Name: Utkarsh Deep Roll No: PGP39334

Subject: Business Data Communication Section: B

Assignment-4

Q. How does Roblox help companies to advertise in the metaverse?

Answer:

Roblox helps companies to advertise in the metaverse by offering several innovative and
immersive ad formats and experiences:
1. Branded experiences:
Companies can create their own immersive branded experiences on Roblox. For example, Vans
created "Vans World" - a virtual skatepark where users could practice tricks, customize avatars
with Vans gear, and design skateboards.
2. Branded virtual items:
Brands can sell virtual versions of their products as avatar accessories or in-experience items.
For instance, Gucci sold limited edition virtual bags and accessories in their "Gucci Garden"
experience.
3. Immersive Ad Formats:
Roblox proposed two types of immersive ads—image and portal formats. Image ads are 3D
images integrated into the game environment, resembling real-world advertising like
billboards. Portal ads transport users to another branded experience within Roblox without
taking them off the platform.
4. Branded integrations in existing experiences:

Brands can integrate their products or branding into popular existing Roblox experiences. The
case mentions NASCAR allowing users to create and drive NASCAR vehicles in the game
Jailbreak.
5. Developer Collaboration:
Brands often collaborate with Roblox developers to build their experiences, with Roblox acting
as a matchmaker. This partnership allows developers to advise brands on how to authentically
bring their objectives to life on the platform.

6. Education and guidance:

Roblox's partnerships team works to educate brands on effective metaverse strategies and helps
match them with developers to create authentic Roblox experiences.