Customer Cohort Month

Month Start Mon 0 1 2

0 Jan 24 21 18
1 Feb 22 19 17
2 Mar 25 22 19
3 Apr 20 18 15
4 May 23 20 17
5 Jun 21 18 16
Expanded ou 6 Jul 17 15 13
7 Aug 19 17 14
8 Sep 23 20 17
9 Oct 26 23 20
10 Nov 30 26
11 Dec 27

Customer Retention By CohorMonth

Month Start Mon 0 1 2
0 Jan 100% 88% 76%
1 Feb 100% 88% 76%
2 Mar 100% 88% 76%
3 Apr 100% 88% 76%
4 May 100% 88% 76%
5 Jun 100% 88% 76%
6 Jul 100% 88% 76%
7 Aug 100% 88% 76%
8 Sep 100% 88% 76%
9 Oct 100% 88% 76%
10 Nov 100% 88%
11 Dec 100%

Net Revenue By Cohort Month

Month Start Mon 0 1 2
0 Jan ₹ 480,000.00 ₹ 422,400.00 ₹ 364,800.00
1 Feb ₹ 440,000.00 ₹ 387,200.00 ₹ 334,400.00
2 Mar ₹ 500,000.00 ₹ 440,000.00 ₹ 380,000.00
3 Apr ₹ 400,000.00 ₹ 352,000.00 ₹ 304,000.00
4 May ₹ 460,000.00 ₹ 404,800.00 ₹ 349,600.00
5 Jun ₹ 420,000.00 ₹ 369,600.00 ₹ 319,200.00
6 Jul ₹ 340,000.00 ₹ 299,200.00 ₹ 258,400.00
7 Aug ₹ 380,000.00 ₹ 334,400.00 ₹ 288,800.00
8 Sep ₹ 460,000.00 ₹ 404,800.00 ₹ 349,600.00
9 Oct ₹ 520,000.00 ₹ 457,600.00 ₹ 395,200.00
10 Nov ₹ 600,000.00 ₹ 528,000.00
11 Dec ₹ 540,000.00

Net Dollar (or Net Revenue) Month

 Month Start Mon 0 1 2
0 Jan 100% 88% 76%
1 Feb 100% 88% 76%
2 Mar 100% 88% 76%
3 Apr 100% 88% 76%
4 May 100% 88% 76%
5 Jun 100% 88% 76%
6 Jul 100% 88% 76%
7 Aug 100% 88% 76%
8 Sep 100% 88% 76%
9 Oct 100% 88% 76%
10 Nov 100% 88%
11 Dec 100%

Cumulative Lifetime Revenue By Cohort

Month Start Mon 0 1 2
0 Jan ₹ 480,000.00 ₹ 902,400.00 ₹ 1,267,200.00
1 Feb ₹ 440,000.00 ₹ 827,200.00 ₹ 1,161,600.00
2 Mar ₹ 500,000.00 ₹ 940,000.00 ₹ 1,320,000.00
3 Apr ₹ 400,000.00 ₹ 752,000.00 ₹ 1,056,000.00
4 May ₹ 460,000.00 ₹ 864,800.00 ₹ 1,214,400.00
5 Jun ₹ 420,000.00 ₹ 789,600.00 ₹ 1,108,800.00
6 Jul ₹ 340,000.00 ₹ 639,200.00 ₹ 897,600.00
7 Aug ₹ 380,000.00 ₹ 714,400.00 ₹ 1,003,200.00
8 Sep ₹ 460,000.00 ₹ 864,800.00 ₹ 1,214,400.00
9 Oct ₹ 520,000.00 ₹ 977,600.00 ₹ 1,372,800.00
10 Nov ₹ 600,000.00 ₹ 1,128,000.00
11 Dec ₹ 540,000.00

Customer Lifetime Revenue BMonth

Month Start Mon 0 1 2
0 Jan ₹ 20,000.00 ₹ 37,600.00 ₹ 52,800.00
1 Feb ₹ 20,000.00 ₹ 37,600.00 ₹ 52,800.00
2 Mar ₹ 20,000.00 ₹ 37,600.00 ₹ 52,800.00
3 Apr ₹ 20,000.00 ₹ 37,600.00 ₹ 52,800.00
4 May ₹ 20,000.00 ₹ 37,600.00 ₹ 52,800.00
5 Jun ₹ 20,000.00 ₹ 37,600.00 ₹ 52,800.00
6 Jul ₹ 20,000.00 ₹ 37,600.00 ₹ 52,800.00
7 Aug ₹ 20,000.00 ₹ 37,600.00 ₹ 52,800.00
8 Sep ₹ 20,000.00 ₹ 37,600.00 ₹ 52,800.00
9 Oct ₹ 20,000.00 ₹ 37,600.00 ₹ 52,800.00
10 Nov ₹ 20,000.00 ₹ 37,600.00
11 Dec ₹ 20,000.00

Customer Lifetime Value By Month

Month Start Mon 0 1 2
0 Jan $ - $ - $ -
1 Feb $ - $ - $ -
2 Mar $ - $ - $ -
3 Apr $ - $ - $ -
4 May $ - $ - $ -
5 Jun $ - $ - $ -
6 Jul $ - $ - $ -
7 Aug $ - $ - $ -
8 Sep $ - $ - $ -
9 Oct $ - $ - $ -
10 Nov $ - $ -
11 Dec $ -
 3 4 5 6
15 12 10 7
14 11 9 6
16 13 10 7
13 10 8 6
15 12 9 6
13 11 8 6
11 9 7
12 10
15

3 4 5 6
64% 52% 40% 28%
64% 52% 40% 28%
64% 52% 40% 28%
64% 52% 40% 28%
64% 52% 40% 28%
64% 52% 40% 28%
64% 52% 40%
64% 52%
64%

3 4 5 6
₹ 307,200.00 ₹ 249,600.00 ₹ 192,000.00 ₹ 134,400.00
₹ 281,600.00 ₹ 228,800.00 ₹ 176,000.00 ₹ 123,200.00
₹ 320,000.00 ₹ 260,000.00 ₹ 200,000.00 ₹ 140,000.00
₹ 256,000.00 ₹ 208,000.00 ₹ 160,000.00 ₹ 112,000.00
₹ 294,400.00 ₹ 239,200.00 ₹ 184,000.00 ₹ 128,800.00
₹ 268,800.00 ₹ 218,400.00 ₹ 168,000.00 ₹ 117,600.00
₹ 217,600.00 ₹ 176,800.00 ₹ 136,000.00
₹ 243,200.00 ₹ 197,600.00
₹ 294,400.00
 3 4 5 6
64% 52% 40% 28%
64% 52% 40% 28%
64% 52% 40% 28%
64% 52% 40% 28%
64% 52% 40% 28%
64% 52% 40% 28%
64% 52% 40%
64% 52%
64%

3 4 5 6
₹ 1,574,400.00 ₹ 1,824,000.00 ₹ 2,016,000.00 ₹ 2,150,400.00
₹ 1,443,200.00 ₹ 1,672,000.00 ₹ 1,848,000.00 ₹ 1,971,200.00
₹ 1,640,000.00 ₹ 1,900,000.00 ₹ 2,100,000.00 ₹ 2,240,000.00
₹ 1,312,000.00 ₹ 1,520,000.00 ₹ 1,680,000.00 ₹ 1,792,000.00
₹ 1,508,800.00 ₹ 1,748,000.00 ₹ 1,932,000.00 ₹ 2,060,800.00
₹ 1,377,600.00 ₹ 1,596,000.00 ₹ 1,764,000.00 ₹ 1,881,600.00
₹ 1,115,200.00 ₹ 1,292,000.00 ₹ 1,428,000.00
₹ 1,246,400.00 ₹ 1,444,000.00
₹ 1,508,800.00

3 4 5 6
₹ 65,600.00 ₹ 76,000.00 ₹ 84,000.00 ₹ 89,600.00
₹ 65,600.00 ₹ 76,000.00 ₹ 84,000.00 ₹ 89,600.00
₹ 65,600.00 ₹ 76,000.00 ₹ 84,000.00 ₹ 89,600.00
₹ 65,600.00 ₹ 76,000.00 ₹ 84,000.00 ₹ 89,600.00
₹ 65,600.00 ₹ 76,000.00 ₹ 84,000.00 ₹ 89,600.00
₹ 65,600.00 ₹ 76,000.00 ₹ 84,000.00 ₹ 89,600.00
₹ 65,600.00 ₹ 76,000.00 ₹ 84,000.00
₹ 65,600.00 ₹ 76,000.00
₹ 65,600.00

3 4 5 6
$ - $ - $ - $ -
$ - $ - $ - $ -
$ - $ - $ - $ -
$ - $ - $ - $ -
$ - $ - $ - $ -
$ - $ - $ - $ -
$ - $ - $ -
$ - $ -
$ -
 7 8 9 10 11
4 1
4 1 In starting months we will be havin
us, catering efficiently to 25 SEO cli
4 1 starting with limited capital we wan
3 1 start with, in such a way that we ca
4 with.
And rest of clients more than our c
will be outsourced to other agency.

after around 6 months we will doub

servicing ability to around 50 client

7 8 9 10 11
16% 4% 0% 0% 0%
16% 4% #VALUE! #VALUE!
16% 4% #VALUE!
16% 4%
16%

7 8 9 10 11
₹ 76,800.00 ₹ 19,200.00 ₹ - ₹ - ₹ -
₹ 70,400.00 ₹ 17,600.00
₹ 80,000.00 ₹ 20,000.00
₹ 64,000.00 ₹ 16,000.00
₹ 73,600.00
 7 8 9 10 11
16% 4%
16% 4%
16% 4%
16% 4%
16%

7 8 9 10 11
₹ 2,227,200.00 $ 2,246,400
₹ 2,041,600.00 $ 2,059,200
₹ 2,320,000.00 $ 2,340,000
₹ 1,856,000.00 $ 1,872,000
₹ 2,134,400.00

7 8 9 10 11
₹ 92,800.00 ₹ 93,600.00
₹ 92,800.00 ₹ 93,600.00
₹ 92,800.00 ₹ 93,600.00
₹ 92,800.00 ₹ 93,600.00
₹ 92,800.00

7 8 9 10 11
$ - $ - $ - $ - $ -
$ - $ - $ - $ -
$ - $ - $ -
$ - $ -
$ -
 arting months we will be having 5 people working with
atering efficiently to 25 SEO clients. This is because in
ting with limited capital we want a least cost model to
with, in such a way that we can thrive in near future
rest of clients more than our capacity in initial months
be outsourced to other agency.

around 6 months we will double up the our client

cing ability to around 50 clients.
Gross Margin
65%
CAC
$ 115
 First order Lifetime
Orders 1 8.33333333333333
Monthly Churn 12 12
AOV ₹ 20,000.00 ₹ 166,666.67

COGS
Prem. Soft & tools ₹ 2,333.33 ₹ 19,444.44
Service rendering(&support) cost ₹ 4,000.00 ₹ 33,333.33
TOTAL COGS ₹ 6,333.33 ₹ 52,777.78

GM ₹ 13,666.67 ₹ 113,888.89
GM% 54 54

TAC
MCC(Mark. Camp. Cost) ₹ 6,666.67 ₹ -
W(wages associated with M&S) ₹ 800.00 ₹ -
S(sales softwares) ₹ 1,333.33 ₹ -
PS(Prof. services like consulting) ₹ 1,333.33 ₹ -
O(overhead) ₹ - ₹ -
Calculated TAC ₹ 10,133.33 ₹ 10,133.33

Post marketing profit ₹ 3,533.33 ₹ 103,755.56

LTV : CAC ratio 10.2390350877193

Pricing reason & Strategy :-

1. Rs 20000 is for the basic service bundle which includes SEO for
websites(including on page, off page,technical and local seo through
google my business) and running ads on google. (exc. of advertisement
costs and taxes).
2. Although many frelancers and agencies are offering same services
@ very low rates too. But we are focusing more on delivering quality
services but keeping a good margin too, thats because to run our
agency and keep the services up to the best quality mark . Maintaining
the profitability from the very first day only. Although this approach
can seem not very modern, but profitability is the heart and soul of
the business.

Marketing strategy :-
1. Data protection - this industry is vulenrable of confidential data
leakage of even very big firms too. SO the privacy of data is a major
issue. We hire IBM's data security services for client's data
sprotection .
2. No false and fantasy promises - Commitments made upto the
extent that can be fulfilled.
3. Talent and tech goes together - Talent of exact solutions delivery,
empowered with efficiency through incorporation of AI and ML
models.
2. No false and fantasy promises - Commitments made upto the
extent that can be fulfilled.
3. Talent and tech goes together - Talent of exact solutions delivery,
empowered with efficiency through incorporation of AI and ML
models.
Per month expenses

35000
60000 (4 employees)

100000 (G. ads, instagram and FB ads)

12000 (1 employee)
20000
20000
Total expenses per month 247000

#CLTV
 Outsourcing Economics
Month Start Month 0 1 2 3 4 5
0 Jan 24 21 18 14 11 8
1 Feb 22 19 15 12 10 8
2 Mar 25 22 17 14 11 9
3 Apr 20 18 13 11 9 7
4 May 23 20 15 13 11 8
5 Jun 21 18 14 12 10 7
6 Jul 17 15 11 10 8 6
7 Aug 19 17 13 11 9
8 Sep 23 20 15 13
9 Oct 26 23 20
10 Nov 30 26
11 Dec 27

Month Clients Outsourced Price charged

Jan
Feb 15 12000
Mar 18
Apr 37
May 49
Jun 61
Jul 68
Aug 69
Sep 70
Oct 91
Nov 28
Dec 28
6 7 8 9 10 11
6 3 1
5 3 1
6 4 1
5 3 1
6 3
5
As an agency who caters 25 clients efficiently and effectively at a time. Throughout the year we maintian this to
clients.
We maintain our 15 clients, in the way to keep our productivity, profitability and at the same time results at their b

For e.g. we are catering 15 clients at current prices with 5 employees. time-to-time we will be increasing prices to m
tech for upgradation and other developement charges such as emploee training programmes. And if any client is no
rising prices then as a business practice we' ll drop them and acquire new client.Our sole focus is on extremely good
services. And limiting ourselves to a particualr number of clients will create scarcity in market, for our services.

We will be looking for our cac payback in 1st month only.

Customer count 1
Revenue(1 month) 20000
COGS 6333
GM 13667

CAC 10134
Total profit 3533

So, we have our break even of profits in 1st month only, we can definitely look for considering this business.
the year we maintian this to give our best to the
he same time results at their best.

e will be increasing prices to meet the cost of expensive

rammes. And if any client is not able to meet with the
ole focus is on extremely good and result oriented
n market, for our services.

nsidering this business.

 Our agency served client based profits & revenue
Month Revenue GP (after cac) Every 2nd month taking on
Jan ₹ 500,000.00 ₹ 88,325.00 (all new customers)
Feb ₹ 500,000.00 ₹ 300,674.00
Mar ₹ 500,000.00 ₹ 311,273.00 3 new customers
Apr ₹ 500,000.00 ₹ 300,674.00
May ₹ 500,000.00 ₹ 311,273.00 3 new customers
Jun ₹ 500,000.00 ₹ 300,674.00
Jul ₹ 500,000.00 ₹ 311,273.00 3 new customers
Aug ₹ 500,000.00 ₹ 300,674.00
Sep ₹ 500,000.00 ₹ 311,273.00 3 new customers
Oct ₹ 500,000.00 ₹ 300,674.00
Nov ₹ 500,000.00 ₹ 311,273.00 3 new customers
Dec ₹ 500,000.00 ₹ 300,674.00
Total ₹ 6,000,000.00 ₹ 3,448,734.00 57% Profit margins

YoY 10% increase in price and 20% increase in client operating capacity
Year Revenue GP PV
Year 1 ₹ 6,000,000.00 ₹ 3,448,734.00 ₹ 3,253,522.64
Year 2 ₹ 6,600,000.00 ₹ 3,793,607.40 ₹ 3,376,297.08
Year 3 ₹ 7,260,000.00 ₹ 4,172,968.14 ₹ 3,503,704.52
Year 4 ₹ 7,986,000.00 ₹ 4,590,264.95 ₹ 3,635,919.78
Year 5 ₹ 8,784,600.00 ₹ 5,049,291.45 ₹ 3,773,124.30
NPV(of GP) ₹ 17,542,568.33

Outsourced clients based revenue and profits calculation

Month Revenue GP (after cac)
Jan ₹ 500,000.00 ₹ 88,325.00
Feb ₹ 500,000.00 ₹ 300,674.00
Mar ₹ 500,000.00 ₹ 311,273.00
Apr ₹ 500,000.00 ₹ 300,674.00
May ₹ 500,000.00 ₹ 311,273.00
Jun ₹ 500,000.00 ₹ 300,674.00
Jul ₹ 500,000.00 ₹ 311,273.00
Aug ₹ 500,000.00 ₹ 300,674.00
Sep ₹ 500,000.00 ₹ 311,273.00
Oct ₹ 500,000.00 ₹ 300,674.00
Nov ₹ 500,000.00 ₹ 311,273.00
Dec ₹ 500,000.00 ₹ 300,674.00
Total ₹ 6,000,000.00 ₹ 3,448,734.00
Every 2nd month taking on 3 new clients
 CAC - Customer Acquisition Cost

Marketing Channel Distribution

Marketing Cost January February March April May
Paid CAC
Google (CPC) 34,000 ₹ 34,000 ₹ 34,000 ₹ 34,000 ₹ 34,000 ₹
LimkedIn ads 30,000 ₹ 30,000 ₹ 30,000 ₹ 30,000 ₹ 30,000 ₹
Instagram ads 30,000 ₹ 30,000 ₹ 30,000 ₹ 30,000 ₹ 30,000 ₹
Total Paid TAC 94,000 ₹ 94,000 ₹ 94,000 ₹ 94,000 ₹ 94,000 ₹

Unpaid or organic
Website maintenance 2,500 ₹ 2,500 ₹ 2,500 ₹ 2,500 ₹ 2,500 ₹
Social media handles 3,500 ₹ 3,500 ₹ 3,500 ₹ 3,500 ₹ 3,500 ₹
Total Other 6,000 ₹ 6,000 ₹ 6,000 ₹ 6,000 ₹ 6,000 ₹
Customers acquired 24 22 25 20 23
Unpaid CAC ₹ 1,250.00 ₹ 1,363.64 ₹ 1,200.00 ₹ 1,500.00 ₹ 1,304.35
Paid CAC ₹ 4,895.83 ₹ 5,340.91 ₹ 4,700.00 ₹ 5,875.00 ₹ 5,108.70
Blended CAC ₹ 6,145.83 ₹ 6,704.55 ₹ 5,900.00 ₹ 7,375.00 ₹ 6,413.04

80% of customers come from Paid advertisments

Customer Acquisition Cost

keting Channel Distribution

June July August September October November December

34,000 ₹ 34,000 ₹ 34,000 ₹ 34,000 ₹ 34,000 ₹ 34,000 ₹ 34,000 ₹

30,000 ₹ 30,000 ₹ 30,000 ₹ 30,000 ₹ 30,000 ₹ 30,000 ₹ 30,000 ₹
30,000 ₹ 30,000 ₹ 30,000 ₹ 30,000 ₹ 30,000 ₹ 30,000 ₹ 30,000 ₹
94,000 ₹ 94,000 ₹ 94,000 ₹ 94,000 ₹ 94,000 ₹ 94,000 ₹ 94,000 ₹

2,500 ₹ 2,500 ₹ 2,500 ₹ 2,500 ₹ 2,500 ₹ 2,500 ₹ 2,500 ₹

3,500 ₹ 3,500 ₹ 3,500 ₹ 3,500 ₹ 3,500 ₹ 3,500 ₹ 3,500 ₹
6,000 ₹ 6,000 ₹ 6,000 ₹ 6,000 ₹ 6,000 ₹ 6,000 ₹ 6,000 ₹
21 17 19 23 26 30 27
₹ 1,428.57 ₹ 1,764.71 ₹ 1,578.95 ₹ 1,304.35 ₹ 1,153.85 ₹ 1,000.00 ₹ 1,111.11
₹ 5,595.24 ₹ 6,911.76 ₹ 6,184.21 ₹ 5,108.70 ₹ 4,519.23 ₹ 3,916.67 ₹ 4,351.85
₹ 7,023.81 ₹ 8,676.47 ₹ 7,763.16 ₹ 6,413.04 ₹ 5,673.08 ₹ 4,916.67 ₹ 5,462.96

ome from Paid advertisments

From cohort
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GMV NPS