How to scale your

OTT business with

data?
What is data driven
decision making?
Data driven decision making is
using facts, metrics, and data to
guide every aspect of your
streaming business. Skip Ad | ▶

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How is it done?

ANALYZE
Process this
data into
meaningful
COLLECT insights DECIDE
Collect data
Make
about how
informed
users interact
with your decisions
service

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How will it help
your business?

User Revenue
Experince Optimization

Content
Strategy
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User Experience
Target users with engagement and
retention strategies according to
their preferences, consumption
habits, and behavior in order to
give them the most personalized
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experience possible.
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Content Strategy
Data can tell you which of your
content is working and which isn't.
Analyzing content by genre,
geography, demography can help
you produce or acquire content
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based on viewer preferences.

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Revenue
Optimization
Come up with a winning pricing
strategy by understanding users'
genre preference, device
preference, geography, and other
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factors
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Understand
Revenue Sources
AVOD SVOD TVOD

UNDERSTAND UNDERSTAND UNDERSTAND

Ad Views User preference Payment Methods
Ad Completion Payment schedule Content genres
OPTIMIZE OPTIMIZE OPTIMIZE
Ad Loads Plans Offers

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Acquisition and
Churn
Acquisition Churn

Understand where Understand your

your users are churn as it tells
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coming from to why your viewers

strengthen your don't return to Skip Ad | ▶

acquisition your service.

strategies.
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Acquisition
Acquisition rate tells how
important each customer is and
also helps to predict income
Churn
Churn rate tells you what
portion of your customers leave
over a period of time and why.
Analyzing reasons for churn and
acting upon it will help you to
reduce it over a period of time.
Wrap Up
Data helps your streaming
business prosper by enabling you
to predict trends and stay ahead of
the competition.