Email

Marketing
for OTT Services
Why should you consider
email marketing?
Reach: Practically every internet
user has an email address
Personalization: The message in
emails can be highly personalized
to win a user
Performance: Email campaigns
perform 14x better than social
media campaigns
Email Marketing
Journey
1. Attract 3. Engage
Collect and validate Give reasons for users
the email addresses to spend time on your
of visitors streaming platform

2. Convert 4. Retain
Educate your users on the Make your relationship
value of your streaming long-term and loyal
service and what they can
enjoy by being your
subscriber.
Attract
Attract visitors through
promotions and ads
Collect emails and validate them
Welcome users with trials and
offers
Convert
Send content recommendation
mailers
Share bloopers and sneak peeks
to build curiosity
Show the value of your library by
showcasing interesting content
Engage
Engage users with new, relevant
content recommendations
Send time sensitive promotional
mailers
Upsell plans by emphasizing
savings
Retain
Keep your users subscribed to
your service by renewing their
subscriptions
Win back lost users by luring them
with your content and offers
Collect feedback and improve
your service
How to make your email
campaign a success?

Send the right email to the right user

Craft open worthy subject lines

Convince to click through the email

Send the right email to
the right user
Understand the attitudes that shape
user behavior and categorize them.
Based On

Genre
Demography Detail each of Preferences
Collect as much persona with
data about your favorite genres and Add in details
audience to help further classify based on user
you build a them preferences and
demographical watch patterns
persona.
Craft open worthy
subject lines
Personalization
1
Subject lines with personalization such as names have a
higher open rate than those without any personalization.

Emojis
2
Use emojis on subject line when appropriate.

Curiosity
3
Spark curiosity to increase open rates

Humor
4
Add a pinch of humor to your email subjects
Convince to click
through the email
Before you start dropping links in your
email ask yourself these questions
1 What action do you want your users to take?

What do you expect them to do after

2
opening the link?

3 Will the link provide any value to your users?

4 Is the offer irresistible for my users?

Have I explained clearly what they can

5
expect by opening the link?
What must your emails
include?
Branding

Attractive
Subject
Let's Reunite
Dear Username,
Personalization Come back to watch old favorites and
newly added shows.

CTA Rejoin
Popular Now

Value
Proposition
Wrap Up
Nurture your relationship with
your audience by
communicating effectively with
them. Set up triggers that will
keep your audience engaged
and build a loyal following.