Optimizing

Streaming Apps
What is App Store
Optimization (ASO)?
App Store Optimization (ASO) is
the process of increasing your
streaming app's visibility and
boosting user acquisition in the
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app stores
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Why should you
optimize your
app?
Increase visibility and get
discovered by relevant users
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Grow user-base and increase

revenue Skip Ad | ▶

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What to optimize
in Apple App Store?

App Name
Subtitle
App Logo
Rating

Screen Captures

Reviews

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 What to optimize
in Google Play Store?

App Title
App Logo Developer
Category
Rating Number of
Downloads
Screen capture

App Description

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App Name
Your app's title is not only the first
thing a user will see on the search
listing but it is also used by the app
stores to rank your app.
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Use the keyword that has

the highest search traffic in
the title
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Keywords in
description
App store algorithms rely heavily
on keywords, so ensuring high app
rankings requires constant
keyword optimization.
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Choose the key words that

users type in search bars.
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Review and
Ratings
Most users consider ratings to be
deciding factor in downloading a
new app.

Requesting a review from a

happy customer is the best
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way to improve your rating.

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App Updates
Optimising your streaming app is a
continuous, iterative process.

Updating your app

regularly can improve the
user experience and
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thereby improve the ratings

and reviews of your app.
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Wrap Up
ASO is an important marketing
channel to take your content to the
right viewers. You will ultimately
increase your app downloads if
your app listing is optimized for
app store searches.