A REPORT ON

SOCHEKO.COM
AN E-COMMERCE SITE

Submitted by:

Siju Baniya(3474/19)

BBM Seven Semester

Submitted to:

Madhu Kumar Singh

Director (BBA/BBM)

Makawanpur Multiple Campus,

Affiliated to Tribhuvan University Thapathali,

Hetauada

2024
ACKNOWLEDGEMENT

Taken this opportunity to express my respect and gratitude to our esteemed guide Mr.
Madhu Kumar Singh for his valuable guidance in making this project a reality. We are
very thankful to him for his constant support and encouragement and valuable
supervision, guidance and encouragement throughout this project completion period,
without his supervision this project may not have been accomplished.

We offer our sincere gratitude to him for his continuous motivation, enthusiasms and
immense knowledge. His guidance lead us to complete our project on time.

We also like to thank Socheko.com for providing us all the information which we needed
for the accomplishment for this project.

Last but not the least we would like to acknowledge Makawanpur Multiple Campus for
their direct and indirect support.

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ABSTRACT

This report provides an in-depth analysis of the Nepali e-commerce site, Socheko.com.
The report explores the background, history, and business model of the company. It also
examines the competitive landscape and market trends in the Nepali e-commerce
industry. The report analyzes the strengths, weaknesses, opportunities, and threats
(SWOT) of Socheko.com and provides recommendations for the company's future
growth and success. Additionally, the report presents data-driven insights into the user
experience and website functionality of Socheko.com, along with recommendations for
improving these aspects. Overall, this report offers valuable insights into the current state
and potential future of Socheko.com in the Nepali e-commerce market. Customer
oriented approach that focuses on satisfying the need of the customers and maximizing
profit.

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Table of Contents
ACKNOWLEDGEMENT ................................................................................................ ii
ABSTRACT ......................................................................................................................iii
LIST OF ABBREVIATIONS .............................................................................................v
LIST OF FIGURES ........................................................................................................... vi
CHAPTER 1: INTRODUCTION ....................................................................................... 1
1.1 Introduction to Business ....................................................................................... 1
CHAPTER 2: BUSINESS PROCESS ................................................................................ 2
2.1 Online Opportunities ................................................................................................. 2
2.2 Business Model ......................................................................................................... 2
2.3 Marketing Strategies ................................................................................................. 3
2.4 Payment Method ....................................................................................................... 4
CHAPTER 3: BUSINESS PROBLEM ANALYSIS AND SOLUTION ...........................
6
3.1 Problem Analysis ...................................................................................................... 6
3.2 Solutions to the Problems ......................................................................................... 7
CHAPTER 4: HOMEPAGE OF WEBSITE..................................................................... 10
Conclusion: ....................................................................................................................... 11
Recommendation: ............................................................................................................. 11
Bibliography ..................................................................................................................... 13

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LIST OF ABBREVIATIONS

B2C: Business-to-Consumer

COD: Cash on Delivery

NRB: Nepal Rastra Bank

SWOT: Strength, Weakness, Opportunities, Threats

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LIST OF FIGURES

Figure 1: B2C model ...........................................................................................................

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Figure 2: Website of Socheko.com ...................................................................................
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CHAPTER 1: INTRODUCTION

1.1 Introduction to Business

Socheko.com is a Nepali e-commerce site that was established in 2014, located in

Kamalpokhari Kathmandu. The company operates on a business-to-consumer (B2C)
model, offering a wide range of products to its customers. Socheko.com has quickly
become a popular destination for online shopping in Nepal, providing a convenient and
hassle-free way for customers to purchase goods from the comfort of their own homes
Socheko.com offers a wide range of products including home appliances, men's clothing,
kids' clothing, women's clothing, accessories, and electronic devices. Over the years, the
company has built a strong reputation for providing high-quality products at competitive
prices and offering exceptional customer service.

The Nepali e-commerce industry has experienced significant growth in recent years, with
increasing numbers of consumers turning to online shopping for convenience, variety,
and affordability. Socheko.com has been at the forefront of this industry, leveraging
technological advancements and innovative strategies to carve out a niche for itself in the
highly competitive marketplace.

In addition to its broad selection of products, Socheko.com takes pride in its outstanding
customer service, which guarantees a hassle-free online shopping experience from
beginning to end. Customers in Nepal favor the business because it provides a variety of
payment options, easy returns, and prompt delivery. Socheko.com has made it a goal to
offer a streamlined and simplified platform that is simple to use because we recognize
that for some customers, online shopping can be overwhelming. Customers can simply
browse products, compare prices, and make purchases in just a few clicks thanks to our
userfriendly website and mobile app. Socheko.com is a leading e-commerce site in Nepal
that is committed to providing customers with a convenient, secure, and reliable online
shopping experience with quality goods and services.
CHAPTER 2: BUSINESS PROCESS

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2.1 Online Opportunities
Being an online portal, Socheko.com has following opportunities:

• Increasing internet penetration in Nepal

• Growing trend of online shopping in Nepal
• Rapidly growing middle class with disposable income
• Increasing smartphone adoption and usage
• Availability of affordable logistics and delivery services
• Rising demand for convenience and time-saving solutions
• Emergence of new product categories in digital market
• Expansion of the digital payment infrastructure
• Increasing social media usage and influence on consumer behavior

2.2 Business Model

The business model of Socheko.com is based on the business-to-consumer (B2C)
ecommerce model. This means that the platform is designed to sell products directly to
individual customers, rather than to other businesses or wholesalers. The platform
operates as an online marketplace where customers can browse and purchase a wide
range of products, including home appliances, men's clothing, kids' clothing, women's
clothing, accessories, and electronic devices.

Socheko.com sources its products from a range of suppliers and vendors, and the platform
acts as an intermediary between these suppliers and the end customers. The company has
developed relationships with trusted suppliers who provide high-quality products at
competitive prices. Socheko.com then sets its own prices and profit margins for each
product, and earns revenue through the sale of these products to customers

Socheko.com offers a wide range of products and has top-notch customer support as well.
Customers can contact the company's specialized customer care team with any questions
or problems they may have. Also, Socheko.com has a simple return policy that enables

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customers to send back anything within a certain time frame if they are dissatisfied with
their purchase.

Figure 1: B2C model

A website following the B2C business model sells its products directly to a customer. A
customer can view the products shown on the website. The customer can choose the
product and order the same. The website will then send notification to the company via
email and the organization will dispatch the products to the customers.

2.3 Marketing Strategies

A marketing strategy is a business’s overall game plan for reaching people and turning
them into customers of the product or services that the business provides. The marketing
strategies are of many types but the commonly used marketing strategies by Socheko.com
are listed below:

 Product: Socheko.com offers a wide range of products including home appliances,

clothing, accessories, and electronics. The company should focus on offering
highquality products at competitive prices to attract and retain customers. The

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 company can also introduce new products based on customer demand and market
trends.

 Price: Socheko.com should adopt a pricing strategy that is competitive and affordable
for its target market. The company can offer discounts and promotional offers to
attract customers and increase sales. The platform can also offer flexible pricing
options such as installment payments and bulk discounts to cater to the diverse needs
of its customers.

 Place: Socheko.com is an online marketplace that operates exclusively in Nepal. The

platform is focusing on expanding its reach by targeting potential customers through
social media and other online marketing channels. The company can also explore
partnerships with other online marketplaces and retailers to expand its customer base.
Currently its main operating place is capital of nation i.e Kathmandu. Besides
Kathmandu it is operating its activities in major cities of Nepal.

 Promotion: Socheko.com can use various promotional tactics to increase brand

awareness and drive sales. The company can use social media advertising, search
engine optimization, and content marketing to reach potential customers. The
platform can also collaborate with influencers and bloggers to promote its products to
their followers.

2.4 Payment Method

Socheko.com offers multiple payment methods to its customers to provide convenience
and flexibility in the payment process. The following are the payment methods available
on the platform:

 Cash on Delivery (COD): This is a popular payment method in Nepal, where

customers can pay for their orders in cash at the time of delivery. Socheko.com offers

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 cash on delivery for most of its products, allowing customers to pay for their orders
upon receipt of the products.
 Online Payment: Socheko.com has integrated with various online payment gateways
such as eSewa, Khalti, and IME Pay to provide online payment options to its
customers. Customers can pay for their orders using their e-wallets or online banking
services, providing convenience and security in the payment process.

 Bank Transfer: Customers can also make payment for their orders through bank
transfer. Socheko.com provides bank account details to customers who choose this
payment method, and customers can transfer the payment amount through their bank
accounts.

 International credit card: They accept visa, MasterCard, American express and
discover card. There payment processing company is authorize.net on whose secure
server will be transferred to when you select the credit card payment option. All
transaction and processed securely in their server itself. Hence, customer won’t have
to worry about the credit card number being hacked.

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CHAPTER 3: BUSINESS PROBLEM ANALYSIS AND
SOLUTION

3.1 Problem Analysis

Socheko.com, a Nepali e-commerce site, faces several challenges in its operations. Some
of the major problems that Socheko.com faces are:

• Unaware buyers: One of the significant challenges faced by Socheko.com is the

lack of awareness among Nepali buyers about online shopping. Many people in
Nepal are still skeptical about online transactions, and this hinders the growth of
ecommerce businesses in the country.

• Lack of location tracker of delivery agent: Another challenge faced by

Socheko.com is the lack of a location tracker for their delivery agents. This can
result in delayed deliveries and frustrated customers who are unable to track their
orders.

• Security and privacy issues: E-commerce sites are often the target of cyber attacks
and data breaches. Socheko.com needs to ensure that its platform is secure and
that customer data is protected from unauthorized access.

• Competition from Instagram and Facebook businesses: Social media platforms

like Instagram and Facebook have become popular channels for businesses to sell
their products. Socheko.com needs to compete with these businesses and find
ways to differentiate itself from them.

• Lack of huge capital: E-commerce businesses require significant investments in

technology, infrastructure, marketing, and other areas. Socheko.com may face
challenges in securing the required funding to expand its operations.

• Tough competitor - Daraz Nepal: Daraz Nepal, the largest e-commerce site in
Nepal, is a tough competitor for Socheko.com. To compete with Daraz,
Socheko.com needs to offer better products, prices, and customer service as daraz
has occupied largest margin of market share of ecommerce in Nepal. Due to huge

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 capital investment and foreign investment Daraz has become the tough competitor
for Socheko.com.
• Poor Infrastructure: Nepal's infrastructure is not well-developed, particularly in
rural areas, and this can hinder the growth of e-commerce businesses. Poor roads,
unreliable electricity, and limited internet connectivity can lead to delays in
deliveries and disrupt operations.

• Unstable Government: Nepal has experienced political instability and frequent

changes in government over the past few decades. This can lead to changes in
policies and regulations that affect businesses, making it difficult for e-commerce
companies like Socheko.com to plan and operate effectively.

• Policies of NRB: The Nepal Rastra Bank (NRB), the country's central bank, has
introduced several regulations that have impacted e-commerce businesses. For
example, the NRB requires all transactions above a certain amount to be
processed through the banking system, which can be costly and time-consuming
for businesses. Additionally, the NRB has imposed restrictions on foreign
exchange transactions, which can make it difficult for businesses to pay for
international services or purchase products from abroad.

• Slow delivery: Socheko.com has outsourced its delivery services to third-party

agents, which can result in slow delivery times and a lack of control over the
delivery process. Slow delivery can lead to dissatisfied customers and negative
reviews, which can harm the company's reputation.

• High employee turnover: Socheko.com has reportedly experienced a high

employee turnover rate, with many employees leaving the company. This can
disrupt operations, decrease morale among remaining employees, and impact
customer service. As the company stared with 40 employees and now only 10 are
left in the management team.

3.2 Solutions to the Problems

Socheko.com is currently facing many problems as illustrated above. Some of the
solution measure to this problem are given below:

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• Investment in marketing and promotional activities: Socheko.com should invest in
marketing and advertising to aware the mass public regarding its services and
products. Once the customer is aware of the site and the services of the business
they will really try for once and always so investing in marketing help to aware its
potential customers.

• Raise the capital: Socheko.com can explore various funding options to raise
capital, such as seeking venture capital or crowd funding. The company can also
focus on improving its profitability by reducing costs, increasing sales, and
improving efficiency.

• Security issues address: To address security concerns, Socheko.com can

implement robust security measures such as two-factor authentication, encryption,
and regular security audits. The company can also ensure that customer data is
kept confidential and secure, by complying with relevant data protection
regulations

• In-house delivery system: Instead of relying on third-party delivery agents,

Socheko.com can establish its own in-house delivery system. This will give the
company greater control over the delivery process, allowing for faster and more
reliable deliveries. To establish an in-house delivery system, Socheko.com may
need to invest in delivery vehicles, logistics software, and hiring and training a
delivery team.

• Improve employee retention: To address the high employee turnover rate,

Socheko.com can improve its employee retention strategy. This may include
offering competitive salaries, benefits, and incentives, providing opportunities for
career growth and development, and creating a positive and supportive work
environment. By investing in employee retention, Socheko.com can attract and
retain quality employees who are committed to the success of the company.

• Enhance customer service: To improve customer satisfaction, Socheko.com can

invest in customer service training for its employees. This will ensure that
employees are knowledgeable and responsive to customer needs, which can lead
to increased customer loyalty and repeat business. Socheko.com can also establish

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 a customer feedback system to gather customer feedback and use it to improve its
service quality.

• Monitor delivery performance: Socheko.com can monitor the performance of its

delivery agents closely to ensure they meet delivery deadlines and maintain
quality standards. This can be done by implementing a delivery tracking system,
conducting regular performance evaluations, and providing feedback and
coaching to improve delivery efficiency and reliability.

• Expansion in variety of goods: Socheko.com must expand its product sources so

that there is always something new to explore. Guarantees and assurance must be
given to the costumer. It should be able to cope with the challenges that online
businesses are facing. Although it contains most of the items that can be
purchased from other, it also should focus on new product and always ready to
change.

Overall, addressing these challenges requires a strategic approach, a commitment to

quality, and a willingness to invest in resources and infrastructure to improve tracking,
compete effectively, raise capital, and maintain security. By implementing these
solutions, Socheko.com can enhance its service quality, build customer loyalty, and drive
business growth.

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CHAPTER 4: HOMEPAGE OF WEBSITE

Figure 2: Website of Socheko.com

The webpage of Socheko.com is designed to provide users with easy navigation and
quick access to various features of the website. Here is a brief description of the key
components of the webpage:

• Menu: The menu is typically located at the top of the webpage and contains a list
of categories or sections of the website, such as "Electronics," "Fashion," "Home
& Kitchen," etc. Clicking on any of these categories will take the user to a page
that displays relevant products.

• Search bar: The search bar is usually located at the top of the webpage, adjacent to
the menu. Users can enter keywords or product names in the search bar to quickly
find the desired products. The search bar may also have a drop-down list that
suggests popular searches.

• Login: The login section allows registered users to sign in to their account. Users
can enter their email address and password to access their account. The login

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 section may also have options to sign up for a new account or recover a forgotten
password.

• Cart: The cart section displays the items that the user has added to their shopping
cart. Users can view the items in their cart, update the quantity or remove items as
needed, and proceed to checkout to complete their purchase.

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Conclusion:
In general, businesses today must constantly work to provide the next best thing that
customers will want since they constantly want their goods and services to be better,
faster, and less expensive. Businesses in this age of emerging technology must adapt to
the various new customer trends and wants since doing so will be essential to the survival
and profitability of their organizations. E-commerce is developing and becoming
increasingly significant to businesses. Socheko.com is a Nepali e-commerce site that has
faced various challenges related to infrastructure, policies, delivery, competition, capital,
unstable government, unfavorable policies and security. Despite these challenges, the
company has demonstrated resilience and a commitment to improving its service quality
and customer experience. Socheko.com has taken several steps to address these
challenges, including investing in a delivery tracking system, improving its product
selection, enhancing security measures, and exploring funding options. While there is still
room for improvement, Socheko.com has the potential to grow and become a leading
player in the Nepali ecommerce market by continuing to innovate, differentiate itself, and
focus on providing value to its customers.

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Recommendation:
Socheko.com is doing good in current business scenario but we would like to give
following recommendation so that Socheko.com can improve its service quality, increase
its competitiveness, and grow its market share in the Nepali e-commerce industry:

Firstly, Socheko.com should focus on improving its delivery service by investing in a

reliable delivery tracking system. This will help to reduce customer complaints related to
lost or delayed orders and improve overall customer satisfaction.

Secondly, the company can differentiate itself from its competitors by offering unique
and high-quality products, competitive pricing, and superior customer service.
Socheko.com should also leverage social media and other digital marketing channels to
increase brand awareness and reach new customers.
Thirdly, the company can explore various funding options to raise capital and improve its
financial position. This could include seeking venture capital or crowdfunding, as well as
focusing on improving profitability by reducing costs, increasing sales, and improving
efficiency.

Fourthly, Socheko.com should take strong measures to enhance its security and privacy
measures, such as implementing two-factor authentication, encryption, and regular
security audits. This will help to build trust and confidence among customers, which is
critical for the success of any e-commerce business.

Finally, the company should focus on employee retention and development by creating a
positive and supportive work environment, offering competitive salaries and benefits, and
providing training and career growth opportunities. This will help to reduce employee
turnover and ensure that Socheko.com has a strong and capable team to drive its growth
and success.

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Bibliography
https://www.wikipedia.org https://www.gadgetbytenepal.com/digital-wallets-
nepal https://www.socheko.com https://www.bizsewa.ecommerce-business-in-
nepal-is-it-worth-it/.com

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Appendices
Appendix 1: Questionnaire for report.

1. What is the business model of the e-commerce company?

2. What is the size of the company's market and what is its market share?

3. What is the company's revenue and profit growth over the past few years?

4. How does the company differentiate itself from competitors?

5. What is the company's customer acquisition and retention strategy?

6. What are the company's major expenses and how does it manage them?

7. What is the company's approach to data privacy and security?

8. What are the company's major challenges and how does it plan to address them?

9. What are the company's plans for future growth and expansion?

10. How does the company measure and track its performance?