financial performance indicators
and provides a link between an organisation’s strategy and its short-term operations and
performance measurements. It does this across four perspectives:
1) Financial Perspective
The financial perspective considers how the organisation can create value for its
shareholders. The organisation might focus on increasing revenues, reducing costs or
utilising its assets more efficiently. Its performance here might be measured in terms of
increased net profit margin or perhaps increased return on investment.
2) Customer Perspective
The customer perspective considers how the organisation appears to customers. The aim
of the organisation is to achieve total customer satisfaction. A link exists between the
customer perspective and the financial perspective in that a happy customer today should
mean increased revenue and profits in the future. The organisation’s performance here
might be assessed by a reduction in the number of customer complaints or an increase in
the number of customer visits.
3) Internal Perspective
The organisation must identify the internal business processes that are critical to the
implementation of its strategy. In other words, the aim here is for the efficiency of its
operations in order to achieve the customer and the financial objectives. Performance
assessment of from an internal perspective could be in terms of reducing staff turnover or
the number of mistakes or perhaps increasing the organisation’s IT capability.
4) Innovation Perspective
The aim of the organisation here is constant learning and growth. The organisation must
continue to develop and provide capabilities that will achieve the internal, customer and
financial objectives. For example, increasing staff training or enhancing research and
development expenditure might result in fewer staff mistakes (internal perspective), hence
increasing customer satisfaction (customer perspective) which in turn increases the
organisation’s profit (financial perspective).
(b)
Assessment of divisional performance can be based on the return on its investment. This is
calculated as the net profit of that investment divided by the investment cost.
So for Division A, the net profit can be calculated as the sales of 44.6m multiplied by the net profit
margin of 28% giving a profit of 12.49m. The capital required has been given to us as $82.8m
meaning a return on investment of 15.08% for Division A.
Similarly, for Division B, net profit of $7.19m is derived from the net profit margin of 33% multiplied
by the sales revenue of 21.8m. When expressed as a % of the investment required of 40.60m a
return on investment of 17.72% is calculated.
The residual income is calculated as the profit minus the imputed interest charge. The imputed
interest charge represents the minimum acceptable return to the investors, calculated as the
investment cost multiplied by the company’s cost of capital. Generally, if the residual income is
positive the investment is acceptable to the Division.
So, for Division A, the profit of $12.49m is the same as that calculated in the return on investment
calculation. The imputed interest charge of $8.84m is calculated as the company’s cost of capital
of 12% multiplied by the necessary investment of $82.8m. The residual income for Division A’s
investment is 2.55m positive.
For Division B residual income of 2.32 positive is also calculated based on the profit of 7.19 less
the imputed interest charge of 4.87. The imputed interest charge here is also indicative of the
minimum return required by investors of 12% on B’s investment of $40.6.
Using return on investment as a basis for making a decision, a division will only deem a project or
an investment to be acceptable if it increases its return on investment. Each division currently has
the ROI of 16% meaning Division A’s investment would be rejected given a 15.08% ROI. If it were
accepted then Division A’s overall ROI would fall below its current level of 16%.
Division B, however, would accept the investment as the expected 17.72% ROI exceeds the
current ROI of 16% meaning overall ROI would increase.
Given the cost of capital for both divisions is 12% it can be argued that both investments should be
accepted as it would benefit the company as a whole. Hence the decision of Division A is not in
the best interests of the company. This supports the view of the sales manager that using ROI as
a decision-making tool can lead to a lack of goal congruence between the divisions and the
company.
Indeed using residual income as a basis for making a decision would result in the investments in
Division A and Division B being accepted given that residual income for both investments is
positive. Accepting both would be in the best interests of the company meaning divisional and
company goal congruence would be achieved. This is consistent with the views of the new sales
manager.
Heat
Solutions
(a)
P = a - bQ
P - the price
Change in price
b=
Change in quantity
b = = 15 / 15,000 = 0.015
We are also told that if the company set the price at $735, only 1,000 units would be demanded.
Therefore:
735 = a - 15
a = 750
P = 750 - 0.015Q
Y = axb
Using the note from the scenario, we can establish the following values:
a = 1.5
b = -0.0740005 = log 95 / log 2
Now we need to figure out how long does it take to produce the 100 th unit:
Y100 = the cumulative average time per unit to produce 100 units
As we have values for a and b, we can calculate the time to produce 100th unit:
Y = axb
a = 1.5 a = 1.5
b = -0.0740005 b = -0.0740005 x = 100 x = 99
Y100 = 1.5 * (100) -0.0740005 = 1.066818 Y99 = 1.5 * (99) -0.0740005 = 1.067612
Total time for 100 units = 1.066818 * 100 units = Total time for 99 units = 1.067612 * 99 units
= 106.6818 hours = 105.6936 hours
Time for 100th unit = Total time for 100 units - Total time for 99 units = 106.6818 - 105.6936 =
0.9882
$
Direct materials 42
Labour 7.91
Marginal cost 49.91
(iii) Optimum Price / Quantity
MR = a - 2bQ
a = 750
b = 0.015
0.3Q = 700.09
Q = 23,336 units
P = 750 - 0.015 * Q
Q = 23,336 units
P = $399.96
(a)
We are told that if a bag of cement is produced and sold then this will generate a profit of $5, being $9 of sales
less $4 of cost.
However, if a bag is produced and not sold then the loss to the company is the $4 production cost plus the $0.50
disposal cost of each bag, equalling $4.50 per unsold bag.
(1) So, if for example, the weather is good (meaning customer demand is 350,000) and the company also
produces 350,000, then a profit of $1,750,000 will be generated.
(2) Let’s look at another scenario. If for example, the weather is good (meaning customer demand is 350,000)
and the company only produces 280,000, then profit will be limited to $1,400,000 (being 280,000 * $5 profit)
(3) However, if customer demand were only 200,000 (due to poor weather) and company production was
280,000 then the company would have unsold bags of cement of 80,000. Thus, profit generated would be
$640,000 - calculated as $1m (being 200k bags sold for $5 profit) less $360,000 of costs (being 80k unsold bags
at a cost of $4.50)
(b)
The maximin approach to decision making means we should assume the worst possible outcome (in this case
the lowest profit) for each of the 3 production levels and then choose the best of these.
So, at a production level of 350k, the lowest profit is $325k; at a production level of 280k, the lowest profit is
$640k, while when producing 200k bags of cement the lowest possible profit is $1 million. The best of these
possible profits is $1m meaning the company should choose to produce 200,000 bags of cement.
The maximax approach to decision making means we should choose the best outcome (or highest profit) for
each of the 3 production levels and then choose the best of these.
So, at a production level of 350k, the highest possible profit is $1,750k; at a production level of 280k the highest
profit is $1,400, while at a production level of 200k bags of cement the highest possible profit is $1 million. The
best of these possible profits is $1,750k meaning, according to the maximax decision making rule, the company
should choose to produce 350,000 bags of cement.
Using the expected value approach to decision making, we apply the probabilities (which are given to us in the
question) to the profits (as calculated in the pay off table) so as to calculate the expected value (profit) of each of
the company’s production levels.
So, if the company chooses to produce 350,000 bags of cement, it could make a profit of $1.75m if the weather
is good, $1.085m is the weather is average or $325k if the weather is poor. The probability of each of these
weather conditions (or profits) arising is 25%, 45% and 30% respectively.
We multiply each possible profit by the probability of that profit arising. To calculate the expected profit at this
production level we then add these results together.
Hence at a production level of 350,000 we add: (25% x $1,750,000) + (45% x $1,085,000) + (30% x $325,000) =
$1,023,250
At a production level of 280,000 we add (25% x $1,400,000) + (45% x $1,400,000) + (30% x $640,000) =
$1,172,000
At a production level of 200,000 we add (25% x $1,000,000) + (45% x $1,000,000) + (30% x $1,000,000) =
$1,000,000
The company will then choose the highest expected profit of $1,172,000, thus deciding upon a production level
of 280,000 bags.
(c)
In the maximin approach to decision making the decision maker does not have certainty as to the outcome. He
assumes the worst possible outcome will arise in each situation. The best of these outcomes is then chosen.
This is seen as a pessimistic approach to decision making and is used by a decision maker who is risk averse.
The expected value approach to decision making calculates the long-term weighted average value given a
range of possible values and their related probabilities. It assumes the decision will have to be made again and
again and thus, by calculating an average, can be seen as a risk neutral approach to decision making. Expected
values should not, therefore, be applied to one-off decisions.
Block
Solutions
(a)
The sales price operational variance is the difference between the actual price of commodity 3 and the market
price of commodity 3 multiplied by the actual quantity of commodity 3 sold.
The sales price planning variance is the difference between the standard price of commodity 3 and the market
price of commodity 3 multiplied by the actual quantity of commodity 3 sold.
(b)
The sales mix variance compares the number of units of each commodity that should have been sold, that is as
per the standard mix, to the number of units that actually were sold. To quantify the variance in money terms we
multiply the difference in units by the standard profit per unit.
The actual number of units sold are given directly to us in the question as 29,800, 30,400 and 25,600 for
commodity number 1, 2 & 3 respectively. This totals 85,800 actual sales units.
The total budgeted sales units were 84,000, representing a sum of 30,000 for commodity 1, 28,000 for
commodity 2 and 26,000 for commodity 3. Hence, these budgeted sales proportions represent the standard
sales mix of the 3 commodities.
So, for each of the commodities, we compare the actual units sold to the number of each that should have been
sold using the standard mix.
Similarly, for commodity 2, we apply its standard mix of 28,000 over 84,000 to total actual sales of 85,800 to
generate 28,600. For commodity 3 applying a standard mix of 26k/84k means that actual sales units should
have included 26,557 units.
Comparing what actual units sold did include for each commodity to what actual units sold should have included
for each commodity generates a variance in terms of units of 843, 1,800 & 957 for commodities 1,2 and 3.
Each of these units is then valued at its standard profit per unit.
The sales price less the variable cost less the fixed cost calculates the profit of each unit.
The standard sales price and standard variable costs are provided to us in the question.
The standard fixed cost is not given. This is derived from the budgeted fixed overhead divided by the budgeted
activity. The total budgeted fixed overhead is given as $174,400. We are told that fixed production overhead is
absorbed on the basis of direct machine hours, so we will use machine hours as the activity.
The total budgeted machine hours is driven by the total number of units the company plans on producing. This is
30,000, 28,000 & 26,000 for commodities 1,2 & 3 respectively. The machine time spent on each unit is budgeted
to be 0.2, 0.6 & 0.8 hours respectively. Thus, total expected machine hours are 6,000 for commodity 1, 16,800
for commodity 2 and 20,800 for commodity 3, totalling 43,600 machine hours.
Substituting this back into the formula calculates an expected fixed cost per unit (or overhead absorption rate) of
$4 per machine hour.
Finally, using the $4 fixed cost per hour, we can now derive the budgeted fixed cost for each unit of the 3
commodities. Commodity 1 uses 0.20 hours per unit meaning a fixed cost of $0.80. Similarly, commodities 2 & 3
record budgeted fixed cost per unit of $2.40 and $3.20.
Calculation of the budgeted profit per unit can now be completed. Substituting the fixed cost back into our profit
calculation means a budgeted profit of $11.20, $4.20 and $12 for each of commodities 1, 2 and 3.
Transferring these budgeted profit numbers back into our sales mix variance means we can finalise this part to
the question. A sales mix variance of $9,442, $7,560 and $11,484 is calculated for our 3 commodities. Note that
the variance for commodities 1 and 3 is Adverse as less actual units were sold compared to the standard mix of
sales units. The variance for commodity 2, on the other hand, is Favourable as more actual sales of this
commodity have taken place compared to what was expected as per the standard sales mix. Combining all 3
commodities, the total sales mix variance is $13,366A.
The sales quantity variance is the difference between the budgeted sales units of each commodity and the
actual sales units of each commodity applying the standard mix. As above the variance in units will be quantified
by the standard profit of each unit.
The budgeted sales units have been provided to us in the question and are the same units we worked with in the
sales mix variance calculation. These are 30,000, 28,000 and 26,000 for the 3 commodities.
The actual sales units divided amongst the 3 commodities as per the standard mix have also been derived as
part of the sales mix calculation. These are 30,463, 28,600 and 26,557 for commodities 1, 2 & 3 respectively.
Thus, the difference in sales units is 643, 600 and 557. In each case, the actual sales in the standard mix are
higher meaning we should expect favourable variance results. These units are valued at their standard profit of
$11.20 , $4.00 and $12 to arrive at variances of $7,202, $2,520 and $6,684 for commodities 1, 2 & 3
respectively. Adding these together gives a total sales quantity variance of $16,406 F.
(c)
The total sales price variance is $31,320 A suggesting a poor business performance. However, this comprises a
sales price planning variance and a sales price operational variance. The sales manager should only be
assessed based on variances he can control. As the standard selling prices are set by a consultant and not the
sales manager, then the sales planning variance, $54,680 A, is outside the control of the sales manager. He
should be held responsible for the sales price operational variance, however, which at $23,360 F, suggests a
strong performance as actual sales prices of the 3 commodities were higher than the market average at that
time.
The sales volume variance is the sum of the sales mix and sales quantity variances (which we calculated in part
b). This totals $3,040 F (Mix 13,366 A and Quantity $16,406 F). The overall F volume variance can be explained
predominantly by commodity 2’s higher sales volume than expected.
Total sales variance (price and volume) is 28,280 A which might suggest a poor performance. However, the
inaccurate sales price forecast of the consultant coupled with the economic recession faced by Block Co helps
explain the adverse variance. Indeed, as outlined above, the performance of the sales manager must be seen as
a good one.
Cam
Solutions
Part (a)
All of the parts are bespoke, however, most of the bespoke parts can be replaced for standard
parts. 20% of the parts have to be bespoke and so the remaining 80% can be replaced with 55%
less costly parts. As such: 80% x $40 x 45% = $14.40.
The first unit will take 45 minutes to make and then there will be an expected rate of learning of
90% up until the 100th unit. After from the 100th unit onwards, no more learning takes place and
the time taken to produce each unit will be constant.
Calculation:
Y (at the level of 100 units) = 45 x 100 -0.152 = 22.346654 minutes per unit.
Total time to produce first 100 units = 100 x 22.346654 = 2,234.6654 minutes.
Calculation:
Rework costs
Out of 50,000 units 10% will needs to be reworked at a cost of $18 per unit to give us a total of
$90,000 (50,000 x 10% x 18 = $90,000). We then calculate the rework cost per unit by dividing
90,000 over 50,000 to give us $1.8 per unit.
Part (b)
Price skimming strategy is when a company charges the highest initial price the customers will
pay. Then as a demand of the first customers is satisfied, the firm lowers a price to attract another
more price-sensitive segment.
The typical example is a technology based products such as mobile phones. When a new model
enters a market, the price is high and then a company reduces the prices to attract new
customers.
The price skimming strategy may be appropriate for Cam Co due to the following reasons:
In a conclusion: price skimming strategy may be suitable for Cam Co, however, we need to
understand more about the barriers to entry before we conclude that this would be a suitable
pricing strategy. Having said that it is common for high-tech products to use this strategy as
opposed to having one constant price throughout the product.
One Stop Car
Part (a)
1. Competitiveness
% of website hits converted into orders
MSC (9,506/14,000) = 67.9%
OSC (11,870/18,260) = 65%
This ratio shows how many customers actually book a service with MSC once they have
visited their website instead of going with their competitors.
MSC has performed better than the other OSC centres. This shows that they are more
competitive.
2. Financial Performance
Gross Profit Margin
MSC ($304,200/760,500) = 40%
OSC ($328,124/$890,365
Based on the financial data presented this is the best indicator available. It shows how
much revenue exceeds the costs of the services sold.
MSC exceeds the OSC average by more than 3%. This could be due to the fact that they
have a greater ratio of junior mechanics to senior mechanics and are therefore able to keep
their costs lower. This is a good thing as long as it doesn’t compromise quality.
3. Quality of Service
% of jobs from repeat customers
MSC (1,500/9,506) = 15.68%
OSC (1,660/11,870) = 13.98%
This ratio indicates how much of their business is repeat business. This is a great indicator
of quality as customers only return if the service is good.
MSC has performed better than the OSC average by 1.8%. This shows that they have a
higher quality of service than the overall business.
4. Flexibility
Ave time taken per job
MSC (23,100/9,506) = 2.43 hours
OSC (24,800/11,870) = 2.09 hours
The time taken to complete a job is important in this business as customers often wait for
their car. The national website states that wait time is only an average of 2 hours, it is
important that the service centres are tracking this.
MSC is performing worse than average. But since they have more repeat customers and
they are rated higher than the OSC average means that the quality of the service is more
important than speed.
5. Resource Utilisation
Sales per Mechanic
MSC ($760,500/12) = $63,375
OSC ($890,365/13) = $68,490
This shows how well the staff are being used to make money for the company.
MSC appears to use their staff less efficiently than the OSC average – this can be seen in
the fact that the average service time takes longer than the average. But because they get
higher margins and their quality is obviously better this is not too negative.
6. Innovation
% revenue generated from new service packs
MSC ($66,000 + $58,000 + $54,000)/$760,000 = 23.4%
OSC ($44,000 + $42,0000)/$890,365 = 9.66%
This indicates how appealing the new service packs are to customers, the more innovative
the pack, the more appeal to customers, the more sales
MSC significantly outperformed the average – resulting in higher sales. This is a very good
performance.
Part (b)
The Standards Block sets the targets for employees and management to meet. These targets
must meet 3 criteria – they must be achievable, fair and encourage employees to take ownership.
If the targets do not meet these criteria then performance could suffer.
The Rewards block ensures that employees are motivated to achieve these standards. The
reward schemes should be clear, motivating and based on controllable factors.
Kappa
Part (a)
i) Usage
Variance
SQSM AQAM
Should use Did use Difference Std cost/kg Variance
kg Kg kg $ $
(ii) Mix
Variance
(iii) Yield
Variance
Part (b)
Material price variances are out of the control of the Production manager. Kappa Co has a
purchasing manager who is responsible for pricing and supplier contracts. Therefore
including this variance in the report would be demotivating for the production manager
because he cannot control them.
There appears to be no use of planning variances, Prices and quality of the three materials
are volatile and not identifying variances that are out of the control of the production
manager can be demotivating.
The standard mix was set by the finance department 5 years ago. These could be out of
date and not in the control of the production manager. Again this is demotivating and can
result in the production manager making decisions to obtain a favourable variance rather
than a decision in the best interests of the company.
The shortfalls of this system can be seen in the variances calculated, although the overall
usage variance is favourable this is driven by a change in mix of materials. This change in
mix has lead to a lower yield in final product and could also have impacted the quality of the
final product and therefore sales revenue.
Portable Garage Co
(b)
Division A makes $1 additional contribution from external sales rather than internal sales. Therefore Division A
should maximise external sales first before selling any additional units within their capacity to Division B.
Since Division B has a maximum demand of 180,000 units, they should purchase 150,000 adaptors from
Division A as this will contribute an additional $150,000 to the bottom line of the company as a whole.
The rest of the adaptors needed to meet demand (30,000) should be purchased from the external supplier at the
same price. This will enable Division B to produce and sell an additional 30,000 adaptors at a total contributiom
of (30,000*87) $2,610,000.
(c)
In order for Division A to supply Division B with all 180,000 adaptors in order to meet their demand, Division A
will have to reduce their external sales by 30,000 to 170,000. They only have a total capacity of 350,000.
The minimum transfer price that should be charged when there is no spare capacity is:
MARGINAL COST + OPPORTUNITY COST
Therefore the Marginal cost for Dvision A's internal sales is $7 made up of labour ($4) and material ($3).
Opportunity cost is the contribution lost by not selling the items externally - $7 ($15-$3-$4-$1)
Margin of Safety as a %
Margin of Safety % = (Budgeted sales Volume - Breakeven sales volume)/ Budgeted Sales Volume
Even if the hotel is closed in Q1, fixed costs of $150,000 will still be incurred. This will result in lost
contribution of $108,000 and instead of just a $42,000 loss, a $150,000 loss will be made in Q1.
Not only will the hotel incur a greater loss if the hotel is closed but this could also damage the reputation of
the hotel as the regular business customers may perceive the hotel as unreliable and will book elsewhere.
c) Project 1
The contribution per theatre package is very low and in order to breakeven and cover costs, 1,000 theatre
packages will need to be sold. Which means that in Q1 2,000 rooms will need to be occupied.
Part (a)
Hotel
152,520
Revenue if closed -
Costs if
Remain Costs if
open close
Staff
Power costs
153,883 32,300
Revenue if closed -
Power costs
- Fixed costs =7000+1500 8,500 8,500
- Variable Costs =18000-8500 9,500
- Variable Costs (50% increase) =(18000-8500)*50% 4,750
86,178 20,500
Therefore based on the above calculations both the hotel and the water park should remain open in January due to
the fact that they both generate positive incremental cash flow.
Part (b)
Other factors that should be considered:
The estimates used in the calculations are based on very limited historical data and therefore may not be
very reliable. This could result in even worse results if these are too optimistic.
Belton Park Resort is a relatively new business and therefore still building up their customer base. It
would therefore be a good idea to remain open anyway even if the cash flows did not look so positive.
If the hotel and or the water park should close this may result in the temporary staff looking for other jobs
and they could end up losing valuable staff if they do not come back when the resort reopens.
The interdependency between the hotel and the water park should also be considered. In this case it
does not affect the decision since it has been decided to keep both open but it could be that if the water
park had to close that this would affect the hotel occupancy rate and vice versa.
Best Night Co.
Gross Revenue
This increase reflects the increase in occupancy rate and the increase in the standard room price.
This increase is a lot lower than the gross revenue increase which means that there was an significant
increase in discounts given in order to increase occupancy rate. Occupancy rates increased by 2.8% but
Net revenue only increased by 1.8%. Therefore, even though the standard room rate was increased in
20x7 the actual revenue per room decreased.
Considering the poor economic conditions faced in 20x7 it may have been better to keep the standard room
rates at the same price as 20x6 rather than giving so many discounts.
Additional Revenue
One of the benefits of increasing the occupancy rate is that there are now more guests to spend money on
additional services such as food and drink – this can be seen the increase in revenue from additional
services.
Overall Total revenue increase by 2.4% which is very positive considering the tough market conditions.
Operating costs
This is concerning that in tough economic times that operating profits have increased by more than $3
million. This is when costs should be controlled the most. This is a cause for concern as it has resulted in
operating profit to decrease by 1.3% and should be investigated further.
However, when looking at reducing costs this should not be done at the expense of customer satisfaction
as this can have a much longer term negative effect on profits and revenues.
Return on capital employed reflects the value that the assets employed are generating. This has decreased
even though there has been very little or no capital investment. This is concerning.
Although reduction in profitability is a concern for Best nights sleep a bigger concern is the reduction in
customer satisfaction scores. The hotels have gone from top 10% to top 25% in just one year. This is most
likely due to the lack of investment into the hotels. This can have a much longer negative affect on the
future profits and revenues on the company.
Therefore the overall recommendation for Best Night Co would be to not defer the two year refurbishment
programme at the risk of reducing future profits even further.