SOCIAL MEDIA

MARKETING
Course with
Placement

8076277487
LEARNING OBJECTIVES

• Understand how social media

has
evolved over time
• Understand the different
types
of social media platforms
• Describe how social media
has
disrupted traditional
marketing
• Understand the advantages and
disadvantages of social media
• Explain why social
media
marketing is important
• Understand the
benefits of
social media marketing
 OPENNESS AND FLEXIBILITY

Social media is open

to almost everyone, • Implies that all people can participate
and people can do and interact via social media channels
with minimum eligibility restrictions
pretty much whatever (usually the only restriction is on
they want on their minimum age)
social media platforms . • People can make themselves open
to social interactions that individuals
of choice (as long as
and businesses initiate.
they do not violate
terms of service).

Flexibility refers to
social media being a
multifaceted type of
digital media, • Within each format, people can
particularly in the sense share different kinds of content.
that social interactions
can take place in many
formats, including
sharing a photo, posting
a video,
Learn new things in social media

Social media can be a great launchpad for

exploring new interests and diving deeper
into existing ones. Here are some ways to use
social media for learning

Join online communities:

Facebook groups, Discord servers, and

subreddits often focus on specific
interests.
Joining discussions can give you a
chance to learn from others and ask
questions.

Find educational content creators:

Many YouTubers and TikTok creators

specialize in educational content. Look for
channels or accounts that explain things in
a clear and engaging way.
Use hashtags to discover educational
content on platforms like Instagram and
Twitter.