Local-Flavor-Delight-Investigating-the-Efficacy-of-Powdered-Chicken-Feet-and-Banana-as-Canine-Appetite-Boosters-in-San-Pablo-City-FINAL-PAPER

PAMANTASAN NG LUNGSOD NG SAN PABLO
Brgy San Jose San Pablo City
OFFICE OF THE VICE PRESIDENT FOR RESEARCH

AND INNOVATION
"Local Flavor Delight: Investigating the Efficacy of Powdered Chicken
Feet and Banana as Canine Appetite Boosters in San Pablo City"
A Feasibility Study
Presented to the Business Administration
Pamantasan ng Lungsod ng San Pablo
Brgy. San Jose, San Pablo City
In Partial Fulfillment of the Requirements of the Degree of
Bachelor of Science in Business Administration Major in
Marketing Management
Ilaw, Jeancel
Crimona, Nico
Gonzales, Estela
Flores, Stephanie
Plangca, Jean Nicole
Calixihan, Mharia Mhecaela
2024
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Table of Contents
Executive Summary ......................................................................................................iii
Type of Business (Partnership)............................................................ iv
Management .............................................................................................. iv
Marketing .................................................................... v
Financial Highlight .............................................................. v
Socio-Economic Contribution ..................................................... vi
Product Name and Rationale ......................................................................... vi
Chapter I ...................................................................................................................... vii
INTROUCTION ...................................................................................... vii
BACKGROUND OF THE STUDY ....................................................... ix
STATEMENT OF THE PROBLEM ....................................................... x
SCOPE AND LIMITATIONS OF THE STUDY ................................ x
THE SIGNIFICANT OF STUDY .......................................................... xi
MISSION STATEMENT ............................................................ xii
VISION STATEMENT ............................................................................... xii
CORE VALUES ...................................................................................................... xiii
OBJECTIVE OF THE ORGANIZATION .......................................... xiv
TYPE BUSINESS ........................................................................................ xiv
PRODUCT ...................................................................................................... xv
LOCATION ........................................................................... xvi
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MANAGEMENT, MARKETING, AND FINANCIAL HIGHLIGHTS xvii
SOCIO-ECONOMIC CONTRIBUTION ................................................... xviii
Chapter II ................................................................................................................ xx
Market Feasibility .................................................................................................... xx
Industry Description.................................................................................................... xx
Industry Competitiveness............................................................................................xxi
Sample Size Determination........................................................................................xxi
III. Total Potential Demand....................................................................................xxxiii
Projected Sales per month.......................................................................................xxxvi
SWOT Analysis:........................................................................................................xxxvii
Factors that will affect the market of the proposed business.....................xxxix
Crafting a Diverse Product Line.................................................................................xl
Branding and Marketing Strategies...........................................................................xl
Quality Assurance Measures......................................................................................xli
Loyalty Programs............................................................................................................xli
Continuous Market Research......................................................................................xli
Market Potential.............................................................................................................xlii
Demand and Sales Analysis......................................................................................xliii
Detailed Estimate and Computed Demand..........................................................xliv
Marketing Strategy.......................................................................................................xliv
Chapter III........................................................................................................................xlvi
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Production Schedule.....................................................................................................xlvi
Flowchart of production.................................................................................................li
Labor Requirements.........................................................................................................li
Labor and Machine Requirement per Step............................................................liii
Location..............................................................................................................................liv
Plant/Factory Location...................................................................................................lv
Plant Layout......................................................................................................................lvi
Product Cost.....................................................................................................................lvii
Production Schedule......................................................................................................lix
Labor requirements.........................................................................................................lix
Facilities of the business...............................................................................................lx
Furniture’s and Fixtures/ Equipment........................................................................lx
Waste Management System........................................................................................lxi
Quality Control...............................................................................................................lxii
Sustainability...................................................................................................................lxii
Raw Materials.................................................................................................................lxiv
Chapter IV.......................................................................................................................lxvii
Organizational Aspect................................................................................................lxvii
Business Structure........................................................................................................lxvii
Organizational Structure...........................................................................................lxviii
Qualification of Officers.............................................................................................lxix
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Office Equipment...........................................................................................................lxx
Gantt chart........................................................................................................................lxxi
Quality Standards........................................................................................................lxxiii
Safety Measures...........................................................................................................lxxiv
Operating Policies........................................................................................................lxxv
Waste Management....................................................................................................lxxvii
Reward System for Employees (Marketing and Operations)...................lxxviii
Legal Requirements (Philippine Edition)............................................................lxxx
Chapter V.......................................................................................................................lxxxii
Income and Cost Analysis.......................................................................................lxxxii
Financial Analysis.....................................................................................................lxxxvi
A. ROI Ratio...............................................................................................................lxxxvii
B. Payback Period.....................................................................................................lxxxvii
Appendix.....................................................................................................................lxxxviii
Chapter VI........................................................................................................................xcii
Conclusion.......................................................................................................................xcii
Recommendations:.......................................................................................................xciii
Bibliography:..................................................................................................................xcvi
EXECUTIVE SUMMARY
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Chicken-Pet operates as a partnership, leveraging the diverse skills and expertise
of its members to drive success. Each partner contributes unique skills, promoting a
cohesive and efficient business operation. This collaborative approach ensures that all
functions, from production to finance and marketing, are effectively managed.
The product is named "Chicken-Pet" to highlight its primary ingredient—chicken
feet—and its target market—pets, specifically dogs. This name effectively communicates
the product's nature and purpose, making it easily recognizable to pet owners. "Chicken-
Pet" emphasizes the use of natural ingredients, appealing to health-conscious pet owners
who seek quality supplements for their dogs.
In summary, Chicken-Pet is poised to make a significant impact in the pet care
industry by offering a unique and natural solution to canine appetite issues. Through
strategic marketing, efficient management, and a strong commitment to quality, the
business aims to achieve sustainable growth and contribute positively to the socio-
economic landscape of San Pablo City.
The marketing strategy for Chicken-Pet focuses on targeting pet owners through
digital platforms such as social media, influencer partnerships, and online campaigns.
Promotional materials will also be distributed in pet stores and veterinary clinics. The
distribution system includes direct sales through an online platform and partnerships with
local pet stores and veterinary clinics for retail distribution.
CHAPTER I
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INTRODUCTION
A new food trial is being conducted in the city of San Pablo, Philippines, to invest
igate the effectiveness of local foods in improving the taste of dogs. Titled "Local
Flavor Delight: Investigating the Efficacy of Powdered Chicken Feet and Banana as
Canine Appetite Booster in San Pablo City” the study sought to determine whether
chicken feet with banana powder can improve the appetite of dogs in the city of San
Pablo.
The study takes place in the city of San Pablo, known for its diverse culture and
Gastronomic heritage. Inspired by the local food scene, the research team aims to solve
the problem of canine eating habits by using the delicious taste and nutritional properties
of locally produced food.
The decision to employ powdered chicken feet and bananas as the investigation's
primary ingredients was well thought out. High in protein, chicken feet are
frequently utilized in Filipino cuisine. They also contain vital minerals like collagen,
glucosamine, and chondroitin that support the health of a dog's joints.
Meanwhile, even the pickiest dog palates may be tempted by the naturally sweet and
seductive flavor profile of bananas, which are widely available in the Philippines.
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By mixing several local components into a powdered form, the research aims to
maximize pet owners' convenience while maintaining nutritional content and flavor
quality. Through investigation and data analysis, the efficacy of powdered chicken feet
and banana as canine hunger stimulants will be rigorously evaluated, with a focus on
aspects such as the dogs' overall dietary satisfaction, acceptance of the meals, and
palatability.
The results of the study could have a big influence on San Pablo City's dog food
practices and act as a model for similar initiatives in other towns searching for innovative
methods to enhance the health and wellbeing of their devoted four-legged companions.
We invite you to go on this culinary journey with us as we discover the delectable world
of regional cuisines and their impact on canine appetites.
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BACKGROUND OF THE STUDY
The study "Local Flavor Delight: Investigating the Efficacy of Powdered Chicken
Feet and Banana as Canine Appetite Boosters in San Pablo City" delves into a unique
analysis of canine nutrition within the distinct cultural and regional context of San Pablo
City. This study was motivated by the understanding that dogs, as fundamental members
of homes, can experience appetite variations due to a variety of causes such as health
difficulties, stress, or dietary preferences.
San Pablo City, with its rich cultural diversity and gastronomic traditions,
presents a unique setting for this inquiry. By focusing on locally produced foods such as
powdered chicken feet and bananas, the study hopes to tap into the region's culinary
preferences while also investigating their potential usefulness as hunger stimulants for
dogs. This not only resonates with the concept of sustainable and locally appropriate
solutions, but it also recognizes the deep bond that humans have with their canine
companions in the local community.
Understanding those variables influencing canine food patterns in the cultural and
geographical setting of San Pablo City is important for both pet owners and the
community as whole. The study's findings may contribute not only to the well-being of
individual pets, but also to a broader discussion about sustainable and culturally
appropriate pet care practices in the region.
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STATEMENT OF THE PROBLEM
This study aims to examine the effectiveness of powdered chicken feet and
banana as ingredients in flavor to improve dogs' appetite in San Pablo City. Through
experimentation and analysis, it seeks to determine how these local ingredients affect
exciting for dogs to eat more or become more energetic. The development of such local
improvement could have positive effects on the dogs' health, as well as benefit the local
economy and culture of San Pablo City.
SCOPE AND LIMITATIONS OF THE STUDY
The aim of this research is to examine the surrounding environment and factors
that could affect dogs' dietary choices and behaviors. As well as looking at the efficacy of
ground chicken feet and bananas as canine appetite stimulants, considering their
accessibility and cultural relevance in the neighborhood. The study focuses on dogs of all
breeds, ages, and health issues who reside in San Pablo. In canine appetite investigations,
experimental techniques like controlled feeding trials or studies are probably going to be
employed to assess the effects of particular drugs. Information is gathered by direct
observation, owner surveys, and when possible, working in conjunction with local
veterinarians or veterinarians who treat pets. This study's goal is to pinpoint the local
environment and factors.
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THE SIGNIFICANT OF STUDY
The importance of this study is that we can earned some knowledge and
information. We can come up with new idea. It is very useful because this study may help
fur parents and dogs. It is very appropriate for health-conscious dogs, because it has
many health benefits. And mostly to the students that will read our study they can acquire
knowledge and information.
For the fur parents this study will help that increased appetite in dogs is typical for
pets with high energy needs, like growing puppies and active pets. Additionally, pets
consuming low-quality diets may eat more to fulfill their energy demands. For
veterinarian the development of this product by veterinarians has the potential to
contribute to the growth and health of dogs, enabling them to grow faster and healthier.
Future Researcher the conducted studies will serve as a foundation for future researchers
to enhance and broaden studies in the field of veterinary medicine. This research may
provide valuable guidelines for upcoming researchers.
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MISSION STATEMENT
Our objective is to improve the health of canine companions in San Pablo City
and beyond by delivering a high-quality powdered supplement made from nutritious
chicken feet and bananas. We are committed to promoting a better lifestyle for dogs by
providing a natural and delectable appetite stimulant that meets our furry companions'
specific nutritional needs.
VISION STATEMENT
We aim to become a trusted leader in the pet wellness business, known for our
revolutionary powdered chicken feet and banana blend. Our mission is to improve the
happiness and vitality of dogs by building better ties between pets and owners. We want
to
set a new standard in canine nutrition by providing high-quality, research-driven products
that improve the lives of dogs and their families in San Pablo City and beyond.\
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CORE VALUES
Community Engagement: Promoting cooperation and participation in the San
Pablo City neighborhood.
Innovation: Investigating cutting-edge methods to improve the diet and general health of
dogs. Cultural preservation is the appreciation and celebration of regional specialties and
traditional components.
Animal Welfare: Looking into safe and natural ways to increase appetite in dogs while
putting their health and happiness first.
Sustainability: Encouraging the use of ingredients that are both environmentally friendly
and locally sourced.
Scientific Rigor: Extensive investigation to guarantee the safety and effectiveness of the
suggested hunger stimulants.
Transparency: Sharing research results with interested parties, such as pet owners and the
larger scientific community, in an honest and transparent manner.
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OBJECTIVE OF THE ORGANIZATION
 Evaluating the potency of bananas and powdered chicken feet as canine hunger
stimulants.
 Assessing the canines in San Pablo City's acceptance and palatability of these
natural components.
 Analyzing the possible health advantages and disadvantages of feeding powdered
chicken feet and banana to dogs.
 Looking into the viability of substituting locally sourced substances for brand-
name dog hunger stimulants.
 Offering advice and suggestions on natural and locally sourced dog food options
to pet owners and the local pet industry.
TYPE BUSINESS
Chicken-PET is a partnership owned by six individuals. A partnership is an entity
formed by two or more people who combine their funds, skills, and other assets, sharing
gains and losses according to the provisions of the partnership agreement. In this
instance, it works as a general partnership, with the partners jointly responsible for both
the firm's management and financial obligations.
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NAME: CHICKEN-PET
PRODUCT
Powdered Chicken Feet with Banana: The ideal canine appetite enhancer is made
to provide your companion with a tasty and nourishing treat. The natural goodness of
premium chicken feet and the seductive sweetness of ripe bananas are combined in our
Powdered Chicken Feet with Banana, which is expertly crafted with care for quality and
flavor. The result is a nourishing and gratifying food that will have tails wagging with
delight.
Specially formulated to provide to the picky palate of our four-legged
companions, our powdered treat offers a convenient and mess-free solution to enhance
your dog's mealtime experience. Each batch is carefully prepared to preserve the
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nutritional goodness of the ingredients, ensuring that your canine companion receives a
healthy boost of protein, vitamins, and minerals with every serving.
Our powdered chicken feet with banana are likely to become a daily favorite for
your pet, whether they are offered as a treat during training sessions or dusted over your
dog's regular food as a delightful topping. This creative canine appetite stimulant can
help you wave goodbye to mealtime stress and welcome excitement and wagging tails.
Use this delicious powdered delicacy to give your pet the healthy treat they deserve.
LOCATION
Figure 1 shows the product production location located on Maglalang Street in
San Roque, San Pablo City. The portrayal provides a specific location, which improves
awareness of the geographic aspects involved in the manufacturing process. This
information contributes to a more complete picture of the production environment.
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MANAGEMENT, MARKETING, AND FINANCIAL HIGHLIGHTS
The business team behind powdered Chicken Feet and banana as canine Appetite
Booster has a thorough awareness of customer tastes and the market, which enables them
to create goods for dogs that are both unique and original. The business team’s major
goal is to keep their delivery and product quality standards at the highest possible level.
They have solid working connections with their suppliers, so they can count on a
consistent and dependable supply of powdered Chicken Feet and banana as canine
Appetite Booster. The business team values client input and asks for it on a regular basis
in order to enhance its goods and services.
To reach the target audience, Canine Appetite Booster, which is made of
powdered chicken feet and bananas, employs a complete marketing campaign. Through
social media platforms and online marketing, the business team has a significant online
presence. The Powdered Chicken Feet business team at Banana as canine Appetite
Booster regularly identifies consumer needs and preferences through market research,
which enables them to adjust their marketing strategies. To stand out from competitors
and establish a recognizable brand identity, the company uses eye-catching designs and
appealing packaging.
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The start-up capital required for the business of powdered Chicken Feet and
Banana as canine Appetite Booster is Php 800,000.
To achieve profitability, a thorough cost analysis and appropriate product pricing
are the goals. The business team is committed to building a solid brand and growing the
company through the years.
SOCIO-ECONOMIC CONTRIBUTION
Introducing chicken-PET in San Pablo City can bring about significant socio-
economic contributions. Firstly, it can generate employment opportunities for local
residence, and providing a stable source of income how you help the society by
producing this product that will be enjoyed by the dogs of the community and by helping
their owners. The establishment of the business can also economic growth by attracting
customers from both within the city and outside visitors, leading to increase spending in
the local economy. This positive impact can extend to various sectors, including retail.
Moreover, by using locally sourced ingredients like chicken feet, the business
supports the local chicken industry and promotes sustainable practices. This not only
boosts the local chicken market but also contributes to the preservation of the region's
natural
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resources. Beyond economic benefits, the introduction of Local Flavor Delight
Investigating the Efficacy of Powdered Chicken Feet and Banana it helps preserve the
city's cultural heritage. Collaborating with local suppliers and organizations is vital for
the growth of the local food industry for Dogs. These partnerships foster a sense of
community and support the development of sustainable practices. Additionally, active
participation in
community initiatives and sponsorships enhance community engagement, creating a
mutually beneficial relationship for all involved.
Local Flavor Delight: Investigating the Efficacy of Powdered Chicken Feet and
Banana as Canine Appetite Boosters in San Pablo City" explores the potential socio-
economic benefits of introducing a local specialty in the city. This initiative could
generate job opportunities, stimulate the local economy, preserve cultural heritage, and
contribute to community development in San Pablo City.
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CHAPTER II
I. Market Feasibility
This chapter provides a comprehensive overview of the industry surrounding the
proposed dog appetite booster business. It dives into the size, scope, and nature of the
business, its products/services, market segments, and the anticipated direction, trends,
and life cycle of the industry.
Industry Description
In this chapter, the proponents will look into the proposed dog-appetite booster
business, exploring its products, target audience, and market position. The business, just a
newcomer in to the industry focuses on creating special chicken feet powder with banana
blends to enhance canines' eating habits. Aligned with the growing trend of heightened
pet health awareness, this business foresees promising growth prospects. The proponents
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anticipate that as more people engage in pet care, especially those seeking natural and
wholesome options for their pets, the business is well positioned for success.
Industry Competitiveness
1. Industry Analysis
The industry analysis supports the feasibility of the proposed dog appetite booster
business in the Philippines. The current market trend reveals a growing demand for pet
care products, presenting a favorable environment for the introduction of specialized dog
appetite boosters. The rising awareness of pet health and the inclination toward natural
supplements contribute to a positive outlook for the business.
II. TARGET MARKET
The business will be located at San Pablo City. The geographical market segment
was expected to be in the area. The business targets the attention of people who have pet
dog’s ages ranging from 20 – 50 years old who have concern with the well-being of their
canine companion. A population of 285,348 people with 62, 289 household that
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accredited in 2020, it shows and confirms San Pablo City has to be a wide scope of target
market.
Sample Size Determination
The participants of the study were 285,348 people citizen of San Pablo City,
Laguna as of 2024. A random sampling method was done on the group of people.
For determining the necessary sample size for the study, the proponents used the Slovin’s
Formula as shown below.
Wherein n is the sample size, N is the total number of population of San Pablo
Laguna and e is the margin error with a value of 5%.
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1. Samples of the Study (Population and Sampling)
Total Population Total Sample
San Pablo, Laguna 285,348 400
Table 1. Population and Samplling
n = 285, 348/ 1 + 285, 348 (.05)²
n = 285, 348/ 1 + 285, 348 (.0025)
= 285, 348/ 1 + 710.87
n = 387 ≃ 400
A total of 400-sample size was obtained for determining potential demand through
surveying.
Presentation, Analysis and Interpretation of Data
1. Demographic profile of respondents
1.1 Age of Respondents
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Figure 1.1 Age of Respondents.
Figure shows the total percentage of the age of the respondents. Out of 400
respondents, majority is on ages 18 – 24 (45.8% or 183) and 25 – 34 ( 47.2% or 189).
Third largest group would be the 35- 44 year olds at 5.8% ( 23). The rest is of the age
group is below 1%.
1.2 Location of Respondents
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Figure 1.2 Location of Respondents.
Figure shows the total percentage of the location of the respondents. Out
of 393 respondents, majority is living in the city (84.7% or 333) and 15.3% or 60
people are living in the countryside.
1.3 Dogs owned of Respondents
Figure 1.3 Dogs owned by respondents.
Figure shows the total percentage of number of canine owned by respondents. Out
of 397 respondents, 40.8% or 162 people owned 2 dogs, 36.8% or 146 people owned one,
and 22.4% or 89 people have more than 3 dogs
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1.4 Ages of Dogs
Figure 1.4 Ages of dogs
Figure shows the total percentage of number of canine owned by respondents. Out
of 399 respondents, 42.6% or 170 has a puppy (0 – 1 year old), 272 has an adult dog
(68.2%) and 33 of 8.3% of the respondents have senior dogs (7 year old above)
1.5 Usual type of food intake of Dogs
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Figure 1.5 Usual type of food intake of Dogs
Figure shows the total percentage of what type of food respondent’s dog eats. Out
of 400 respondents, 55.8% or 223 give dog’s homemade food, 35% or 140 resort to Dry
food and 6.3% or 25 people give dog’s canned food.
1.6 Flavor or Ingredients canine consume
Figure 1.6 Flavor or Ingredients canine consume
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Figure shows the total percentage of what type of flavor respondent’s dog eats.
Out of 399 respondents, Chicken is at 323 respondents (81%), pork is at 16.35% with 65
respondents and beef and fish holds the same position at 40 respondents each at 10%.
1.7 Likeliness to buy product for pet dog
Figure 1.7 Usual type of food intake of Dogs
Figure shows out of 398 responses, 77.4% or 308 people are very likely to try
new product for their dogs and 65 or 16.3% of respondents reacted somewhat likely.
6.3%. No respondent answered somewhat unlikely or very unlikely.
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1.8 Frequency of new products for dogs
Figure 1.8 Frequency of new products for dogs
Figure shows out of 399 responses, 63.2% or 252 people are frequent to try new
product for their dogs and 103 people or 25.8% only responded occasionally. 11% or 44
people answered rarely.
1.9 Convenience of packaging
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Figure 1.9 Convenience of packaging
Figure shows out of 398 responses, 85.2% or 339 people are more into resealable
pouches. 8.5% or 34 people uses plastic containers and 6.3% or 25 is satisfied for single-
use sachets.
2.0 Accessibility of purchases
Figure 2.0 Accessibility of purchases
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Figure shows out of 400 responses, 64% or 256 people prefer online shopping,
20% or 80 people prefer pet stores and 10.3% or 41 respondents purchase on
supermarkets. Only 5.8% or 25 individuals go through vet clinics for such purchases.
2.1 Importance of appetite boosting product
Figure 2.1 Importance of appetite boosting product
Figure shows out of 398 responses, 74.4% or 294 says it is very important. 22.4%
or 94 people says it’s important and 3% or 12 people stands on neutral.
2.2 Importance of Availability on local stores
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Figure 2.1 Importance of Availability on local stores
Figure shows out of 400 responses 73.5% or 294 people says it’s very important,
23.5% or 94 people says it is important and 3% or 12 responded neutrally.
2.3 Features to make a switch
Figure 2.3 Features to make a switch
Figure shows out of 400 responses 55.3% or 221 people says enhanced health
benefits. 29.8% or 119 answered they need better quality. 12% or 49 people wished for
lower price and 3% or 12 requested for more ingredients.
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2.4 Social Media Influence
Figure 2.4 Social Media influence
Figure shows out of 399 respondents, 73.4% or 293 says social media contributes
a lot on their purchases, 16% or 64 says “somewhat”, 8.3% or 33 is neutral about
purchases. Remaining 8.3% or 3 and 1.5% or 6 says not much and not at all, respectively.
2.5 Specific health benefits
Figure 2.5 Specific health benefits
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Figure shows out of 399 respondents, 53.9% or 215 wants improved coat health
for their pet. 24.3% or 97 people wants immune system support. 13.5% or 54 people
campaigned for proper joint support and 8.3% or 33 people wants good digestive health
for their dogs.
2.6 Price point
Figure 2. Price point
Figure shows out of 399 respondents, 325 or 81.5% agreed the price would set at
Php85.00. 12.5% or 50 people agreed on Php120.00 and 5% or 20 people prefers to
purchase it at 125 pesos. Only 1% or people is at the Php130.00 price point.
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III. Total Potential Demand
Computation of Demand
Total Household 62, 289
Percentage of Respondents willing to try Dog 77.4%
Appetite Booster
Total 48, 211.6
Market Share 20%
Total Demand Per Month 9642 Pouches
ble 1. Computation of Demand
The table above shows the total demand of the product with the total of 9642 pouches per
month. In 2021, the retail sales value of pet food products in the Philippines amounted to
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approximately 360 million U.S. dollars, indicating an increase compared to the retail
sales in 2016. The retail sales of such products were forecast to reach around 557.6
million U.S. dollars in 2026. Projection is to expand at a compound annual growth rate
(CAGR) of 4% from 2016 to 2026.
(https://www.statista.com/statistics/1367579/philippines-pet-food-retail-sales-value/
3. Industry Competitiveness
Aspect Doozie Furzee Appetite Booster
Price (80g) 189 pesos 149 pesos
Price (40g) 126 pesos N/A
Ampalaya, Beef Heart, Beef

Liver, Chicken Liver, Chicken
Meat, Duck Liver, Egg Shell,
Chicken
Egg Yolk, Mangosteen, Moringa
liver, beef
Flavors Magic, Okra, Paragis, Pork
liver, chicken
Heart, Pork Liver, Pork Lung,
breast
Pumpkin Seed, Salmon Fish,
Squash, Tawa-Tawa, Turmeric,
Yogurt
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Active Years 1 year 5 years
Sales Almost 10k

Almost 10k units sold
Volume units sold
Table 2. Competitors
Price: Doozie offers two size options with prices of 189 pesos for 80 grams and 126
pesos for 40 grams. Furzee Appetite Booster offers a single size option priced at 149
pesos for 80 grams. Furzee Appetite Booster has a lower price point compared to Doozie.
Flavors: Doozie offers three flavor options: chicken liver, beef liver, and chicken breast.
On the other hand, Furzee Appetite Booster offers a wide variety of flavors, including
fruits, vegetables, and various meats, providing a broader range of choices for pet
owners.
Active Years: Doozie has been active in the market for 1 year, while Furzee Appetite
Booster has been active for 5 years. Furzee Appetite Booster has more experience and
longevity in the market compared to Doozie.
Sales Volume: Both Doozie and Furzee Appetite Booster have sold almost 10,000 units
each, indicating a comparable level of demand for their products.
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Overall, Furzee Appetite Booster offers a wider range of flavors and has been
active in the market for a longer duration compared to Doozie. However, Doozie offers
multiple size options, providing flexibility for pet owners with different preferences and
budget constraints.
MONTH PRICE PER POUCH UNITS TOTAL

TO BE SALES
SOLD
APRIL 84.50 480 40, 560
MAY 84.50 500 42, 250
JUNE 84.50 500 42,250
JULY 84.50 600 50,700
AUGUST 84.50 700 59. 150
SEPTEMBER 84.50 700 59, 150
OCTOBER 84.50 700 59, 150
NOVEMBER 84.50 800 67, 600
DECEMBER 84.50 800 67, 600
TOTAL 84.50 5780 488, 410
Table 3. Projected sales per month
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The table shows the projected demand for the next 3 years of the operation of the
business. Projected sales vary significantly 5% from each year adjusting to inflation.
Total Sales for 3 years 2,842,679.
SWOT Analysis:
Strengths:
 Unique Selling Proposition (USP): The business capitalizes on a gap in the market
by offering a novel, all-natural pet supplement. The combination of chicken feet
powder and banana caters to the growing interest in natural pet wellness solutions,
solidifying the brand as an innovator.
 Market Alignment: The business is well positioned to capitalize on the emerging
pet care industry, particularly the segment focused on natural and organic pet
products. This strong market alignment presents tremendous opportunities for
growth and market share acquisition.
Weaknesses:
 Brand Awareness: As a new business entering the market, establishing brand
recognition will be crucial. Strategic marketing initiatives will be necessary to
build brand awareness and consumer trust.
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 Supply Chain Reliance: Dependence on specific ingredients, such as chicken feet
powder and banana, creates potential supply chain vulnerabilities. Implementing
good inventory management practices will be essential to lessen disruptions.
Opportunities:
 Market Expansion: The pet care market is experiencing significant growth,
particularly in the natural and organic product segment. This presents a significant
opportunity to expand market share and increase sales.
 Product Diversification: Building upon the initial success of the chicken feet
powder and banana supplement, the business can explore further product
diversification within the natural pet supplement niche.
Threats:
 Competitive Landscape: Competition from established brands within the pet
supplement market can be a major challenge. Developing effective differentiation
strategies will be crucial to stand out from the crowd.
 Regulatory Environment: The regulatory landscape for pet supplements is
dynamic. Staying informed about evolving regulations and ensuring compliance
will be essential to avoid potential disruptions.
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Factors that will affect the market of the proposed business
The pet care industry faces a lot of new trends and challenges. While pet
ownership is rising and consumer preferences lean towards natural products, economic
downturns could affect discretionary spending on pet supplies (example is Inflation).
Regulatory compliance adds another layer of hurdle, and maintaining a stable supply
chain for unique ingredients as chicken feet and bananas will be crucial for businesses to
navigate this dynamic landscape.
Crafting a Diverse Product Line
To captivate the diverse taste buds of dogs, it is crucial to offer a variety of
options. The business will develop and maintain a diverse product line, introducing
variations of chicken feet powder with banana mix to cater to different dog preferences
and dietary needs. Continuous innovation is key; explore additional flavors, ingredients,
or nutritional enhancements to stay ahead in the market.
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Branding and Marketing Strategies
Establishing a strong brand presence is paramount to the success of the business.
The proponents will invest in targeted marketing campaigns that spotlight the unique
selling points of our dog appetite boosters. Leveraging the power of social media
platforms, and engaging with online communities, we build brand awareness and connect
with our target audience. This not only strengthens the proponent’s market position but
also ensures a lasting bond with the customers.
Quality Assurance Measures
Quality is the cornerstone of the brand. To maintain the trust of valued customers,
the company implements utmost strictness quality control measures. Their commitment
to ensuring the consistency and safety of products is reflected in the obtaining certain
permits. This not only enhances credibility but also assures customers of the high
standards upheld throughout the production process.
Loyalty Programs
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Fostering strong connections with customers is a priority. The company actively
engages through interactive platforms, responding promptly to feedback and inquiries. To
express gratitude and encourage loyalty, the business introduce enticing loyalty
programs, discounts, and exclusive offers. Happy and engaged customers are not just a
one-time purchaser but a long-term advocate for the brand.
Continuous Market Research
Staying at the forefront of the industry requires constant vigilance. The company
keeps abreast of industry trends, consumer preferences, and competitor strategies through
regular market research. The insights gathered guide the company in adapting products
and strategies, ensuring it meets the evolving demands of the market. The commitment to
continuous improvement ensures that the business will be a leader in the pet care
industry.
Market Potential
1. Unique Selling Proposition:
The Dog Appetite Booster will be sold uniquely by leveraging its distinct
formulation of chicken feet powder with banana, which caters to health-conscious pet
owners seeking natural and innovative solutions. Unlike conventional dog supplements,
this product offers a unique blend of ingredients made to enhance dogs' appetites
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naturally. Marketing strategies will emphasize the product's natural and nutritious
components, highlighting its effectiveness in improving canine health and well-being.
2. Demand and Usage Trends:
The market for pet care products in the Philippines is experiencing a steady
increase in demand, driven by rising pet ownership and growing awareness of pet health
and nutrition. Customers are increasingly seeking natural and organic alternatives for
their pets, reflecting a trend towards improved pet care compared to what past generation
does. Usage trends indicate a preference for products that address specific health
concerns, such as appetite stimulation, indicating a favorable market for the proposed
product.
3. Potential for Emerging Market Opportunities:
Emerging market opportunities exist within niche segments of the pet care
industry, particularly in the natural and organic pet product category. The proposed
business can capitalize on this trend by positioning itself as an up-and-coming provider of
natural appetite-boosting supplements for dogs. Additionally, targeting specific
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demographics, such as health-conscious fur–parents or those with pets experiencing
appetite issues, presents further opportunities for market penetration and growth.
4. Estimated Market Usage and Potential Market Share:
The estimated market usage of the Dog Appetite Booster can be assessed based
on the current size and growth projections of the pet care industry in the Philippines. By
analyzing demographic data, pet ownership rates, and consumer preferences, a potential
market share can be estimated. This estimation will be further refined through market
research and consumer surveys to gauge interest and willingness to purchase the product.
Strategies to capture a significant share of the market will include targeted marketing
campaigns, strategic partnerships with pet care professionals, and ongoing product
innovation to meet evolving consumer needs.
Demand and Sales Analysis
1. Assumptions on Demand and Sales Projection:
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Given the presence of 9 veterinary clinics in the City of San Pablo and an estimated
population of 285,348 people, there is a potential market size to tap into. Sales volume
may initially be modest as a new entrant, but with effective marketing and product
differentiation, there is potential for gradual growth.
2. Detailed Estimate and Computed Demand:
Assuming competitive pricing compared to competitors (82.5 pesos for 80 grams).
Market Penetration: Project sales based on the percentage of the target market reached,
considering factors such as distribution channels, marketing effectiveness, and
competitive landscape. Initial sales projection: 500-1000 units per month
Marketing Strategy
1. Identifying Potential Buyers:
The business aims to target pet owners in the Philippines as potential buyers of
the Dog Appetite Booster. Marketing efforts will primarily focus on digital platforms
such as social media advertising, influencer partnerships, and targeted online campaigns
to reach the target audience effectively. Additionally, promotional materials such as
flyers and posters will be distributed in pet stores and veterinary clinics. Estimated
marketing costs for the first year are projected to be approximately 5,000 pesos.
2. Product Distribution System:
The distribution system for the Dog Appetite Booster will involve direct sales
through an online platform, with orders fulfilled through a third-party logistics provider
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(mainly JnT, Shoppee Express, and LEX). The business will also explore partnerships
with local pet stores and veterinary clinics for retail distribution. Costs associated with
distribution include website development and maintenance (2,000 pesos), packaging
materials (1,500 pesos), and logistics fees (1,500 pesos), totaling approximately 5,000
pesos for the initial setup.
3. Marketing Strategies
The business will adopt a multi-faceted marketing approach to promote the Dog Appetite
Booster. Strategies include:
 Social Media Advertising: Sponsored posts and targeted advertisements on
platforms like Facebook and Instagram to reach pet owners. Estimated cost:
2,000 pesos.
 Influencer Partnerships: Collaborations with pet influencers and bloggers to
create sponsored content and reviews. Estimated cost: 1,500 pesos.
 Social Media Campaign: Launching online campaigns such as contests,
giveaways, and discount offers to engage and attract customers. Estimated
cost: 1,000 pesos.
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 Promotional Materials: Printing and distribution of flyers, posters, and product
brochures in pet stores and veterinary clinics. Estimated cost: 500 pesos.
 Total estimated marketing costs for the first year amount to approximately
5,000 pesos.
CHAPTER III
Production Schedule
The production will start at 4:00 AM in the morning till 8:00AM. The business
will be open at 9 o’clock in the morning until 5 o’clock in the afternoon for taking orders,
catering walk in clients and for delivery. Each member has the roles and responsibilities
to do.
Proponents The Service Department is responsible for
ensuring that the business delivers high-quality
services. Their primary goal is to ensure customer
satisfaction by consistently providing excellent
service.
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Proponents The Financial Department oversees all financial aspects of
the business. Their responsibilities include monitoring all
incoming and outgoing funds to ensure proper financial
management.
Proponents The Advertising Department is responsible for developing
and implementing advertising strategies to promote the
business's products. Their main objective is to enhance the
visibility of the business and its products, ultimately
attracting more customers and driving profitability.
Proponents The Production Department is tasked with
ensuring that all necessary supplies are available
and that the manufacturing process for the product
is completed efficiently and effectively.
Table 5: Roles and Responsibilities
Even though each member has specific roles and responsibilities, the proponents
collaborate to ensure the success of the business. Proponents work together to encourage
customers to purchase the product and prioritize respecting everyone, especially the
customers.
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Time Action Contractor/ Notes
Responsible
4:00 Determine Service Based on the demand for the

Dog Appetite Booster, the
AM the Department
business needs to estimate the
number of
number of orders required to
orders fulfill for the week or month.
This estimation will be based
on factors such as historical
sales data, current market
demand, and any promotions
or marketing initiatives in
place. The team will analyze
these factors to forecast the
expected number of orders
accurately.
4:30 Estimate Financial/ Taking into account the
amount of Dog Appetite
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AM the Advertising Booster that can be produced
within a specific period, it is
production Department
necessary to consider the
capacity
availability of equipment,
staff, and production time.
This assessment will help
determine the production
capacity and ensure that
production aligns with the
demand forecast.
5:00 Check Production The availability of ingredients

AM ingredient department required for the production of
availabilit Dog Appetite Booster must
y. be ensured in sufficient
quantities. This includes
conducting regular inventory
checks and maintaining
adequate stock levels to meet
production requirements
without interruption.
6:00 Develop a Production Create a detailed production
AM production Department plan that includes the quantity
plan of Dog Appetite Booster to be
produced per day
7:00 Schedule Production Based on production plan,
AM production Department schedule the production of
Dog Appetite Booster for
each day of the week or
month taking into
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consideration the demand,
production capacity, and
ingredient availability.
8:00 Conduct Production Regularly conduct quality
AM quality Department control checks on the Dog
control Appetite Booster to ensure
they meet the required
standards for taste, texture,
and appearance.
8:00am Deliver Service Ensure that orders are

to orders/Cater Depart delivered to customers
5:00pm ing Walk in ment on time according to
and Online the requested delivery
Sales dates and times.
Table 6: Production Schedule
Flowchart of production
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Table 7: Flowchart
Labor Requirements
Chicken Feet Preparation:
 1 worker for approximately 1 hour: Removing excess skin, trimming nails, and
washing the chicken feet before dehydration.
 1 worker for approximately 30 minutes: Checking and transferring the dehydrated
chicken feet to the oven for additional heat treatment.
Total: 1.5 hours of labor.
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Banana Preparation:
 1 worker for approximately 30 minutes: Peeling and cutting the saba bananas into
strips before dehydration.
Grinding and Mixing:
 1 worker for approximately 30 minutes: Grinding the dehydrated chicken feet into
powder.
 1 worker for approximately 30 minutes: Grinding the dehydrated banana strips
into powder.
 1 worker for approximately 30 minutes: Mixing the powdered chicken feet and
banana thoroughly.
Cleaning and Packaging:
 1 worker for approximately 1 hour: cleaning workstations, utensils, and
equipment used in the process.
 1 worker for approximately 1 hour: Packaging the dog appetite booster into
appropriate containers.
Total: 2 hours of labor.
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Overall, the production process requires approximately 5.5 hours of labor from
start to finish, with tasks distributed among the workers as outlined above.
Labor and Machine Requirement per Step
Machine
Step Requirement Labor Requirement
1.5 hours (1 worker for
Chicken Feet cleaning and monitoring, 1
Preparation Dehydrator, Oven worker for oven)
Banana Preparation Dehydrator 0.5 hours (1 worker)
1.5 hours (1 worker for
chicken feet, 1 worker for
Grinding and banana, 1 worker for
Mixing Grinder mixing)
Cleaning and Cleaning equipment,
Packaging Packaging equipment 2 hours (2 workers)
Table 8. Labor and Machine Requirement per Step
The table above presented the labor and machine requirement per step for making Dog
Appetite Booster.
Location
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Located along the busy major highway of San Pablo City, lies Barangay San
Roque, a valuable site for businesses that has a great access to raw materials. This
barangay, just a mere 15-minute drive away from the local market, gives a location that is
ideal for sourcing production inputs.
However, Barangay San Roque stands as a testament to sustainable development
practices, ensuring that environmental impact is carefully mitigated. With a strong
emphasis on eco-friendly operations, businesses in the area adhere to stringent regulatory
requirements aimed at preserving the local ecosystem. Efforts will be made to have a
good waste management protocols and renewable energy initiatives contribute to the
barangay's reputation as a safe and environmentally conscious production hub.
In addition to environmental considerations, community engagement plays a role
in shaping the landscape of Barangay San Roque. Residents, who take pride in their
barangay's rich heritage and natural beauty, express mixed sentiments about the prospect
of hosting a dog appetite booster mini plant. While some view it as an opportunity for
economic growth and job creation, others voice concerns about potential noise pollution
and its impact on the tranquility of their surroundings.
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Nevertheless, community leaders and business owners work hand in hand to
address these concerns and ensure that the proposed plant aligns with the aspirations of
the barangay. Through open dialogue and collaboration, people involved strive to strike a
balance between economic development and environmental protection, paving the way
for a coexistence between industry and community.
Plant/Factory Location
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The Production/ Factory is Located at Barangay San Roque, San Pablo City
Plant Layout
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The estimated cost of a 240 sq. m property for the production facility would be
around PHP 3,000,000. The proponents will be renting this place for 12,000 per month
utilities excluded.
Product Cost
Total Production per Year
Total Production per Year of Dog Appetite Booster
Total Production per Year of Dog Appetite Booster
Year Quantity Unit Cost Total Production
Price Cost per Year
2024 4,821 407,374.50

84.50
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2025 941,035.10
88.73
10,606
2026 1,086,895.53
93.16
11,667
2027 1,255,364.34
97.82
12,834
2028 14,117 102.71 1,449,945.82
Table 9: Total Production per Year
The production increased by 10% in the succeeding years due to the expansion of the
target market.
Production Schedule
Table 10. Production Schedule
Table shows the production schedule of Dog appetite Booster per pack with 5000 packs
for 6-month operation on first year.
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Labor requirements
Labor Daily Rate No. of working Total
requirement days Salary
Production Staff 480 22 10,560
Production Staff 480 22 10,560
II
Table 11. Labor requirements.
Facilities of the business
Approximate
Facility Description Cost (in pesos)
A dedicated space for preparing,
Production dehydrating, grinding, and mixing
Area the chicken feet and banana strips. PHP 300,000
Space for cleaning, packaging, and
Packaging storing the finished dog appetite
Area booster. PHP 50,000
Table 12. Facilities and Equipment’s
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Furniture’s and Fixtures/ Equipment
Item Description Price (PHP)
Equipment for dehydrating
Dehydrator ingredients 15,000
Appliance for additional heat
Oven treatment 10,000
Grinder Machinery for grinding ingredients 8,000
Stainless Steel Work surfaces for food
Worktables preparation 12,000
Stainless Steel
Sinks Sinks for washing and cleaning 5,000
Cleaning
Supplies Detergents, brushes, sponges, etc. 3,000
Packaging
Materials Jars, bags, labels, etc. 5,000
Refrigeration For storing perishable ingredients
Unit or products 20,000
Shelving Units For storage and organization 8,000
Table 13. Furniture’s and Fixtures/ Equipments
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Waste Management System
The waste disposal system for the business involves implementing a
comprehensive approach to manage waste generated during the production process. This
includes segregating waste into categories such as organic, non-recyclable, recyclable,
and hazardous materials, followed by proper training of employees on waste segregation
techniques. Waste is stored in designated areas within the facility and collected weekly
by a waste management company for transport to San Pablo Landfill. Compliance with
local regulations and documentation of waste disposal activities are ensured, while
continuous improvement efforts focus on reducing waste generation, increasing recycling
rates, and minimizing environmental impact over time.
Quality Control
The quality control system for the dog appetite booster business encompasses
various measures to ensure consistent product quality and safety. It begins with stringent
sourcing and inspection of raw materials, including bananas and chicken feet, to
guarantee freshness and integrity. Throughout the production process, strict adherence to
standardized procedures and hygiene practices is enforced, with regular checks and audits
conducted to monitor compliance. Quality assurance checkpoints are established at key
stages, from ingredient preparation to packaging, with trained personnel responsible for
inspecting product attributes such as texture, aroma, and appearance. Additionally,
product samples are periodically tested for nutritional content and microbial safety in
accredited
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laboratories. Any deviations or non-conformities are promptly addressed through
corrective actions, while customer feedback is actively solicited to continuously improve
product quality and meet consumer expectations.
Sustainability
Price per
Unit/Quantity
Facility Provider/Supplier (in PHP)
Production Area Various Contractor 100,000
Dehydrator Urban Essentials 12,000
Oven La Germania 15,000
Grinder Shopper 6,000
Packaging Area San Pablo Mall 20,000
Cleaning Supplies San Pablo Mall 3,000
Containers San Pablo Market 2,500
Refrigeration Unit Carrier 20,000 - 30,000
The competitiveness of technology and equipment within the dog appetite booster
business is largely determined by factors such as efficiency, reliability, and cost-
effectiveness. Utilizing modern and high-quality equipment, such as La Germania ovens
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and Urban Essentials dehydrators, can enhance productivity and ensure consistent
product quality.
Investing in advanced machinery like the grinder from Hanabishi can streamline
production processes, leading to increased output and reduced operational costs. By
incorporating cutting-edge technology and equipment from reputable suppliers like
Carrier for refrigeration units, the business can stay competitive in the market by meeting
consumer demands for quality and innovation.
However, it's important to acknowledge the potential limitations or constraints
associated with technology and equipment utilization. For instance, while modern
equipment like La Germania ovens may offer advanced features and functionalities, they
can also come with a higher upfront cost, which may pose a financial challenge for small-
scale businesses. Additionally, reliance on technology for critical production processes,
such as dehydrating and grinding, may introduce a risk of equipment failure or
malfunction, leading to disruptions in production schedules and potential losses in
revenue. Furthermore, maintaining and servicing complex machinery like refrigeration
units from Carrier requires expertise and close monitoring, which can incur additional
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expenses and resource allocation for added personnel. Balancing the benefits of
technological advancements with the associated costs and risks is essential for effectively
managing the competitiveness of technology and equipment within the business.
Raw Materials
Cost
per
Unit (in Quantity Total Cost
Description pesos) Sold (in pesos)
Cost of Banana 4 9,642.00 38,568
Cost of Chicken Feet 7 9,642.00 67,494
Cost of Packaging Pouch 6 9,642.00 57,852
Cost of Silica Gel 2 9,642.00 19,284
Cost of Sticker 1 9,642.00 9,642
Electricity Cost for 9,642.00 9,642
Dehydrating 1 Chicken
Feet 1
Usage of Food Processor 1 9,642.00 9,642
Usage of Oven 1 9,642.00 9642
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Cost of Goods Sold 221,766
(Yearly) 23.00
Table 14. Raw Materials
The current trend in accessing raw materials for the dog appetite booster business
aligns with sustainability efforts, especially considering the rural location. This presents
opportunities for sourcing fresh and locally produced ingredients, such as bananas from
San Pablo and chicken feet from poultry farms in Brgy San Nicolas and Brgy. San
Ignacio, contributing to a more sustainable supply chain. Additionally, with the
increasing emphasis on environmentally friendly practices, there's a growing demand for
organic and ethically sourced materials, further driving the need for accessible and
sustainable raw material options. The future availability and access to raw materials
appear good, given the continued support for agricultural development in rural areas and
the potential for
expansion of local farming initiatives. This can lead to greater self-sustaining and
reduced reliance on external suppliers, enhancing the stability of the business's supply
chain.
In terms of quality, the materials and inventory needed for production must meet
standards to ensure the consistency and safety of the dog appetite booster. This includes
selecting high-quality bananas, chicken feet, and packaging materials that are free from
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contaminants and defects. Maintaining inventory levels is also crucial to prevent
disruptions in production and meet customer demand. Regular monitoring and inspection
of inventory are essential to identify any potential issues or discrepancies and address
them promptly to maintain product quality and availability.
Exploring possible alternatives for raw materials can provide flexibility and
resilience to the supply chain. For instance, if there are fluctuations in the availability or
prices of bananas or chicken feet from local sources, alternative suppliers or substitutes
may be considered. Prices, locations, and quantities of alternative raw materials, such as
bananas from neighboring regions or alternative protein sources for the dog appetite
booster, should be evaluated to determine their feasibility and compatibility with the
business's operations. By sourcing options and considering alternatives, the business can
lower risks associated with supply chain disruptions and fluctuations in raw material
availability or prices, ensuring continuity of production and meeting customer demand.
CHAPTER IV
Organizational Aspect
The organizational feasibility of this research evaluates the team's capacity to
collaborate and manage tasks efficiently, leveraging the collective skills and resources of
its 6 student researchers.
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Assessing factors such as communication, coordination, and leadership within the team
will be crucial for ensuring successful project execution.
Business Structure
The proposed business structure is a partnership, with the efforts of the
proponents to establish and operate the dog appetite booster production venture. This
partnership model allows for shared ownership, responsibility, and decision-making
among the partners, fostering a sense of mutual commitment and accountability.
Partners of the business will be in charge of the overall management in terms of financial,
production and marketing aspects of the business.
Organizational Structure
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Figure 1: Organizational Structure
The figure above presented the organizational structure chart. The partners will
supervise the flow of the business, and will act as laborers, cashier, and general manager
as well.
Qualification of Officers
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Monthly
Salary
Position Qualification (PHP)
☑ Bachelor's degree in Business

General Manager Management or related field ₱12,500
☑ Previous managerial experience

preferred
☑ Strong leadership and decision-

making skills
☑ High school diploma or

Cashier equivalent ₱10,000
☑ Basic mathematical and

computer skills
☑ Previous cashiering experience

preferred
Laborer ☑ High school diploma or

(Production Staff) equivalent ₱10,000
☑ Physical stamina and ability to

perform repetitive tasks
Table 15: Qualification of Officers
Office Equipment
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Total
Unit Cost Cost
Equipment Quantity (PHP) (PHP)
Computers/Laptops 2 ₱20,000 ₱40,000
Printer 1 ₱8,000 ₱8,000
Office Furniture
- Desks 4 ₱3,000 ₱12,000
- Chairs 4 ₱2,000 ₱8,000
Office Supplies
- Stationery ₱5,000
- Paper ₱3,000
- Pens ₱2,000
Grand Total ₱78,000
Table 16: Office Equipment
 Computers/Laptops: 2 units are needed for general office use and administrative
tasks.
 Printer: 1 unit is required for printing documents, invoices, and other paperwork.
 Office Furniture: necessary to furnish the office space for employees.
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 Office Supplies: The cost for office supplies is estimated at ₱10,000, items such
as stationery, paper, pens, and other miscellaneous office necessities.
Gantt chart
Table 17: Gantt Chart
The table above shows the timeline where the business operations will start.
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Gantt chart
In February, business will begin by conducting a feasibility study to assess the
viability and potential risks of our business venture. Simultaneously, in June, we focus on
creating the legalities by drafting the articles of partnership, laying the foundation for the
business.
In May, obtaining the necessary licenses and permit, ensuring compliance with
regulatory requirements and legal standards. Meanwhile, throughout May, proponents
prepare the physical workspace, ensuring that the plant is fully equipped and ready to
accommodate production needs.
In June and July, the shift focusses to promoting the business, launching targeted
marketing campaigns and advertisements to generate awareness and attract potential
customers. Simultaneously, we initiate the procurement process for essential supplies and
equipment, ensuring that we have everything in place to commence operations smoothly.
By September, the business will be actively recruiting and hiring skilled workers to join
our team. We prioritize their training and development, equipping them with the
necessary knowledge and skills to excel in their roles. Finally, in September, the business
will officially commence operations, ready to provide quality dog appetite booster
product for the market.
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Quality Standards
As the business aims to be leading provider of dog appetite booster products, it
looks forward to bring in commitment to quality excellence. Proponents meticulously
source premium ingredients and adhere to strict manufacturing processes to ensure that
every batch of our dog appetite booster meets the highest standards of safety, efficacy,
and nutritional value. Our quality control measures include regular testing for purity,
freshness, and consistency, guaranteeing that our products deliver optimal results for our
customers' beloved pets.
Chicken Feet for Dog Banana for Dog

Attribute Consumption Consumption
Free from contaminants such Naturally free from
as bacteria, pesticides, and harmful additives or
Purity chemicals. preservatives.
Ideally sourced from Ideally sourced from
reputable suppliers with a local farms or suppliers
history of safe handling with a reputation for
Freshness practices. freshness and quality.
Consistently sourced
Consistently sourced from from ripe bananas with
healthy, ethically raised uniform texture and
Consistency chickens. flavor.
Safety Measures
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The safety and well-being of our furry customers and our team are paramount in
our dog appetite booster business. We maintain a culture of safety through
comprehensive training programs, strict adherence to sanitation protocols, and the
provision of protective gear for our production staff. From ensuring proper handling of
ingredients to maintaining equipment in top condition, we leave no stone unturned in
safeguarding against potential hazards and ensuring that our products are produced in a
safe and hygienic environment.
Safety
Measures Description
Comprehensive training programs on equipment
Employee operation, sanitation protocols, and emergency
Training procedures.
Personal
Protective Provision of necessary PPEs such as gloves, masks, and
Equipment aprons to minimize the risk of workplace accidents.
Strict adherence to sanitation protocols for equipment,
Sanitation workstations, and production areas to prevent
Protocols contamination.
Regular inspections and risk assessments to identify
Hazard potential hazards and implement corrective measures
Identification promptly.
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Development and implementation of emergency response

Emergency plans for incidents such as fires, spills, or medical
Response Plans emergencies.
Periodic audits and inspections to ensure compliance
Safety Audits with safety regulations and identify areas for
and Inspections improvement.
Reporting Establishment of channels for employees to report safety
Mechanisms concerns or incidents, fostering a culture of transparency.
Ongoing training and refresher courses to reinforce
Continuous safety protocols and keep employees informed of best
Training practices.
Operating Policies
In the dynamic world of dog appetite booster production, the operating policies
serve as the backbone of our business success. We operate with precision, efficiency, and
customer satisfaction at the forefront of our operations. From implementing standardized
production processes to setting clear guidelines for customer service, we strive for
excellence in every face of the business. Proponent’s commitment to operational
excellence enables us to meet the unique needs of the customers and deliver superior
products that enhance the well-being of the customer’s canine companions.
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Operating
Policies Description
Clear guidelines and procedures for every stage of
Production production, ensuring consistency and quality in our
Processes products.
Efficient management of inventory levels to prevent
Inventory stockouts and minimize wastage while meeting customer
Management demand.
Customer Established standards for customer interactions,
Service including response times, complaint resolution, and
Standards satisfaction.
Expectations and guidelines for employee behavior,
Employee professionalism, and adherence to company policies and
Conduct values.
Rigorous quality control measures throughout
production, including inspections, testing, and adherence
Quality Control to standards.
Policies and protocols to promote a safe and healthy
Health and work environment, including sanitation, PPE usage, and
Safety Policies training.
Compliance Adherence to all relevant laws, regulations, and industry
with standards governing our business operations and
Regulations practices.
Commitment to ongoing evaluation and improvement of
Continuous processes, policies, and practices to enhance efficiency
Improvement and quality.
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Waste Management
Recognizing the importance of environmental stewardship, the dog appetite
booster business is dedicated to responsible waste management practices. The business
implements strategies to minimize waste generation throughout production process,
including optimizing ingredient usage and packaging materials. Any waste generated is
meticulously sorted, recycled, or disposed of in accordance with environmental
regulations. By minimizing ecological footprint, the business aims to protect the
environment and contribute to a sustainable future for generations to come.
Waste
Management
Schedule Description
Every Monday, employees segregate waste into
Weekly Waste recyclable, organic, and non-recyclable categories.
Segregation and Waste is collected by authorized services every
Collection Friday for proper disposal or recycling.
On the first Friday of each month, a waste audit is
conducted to assess waste generation, identify areas
Monthly Waste for improvement, and track progress towards waste
Audit reduction goals.
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Reward System for Employees (Marketing and Operations)
Employees are the driving force behind our success in the competitive dog
appetite booster market. To recognize their invaluable contributions, business have
established a comprehensive reward system that incentivizes excellence and fosters a
culture of achievement. From performance-based bonuses to recognition programs, the
owners celebrate the dedication and hard work of marketing and operations teams. By
investing in employees' professional growth and well-being, the business cultivates a
motivated workforce dedicated to delivering superior products and services to customers.
Reward and
Incentive
Program Description Standard/Goal
Quarterly bonuses awarded Achieving or
to marketing and operations exceeding quarterly
Performance- teams based on achieving sales targets, customer
Based predefined performance acquisition goals, and
Bonuses targets and KPIs. operational efficiency.
Consistently
Monthly recognition for demonstrating
outstanding performance, exceptional work
Employee of professionalism, and ethic, leadership
the Month contribution to the team's qualities, and positive
Award success. contributions.
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Access to specialized
training programs, Actively participating
workshops, and seminars to in training sessions,
Training and enhance skills and demonstrating
Development knowledge in marketing and willingness to learn
Opportunities operations. and apply new skills.
Active participation in
Regular team-building team-building
events and activities to activities, fostering
Team foster camaraderie, teamwork,
Building collaboration, and a positive communication, and
Activities work environment. mutual support.
Meeting or exceeding
performance
Option for flexible work expectations and
hours or remote work demonstrating
arrangements based on responsible time
Flexible Work performance and management and
Arrangements productivity levels. productivity.
Consistently going
Public recognition and above and beyond in
appreciation for notable delivering results,
Recognition achievements, milestones, demonstrating
and and contributions to the creativity, innovation,
Appreciation team's goals. and dedication.
Legal Requirements (Philippine Edition)

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Operating in full compliance with Philippine laws and regulations is non-
negotiable for the dog appetite booster business. We ensure adherence to all legal
requirements, including securing permits and licenses from relevant authorities such as
the Department of Trade and Industry (DTI), Bureau of Internal Revenue (BIR), and
local government units for mayor's permits. Additionally, the business should prioritize
compliance with health and safety regulations by obtaining sanitary permits from the
Department of Health (DOH) and ensuring contributions to social security programs such
as the Social Security System (SSS), Home Development Mutual Fund (Pag-IBIG), and
Philippine Health Insurance Corporation (PhilHealth). The commitment to legal
compliance reflects our dedication to upholding ethical standards and building trust with
our customers and stakeholders.
Legal Requirement Description
Registration with the Department of Trade
Department of Trade and and Industry (DTI) as a business entity
Industry (DTI) Registration operating in the Philippines.
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Registration with the Bureau of Internal
Revenue (BIR) for tax purposes, including
Bureau of Internal Revenue obtaining a Tax Identification Number
(BIR) Registration (TIN).
Obtain a Mayor's Permit or Business
Permit from the local government unit
Mayor's Permit (LGU) where the business operates.
Obtain a Sanitary Permit from the
Department of Health (DOH) to ensure
Department of Health (DOH) compliance with health and sanitation
Sanitary Permit regulations.
Registration with the Social Security
Social Security System (SSS) System (SSS) to provide social security
Registration benefits to employees.
Registration with the Home Development
Home Development Mutual Mutual Fund (Pag-IBIG) to provide
Fund (Pag-IBIG) Registration housing benefits and loans to employees.
Registration with the Philippine Health
Philippine Health Insurance Insurance Corporation (PhilHealth) to
Corporation (PhilHealth) provide health insurance benefits to
Registration employees.
CHAPTER V
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This chapter examines the financial feasibility of the proposed business, focusing on
capital requirements, equity, and credit needs. It provides an estimate of the total project
costs, explores ways college students could meet capital needs, and discusses alternative
equity and credit sources.
Income and Cost Analysis
1. List all the major assumption of the proposed business.
Table 1. Income Statement
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Table II. Changes in Equity
Table III. Balance Sheet
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Table IV. Cash Flow
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3. Sales Projection for 3 years
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SALES PROJECTION
YEAR 1 YEAR 2 YEAR 3
Units to be Sold 4,821 10,606 11,667
Multiply: Selling Price Per Unit 84.50 88.73 93.16
Projected Sales 407,374.50 941,035.10 1,086,895.53
4. Recurring Expenses
DOG APPETITE BOOSTER

Cost of Goods Sold
2024 2025 2026
Direct Materials used:
Raw Materials Inventory, beginning - 6,981.00 16,126.11
Purchases-Raw Materials 77,050.00 169,510.00 214,430.15
Less: Raw Materials Inventory, end 6,981.00 16,126.11 42,276.74
Direct Materials 70,069.00 160,364.89 188,279.52
Direct Labor 60,000.00 120,000.00 126,000.00
Manufacturing Overhead
Kitchen Tools 70,000.00
Indirect Materials 3,000.00 3,150.00 3,307.50
Rent Expense - Production 50,400.00 100,800.00 100,800.00
Utilities Expense - Production 17,845.80 35,691.60 36,187.20
13th Month Pay - Direct Labor 5,000.00 10,000.00 10,500.00
Contribution Expense Employer Share - Direct Labor 8,550.00 34,200.00 35,226.00
Total Manufacturing Cost 154,795.80 183,841.60 186,020.70
Total Cost of Goods Sold 284,864.80 464,206.49 500,300.22
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Financial Analysis.
Table X. Break Even Point
*cm – contribution margin
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a. ROI Ratio
2025 2026 2027
Return on Investment Net Income ₱165,829.60 ₱109,320.96 ₱176,647.53

Initial Investment ₱800,000.00 ₱800,000.00 ₱800,000.00
20.73% 13.67% 22.08%
b. Payback Period
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CHAPTER VI
Conclusion and Recommendation
The feasibility study for selling dog appetite boosters reveals a promising
opportunity, underscored by a 77% acceptability rate among potential consumers. This
high level of acceptance indicates a strong market demand and willingness among dog
owners to invest in products that enhance their pets' appetite and overall well-being.
Financial projections for the first three years demonstrate substantial potential for
profitability, highlighting the viability of this business venture.
Financial Overview:
 Projected Sales Revenue:
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o Year 1: ₱814,749
o Year 2: ₱941,035.10
o Year 3: ₱1,086,895.53
 Cost of Goods Sold (COGS):
o Year 1: ₱430,833.80
o Year 2: ₱567,327.49
o Year 3: ₱621,917.32
 Gross Profit:
o Year 1: ₱383,915.20
o Year 2: ₱373,707.61
o Year 3: ₱464,978.21
 Operating Expenses:
o Year 1: ₱176,628.20
o Year 2: ₱237,056.40
o Year 3: ₱244,168.80
 Net Income After Tax:
o Year 1: ₱165,829.60
o Year 2: ₱109,320.96
o Year 3: ₱176,647.53
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The primary challenges identified include building brand trust, managing shelf
life, optimizing distribution channels, and establishing an effective pricing strategy.
Addressing these challenges is critical for the long-term success of the product. Ensuring
product quality and safety, along with effective marketing and distribution, will be key to
gaining consumer trust and loyalty.
Recommendations:
1. Optimizing Production by Sourcing Reliable Suppliers: Establish
partnerships with trusted suppliers to ensure consistent quality and availability of
raw materials. This consistency will help maintain high product standards and
build consumer trust.
2. Following Food Safety Regulations: Compliance with all relevant food safety
regulations is crucial. Implementing rigorous quality control measures and
regular audits will ensure the products meet the highest safety standards, thereby
enhancing brand trust and reliability.
3. Determining an Optimal Pricing Strategy: Conduct comprehensive market
research to identify a competitive yet profitable pricing strategy. Consider
production costs, competitor pricing, and consumer willingness to pay to
establish a price point that maximizes revenue without compromising market
share.
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4. Continuously Gathering Feedback and Making Improvements: Regularly
collect feedback from customers to understand their needs and preferences better.
Utilize this information to make continuous improvements to the product,
ensuring it remains appealing and effective.
5. Staying Updated on Industry Needs: Keep abreast of the latest trends and
developments in the pet food industry. This will help anticipate market changes
and allow for timely adjustments to strategies, maintaining competitiveness.
To address the issue of brand trust, a strong marketing campaign emphasizing
product quality, safety, and effectiveness should be developed. Engaging with customers
through social media, offering samples, and showcasing testimonials from satisfied pet
owners can enhance credibility.
Additionally, clear and transparent communication about the ingredients and benefits
of the appetite boosters will help in building trust.
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Managing the shelf life of the product is another crucial aspect. This involves not
only selecting high-quality ingredients with longer shelf lives but also investing in
advanced packaging solutions that preserve the product's freshness and effectiveness over
time. Ensuring that distribution channels are efficient and that the product reaches
consumers quickly will further help in maintaining its quality and appeal.
By addressing these challenges and following the recommendations, the business
can strengthen its market position, ensuring sustained growth and profitability. With a
good strategic approach focusing on quality, safety, and customer satisfaction, the
venture into the dog appetite booster market holds significant promise.
BIBLIOGRAPHY
Tavares, G. C. M. B., Araújo, A. H. B., Colnago, G. L., Lima, C. A. R., & Lima, W. L.
(2010). Chemical composition and digestibility of raw and cooked chicken parts for dogs.
Arquivo Brasileiro de Medicina Veterinária e Zootecnia, 62(2), 453-459.
https://doi.org/10.1590/S0102-09352010000200030
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Shields, C. J., Rozzi, N. L., Aldrich, C. G., & Talavera, M. J. (2023). Effects of different
chicken protein sources on palatability in dry adult dog food. Frontiers in Animal
Science, 4, Article 1292658. https://doi.org/10.3389/fanim.2023.1292658
Lans, C., Harper, T., Georges, K., & Bridgewater, E. (2000). Medicinal plants used for
dogs in Trinidad and Tobago. Journal of Ethnopharmacology, 17, Cadiz Road, Belmont,
Port of Spain, Trinidad and Tobago: Faculty of Medical Sciences, School of Veterinary
Medicine, University of the West Indies, Mt. Hope, Trinidad and Tobago.
https://doi.org/10.1016/S0378-8741(00)00134-5
Appendices A. Survey Questionnaire
"Local Flavor Delight: Investigating the Efficacy of Powdered Chicken Feet and
Banana as Canine Appetite Boosters in San Pablo City"
1. Age:
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[ ] Under 18
[ ] 18-24
[ ] 25-34
[ ] 35-44
[ ] 45-54
[ ] 55-64
[ ] 65 or older
2. Location (urban/suburban/rural):
[ ] City
[ ] Barangay Countryside
3. How many dogs do you own?
[]1
[]2
[ ] 3 or more
4. Ages of your dogs:
[ ] Puppy (0-1 year)
[ ] Adult (1-7 years)
[ ] Senior (7+ years)
5. What type of food do you currently feed your dog(s)?
[ ] Dry
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[ ] Wet/canned food
[ ] Raw food diet
[ ] Homemade food
[ ] Other ______________
6. What flavors or ingredients does your dog typically enjoy in its food?
[ ] Chicken
[ ] Beef
[ ] Pork
[ ] Fish
[ ] Other (please specify)
7. How likely are you to consider such a product for your dog?
[ ] Very likely
[ ] Somewhat likely
[ ] Neutral
[ ] Somewhat unlikely
[ ] Very unlikely
8. How often do you try new products for your dog?
[ ] Frequently
[ ] Occasionally
[ ] Rarely
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9. What type of packaging do you find most convenient for pet supplements?
[ ] Plastic container
[ ] Resealable pouch
[ ] Single-use sachets
10. Where do you usually purchase pet products?
[ ] Pet Stores
[ ] Online retailers
[ ] Veterinary clinics
[ ] Supermarket
[ ] Other
11. How important is the effectiveness of the product in boosting your dog’s appetite?
[ ] Very Important
[ ] Important
[ ] Neutral
[ ] Not very important
[ ] Not important at all
12. How important is it for you that the product is readily available in local stores?
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[ ] Very Important
[ ] Important
[ ] Neutral
[ ] Not very important
[ ] Not important at all
13. What improvements or features would make you switch to a new product?
[ ] Lower price
[ ] Better Quality
[ ] More natural ingredients
[ ] Enhanced health benefits
[ ] Others
14. What specific health benefits would you value in a dog supplement?
[ ] Improved coat health
[ ] Joint support
[ ] Digestive health
[ ] Immune system support
15. To what extent does social media influence your decision when choosing pet product?
[ ] A lot
[ ] somewhat
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[ ] Neutral
[ ] Not much
[ ] Not at all
16. What price would you consider reasonable for a pack of a Chicken-pet appetite
Booster (80g)?
[ ] 85
[ ] 95
[ ] 105
[ ] 115
Appendix B: Letter of Consent
PROF. LAYZON G. BRIONES, MPA
Dean, College of Business Administration
Dear Prof. Briones,
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I hope this letter finds you in good health and high spirits. We are formally
request your assistance and support for our feasibility study project titled "Local Flavor
Delight: Investigating the Efficacy of Powdered Chicken Feet and Banana as Canine
Appetite Boosters in San Pablo City". As third-year students in the College of Business
Administration major in Marketing Management, we are conducting this study as part of
our course requirement in feasibility study. The aim of our research is to gather
comprehensive data and information. In order to ensure the accuracy and validity of our
findings, it is imperative for us to conduct surveys off-campus. These surveys will enable
us to gather diverse perspectives and insights that are essential for the success of our
study
Enclosed with this letter, you will find a medical certificate and notarized parental
consent, which are provided incompliance with the regulations set forth by our
institution. We assure you that all necessary precautions and ethical standards will be
adhered to throughout the duration of our research.
We kindly request your approval and granting us the necessary permissions to
conduct our off-campus surveys. Your support in this matter will greatly contribute to the
success and impact of our study, and we are eager to uphold the reputation of our
institution through diligent and responsible research practices
Thank you for considering this proposal.
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Sincerely,
Jeancel Ilaw Mharia Mhecaela Calixihan
Researcher Researcher
Stephanie Flores Nico Angelo R. Crimona
Estela Gonzales Jean Nicole Plangca
Approved by:
Prof. Patrick James Putungan, MBA
Subject instructor
"Local Flavor Delight: Investigating the Efficacy of Powdered Chicken Feet and
Banana as Canine Appetite Boosters in San Pablo City"
Informed Consent Form
Dear Respondent,
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The researchers are enrolled in the course Feasibility Study and are presently
conducting a survey on the feasibility and viability of establishing a in San Pablo City.
During the course of the study, the respondents will be asked to taste the product for
FREE/examine the service, rate the product/service according to their satisfaction and
answer a survey which aims to determine the demand for our product/service. In the said
questionnaire, they will be asked if they will be willing to buy our product or avail our
services. Please note that they will NOT be asked to actually buy the product. They'll just
answer it in theory but with a realistic situation in mind. This will take five (5) to ten (10)
minutes of their time.
Their participation in this study is voluntary. If they decide to participate, they
will be asked to sign a similar consent form.
There will be no direct benefit to their participation in the study. However, we hope that
the information from this study may help future entrepreneurs and thus, contribute to the
betterment of our country. Their responses in this research will be anonymous and will be
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Used solely for this purpose. Only the researchers will have access to their responses and
will remain confidential.
Your consent to this data gathering will be of great help to the accomplishment of
the requirements of the researchers undersigned.
Thank you very much for your cooperation.
Sincerely,
Researcher 1 Jeancel Ilaw jeancelilaw 1234@gmail.com
Researcher 2 Stephanie Flores floresstephanie162@gmai.com
Researcher 3 Estela Gonzales estelagonzales567@gmail.com
Researcher 4 Jean Nicole Plangca Nicole.plangca@gmail.com
Researcher 5 Mharia Mhecaela Calixihan mhariamcalixihan@gmail.com
Researcher 6 Nico Angelo Crimona nicocrimona@gmail.com
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PAMANTASAN NG LUNGSOD NG SAN PABLO

Brgy San Jose San Pablo City

OFFICE OF THE VICE PRESIDENT FOR RESEARCH