Executive Summary

Treat Company was established by five ABM students from Davao City National High School
namely: Eribal Kiezher John Bhatar M, Tesoro Hannah, Abeniso Giane, Andas Alvin, and Canabano
Romar. The organization offers the 'Let It Out Workshop,' aimed at providing stress relief by offering
customers a safe space to express and release their stress or frustrations, rather than resorting to
harmful behaviors. Situated within Davao City National High School, the business seeks to support the
well-being of its community members.

Many individuals grapple with stress, frustration, or emotional burdens without a clear outlet,
often resorting to harmful behaviors as a means of relief. Consequently, there is a growing demand for
products and services aimed at stress reduction, as more people seek healthier coping mechanisms.
Positioned to capitalize on this burgeoning market, Treat Company offers a distinctive approach to stress
management. Our organization provides a unique opportunity for individuals to release pent-up
emotions through physical activities such as punching bags, launching water balloons and introspective
writing.

Our marketing strategy focuses on targeting key demographics such as working professionals,
students, and individuals experiencing high levels of stress. Through a combination of online and offline
channels, including social media, email marketing, and partnerships with corporate wellness programs,
we aim to raise awareness about the benefits of our stress relief services and drive customer
engagement.

Introduction

Five ABM students from Davao City National High School Eribal Kiezher John Bhatar M, Tesoro
Hannah, Abeniso Giane, Andas Alvin, and Canabano Romar founded Treat Company. Stress has become
a common companion for many people in today's fast-paced and demanding environment. Chronic
stress has been shown in recent research to have negative impacts on both mental and physical health
(Smith & Segal, 2019). The impact of stress on health is evident and ranges from heightened risk of
cardiovascular issues to compromised immune system and psychological disorders (Cohen et al., 2016).
Moreover, studies have demonstrated a strong correlation between long-term stress and a higher risk of
depression and other mood disorders (Bower et al., 2017).

Treat Company is pleased to present its ground-breaking Let It Out workshop in response to the pressing
need for practical stress management treatments. This program gives participants a special chance to let
go of bottled-up feelings and revitalize their mental health by taking a holistic approach to stress
management.

Treat Company is aware that dealing with the intricacies of contemporary living may not always require
the use of conventional stress-reduction strategies. To provide a complete stress-relieving solution, we
have therefore designed a workshop that incorporates physical exercise, artistic expression, and
emotional reflection. Participants can actively engage with their emotions and achieve catharsis in a
supportive setting through a series of dynamic exercises, such as tossing water balloons, punching a bag,
and introspective writing.

Our Let It Out workshop seeks to enable people to take back control of their emotional health and
develop resilience in the face of adversity. Through offering a secure environment for self-expression
and self-awareness, we aim to provide our participants the skills they need to manage stress better and
live happier, healthier lives.

Background of the plan

Stress-related illnesses and mental health disorders have become alarmingly commonplace worldwide
in recent years. Stress levels have significantly increased in people of all ages and backgrounds due to
the fast-paced nature of modern living and mounting socioeconomic demands. The prevalence of stress-
related problems has increased, which emphasizes the significance of efficient stress management
techniques and programs.

Treat Company was established with the goal of meeting the urgent demand for cutting-edge methods
of stress reduction. Treat Company wants to transform how people approach stress management by
utilizing a plethora of studies in psychology, wellness, and holistic health methods. Our team of
professionals is aware that in the complex world of today, conventional stress-reduction techniques
might not always be adequate. As a result, we have created a variety of distinctive workshops and
services that are suited to meet the various needs of our customers.

A profound awareness of the mind-body link and the therapeutic advantages of exercise and creative
expression in reducing stress is the origin of the Let it Out workshop. The Let it Out workshop provides
an exciting and stress-relieving multifaceted approach to stress treatment by incorporating components
of physical effort, emotional release, and reflective writing.

The effectiveness of physical activity in lowering stress levels is supported by research. Regular exercise
has been linked to improved mood, reduced symptoms of anxiety and depression, and increased well-
being, according to studies (Craft & Perna, 2004). Writing as a means of creative expression has also
been connected to gains in emotional well-being and a decrease in stress (Pennebaker & Chung, 2007).

Our objectives are twofold as we launch this marketing campaign to promote the Let it Out workshop:
to increase public awareness of the damaging effects of stress on general wellbeing and to establish
Treat Company as a preeminent supplier of cutting-edge stress management solutions. Through focused
outreach programs and clever marketing campaigns, we hope to connect with people who are looking
for different ways to manage their stress and provide them the tools they need to take charge of their
mental health.