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DETAILED CONTENTS
List of figures xii

List of boxes xiv
How to use this book xvi
Guide to the book xx
How to use the Online Resource Centre xxii
Acknowledgements xxiv
PART A
Understanding Business Ethics
1 Introducing Business Ethics 3
What is business ethics? 4

Why is business ethics important? 9
Business ethics in different organizational contexts 15
Globalization: a key context for business ethics? 18
Sustainability: a key goal for business ethics? 31
Summary 36
2 Framing Business Ethics 44

CORPORATE RESPONSIBILITY, STAKEHOLDERS, AND CITIZENSHIP
Towards a framework for business ethics 45

What is a corporation? 45
Corporate social responsibility 48
Stakeholder theory of the firm 58
Corporate citizenship—the firm as a political actor 67
Summary 78
viii D etailed C ontents
3 Evaluating Business Ethics 85

NORMATIVE ETHICAL THEORIES
Introduction 86
The role of ethical theory 87
Normative ethical theories: International origins and differences 88
Normative ethical theories and religion 91
Western modernist ethical theories 92
Alternative perspectives on ethical theory 114
Summary: towards a pragmatic use of ethical theory 123
4 Making Decisions in Business Ethics 134

DESCRIPTIVE ETHICAL THEORIES
Introduction 135
What is an ethical decision? 136
Models of ethical decision-making 137
Individual influences on ethical decision-making 142
Situational influences on decision-making 156
Summary 174
5 Managing Business Ethics 182

TOOLS AND TECHNIQUES OF BUSINESS ETHICS MANAGEMENT
Introduction 183
What is business ethics management? 183
Setting standards of ethical behaviour: designing
and implementing codes of ethics 190
Managing stakeholder relations 199
Assessing ethical performance 206
Organizing for business ethics management 214
Summary 219
D etailed C ontents ix
PART B
Contextualizing Business Ethics
The Corporate Citizen and its Stakeholders
6 Shareholders and Business Ethics 229
Introduction: reassessing the importance of

shareholders as stakeholders 230
Shareholders as stakeholders: understanding
corporate governance 231
Ethical issues in corporate governance 239
Shareholders and globalization 252
Shareholders as citizens of the corporation 260
Shareholding for sustainability 267
Summary 275
7 Employees and Business Ethics 285
Introduction 286
Employees as stakeholders 287
Ethical issues in the firm–employee relation 288
Employing people worldwide: the ethical challenges of globalization 317
The corporate citizen and employee relations 324
Towards sustainable employment 327
Summary 330
8 Consumers and Business Ethics 338
Introduction 339
Consumers as stakeholders 340
Ethical issues, marketing, and the consumer 343
Globalization and consumers: the ethical challenges of
the global marketplace 362
Consumers and corporate citizenship: consumer sovereignty
and the politics of purchasing 365
Sustainable consumption 369
Summary 378
x D etailed C ontents
9 Suppliers, Competitors, and Business Ethics 387
Introduction 388
Suppliers and competitors as stakeholders 389
Ethical issues and suppliers 393
Ethical issues and competitors 402
Globalization, suppliers, and competitors: the ethical
challenges of global business networks 407
The corporate citizen in business-to-business relationships:
ethical sourcing and fair trade 414
Sustainability and business relationships: towards
industrial ecosystems? 427
Summary 431
10 Civil Society and Business Ethics 439
Introduction 440
Civil society organizations as stakeholders 442
Ethical issues and CSOs 446
Globalization and civil society organizations 461
Corporate citizenship and civil society: charity,
collaboration, enterprise, or regulation? 465
Civil society, business, and sustainability 478
Summary 481
11 Government, Regulation, and Business Ethics 489
Introduction 490
Government as a stakeholder 490
Ethical issues in the relationship between business and government 497
Globalization and business–government relations 513
Corporate citizenship and regulation: business as key player
in the regulatory game 517
Governments, business, and sustainability 525
Summary 529
D etailed C ontents xi
12 Conclusions and Future Perspectives 537
Introduction 538
The nature and scope of business ethics 538
Globalization as a context for business ethics 538
Sustainability as a goal for business ethics 540
Corporate citizenship and business ethics 541
The contribution of normative ethical theories to business ethics 542
Influences on ethical decision-making 543
The role of management tools in business ethics 543
The role of different stakeholder constituencies in business ethics 544
Trade-offs and conflicts between different stakeholder groups 546
Summary 546
References 549
Subject index 579
Name index 592
Countries and regions index 599
Companies, organizations, and brands index 601
LIST OF FIGURES
Figure 1.1 The relationship between ethics and the law 6

Figure 1.2 The relationship between morality, ethics, and ethical theory 8
Figure 1.3 Types of misconduct across sectors 16
Figure 1.4 Differences in business ethics across organizational types 17
Figure 1.5 Examples of the ethical impacts of globalization on
different stakeholder groups 23
Figure 1.6 Regional differences from a business ethics perspective:
the example of Europe, North America, and Asia 24
Figure 1.7 Corporate commitments to sustainability 32
Figure 1.8 The three components of sustainability 33
Figure 2.1 Carroll’s four-part model of corporate social responsibility 51
Figure 2.2 Basic types of CSR strategies 54
Figure 2.3 Some early definitions of stakeholders 59
Figure 2.4 Stakeholder theory of the firm 62
Figure 2.5 Commitments to corporate citizenship 72
Figure 2.6 An extended view of corporate citizenship 73
Figure 3.1 Consequentialist and non-consequentialist theories
in business ethics 92
Figure 3.2 Major normative theories in business ethics 93
Figure 3.3 Example of a utilitarian analysis 99
Figure 3.4 The Golden Rule in different belief systems 103
Figure 3.5 Human rights statements by multinationals 106
Figure 3.6 A typical perspective on the value of ethical theory
for solving ethical dilemmas in business 123
Figure 3.7 A pluralistic perspective on the value of ethical
theories for solving ethical dilemmas in business 124
Figure 3.8 Considerations in making ethical decisions: summary
of key insights from ethical theories 125
Figure 4.1 Ethical decision-making process 138
Figure 4.2 Framework for understanding ethical decision-making 140
Figure 4.3 Individual influences on ethical decision-making 143
Figure 4.4 Stages of cognitive moral development 147
Figure 4.5 Famous whistleblower cases 153
Figure 4.6 Situational influences on ethical decision-making 157
Figure 4.7 Rationalizing unethical behaviour 163
Figure 5.1 Business ethics management 184
Figure 5.2 Unilever’s Code of Business Principles 192
Figure 5.3 Stakeholder dialogue: social accounting process 208
Figure 5.4 Basic materiality matrix 208
Figure 5.5 Organizing for business ethics management 215
L ist of F igures xiii
Figure 6.1 Agency relation between the manager and shareholder 234
Figure 6.2 Comparison of corporate governance regimes globally 236
Figure 6.3 Two approaches to ‘ethical’ shareholding 262
Figure 6.4 Examples of positive and negative criteria for
socially responsible investment 264
Figure 6.5 Top ten stocks held in SRI funds invested in companies
in emerging markets 2012 265
Figure 6.6 Principles of responsible investment 266
Figure 6.7 Principles of co-operation 271
Figure 7.1 Rhetoric and reality in HRM 289
Figure 7.2 Rights and duties of employees 290
Figure 7.3 Women in top management positions 292
Figure 7.4 Union density (percentage of union members as a
proportion of the total workforce) in selected countries 307
Figure 8.1 UN Guidelines on Consumer Protection 342
Figure 8.2 Ethical issues, marketing, and the consumer 344
Figure 8.3 Per cent changes since 1978 for educational books, medical
services, new home prices, and consumer price index in the US 354
Figure 8.4 Consumer sovereignty test 366
Figure 8.5 Changing social ethics and consumption 370
Figure 8.6 From a linear to a circular flow of resources 376
Figure 9.1 Supplier relationship as part of an industrial network 392
Figure 9.2 Chartered Institute of Procurement and Supply’s Code of
Professional Ethics 400
Figure 9.3 Ethics in the grey areas of competitive intelligence 404
Figure 9.4 Bribe paying by multinational companies abroad
according to selected country of origin 410
Figure 9.5 Top ten sectors perceived as most likely to engage in bribery 411
Figure 9.6 The cocoa market 1994–2015: comparison of Fairtrade
and New York prices 426
Figure 9.7 Kalundborg industrial ecosystem 430
Figure 10.1 Civil society as the ‘third Sector’ 440
Figure 10.2 Diversity in CSO characteristics 442
Figure 10.3 Different types of CSOs 444
Figure 10.4 Some well-known boycotts 456
Figure 10.5 Accountability charter for international NGOs 460
Figure 10.6 Some examples of business–CSO collaboration 469
Figure 10.7 Key differences between social enterprise, CSOs,
and corporations 474
Figure 10.8 Core activities of the Ethical Trading Initiative 477
Figure 11.1 Government as a stakeholder of business 493
Figure 11.2 Government between business’ and society’s interests 499
Figure 11.3 Business influence on government 502
Figure 11.4 Corruption Perception Index for selected countries 509
Figure 11.5 Players in the regulatory game and selected examples
of private regulatory efforts 519
LIST OF BOXES
Cases
Case 1: Global McEthics: should McDonald’s ethics be standardized across
the globe? 38
Case 2: American Apparel: a new fashion for CSR? 80
Case 3: Canada’s oil sands: ‘most destructive project on Earth’ or ‘ethical oil’? 127
Case 4: News Corporation’s phone hacking scandal: no news is good news? 175
Case 5: Siemens: engineering change in anti-corruption 221
Case 6: Corporate governance of professional football clubs: for profit or
for glory? 277
Case 7: The expendables: migrant labour in the global workforce 332
Case 8: Targeting the poor with microfinance: hype or hope for poverty
reduction? 380
Case 9: Uzbek cotton: a new spin on responsible sourcing? 433
Case 10: From conflict to collaboration? Greenpeace’s Greenfreeze campaign 483
Case 11: Managing the ethics of censorship and surveillance: where next
for the Global Network Initiative? 530
Ethical Dilemmas
An Ethical Dilemma 1: No such thing as a free drink? 6
An Ethical Dilemma 2: When good results are bad results 70
An Ethical Dilemma 3: Producing toys—child’s play? 94
An Ethical Dilemma 4: Stuck in the middle? 168
An Ethical Dilemma 5: Getting explicit about the code of conduct 196
An Ethical Dilemma 6: Who cares whose shares? 248
An Ethical Dilemma 7: Off your face on Facebook? 302
An Ethical Dilemma 8: A fitting approach to shoe selling? 350
An Ethical Dilemma 9: A beautiful deal? 394
An Ethical Dilemma 10: Where’s the beef? 448
An Ethical Dilemma 11: Always good to have friends in politics 498
Ethics in Action
Ethics in Action 1.1: Ethical sex shops? 10
Ethics in Action 1.2: Local rules in east Asia 24
Ethics in Action 2.1: Interview: Jim McEleney, BNY Mellon 56
Ethics in Action 2.2: Private, but public 74
Ethics in Action 3.1: Business and human rights: rolling out the
Ruggie principles 106
Ethics in Action 3.2: Indigenous peoples and the extractive sector:
NGOs that know what they want 120
Ethics in Action 4.1: Rogue trader, latest edition 158
L ist of B oxes xv
Ethics in Action 4.2: The Stanford Prison Experiment 170

Ethics in Action 5.1: NGO partnering: save the reputation? 202
Ethics in Action 5.2: The Global Reporting Initiative 212
Ethics in Action 6.1: Banking regulations struggle to avert the next
financial crisis 256
Ethics in Action 6.2: Alternative ownership structures—stronger together 272
Ethics in Action 7.1: Cambodia’s wage protests: fashion brands support
garment workers 312
Ethics in Action 7.2: Social media challenges: do employees tweet your values? 318
Ethics in Action 8.1: Marketing—the ethics of emotions from a can 348
Ethics in Action 8.2: Organic food—what is an ‘organic’ label really worth? 374
Ethics in Action 9.1: Engagement—help your suppliers become
better businesses 415
Ethics in Action 9.2: Conflict free minerals—tainted goods 422
Ethics in Action 10.1: Emerging market campaigners—ground-level activism 462
Ethics in Action 10.2: Partners in sustainability 470
Ethics in Action 11.1: Corruption risk and opportunity 510
Ethics in Action 11.2: The UN Global Compact: talking about global regulation 522
Ethics on Screen
Ethics on Screen 1: The Wolf of Wall Street 14
Ethics on Screen 2: Promised Land 64
Ethics on Screen 3: Margin Call 96
Ethics on Screen 4: House of Cards 164
Ethics on Screen 5: Pink Ribbons, Inc. 204
Ethics on Screen 6: Wall Street and Wall Street: Money Never Sleeps 240
Ethics on Screen 7: Up in the Air 304
Ethics on Screen 8: Fed Up 358
Ethics on Screen 9: Revealing the Supply Chain 390
Ethics on Screen 10: F*ck for Forest 452
Ethics on Screen 11: Citizenfour 494
Ethics Online
Ethics Online 1: Ethical fashion for ethics girls 13
Ethics Online 2: Exploiting the competitive gene: the world of CSR Awards 60
Ethics Online 3: Business ethics blogs 89
Ethics Online 4: Ethics pledges 151
Ethics Online 5: Stakeholder communication through social media 188
Ethics Online 6: Tracking executive remuneration 244
Ethics Online 7: Enabling activism around labour conditions in
global supply chains 322
Ethics Online 8: Tracking sustainable consumption 372
Ethics Online 9: Practical resources for managing supply-chain ethics 419
Ethics Online 10: Online activism through social media 454
Ethics Online 11: Holding business and governments accountable 500
HOW TO USE THIS BOOK
■ Who is it for?
This book is suitable for MBA students, advanced undergraduates, masters students, as
well as participants on executive courses. It has been specifically written from an inter-
national perspective, so it can be enjoyed by students from any country, and can be
used effectively for courses in Europe, North America, Australasia, Asia, Latin America,
or Africa.
One of the main differences between this and many other business ethics textbooks
is that it adopts a broad perspective on business ethics and integrates issues of globaliza-
tion, corporate citizenship, and sustainability throughout. As such, it has been designed
to be used as a core recommended text for courses in business ethics, corporate responsi-
bility, business and society, or stakeholder management. It can also be successfully used
for modules focusing specifically on sustainable business, marketing ethics, supply-chain
ethics, and other specialist subjects.
■ Structure of the book
The book consists of two parts, as shown in Figure A:

• Part A presents the key conceptual foundations of business ethics. This enables you
to gain a thorough understanding of the subject’s main theories and tools.
• Part B explores business ethics in the context of key stakeholder groups. Each chapter
explains the specific stakeholder relationship involved, the main ethical issues that
arise, and then how each stakeholder can be examined through the lenses of globaliza-
tion, corporate citizenship, and sustainability.
Most courses will tend to use Part A as a foundation and then selectively use chap-
ters or sections from Part B to suit the aims and structure of the particular course.
The book has been specifically designed to accommodate this modular approach, and
each of the sections in Part B can be used as a standalone component to support indi-
vidual courses.
Part A: Understanding Business Ethics
Chapter 1: Introducing Business Ethics
Chapter 2: Chapter 3: Chapter 4: Chapter 5:

Framing Evaluating Making Decisions Managing
Business Ethics Business Ethics in Business Ethics Business Ethics
Corporate Responsibility, Normative Descriptive Tools and Techniques of

Stakeholders, and Citizenship Ethical Theories Ethical Theories Business Ethics Management
Part B: Contextualizing Business Ethics – The Corporate Citizen and its Stakeholders
Chapter 6: Chapter 7: Chapter 8: Chapter 9: Chapter 10: Chapter 11:
Shareholders Employees Consumers Suppliers and Civil Society Government and
Competitors Regulation
Suppliers/
Shareholders Employees Consumers Civil Society as Government
Competitors
as Stakeholders as Stakeholders as Stakeholders Stakeholders as Stakeholders
as Stakeholders
Ethical Issues Ethical Issues Ethical Issues Ethical Issues Ethical Issues Ethical Issues
Suppliers/
Shareholders & Employees & Consumers & Civil Society & Government &
Competitors &
Globalization Globalization Globalization Globalization Globalization
H ow to use this B ook

Globalization
Shareholders & Employees & Consumers & Suppliers/ Civil Society & Government &
Corporate Corporate Corporate Competitors & Corporate Corporate
Citizenship Citizenship Citizenship Corporate Citizenship Citizenship Citizenship
Suppliers/
Shareholders & Employees & Consumers & Civil Society & Government &
Competitors &
Sustainability Sustainability Sustainability Sustainability Sustainability
Sustainability
Chapter 12: Conclusion
Figure A Structure of the book
xvii
xviii H ow to use this B ook
■ Tools for teaching and learning
The book takes an applied approach to business ethics that emphasizes real-world appli-
cation. This means that it is grounded in the academic literature but has been written
with a strong emphasis on practical problems and real-life examples and illustrations.
Business ethics issues seem to be in the media almost every day, so there is no shortage
of current material to draw on. In fact, you are certain to have come across many of the
examples featured in the book at some time—and Crane and Matten provide you with a
way of linking those real-life events to the conceptual material that you will be covering
on your course. For a full description of the pedagogical features used in the book please
see pp. xx–xxii.
■ Chapter summaries
• Chapter 1 provides a basic introduction to the concept of business ethics and its
importance at both an academic level and in terms of practical management in differ-
ent types of organizations. As well as explaining the international perspective adopted
in the book, this chapter introduces two of the main themes of the book, namely glo-
balization and sustainability.
• Chapter 2 introduces ways of framing business ethics in the context of the corpora-
tion being part of a wider society. The chapter provides an overview of concepts such
as corporate social responsibility and stakeholder theory, and leads on to an analysis of
key contemporary concepts such as corporate accountability and corporate citizenship
which offer important conceptual space for understanding business ethics beyond its
traditional boundaries.
• Chapter 3 sets out the key normative ethical theories that can be applied to busi-
ness ethics problems, both in terms of traditional and contemporary theoretical
approaches. The main intention is to identify a pragmatic, pluralistic approach to
theory application.
• Chapter 4 provides an alternative way of addressing these questions of ethical deci-
sion-making by looking at how decisions are actually made in business ethics, and by
assessing the various descriptive theories in the literature. The main focus is on reveal-
ing the different individual and situational influences on how (and whether) business
people recognize and deal with ethical problems.
• Chapter 5 provides a critical examination of proposals for managing business ethics
through specific tools, techniques, practices, and processes. This is done by looking at
the importance of, and problems in, attempting to manage business ethics in the glob-
al economy, and the development over time of different ethics tools and techniques.
H ow to use this B ook xix
• Chapter 6 sets out the rights and responsibilities of shareholders, emphasizing the
ethical issues that arise in the area of corporate governance including insider trading,
executive remuneration, and ethics of private equity. It also highlights the different
corporate governance models across the globe, and the specific role played by share-
holders in socially responsible investment. It concludes with a discussion of alterna-
tive forms of corporate ownership as a basis for enhanced sustainability.
• Chapter 7 examines ethical issues in relation to employees. It discusses the various
rights and duties of this stakeholder group, and presents the global context of workers’
rights. Moves towards corporate citizenship and sustainability in relation to employees
are discussed in the context of issues such as workplace democracy, work–life balance,
and sustainable employment.
• Chapter 8 considers the ethical issues arising in the context of consumers. It examines
the question of consumer rights, the ideal of consumer sovereignty, and the role of
ethical consumption in shaping corporate responsibility. The chapter concludes by
examining problems and solutions around moving towards more sustainable models
of consumption.
• Chapter 9 explores the ethical issues arising in relation to firms’ suppliers and competi-
tors. The chapter examines problems such as conflict of interest, bribery, and unfair
competition and moves on to discuss the global supply chain and ethical sourcing.
Finally, the challenge of sustainable supply-chain management and industrial ecosys-
tems are explored.
• Chapter 10 considers the relationships between businesses and civil society organi-
zations (CSOs), addressing the changing patterns of relationships between these tra-
ditionally adversarial institutions. Key issues examined here include the ethics of
pressure group tactics, business–CSO collaboration, and social enterprise.
• Chapter 11 covers government and regulation. Government as a stakeholder is a very
multi-faceted group, which we unpack at various levels, functions, and areas. The
chapter explores problems such as corruption and corporate lobbying and also exam-
ines the shifting relationships between regulation, government, and business, stress-
ing the increasingly important role played by corporations in the governance of the
global economy.
• Chapter 12 provides a review and integration of the previous chapters in terms of key
topics such as corporate citizenship, sustainability, and globalization. It also discusses
the potential conflicts between different stakeholder groups discussed in Part B and
draws conclusions about the future relevance of business ethics issues.
Customer
OUP
GUIDE TO THE BOOK Book Title
Business Ethics
Stage
Revise 1
Supplier
Thomson Digital
Date
02 Nov 2015
Customer
OUP
Book Title
Business Ethics
Stage
Revise 1
Supplier
Thomson Digital
1 Date
02 Nov 2015
Introducing
Each chapter Business
includes the following pedagogical features:
introdUcing BUsiness ethics
Ethics 33
Learning Objectives
Having completed this chapter you should be able to:
■■ Provide a basic definition of business ethics.
■■ Describe the relationship between business ethics and the law.
Each chapter starts with a set of bulleted learning
■■ Distinguish between ethics, morality, and ethical theory.
Economic Social
■■ Evaluate the importance of business ethics as an academic subject and as
outcomes, which indicate what you can expect
a practical management issue in organizations.
■■ Specify ethicalEnvironmental
challenges in different types of organizations. to learn from the chapter, including specific key
■■ Describe how globalization represents a critical context for business ethics.
■■ Elaborate on different international perspectives on business ethics, concepts and skills.
including European, Asian, and North American perspectives.
■■ Explain how the ‘triple bottom line’ of sustainability is a key goal for
Figure 1.8 the three components of sustainability
business ethics.
Customer Book Title Stage Supplier Date
OUP Business Ethics Revise 2 Thomson Digital 18 Nov 2015
Key Concepts
environment, others have pointed to the benefits for local communities of lower conges-
tion in their towns and extra jobs for their citizens. another argument for this extension
is the consideration that if equity is to be extended to future generations, then logically
it should also be extended to all those in the current generation. hence, one of the pri-
mary espoused aims Keyof theconcepts
World commission
and skills:on environment and development was
the eradication of world poverty and inequity. as we see it then, sustainability can be
A new feature in the fourth edition, in each chap-
Sustainability
regarded36as comprising
U nthree
d e rcomponents—environmental,
s ta n d i n g B U s i nSkills
e seconomic,
s e t h i cands social. The long-term
Concepts
While we regard this idea of sustainability as the long-term maintenance of systems
• Business ethics • Defining business ethics
ter there are definitions of key concepts that you
maintenance
of systems
according to
according to social, economic, and environmental considerations as sufficient for de- environmental,
•
nomenon also represents
Globalization
THINK
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to the goal
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to be achieved. theethics
bottom
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termining the essential content of the concept, it is evident that sustainability as a phe-
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need to remember, all highlighted in the margin
economic,
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goal for business is encapsulated Tripleof
bottom line
a ‘triple analysis
bottom line’.
VISIT THE
for easy
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what extent do you think inequality is relevant for the maintenance of social, economic,
TheONLINE
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theCENTRE
triple bottom line (tBL) is a term coined by the sustainability thought leader John
for a short
elkington. his view of the tBL is that it represents the idea that business does not have
response to this
Skill Check
just one single goal—namely adding economic value—but that it has an extended goal
feature
which necessitates adding environmental and social value too (elkington 1999). From
this perspective, it should be clear why we have highlighted sustainability as a poten-
Skill check
tially important new goal for business ethics. however, in order to develop a clearer
picture of just what the three components of sustainability actually represent in terms of
01-CraneandMatten-Chap01.indd 3
a goal for business ethics, we shall have to examine each of them in turn.
Triple bottom line analysis. to understand the simultaneous economic, social,
Another new feature, these are call-outs through-
30/10/15 9:09 PM
Customer and environmental

Environmental perspectives
OUP
Book Title impacts of businessStage decisions out the text to indicate where there are key skills
Supplier is crucial.
Datea triple bottom line
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helpsEthics Revise 1
to evaluate this performance Thomson Digital
and to manage 02 Nov 2015
not only these different
as we mentioned briefly above, the concept of sustainability is generally regarded as hav-
business goals
ing emerged from the environmental but most
perspective, alsonotably
to manage the
in forestry that you will need to develop to become a busi-
trade-offs between the three areas.
management
and then later in other areas of resource management (hediger 1999). indeed, it would
Customer 6 U n d e r s ta n d i n g B U s i n e s s e t h i c s
Book Title Stage Supplier Date
ness ethics expert. These include academic skills
Implications of sustainability for business ethics
Ethics
and practical business skills.
given this extended set of expectations placed on business according to the triple bot-
01/11/15 10:54 AM
10 U n d e r s ta n d i n g B U s i n e s s e t h i c s
tom line of sustainability, there are clearly significant implications for how we should
look at business Grey ethics. issues of an ethical nature, be they plant closures, product safety
Ethics in Action
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ETHICS IN ACTION 1.1
issues, or industrial pollution, demand that we think about a diverse and complex range
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of ethical
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is aboutwelfare
issues,usincluding
provide with
to charitable
the ‘grey
policies on
guidance.
giving. For
areas’ of business,
Foreverything
this
or example,
reason,
where, as the
from
it fair
is three
often
Berlin-based
treviño and nelson
have hit the headlines.
said dimensions (which we shall
look
(2014: atput
sex shop
39) init,chapter
Other Natureare
‘values onlyin5),
stocksand more
products
conflict’. An that about
Ethical do revolutionizing
not contain
Dilemma animalone
1 presents products
such situ-the way that companies think
and that
about
ation that and
havemight
you not
actbeenintested
face their
where on animals,
business.
values including
are in it leather-free
conflict.isread
these
throughwhips, and
challenges,
this andcertified
have aas gothey are framed according to
at vegan sex aids.
answering It marketsatitself
the questions as ‘a feminist, queer-oriented, eco-friendly, vegan
the end.
each
sex shop’, which in case you were in any doubt means ‘we are not your average sex examining in the second part
of the corporation’s stakeholders, that we shall be
ofshop’.
theSome,
book. like the French ‘eco-erotic’ store Divinextases, are online only while oth-
ers
ANsuch as the DILEMMA
ETHICAL
an online catalogue.
US-based Babeland
1 chain operate bricks-and-mortar stores alongside
An Ethical Dilemma
NoIt issuch thing
not just ethicalasproducts
a freethat drink?
distinguish the new breed of ethical sex shops.
Many also specifically focus on providing a welcoming environment to women and
■ Summary
Jenna,
other a good friend
customers who ofareyours who studies
marginalized by theat the same university,
mainstream has been
sex industry. It iscomplain-
perhaps These describe a hypothetical ethical scenario,
noingcoincidence
for some timethatto youofthat
a lot she never
ethical sex shop hasentrepreneurs
any money. She aredecides
women,that she needs
or that their
to go out
product
in inthis
and find courses
selection,
chapter
the student
Consider
a job, and
atwe
bar Shop,
Halal Sex
and
have
after
yourwhich
searching
in-store
defined
university.
claimsShethat
for a while
information
gladly
areisoften
business
‘our accepts
store puts
offered
andethics
a job as to
targeted
begins at
women
and
a bartender
working
women.
set mainly derived from real-life incidents, and pro-
it within a number of significant
three
the center,
nights a week. You are pleased too, not only because it means that Jenna will
sex’.have
contemporary
offers information, and debates. First,towe
provides answers haveasked
frequently shownquestionsthe on importance
Or of business ethics to cur-
more money,
Toronto’s
rent Goodbut
business
all, you
Foralso
are a regular
Her,because
theory which itmarkets
customerand
means you itselfwill
at the practice,
bar!
as continue to see her regularly—after
a ‘cozy, comfortable place where vide you with the opportunity to think about
suggesting that knowledge of business ethics is vital
women and their admirers can find a variety of high quality sex toys, books, DVDs,
Jennacontemporary
enjoys the extra income that the job brings. She also seems to enjoy the
in the business environment.
workshops, great advice and much more.’ Although open to all, the store also ‘offers
has
work. You are rather pleased with developments since you notice that whenever you
women and trans only hours for those who feel more comfortable in an environment
been
next, we
what you would do in a typical business ethics
have argued that business ethics
go up to thefundamentally
bar, Jenna always serves recontextualized
you first regardless of how bymany thepeopleforcesare of globalization, necessitating
that is created especially with them in mind.’
a waiting.
distinctly
Ethical sex shops global
also tendview
to offerof ethical
their clientele aproblems
range of adviceand
After a short while though, it becomes apparent that Jenna is not enjoying the job
situation in a structured way.
practices in business. Finally, we have
and information
identified
to encourage sustainability asyou
safe sex and to help customers
quite as much as she did. Whenever a crucial achieveconcept
see her, she
a satisfying thatsex life.helps
always seems to have
The Bab-
a newto determine and frame the goals
eland chain, for example, offers in-store advice and workshops, as well as an entire
story
ofsection of how the
business bar managerfrom
activities has mistreated her. Sheperspective.
tells you how she in has been rest of the book we shall revisit
of their website dedicated to ‘sexan info’ethical
with everything from ‘how to findthe the
G-spot’ to ‘green your sex life’ and a ‘women’s guide to porn’. It even operates a
philanthropic programme, ‘Come for a Cause’, that supports a range of organizations
involved in sexual health, sex education, and civil liberties.
For some, the whole idea of trying to marry business ethics with the business of
sex might be too much of a contradiction in terms to make any real sense. There
01-CraneandMatten-Chap01.indd 6 30/10/15 9:09 PM

introdUcing BUsiness ethics 13
Customer cerns are directed at how

Book theories of business ethics have
Title been developedSupplier
Stage and applied, Date
OUP rather than questioning the importance of business ethics
Business Ethics Reviseas1a subject per se. Digital
Thomson 02 Nov 2015
there appears to be a growing consensus regarding the importance of addressing
questions of business ethics, whether on the part of students, academics, governments, G uide to the B ook xxi
consumers, or, of course, businesses. Modules in business ethics are now being run in
universities across much of the world. as Businessweek magazine put it, ethics and profits
14 U n d e r s ta n d i n g B U s i n e s s e t h i c s
is the ‘B-schools’ new mantra’ (stonington 2011). there has also been an outpouring of
books, magazine, journal, and newspaper articles on the subject, as well as web pages,
■
blogs,
ETHICS and ON other electronic
SCREEN 1 publications—amazon.com currently lists more than 26,000
books related to business ethics, while a google search on ‘business ethics’ returned more
■ than 2 million hits at the time of writing. even through television and cinema, business
Ethics on Screen
VISIT THE The Wolf of Wall Street
■ ethics issues are reaching a wide audience. Movies such as The Wolf of Wall Street, the
ONLINE
RESOURCE
CENTRE
for links to
[an] exhilarating
■ subject
■
of Ethics on orgy of excess.
Screen 1, raise a number of critical business ethics issues and have
played them out to millions of viewers across the globe. Keith Uhlich, Time Out New York These provide reviews of topical films or TV series
useful sources similarly, the last few years have witnessed significant growth in what might be re-
of further
information
the amorality
■ garded as the business ethicsbusiness,
of modern ‘industry’,
the finance industry in particular, has been
andi.e.ofcorporate ethics officers, ethics consultants,
■ ethical investment trusts, ethical products and services, and activities associated with
selected because they help to bring to life some of
Customer a common Book themeTitle in hollywood over the Stage Supplier Date
■ ethics
the key issues discussed in the respective chapters.
auditing, monitoring, and reporting. one annual UK survey, for instance, esti-
OUP years (seeBusiness
also ethics on screen 2 and 6).
Ethics Revise 1
mates the country’s ‘ethical market’ (i.e. consumer spending onThomson Digital and 02 Nov 2015
ethical products
■ The Wolf of Wall Street ramps up the inten-
services)
sity with toabe worth
romp something
through like £78 billion annually.5 the ethical market ranges
the coke-snorting,
■ from organic and fair trade foods to responsible holidays, energy efficient products, ethi-
pill-popping, sex-fuelled debauchery of con-
■ calvicted
banking, stockand ethicalJordan
swindler clothes. as Ethics
Belfort, Online 1 shows, organizations such as ethics
played
38
■ girlsby have
Leonardo sprung up to help
dicaprio. theconsumers
movie is based
U n d e r s ta n d i n g B U s i n e s s e t h i c s
navigate these new market niches—and to pro-
mote the ideamemoir,
on Belfort’s that ethics is also for
describing how those who ‘love to shop’!
he built
■
Ethics Online
a multi-million dollar trading firm, stratton
■ oakmont, in the 1990s and defrauded mil-
Key readings
ETHICS ONLINE 1
■ lions of dollars from unsuspecting investors
in the process.
1.■ Collins,
Ethical J.W.fashion
1994. Is business ethicsgirls
fora first-person
ethics an oxymoron? Business Horizons, September-
VISIT THE the movie presents narra- VISIT THE
October: 1–8.
These provide explanations of how business eth-
ONLINE ONLINE
RESOURCE ■ tive from Belfort, taking us from his begin- RESOURCE
CENTRE this paper
nings
Want is
toasbuy very
a newreadable
a trainee at aofbig
pair and provides
Walljeans,
skinny street a good
butfirm
also in overview
Unlike someof ethical
the challenge
shoppingfacing
sites, such as CENTRE
■ business ethics. it goes on to identify a route for links to
to forward thatconsumer
emphasizes the importance
for links to
care
the about how much
late 1980s right the workerstowere
through his paid
ultimate the ethical organization’s online useful sources
ics issues discussed in the chapter have been dealt

further key
Customer
readings ■ of managers
make in
them? for
conviction building
Book
think there
money trust
Title and
may be space
laundering creating
andin your value. Stage(which provide
securi- buyers’ guides Supplier
detailed score- Date
of further
information
OUP ■ life
tiesfor an iPhone
fraud in thecase made
early fromalong
2000s. upcycledthefire
way cards for a wide range of products in numer-
2. Cullum,
hose , Business
L.reclaimed
and
Ethics
Darbyshire, C.C. , Delgado, R. , ous Revise
P.C.22005.
andcategories),
Vey, Thomson
Executives Digital 18 Nov 2015
he loses his job asparachute
a newly silk? Well,trader
minted being as ethics girls do not claim to
■ behaving
■ humour
1987, and
badly.
ethical does not Harvard
a great
ends way
Business
have to mean
start
selling
unfash- September:
being Review,
a result of the Black Monday stock crash of
ionable isany more,up at least
to not according
thinking
penny stocks the
106–7.robust research method-
have a particularly
to about
in a ology. their
business approach
ethics. thisisarticle
style led rather than
presents
with on the internet and through social media.
ethics girls, atrading
UK-based organization launched
strip mall research led, withinan emphasis on lifestyle
■ cartoons focusing
ramshackle on the theme in
operation of aexecutives behaving
edward r.badly
Pressmanthe workKobal
film/the environment,
collection
andonline in 2007.
inprovides
the platform
a good
Long island.
ethics girlsfor website
thinking seeks,about
journalism
why theand ideathe promotion
that business of positive
ethics is
36 U
■nan
d eas
r sthey
ta nput
oxymoron din gto
it,
is soB‘set
U s ithe
n e sexample’
embedded s ein
t horganizational
icins ‘ethical choices
life. among
read theyoung women.
cartoons, have and perhaps
a laugh,
despite the down-at-heel surroundings, profits out of seemingly thin air. they perfect
andfashion, shopping what
and ideas’. Featuring a shop, more than anything, ittoshows the continu-
■ Belfort’s talent for selling largely worthless a form of fraud known as ‘pump to
then consider needs to change in organizations in order get people andtake
dump’
magazine, and even the opportunity to become ing transformation and maturation of the
Case Studies
ethics more
stocks to seriously.
unwary investors soon has him which involves buying up cheap stock, talk-
■ THINK
? a member
THEORYof the ethics girls co-operative the internet as a place for ethical shoppers of all
pulling in thousands of dollars in commis- ing it up to gullible investors, and then sell-
■ site promises to ‘take the guilt out of ethical con- kinds—and not just diehard activists—to go
sionabout
Think every
sumption, to week, toand
inequality
make life theterms
in ouramazement
of the
choices of his foring
definition
simpler’. for it high and reaping
sustainability
advice, andininspiration.
provided
information, the commissions.
above. To
VISIT THE co-workers.
ONLINE
■ what
Case 1 extent doBefore
you thinklong, Belfort is
inequality starts up for the
relevant dicaprio’s Belfortof
maintenance is social,
a charismatic, larger-
economic,
his own tradingsystems?
firm along with his partner than-life personality; his talent for selling
RESOURCE ■ or Sources
environmental
CENTRE
for a short
VISIT THE
response to this
ethics
donnie
Global
girls
McEthics:
website:
azoff http://www.ethicsgirls.co.uk.
(played
shouldby Jonah hill), ethics
McDonald’s who hebe worthless
■ ethical consumer website: http://www.ethicalconsumer.org.
befriends after azoff marvels at how much
stock across
standardized is matched
the only by his appe-
globe?
tite for money, drugs, and sex. the Bacchana-
At the end of each chapter is an extended case
ONLINE
feature ■Thismoney Belfort seems
case examines to be making,
ethical andofquits
criticisms lianfast-food
the US lifestyle ofgiant
Belfort and his traders
McDonald’s, andmakes
study that describes the ethical issues faced by
RESOURCE
CENTRE his job on the spot. for entertaining, if at times somewhat uneasy
explores demands for the company to extend its efforts to maintain legitimacy across
for links to ■
their first hires are a bunch of Belfort’s old viewing, but it also serves to illustrate the
useful sources
of further ■
Skill
the globe. Thecheck
case focuses on the problems of obesity and unhealthy eating that have
friends, whose most relevant business experi- supposed moral bankruptcy of the finance
Customer information on
this case ■
andthat
to date involves
Belfort soon impacts
Book Title
confronted the company, which are presented in the context of the broader critique
Triple
ence bottom line analysis. to understand
selling drugs—
shapes into
the simultaneous
talents industry.
a potent,decisions
if of this
the mantra
of the chain. These issues cover many of the key concepts around ethics, globaliza-
shit’ll make
economic,
Stage
social,
is money—‘enough
you bottom
invincible’
lineclaims
well-known
Supplier companies.
Date They provide an excel-
OUP ■ environmental
tion,decidedly Business Ethics
and sustainability that are
of business
discussed in Chapter 1.
is crucial. a triple Revise 2 Thomson Digital 18 Nov 2015
analysis13helpsunscrupulous,
lent opportunity to use the material covered in
01-CraneandMatten-Chap01.indd to evaluate this sales force. the
performance andBelfort.
to manage‘see money
not onlydoesn’t
thesejust buy you a
different 30/10/15 9:09 PM
■ firm prospers, growing to become a booming better life, better food, better cars, better
business
Mcdonald’s goals but
is truly also to manage
a multinational the trade-offs
corporation. between the three areas.
■ trading floor employing more than a 1,000 By 2014,
pussy, the makes
it also firm was
youoperating some
a better person’.
the chapter to conduct a critical analysis of a real-

33,000 restaurants
brokers, in 119
with ever morecountries, servingand
wealthy clients, over 64 the million
moviecustomers a day. the
shows stratton mar- as
oakmont
■ a remarkable
ket leader ability to
in its industry, andgenerate
one of enormous
the most vigorous
a wild,exponents of a global environment,
testosterone-driven business
approach, Mcdonald’s has pioneered an innovative business model that has since been
36 U
widely imitated in the fast-food industry and beyond. Mcdonald’s is also hugely popular
n dits
with
given e rcore
thissextended
ta n d iset
customer n g expectations
base
of BU
for s i n e scheap,
providing s e tfun,
placed h ibusiness
on cs
convenient food, earning
according to theit triple
a range bot-
life situation.
of affectionate
tom nicknames around
line of sustainability, there are theclearly
world significant
including Maccy d’s in the
implications forUK,
howdonken in
we should
sweden,
look Mcdo in
at business France,
ethics. Macca’s
issues of an in ethical
australia, and Makku
nature, be theyin Japan. With 57 million
plant closures, product likes,
safety
Mcdonald’s is one of the most liked companies on Facebook.
? THINKMcdonald’s
however,
of considerations
thethree
the worldareas,
THEORY
since let
thealone
has also faced
and concerns.
1980s.ininalltheofUs
enormous
however,
and is
them, europe,
perhaps
criticism
to achieve
Mcdonald’s
of its business
genuine
expectinghas toobeen
practicesin
sustainability
one after
much.
across
of theall,
any of
mainthere
Think Theory
30/10/15 9:09 PM
are Think about inequality in terms of the definition for sustainability provided above. To
corporate targets
few, if any, of environmentalists,
products, businesses, oranimal welfare
industries activists,
that nutritionists,
can confidently claimandtosocial
be sus-
VISIT THE justice campaigners. not only does the company have the distinction of being the subject
what extent do you think inequality is relevant for the maintenance of social, economic,
tainable in the full sense of the word. however, with the notion of sustainability widely
ONLINE
RESOURCE
of england’s longest ever trial—the legendary 1990s McLibel case—but it was also the
or environmental systems?
unwitting subject of the oscar-nominated Super Size Me movie, one of the top 20 highest
understand its full implications and evaluate business ethics practices according to their
Throughout the text are call-out boxes that
CENTRE grossing documentaries of all time. Mcdonald’s has probably faced more store occupa-
encourage you to stop and think about how the

for a short performance along, and trade-offs between, the different dimensions of sustainability.
tions, protests, and online campaigns against it than almost any other company.
response to this as elkington (1999) suggests, the tBL is less about establishing accounting techniques
nutritionists and healthy-eating campaigners continue to roundly criticize the com-
feature and performance metrics for achievements in the three dimensions (which we shall
pany for its standard fare of high-calorie burgers and fries that many see as a major cause
look at in chapter 5), and more about revolutionizing the way that companies think
of spiralling obesity rates, especially among young people. even its more recent attempts
about and act in their business. it is these challenges, as they are framed according to
theories discussed in the book apply to real-world
Skill check
Customer each of the corporation’s
Book Title
stakeholders, Stage
that we shall be examining in theSupplier
second part Date
OUP of the book. Business Ethics Revise 1 Thomson Digital 02 Novexamples.
2015
Triple bottom line analysis. to understand the simultaneous economic, social,
■ and
Summaryenvironmental impacts of business decisions is crucial. a triple bottom line
analysis helps to evaluate this performance and to manage not30/10/15
introdUcing BUsiness ethics
in this chapter we have defined business ethics and set it within a number of significant
37
only these different
9:09 PM
Chapter Summary
business goals but also to manage the trade-offs between the three areas.
contemporary debates. First, we have shown the importance of business ethics to cur-
thesebusiness
themes theory
of globalization, international
suggestingdiversity, and sustainability
of business many
ethics more
rent
times
in the in
contemporary
and practice,
order to expand, refine,
business environment.
that knowledge
and contextualize thehave
next, we The chapter summary provides a brief overview
initial arguments
argued
is vital
put forward
that business
here. in chapter 2 though, we shall move on to consider specifically the social role and
ethics
has been fundamentally recontextualized by the forces of globalization, necessitating

citizenship. of the issues covered in a particular chapter, help-
responsibilities of the corporation, and examine the emerging concept of corporate
a distinctly global view of ethical problems and practices in business. Finally, we have
identified sustainability as a crucial concept that helps to determine and frame the goals
ing you tobot-

review what you have learned.
of business activities from an ethical perspective. in the rest of the book we shall revisit
given this extended set of expectations placed on business according to the triple
tom line of sustainability, there are clearly significant implications for how we should
look at business ethics. issues of an ethical nature, be they plant closures, product safety
Study questions
Study Questions and Research Exercise
01-CraneandMatten-Chap01.indd 36 01/12/15 11:30 AM
of considerations and concerns. however, to achieve genuine sustainability in any of
1. Critically evaluate the proposition that business ethics is an oxymoron.
the three areas, let alone in all of them, is perhaps expecting too much. after all, there
2. ‘Business ethics is of no practical importance to managers. Debates about right and wrong At the end of each chapter we provide readers
areshould
few,beifleftany, in theproducts, businesses,
classroom.’ Critically or industries
evaluate this statement that
using examples can confidently claim to be sus-
where
appropriate.
tainable in the full sense of the word. however, with the notion of sustainability widely
3. What is the relationship between business ethics and the law?
with the opportunity to test their knowledge and
Customer
4. ‘Business ethics do not really matter to small firm owners. They will get away with
understand
whatever they its Book
can full
in Titleimplications
order and
to succeed.’ Critically evaluate
Stage
examine why such business of smallethics
Supplier
a view firms practices
Date understanding of the material covered so far, in
according to their
might be pervasive and whether it is likely to be accurate.
performance along, and trade-offs between, the different dimensions of sustainability.
5. What is globalization and why is it important for understanding business ethics? Select
as one
elkington
multinational(1999)
corporationsuggests,
based in your the
home tBLcountryisand
less about
set out establishing
the different ways accounting techniques
a format commonly used in course assignments
in which globalization might have implications for business ethics in that corporation.
and performance metrics for achievements in the three dimensions (which we shall
6. What is sustainability? To what extent do you think it is possible for corporations in the and exams.
38 look at inindustries
chapter 5), andExplain
U n d e r s ta n d i n g B U s i n e s s e t h i c s
following to be sustainable? more yourabout
answers. revolutionizing the way that companies think
about and industry.

act in their business. it is these challenges, as they are framed according to
Key Readings
(a) Tobacco
Key readings
(b) Oil industry.
each of the corporation’s stakeholders, that we shall be examining in the second part
1. (c) Car industry.
Collins, J.W. 1994. Is business ethics an oxymoron? Business Horizons, September-
VISIT THE
ONLINE
of the
October:book.
1–8.
RESOURCE
CENTRE
for links to
At the end of each chapter we select two articles
this paper is very readable and provides a good overview of the challenge facing
business ethics. it goes on to identify a route forward that emphasizes the importance
further key
Research exercise
of managers in building trust and creating value.
that we believe provide the best insight into some
readings
■ Summary
2. Cullum,
Business ethicsL.issues
, Darbyshire, C.C.
are reported on, Delgado,
regularly inR.the
, and Vey,Conduct
media. P.C. 2005. Executives
a thorough investigation
of allbehaving badly.
the incidents thatHarvard Business
have been on the September:
Review,
reported 106–7.
web during the past two weeks in your
home country.
humour of the issues we have discussed. Annotated with
is a great way to start thinking about business ethics. this article presents
in this chapter we have defined business ethics and set it within a number of significant
cartoons focusingthat
on you
the theme of executives
1. List the incidents have unearthed, and behaving badly
identify the maininissues
the work environment,
and criticisms in
helpful
ethicscomments about their content, these will
and provides a good platform for thinking about why the idea that business ethics is
contemporary debates. First, we have shown the importance of business
each case. to cur-
an oxymoron is so embedded in organizational life. read the cartoons, have a laugh,
2. To
andwhat
thenextent is it what
possible to classify these
inas ethical as opposed to to
legal
getviolations?
rent business theory and practice, suggesting that knowledge of business ethics is vital
consider needs to change organizations in order people to take
in the contemporary business environment. next, we have argued help prioritize additional reading and research.
ethics more
3. Which seriously.
companies have been implicated in each case? Are these large or small companies,
local or international in scope? Explain your findings. that business ethics
has
4. Inbeen fundamentally
which country recontextualized
has each incident taken place? Can you identifyby the forces
any national of globalization, necessitating
or regional
Case 1 on the types of cases that have come to light?
influences
a distinctly global view of ethical problems and practices in business. Finally, we have
Global McEthics: should McDonald’s ethics be standardized across the globe?
VISIT THE
ONLINE
identified sustainability as a crucial concept that helps to determine and frame the goals
RESOURCE
CENTRE of This case examines ethical criticisms of the US fast-food giant McDonald’s, and
business activities from an ethical perspective. in the rest of the book we shall revisit
for links to explores demands for the company to extend its efforts to maintain legitimacy across
useful sources the globe. The case focuses on the problems of obesity and unhealthy eating that have
of further
information on confronted the company, which are presented in the context of the broader critique
this case of the
01-CraneandMatten-Chap01.indd 37 chain. These issues cover many of the key concepts around ethics, globaliza- 30/10/15 9:09 PM
tion, and sustainability that are discussed in Chapter 1.
HOW TO USE THE ONLINE
RESOURCE CENTRE
www.oxfordtextbooks.co.uk/orc/cranebe4e/
To support this text, there is a wide range of web-

based content for both teachers and students.
All of these resources can be incorporated into

your institution’s existing Virtual Learning Envi-
ronment.
■ For students
Film trailers
Trailers of movies featured in Ethics on Screen
boxes.
Film list
A chapter-by-chapter list of relevant movies to
guide you in learning more about the issues cov-
ered in the book.
Think Theory solutions

Attempt to answer them yourself and then check
your knowledge with suggested solutions for all
of the Think Theory questions posed in each
chapter.
Annotated weblinks
Links to websites relevant to all of the Cases, Eth-
ics in Action, Ethics on Screen, and Ethics Online
features included in the chapters, providing you
with the opportunity for exploring issues in more
depth and getting updates of latest developments.
H ow to use the O nline R esource C entre xxiii
Recommended reading
Annotated links for additional readings providing you
with orientation through the literature in order to
enhance your understanding of key conceptual issues
and selected applications.
Ethics careers
Information about the careers that are available to you in
the field of business ethics.
Crane and Matten blog

Follow the authors’ commentary on all the latest business
ethics issues and trends, and take the opportunity to con-
tribute your own perspective through online comments.
■ For registered adopters
Powerpoint slides
A full set of chapter-by-chapter lecture slides including
all of the main points and figures in the text, fully cus-
tomizable to suit your own presentation style.
Teaching notes
Suggested answers, teaching suggestions, and further
resources for all Ethics in Action features, Ethical Dilem-
mas, Ethics on Screen, and end-of-chapter Cases.
Case bank
Repository of all the cases (with teaching notes) from the
previous editions of Crane and Matten, so that you can
still get access to all the tried and tested cases you have
used in the past.
Test bank
A ready-made electronic testing resource to help assess
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ACKNOWLEDGEMENTS
First off, we would like to thank all the students and fellow instructors who over the
years have provided such great feedback in developing the successive editions of Business
Ethics. We are also grateful to the legions of anonymous OUP reviewers who have taken
the time to provide detailed comments and suggestions on the book throughout its four
editions. We would also like to thank Angela Brugger, Akhil Kohli, and Sheryl Shibu for
research assistance on the new edition.
Our sincere thanks go to the Schulich School of Business for providing us with the
time, resources, and support without which the book would not have been possible.
We would also like to thank Cameron Sabadoz for all his hard work in updating the
Online Resource Centre materials, and David Mba, Stephanie Peca, and Redzep Ferati
for assisting with permissions and other administrative details. Others who have pro-
vided help are acknowledged at the relevant places in the book. Finally, we would like
to thank the team at OUP, especially our dedicated editor Lucy Hyde, as well as Siân
Jenkins and Tristan Jones, who were responsible for production and marketing respec-
tively. We are always surprised by how much work each new edition entails for us as
authors, but our team at OUP always provides wonderful support and service along
the way.
Andrew Crane and Dirk Matten
May 2015
Front cover: A labourer wears rudimentary, homemade goggles to protect his eyes
when working on ships at a shipbuilding yard in Dhaka. Workers get around Tk300
(about GBP2.45) per day for working at the yard, where ships are built for domestic and
export markets. The Bangladesh shipbuilding industry has been growing in recent years,
due in part to its low labour costs. However, as this photo shows, worker safety standards
remain a serious concern. For more on different standards of protection for workers in
developing countries, see Chapter 7, especially the section on Employing people worldwide:
the ethical challenges of globalization (pp. 317–324).
Credit: G.M.B. Akash/Panos
Paper: This book is printed on paper that has been accredited by the Forest Steward-
ship Council. FSC members comprise a diverse group of representatives from envi-
ronmental and social groups, the timber trade, paper industry, forestry profession,
indigenous people’s organizations, community forestry groups, and forest product
certification organizations from around the world. It is their job to ensure that the
forests are managed to protect wildlife habitat and respect the rights of local com-
munities.
Another random document with
no related content on Scribd:
jäähyväiset Ottilialle, ystävällisin kädenpuristuksin Nannylle, ja
ratsasti vielä samana yönä paikkakunnalta pois, ketään muuta
näkemättä.
Haavuri oli tytön tietämättä jäänyt yöksi kirkkoon ja havaitsi hänet

aamulla hänen luoksensa tullessaan iloisena ja rauhallisena. Hän
odotti kuulevansa monenlaisia houreita, luuli tytön alkavan puhua
yöllisistä keskusteluistansa Ottilian kanssa ja muista sellaisista
ilmestyksistä. Mutta tyttö olikin luonnollinen, levollinen ja täysin
itsestänsä tietoinen. Hän muisti täydellisesti ja varsin tarkoin kaikki
menneet ajat ja olot, ja todellisuuden tavallisesta juoksusta poikkesi
hänen puheessansa ainoastaan se kohta, jossa hän kertoi Ottilian
kohottautuneen paareiltansa, siunanneen häntä, antaneen hänelle
anteeksi ja siten hänet ainiaksi rauhoittaneen.
Ottilian yhä jatkuva, kaunis, pikemmin unen- kuin

kuolemankaltainen tila houkutteli paljon ihmisiä hänen luoksensa.
Kylän ja lähiseudun asukkaat tahtoivat hänet vielä nähdä, ja jokainen
halusi mielellään kuulla Nannyn suusta uskomattoman asian, monet
tehdäkseen siitä pilkkaa, useimmat epäilläkseen, vain harvat sitä
uskoakseen. Jokainen tarve, joka ei tule luonnollisella tavalla
tyydytetyksi, pakottaa turvautumaan uskoon. Kaikkien nähden
murskautunut Nanny oli tullut hurskaan ruumiin kosketuksesta
jälleen terveeksi; miksi ei toisiakin voisi kohdata samanlainen onni?
Hellät äidit toivat aluksi salaa pienokaisiansa, joita rasitti jokin
sairaus, ja uskoivat havaitsevansa äkillistä parantumista. Luottamus
lisääntyi, ja lopulta ei ollut niin vanhaa ja heikkoa, joka ei olisi etsinyt
sieltä virkistystä ja huojennusta. Tungos lisääntyi, ja vihdoin täytyi
sulkea kappeli, vieläpä kirkkokin, mikäli ei siellä parhaillaan pidetty
jumalanpalvelusta.
Eduard ei uskaltanut enää lähteä vainajan luo. Hän eleli
yksikseen, ei näyttänyt enää voivan itkeä, ei tuntea enää mitään
tuskaa. Hänen osanottonsa keskusteluun, hänen nauttimansa ruoan
ja juoman määrä niukkenevat päivä päivältä. Jonkinlaista virkistystä
hän näyttää vielä saavan lasista, joka ei ollut hänelle mikään oikea
profeetta. Hän katselee yhä vielä mielellään toisiinsa kietoutuneita
nimikirjaimia, ja hänen vakaanhilpeä katseensa tuntuu osoittavan,
että hän vieläkin toivoo saavansa kerran Ottiliaan liittyä. Ja
samoinkuin kaikki syrjäseikat näyttävät suosivan onnellista, jokainen
sattuma auttavan hänen kohoamistansa, samoin voivat
pienimmätkin tapahtumat toisiinsa yhtyen johtaa onnettoman
loukkautumiseen, jopa tuhoutumiseenkin. Eräänä päivänä,
kuljettaessaan rakasta lasia huulillensa, Eduard työntää sen
kauhistuneena takaisin: se oli sama ja kuitenkin toinen; hän kaipaa
erästä pientä tuntomerkkiä. Kamaripalvelijaa ahdistetaan, ja hänen
täytyy tunnustaa, että oikea lasi on äskettäin särkynyt ja sen sijaan
salaa asetettu toinen samanlainen, Eduardin nuoruusajoilta. Eduard
ei voi olla vihoissaan; tapahtuma on lausunut julki hänen kohtalonsa:
kuinkapa voisi vertaus häntä liikuttaa? Mutta asia rasittaa häntä
sittenkin kovin. Juoma näyttää siitä lähtien käyvän hänelle
vastenmieliseksi; hän tuntuu tahallansa pidättyvän aterioimasta ja
keskustelemasta.
Aika ajoin hänet kuitenkin valtaa levottomuus. Hän pyytää jotakin

nautittavaksensa ja alkaa jälleen puhua.
Kuinka olenkaan onneton, virkkoi hän kerran majurille, joka

melkein aina viipyi hänen luonansa, kuinka olenkaan onneton, että
koko pyrintöni aina jää pelkäksi jäljittelyksi, vääräksi vaivannäöksi!
Se, mikä oli hänelle autuudeksi, muuttuu minulle tuskaksi, ja
kuitenkin täytyy minun tuon autuuden vuoksi ottaa sietääkseni tämä
tuska. Minun täytyy kulkea hänen jäljessään tätä tietä, mutta luontoni
pidättää minua ja lupaukseni. Verrattoman jäljitteleminen on kamala
tehtävä. Minä tunnen varsin hyvin, että neroutta vaatii kaikki,
marttyyriuskin.
Miksi muistelisimmekaan niitä aviopuolison, ystävien ja lääkärien

toimenpiteitä, joita tässä toivottomassa tilassa jonkin aikaa koeteltiin.
Vihdoin hänet löydettiin kuolleena. Mittler teki ensimmäisenä tämän
murheellisen havainnon, kutsui lääkärin ja tarkasteli tapansa mukaan
yksityiskohtaisesti niitä olosuhteita, joissa oli vainajan tavannut.
Charlotta riensi luo: hänessä heräsi epäluulo, hän pelkäsi olevan
kysymyksessä itsemurhan, tahtoi syyttää itseänsä ja muita
anteeksiantamattomasta varomattomuudesta. Lääkäri ja Mittler
osasivat kuitenkin pian saada hänet vakuutetuksi siitä, ettei niin ollut
laita, edellinen luonnollisiin, jälkimmäinen siveellisiin syihin
vetoamalla. Kuolema oli ilmeisesti yllättänyt Eduardin. Hän oli
eräänä hiljaisena hetkenä ottanut esille muuten huolellisesti pieneen
lippaaseen, kirjesäiliöön kätkemänsä muistot: Ottilian kiharan,
kukkasia, onnellisena tuokiona poimittuja, kaikki häneltä saamansa
pienet kirjeliput, alkaen siitä ensimmäisestä, jonka Charlotta oli
satunnaisen aavistuttelevasti hänelle ojentanut. Tuota kaikkea hän ei
olisi jättänyt tahallansa kenen hyvänsä nähtäväksi. Niin lepäsi
tämäkin äsken vielä sanomattomaan liikkeeseen kiihtynyt sydän
häiritsemättömässä levossa, ja koska hän oli vaipunut viimeiseen
uneensa pyhää olentoa ajatellen, sopi häntä hyvinkin sanoa
autuaaksi. Charlotta sijoitti hänet Ottilian viereen ja määräsi, ettei
tähän holviin saanut enää ketään haudata. Tällä ehdolla hän teki
kirkolle ja koululle, sielunpaimenelle ja opettajalle melkoisia
lahjoituksia.
Niin lepäävät rakastavaiset toistensa vieressä. Rauha väikkyy
heidän lepokammionsa vaiheilla, iloisten enkelien sukulaiskasvot
katselevat heitä holvin laesta, ja suloinen on varmaan kerran heidän
yhteisen heräämisensä hetki.
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(Original PDF) Business Ethics

Managing Corporate Citizenship 4th

(eBook PDF) Business Ethics: Managing Corporate

(eBook PDF) Business Ethics: Readings and Cases in

(Original PDF) Managing Business Ethics: Straight Talk

(eBook PDF) Business Ethics Decision Making for

(eBook PDF) Managing the Law The Legal Aspects of Doing

(eBook PDF) Canadian Business & Society Ethics,

Canadian Business & Society: Ethics, Responsibilities

(eBook PDF) Business Ethics and Ethical Business 1st

List of figures xii

1 Introducing Business Ethics 3

What is business ethics? 4

2 Framing Business Ethics 44

Towards a framework for business ethics 45

3 Evaluating Business Ethics 85

4 Making Decisions in Business Ethics 134

5 Managing Business Ethics 182

6 Shareholders and Business Ethics 229

Introduction: reassessing the importance of

7 Employees and Business Ethics 285

8 Consumers and Business Ethics 338

9 Suppliers, Competitors, and Business Ethics 387

10 Civil Society and Business Ethics 439

11 Government, Regulation, and Business Ethics 489

12 Conclusions and Future Perspectives 537

Figure 1.1 The relationship between ethics and the law 6

Ethics in Action 4.2: The Stanford Prison Experiment 170

■ Structure of the book

The book consists of two parts, as shown in Figure A:

Chapter 1: Introducing Business Ethics

Chapter 2: Chapter 3: Chapter 4: Chapter 5:

Corporate Responsibility, Normative Descriptive Tools and Techniques of

H ow to use this B ook

Chapter 12: Conclusion

Figure A Structure of the book

■ Tools for teaching and learning

Customer and environmental

These are short articles, primarily drawn from

promoted by governments, businesses, ngOs, and academia, it is clearly vital that we

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