SHAMMEL A.

BALATUCAN
Bulacan State University – Sarmiento Campus

Shammel A. Balatucan, is currently a second-year student at Bulacan State University –

Sarmiento Campus pursuing Bachelor of Science in Business Administration. She

began her education at Mabolo Elementary School and continued the remaining years

at Bagong Buhay B Elementary School, where she established a strong academic

foundation. She continued her studies at San Jose del Monte National Trade School for

both junior and senior high school, where she finished her chosen strand, Accountancy,

Business, and Management (ABM), consistently achieving honors and recognition for

her dedication and hard work in her studies. Presently, Shammel is nearing to take the

battery exam to determine their specialization, as she aspires to major in financial

management. This stems from a desire to understand the inner workings of companies

and contribute to their success. She further demonstrates her commitment to gain more

knowledge by attending seminars offered by Junior Financial Executives (JFinex). With

a solid educational foundation, history of academic excellence, and passion for

continuous improvement, she’s determined to make a significant impact in the field of

business.

Recommendations

Based on the study’s conclusion, the researcher provides the following

recommendations:

Regarding the performance expectancy of e-wallet adoption among high school and

college students, steps must be taken to develop educational campaigns and marketing

materials that highlight the concrete benefits of e-wallets. This is the most

advantageous method to showcase how e-wallets help users make informed

purchasing decisions.

Financial institutions and other respected organizations can co-create educational

materials or workshops emphasizing the benefits of e-wallets in managing student

finances. Partnering with trusted organizations like the Bangko Sentral ng Pilipinas

(BSP), which vowed to bridge the financial literacy gap among Filipinos, would allow

these campaigns to effectively reach a wider audience. The focus should be on

explaining how e-wallets go beyond just basic transactions. Involving government and

relevant organizations or industry partners like the BPI Foundation can significantly

enhance e-wallet adoption; furthermore, involving consumer protection agencies can

further solidify trust, protect users from potential scams, and build confidence in e-wallet

services.

Moreover, to address the effort expectancy associated with e-wallets, Gcash, Maya,

PayPal should prioritize user-friendly app design. They should: (a) Implement interactive
tutorials and in-app guides by offering step-by-step instructions on navigating key

functionalities. (b) Expand language options within the e-wallet application and address

effort expectancy concerns by catering to a more diverse user base and eliminating

potential language barriers.

In regards to addressing the concerns about risk and credibility, we offer the following

recommendation: e-wallets services should collaborate to community or school leaders

(Sangguniang Kabataan or Student Government officials), to promote digital financial

services and address user concerns. With the help of trusted voices, they will build

confidence and encourage wider options.

This research identified a link between e-wallet adoption and demographics. To address

this, financial services should collaborate to certain government agencies like DepEd

and CHED to develop educational programs tailored to different educational levels, that

is focus on explaining the performance expectancy and effort expectancy associated

with e-wallets demonstrating clear benefits and practical application of these tools in

managing finances.

To address the gap in financial inclusion and demographics, we, the researchers, offer

the following recommendations: for lower-income, partnering with microfinance

institutions would be beneficial to expand outreach and demonstrate how digital

financial services can complement existing financial practices within these individuals.

Microfinance companies can help by: (a) building trust and familiarity with low-income

individuals who do not have access to traditional banking; (b) promoting saving habits

through micro-saving features or by offering financial literacy training on using e-wallets

effectively. By tailoring education, and service options, financial inclusion can be

significantly improved for a wider range of users.

Future research is recommended on