You can make a copy of this and take a print out of this sheet so that you make notes

of your input
What to Check? What tool should I use?
1.) THE BASICS
Check whether Google Analytics is there on
Google Analytics
your
Checkwebsite or Google
whether not? If not Setup
Search please is there
Console
Google Search Console
on your website or not? If not Setup please
Google Analytics Duplication Check GA Debugger Extension
RankMath, Yoast SEO, All in
Install SEO PLugin for your Website
One SEO
Hosting Backupyou have trust pages or not?
Check whether Uptime Robot
Like About, Privacy Policy, Cookie Policy, Manually Check
Setup
Terms Keyword Tracking
& Condition, and SEO Audit tool on
Disclaimer Ahrefs
your website
2.) READER, VISITOR, USER ORIENTED
How the links are appering ? Manually Check
Is your Website Mobile Friendly ? Google Mobile Friendly Test
Check the Site Loads Fast GTMetrix, WebPageTest.org
Keep URLs Short Manual
Check and Optimize Your 404 Page 404 Page Wp Plugin
Make it Easy to Share Your Content Yoast SEO Wp Plugin - Social
Claim Your Brand on Multiple Social Networks Manual
Use Heatmaps to See What Users Actually See Hotjar, Plerdy, CrazyEgg
3.) PERFORMANCE OF WEBSITE
Use a Top-Performing Web Host Cloudways, Siteground, Kinsta
Check The Server is Located Close to Your
Check Host
Service Area
Use a CDN BunnyCDN, Cloudflare, KeyCDN
Check for GZIP Compression Varvy, GiftofSpeed
Check for HTTP/2 HTTP2 Pro, KeyCDN tools
Use a Caching Solution WpRocket
Minify JS/CSS Files WpRocket
Resize Large Images at Upload Shortpixel, Imagify
Compress and Optimize images Shortpixel, Imagify
Lazy Load Images & Iframes(YouTube embeds,
WpRocket, Shortpixel AI
etc)
Update Technology Manual, ManageWp
Optimize Database Manual, WpRocket
4.) TECHNICAL SEO
Check for https HttpStatus
Check for One Single www Version HttpStatus
Fix mixed content JitBit
Create a Sitemap & Add it to Google Search
Yoast SEO Wp Plugin
Console(GSC)
Create a robots.txt File Yoast SEO Wp Plugin
Check that URLs have redirects to / or the
Sitebulb, ScreamingFrog
canonical is set to /
Check and Fix Broken Links Sitebulb, ScreamingFrog
Check and Fix Redirect Chains Sitebulb, ScreamingFrog
Fix Missing and Duplicate Meta Titles and
Sitebulb, ScreamingFrog
Descriptions Redirection, RankMath, Yoast
Use Redirects Properly
Wp
Check for Index Coverage Issues Google Search Console
Check for Manual Penalties Google Search Console
Keep Pages at Maximum 3 Clicks from Reach Sitebulb, ScreamingFrog
Use "noindex" and "nofollow" Tags Properly Yoast SEO Wp Plugin
Disable Irrelevant Pages from Being Indexed Yoast SEO Wp Plugin
5.) HOW YOUE WRITE CONTENT
Have a Solid SEO Content Strategy Plan out your cotent calender
Do Keyword Research Ahrefs, SemRush, GSC, SurferSEO
Create Long-Form Content SurferSEO Content Editor, Clearscope
Create 10x Content SurferSEO Content Editor, Clearscope
Identify & Fix Keyword Cannibalization Sitebulb, ScreamingFrog, Ahrefs
Identify and Fix Duplicate Content Siteliner
Create Content Hubs SurferSEO Content Editor, Clearscope
Feed the Hubs with Supporting Content SurferSEO Content Editor, Clearscope
Update Content on a Regular Basis SurferSEO Content Editor, Clearscope
Add Content to Your Categories Manual
Build Up E-A-T Outcome
6.) LETS DO ON-PAGE SEO
SurferSEO Content Editor,
Write for People, not for Search Engines
Clearscope
Check the Target Keyword Matches User Intent Manual
Have the target keyword in URL, Title and
Manual, Yoast SEO Wp Plugin
Heading
Use Focus Keyword in 1st Paragraph Manual, Yoast SEO Wp Plugin
Use a Single H1 on Each Page Manual
Set an Enticing, yet SEO-Oriented Meta Title Manual, Yoast SEO Wp Plugin
Write a Compelling Meta Description Manual, Yoast SEO Wp Plugin
Manual, headingsMap Chrome
Use Subheadings for Content Hierarchy
extension
Format and Style the Content Properly Manual, Yoast SEO, SurferSEO
Link to Relevant Inner Pages Manual, Yoast SEO Premium
Link out to relevant, authoritative websites Manual
Never Link to a Page/Website with the Same
Manual
Anchor the Current Page is Targeting
Name Your Images Properly Manual
Set Images Alt Text Manual
Check for Social Markup Yoast SEO Wp Plugin
Check Dwell Time and Optimize It Manual
Strike for the Featured Snippet Outcome
Don’t Over-Optimize Manual
7.) DOING OFF-PAGE SEO
Ahrefs, SemRush, GSC,
Have a Solid Link Building Strategy
SurferSEO
 Ahrefs, SemRush, BrightLocal,
Build Foundational Links
Whitespark
Interlink Social Networks Manual
Guest Post on Niche-Related Blogs Ahrefs, SemRush, Mailshake
Ask Partners you've Worked with for a Link Manual
Turn Brand Mentions into Links Ahrefs, Brand24, BrandMentions
Use Social Signals to Boost your Page
Advertising, IFTTT
Rankings CoSchedule, NelioContent,
Schedule Social Posting
OneUp
8.) LOCAL SEO
Claim your Google My Business Listing Manual
Claim Your Yelp Listing Manual
Claim your Bing Places for Business Listing Manual
Optimize Listings Manual, LocalViking
Manual, Ahrefs, BrightLocal,
Get on General Relevant Directories
WhiteSpark
Manual, Ahrefs, BrightLocal,
Get on Niche-specific Directories
WhiteSpark
Reply to Reviews Manual
Manual, Google Review Link
Reach Out for Reviews
Generator
Publish Google Posts Manual, OneUp, LocalViking
Check for Site-wide NAP Details Manual
Have Consistent NAP Details Across the Site Manual, Website Crawler
Have Consistent NAP Details on Listings & Manual, BrightLocal Citation
Social Networks Tracker
Ahrefs, SemRush, GSC,
Have a Content Strategy Targeting Local Topics
SurferSEO
Claim Brand Mentions from Local Sites Ahrefs, Brand24, BrandMentions
Add Local Business Markup to your Homepage Manual
s sheet so that you make notes of your inputs and can also find gaps which are there on your website.
Has this Test
Have you Checked ? What is the Prority?
Passed ?
Prority 2
Prority 2
Prority 3
Prority 1
Prority 3
Prority 2
Prority 1

Prority 1
Prority 1
Prority 2
Prority 3
Prority 3
Prority 3
Prority 2
Prority 3

Prority 2
Prority 2
Prority 3
Prority 1
Prority 1
Prority 2
Prority 1
Prority 2
Prority 1
Prority 2
Prority 2
Prority 2

Prority 1
Prority 1
Prority 1
Prority 2
Prority 2
Prority 2
Prority 2
 Prority 2
Prority 2
Prority 3
Prority 2
Prority 3
Prority 2
Prority 3
Prority 1

Prority 1
GSC, SurferSEO Prority 1
Editor, Clearscope Prority 3
Editor, Clearscope Prority 3
gFrog, Ahrefs Prority 1
Prority 1
Editor, Clearscope Prority 2
Editor, Clearscope Prority 2
Editor, Clearscope Prority 3
Prority 3
Prority 3

Prority 2
Prority 1
Prority 1
Prority 2
Prority 1
Prority 3
Prority 3
Prority 2
Prority 2
Prority 1
Prority 2
Prority 1
Prority 2
Prority 2
Prority 2
Prority 2
Prority 3
Prority 2

Prority 1
Prority 1
Prority 2
Prority 3
Prority 3
Prority 2
Prority 1
Prority 2

Prority 1
Prority 2
Prority 2
Prority 1
Prority 2
Prority 1
Prority 1
Prority 2
Prority 2
Prority 2
Prority 1
Prority 1
Prority 2
Prority 2
Prority 2
ch are there on your website.
Make Extra Notes
Points
here
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