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PIXELMATTIC Payment Gateway Report Highlighted
PIXELMATTIC Payment Gateway Report Highlighted
PIXELMATTIC Payment Gateway Report Highlighted
GATEWAY
REPORT
2017
GUIDE TO ONLINE PAYMENTS FOR
BUSINESS OWNERS IN INDIA
8105562012
www.pixelmattic.com
Koramangala, Bangalore
hello@pixelmattic.com
Contents
payments in India
for a business
gateway
2017
5. List of online payment gateways
payment gateways
gateway
other systems
1. Introduction
data the ability to conduct non face to face commerce could not
Especially after the ban on Rs 500 and Rs 1000 old notes, people are looking into
using digital payment methods for their money transactions. Digital finance has
great potential to improve sales and business for Indian merchants and
consumers, but only a few are aware of this. In fact, only 40% of those merchants
who don’t take debit cards were aware they could do so.
Mobile shopping and making online payments is gaining ground as the technology
advances. This mandates product and service vendors to offer mobile payment
It’s just one element of a full-fledged eCommerce site that allows you to accept
and process credit cards, debit cards and other forms of payment online. Every
time you purchase something online with a credit card, your information has to be
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A payment gateway can be integrated with most websites and
This function allows your customers to pick and choose the various items
they want to buy from your website, including options such as size, color, etc.
And at the checkout, the shopping cart totals the items, adds tax and
Once the shopping cart process is completed, the payment gateway encrypts
and store sensitive data, including credit card numbers, ACH account
numbers, CVV and CVV2 information. Sensitive data such as Credit Card
the card associations have created a set of rules and security standards
which must be followed by anyone with access to card information. This set of
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rules and security standards is called the Payment Card Industry – Data
the parties involved in the Transaction. This ensures that sensitive information
A payment gateway service company has gone through the extensive and
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2. Different modes of online
payments in India
Credit cards – The easiest form of electronic money that is available and most
widely used today. There are several million credits cards that are being used
commerce sites allow you to pre-store your credit card number securely so that
you don’t have to key in the number each time. Currently, the largest user base
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Image Source: Freepik
Debit card – The second largest e-commerce payment medium in India are
Debit Cards and Netbanking. Very often, for customers who want to stay within
their spending capacity, paying for things online using a debit card proves to
be a preferred choice. With the debit card, one can only pay for purchased
goods with the money that already exists in the current or savings accounts as
opposed to the credit card where the amounts that the buyer spends are
accumulated and have to be paid for as a bill at the end of the billing period.
uses a similar method to the debit card of paying from money that exists in the
user's current or savings account but net banking does not require the user to
have a card for the payment purposes. While completing the purchase the
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Mobile Money – Out of India’s 1.2 billion people, only a small percentage have
millions have mobile phones, and for them, mobile money is likely to be hugely
or pay your utility bills on your phone, where otherwise you might have to key in
your entire credit card number, CVV number, etc, every time you make a
payment. It’s meant for transactions between Rs 50 – Rs 500 to buy things like
games, music, ebooks, and virtual goods in games, and where people may not
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Prepaid Cards – this is a relatively new and fast-growing payment method.
Typically a consumer may buy or be gifted a prepaid card that can be used
online. Usually, this would be for a particular brand or for a retailer. Some
online retailers have their own gift cards which are sold to their customers, who
in turn may use it for themselves or as give them as gifts. Gift cards have their
Reward Points – Some other more indirect ways of online payments are rewards
points will be awarded which will get added to the buyer’s account. In the next
transaction, the buyer can choose to pay for their next purchase using the
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3. How do online payments
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3.2 HOW DOES IT WORK?
The payment gateway process kicks off when a customer orders a product from a
If the order is via a website, the customer’s web browser encrypts the information
to be sent to the merchant’s web server. And in other cases, this is done via the
Gateway. This is an SSL encrypted connection from the merchant’s server site to
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4. Payment Gateway sends transaction information to the
The card association also acts like the issuing bank and directly provides a
6. The Card Association receives the authorization request, verifies the request
Payment Gateway.
This process is known as Authorization and it takes about 2-3 seconds, altogether.
The merchant then fulfills the order and the above process can be repeated.
9. At the end of the day, the payment gateway performs a process known as
Settling.
During which it groups all your transactions together and sends them off to the
Merchant’s Acquiring Bank in a single batch via the Processor for Settlement.
10. Payment gateways also record your transactions and allow you to
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4. How to choose the right
payment gateway
Choosing the right gateway takes a little time, but we’ve found a few ways to
narrow down your options and make the process of choosing a little easier. Let’s
explore how you can find the best payment gateway so you can get back to
4.1 FEATURES
The first and foremost requirement for any service that collects payments
security standards for account data protection. Anyone who also accepts
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credit card payments needs to comply with PCI-DSS rules.
Regardless of the many other features they provide, the payment gateway
integration process has to be fast and easy. There are still many solutions
that require weeks of setting up before you can start charging your
customers.
which is required when accepting payments from a mobile app. And if this
tokenization functionality is not provided by your Gateway API then you will
term business goals and transaction volume. It’s even more important to
study the features of all payment gateways carefully before making any
decision. Small business and startups look for the Cheapest Online
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If you’re a business having considerably low transaction volumes and low
Digital wallets are the new future of payment technologies. The days of
using liquid cash are coming to an end. Payment gateways also offer
digital wallet facility and this is an added feature that you can expect
from one.
You may also want to consider the purchasing price of the gateway if
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there is one. Free gateways are awesome, but they may have higher
usage charges. The gateways you evaluate may charge one or both, or
may even scale their fees depending on how much you use it.
they don’t, your customers will need to renew manually each month,
Application process and time frames are also something you need to
how long the application process with a new payment gateway will take.
And once approved, how long will it be before you’re able to process
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Some payment gateways impose specific time frames for contracts, such
you’ll also want to find out if there are early termination or cancellation
fees you’ll have to pay if you become unhappy with the payment
gateway.
Many payment gateways also offer a card updater feature for free or an
beyond CVV and AVS. Every business is going to lose money to fraud,
but fraud prevention tools help you reduce your losses. So, be sure to ask
potential payment gateways about all the fraud prevention tools they
provide.
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If you chose to leave your payment gateway, would you be able to take
your customers’ data with you? Because if you choose to leave one
where you don’t own your customer data, you would need to ask your
paying customers to provide you their billing details all over again to set
up with the new gateway. And this can get really troublesome.
support they offer. While your startup may not need a payment gateway
that provides 24/7 live support, you do want to make sure you can speak
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4.2 HOSTED vs INTEGRATED
If you’ve ever used PayPal, you’re already familiar with a hosted payment
The biggest perk of this setup is that the offsite provider is responsible for all PCI
compliance and data security. This is one less thing for you to worry about, and
the major hosted processors will have information on their compliance and
There are some potential downsides, however. In some countries, offsite payment
Also, the experience of directing a customer, off your website can sometimes
feel jarring, and can potentially harm your conversion rates if it’s not a gateway
The bottom line: hosted gateways are easy to set up and are fantastic for new
stores, but can potentially hurt conversion rates if customers aren’t familiar with
the processor.
gateway’s provided API. The biggest advantage of this is that customers never
have to leave your store to input payment information and submit orders — it’s a
The downside of this is that you’ll need to have the ability to integrate with the
integrate with a variety of gateways via API, but if you choose one that isn’t
supported “out of the box,” you might have to do some custom programming to
Integration also makes you responsible for securely storing cardholder data and
complying with your country’s rules and regulations, including the PCI Security
Standards. A lack of security could put your customers at risk, or subject your
store to an audit.
The bottom line: gateways integrated via API offer a seamless ordering
process, but can be more difficult and time-consuming to set up, and
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4.3 DOING THE MATH
each gateway will appear on your store, and what kind of experience it
Think about the number of steps a shopper will have to take to get from
their cart to a confirmation screen. If you’re asking too much of them, they
will be happy to show you a demo if you ask. This is a good way to get an
idea of how the process will actually function on a store like yours, what
1. Setup Fees – A one-time amount you pay to start receiving the services
payment gateways
Transaction Volume* 12
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The Complete Fees to a Payment Gateway for a year would be,
You have plenty of things to focus on at this stage, so don’t be afraid to make
the choice that fits your budget right now — you can always scale it up later if
you need to, once you have more time or resources available.
2017
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5. List of payment gateways
In India
IVR System, Multiple user access, single admin and much more.
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Transaction Rate: 2.5%
with wallet facility, low user drop, Developer Friendly APIs, SDKs,
For more number of payment gateways with the quickest setup time,
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5.2 Top Payment Gateways For Mobile Apps
2.99% + Rs.3
Mobile App Platform: Android, Windows, Transaction Fees: From 1.99% + Rs.3
documentation
Setup Fees: from Rs. 4900 and LocalBanya, Etihad, Airtel, PVR Cinemas,
Annual Maintenance Fees: Rs. Mobile App Platform: Android & iOS
2400
to 3.90%
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Setup Fees: Nil
to Rs.5 lakhs
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Transaction Fees: From 1.25% to
3.75%
FirstCry
Setup Fees: Nil
Mobile App Platform: Android & iOS
Annual Maintenance Fees: Nil
Transaction Fees: 2%
flower shop
$0.45
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5.3 Indian Payment Gateways With Digital Wallet Support
1. Paynimo
2. ePaisa
Transaction Fees: Debit cards 0.75 – 1.00%, Credit Cards – 1.75%, Wallets –
Money, Pockets,
Major Users: Mega cabs, T’POT, DC design, Delhivery, Dubli, Kinche, Cafeccino
3. Juspay
Click here for more payment gateways with digital wallet support
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5.4 Cheapest Online Payment Gateways In India
Transaction Fees: 2%
Big What
knowlarity
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Setup fees: Nil
redBus, Snapdeal,
Bookmyshow, Freecharge,
Transaction Fees:
insurance
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5.5 Multi-Currency Payment Gateways In India
1. Airpay
2. Amazon Payments
3. CCAvenue
Setup Fees:
4. Crisp Infocare
5. EBS
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6. Paypal
7. PaySignet
8. QPay India
9. Secure365
10. Telr
Transaction Fee:
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6. List of WordPress plugins for
payment gateways
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( Payment Gateways )
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7. How to apply for an online
payment gateway
The documents needed, differ for different kind of companies. However, most
of the KYC documents remain the same. But here are a list of the main
3. Cancelled Cheque - For the bank account into which you will be receiving
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payments.
4. Financial Proof - Current Account statements for last 12 months with Bank
seal and Bank Logo. OR Audited Balance Sheet with P & L Account
5. Additional Documents -
SOLE PROPRIETOR
Certificate issued by the Municipal authorities under Shop & Establishment Act
CST/VAT certificate
authorities.
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PARTNERSHIP/LLP FIRM
Board resolution applicable in case of LLP only (on letter head of LLP) a
Board Resolution
OTHER (EDUCATION/GOVERNMENT/NGO)
registered trust only) & Copy of Trust deed or Society Deed / Government
Certificate.
Trust Resolution
2. E-mail address
3. Phone numbers
4. P.O. Box
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8. Process of payment
the developer will install it, configure with the merchant details
OR
PG. (Note: The PG must provide allow PHP integration for it to work
with WordPress)
cases for success and failure transactions, and share this report
Step 6: The PG will review these test details along with the website
collecting payments
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Click Here To Download Our
Payment Gateways
Performance Optimization
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