4.

0 BACKGROUND OF CURRENT LEADER

Sydney Quays

The managing director of Berjaya Starbucks Coffee Company and Berjaya Food Supreme in
Malaysia and Brunei, respectively, is Sydney Quays, 48. With the Berjaya Starbucks Coffee
Company, he was a pioneer in the 1998 debut of the Starbucks brand in Malaysia. His current
responsibilities include overseeing the general administration and strategy of Berjaya
Starbucks Coffee Company and Berjaya Food Supreme.
Sydney, who was born and raised in Penang, earned her honors degree in marketing and
hospitality management from Stamford University. Before joining the Berjaya Group, he
began his career in the QSR market and then the hotel sector. Sydney likes to read in his
leisure time while sipping Caffe Americano, his preferred coffee from Starbucks. Sydney
firmly thinks that one should be devoted, motivated, and enthusiastic in their work to
realize their ambitions. He lives by the adage "The harder you work, the luckier you get."

SYDNEY QUAYS won Eminent Leaders in Asia in 2017. From 2010 until 2013 he worked as
director of Berjaya Food Supreme. After that, he became a Chief Executive Officer and
Executive Director in 2014 until now. Award that he has been given the Personality of the
Year Sustainability Leadership Award. In a memorable turn of events, Dato' Sydney Quays,
Managing Director of Berjaya Starbucks Coffee Company and renowned CEO of Berjaya
Food Berhad, received the "Personality of the Year Sustainability Leadership Award." Dato'
Sydney is at the fore of sustainability leadership due to his exceptional vision and steadfast
dedication to Environmental, Social, and Governance (ESG) efforts within the F&B retail
sector.
Since the first Starbucks location in Kuala Lumpur opened on December 17, 1998, the
company has grown to include Sabah and Sarawak and, with around 3,800 workers, has
exceeded the milestone of 225 locations. As it enters its 17th year of business, Starbucks has
become not only Malaysians' favorite coffee shop but also a useful community contributor.
Along with providing coffee, Starbucks innovated over the years under Sydney's direction to
open up new markets. Starbucks VIA®, an instant and micro-ground coffee that delivers an
expertly roasted, distinctively delicious cup of Starbucks perfection in an instant, was
launched in Malaysia in 2011. The new drive-thru concept outlets were launched by
Starbucks Malaysia as part of its attempts to adapt to the fast-changing global landscape.

Customers now have the choice to drink their preferred coffee at the shop if they'd rather
stretch their legs and unwind, or they may drink it on the move thanks to this new platform.
Starbucks drive-thru concept outlets may be found all across Malaysia's peninsula. Sydney
inspired Starbucks to launch the Starbucks Card Mobile Application, which allows consumers
to make in-store purchases by scanning their smartphones at the counter, in order to increase
convenience for Starbucks Card users.