PRODUCT Idea Generation Business Analysis

DEVELOPMENT
Request Cost/Benefit Meet Market

Customer Pain Resources Required Marketing Plan

Product
Market Studies Capital Expenses Sales Plan/Training
Concept Docs

TIMELINE
Legislation Profitability/Margin Collateral Design

Competitors Anticipated Sales Launch Date

CONCEPT ANALYSIS  LAUNCH

RESEARCH  DEVELOP

Assess Market Technical Specs

Segment & Size Prototyping

Growth Potential Trial Production

Customer Needs Testing

Legal Issues Test Market Selling

Competition