Funnel Mastery Session #3

What we are going to discuss today is:

The Most Important Skill to have if you are in the Internet Marketing.

Copywriting.

What is the Most Essential Element of the Copy?

HEADLINE

Example of our Software Launch - Page was converting at 2%.

Conversion was 8%.

4 TIMES Revenue

It did - $36,000
Revenue - $9,000

Headlines Types:

Sales Page - Headline

Email - Subject Line

Blog Post - Headline becomes your click bait

Facebook Ad - Headline

Today Few Strategies That Will Help You In Working On Crafting a Perfect Headline

“80% of your visitors will read your headline – but only 20% will go on to finish the article” -
Copyblogger
General Overview:

Copywriting Principle #1

A - Attention
I - Interest
D - Desire
A - Action

What you need to do is:

Don’t focus on the content, but focus on WHY that element was added & why it was added at
that particular position.

Copywriting Principle #2 - 4As

First thing Capture the ATTENTION through the Power of APPEAL.

Appeal - What’s in it for them.

Once we have their ATTENTION, we need to Influence their

ATTITUDE towards the topic.

We need to give them Inspiration to take ACTION.

Sales Pages:

https://maddypreneur.clickfunnels.com/black-friday-special

http://live.letspin.io/

http://stockkosh.com/livefe

ANYTHING THAT’S NOT MOTIVATING/DRIVING/INSPIRING THE

PERSON TOWARDS THE TOPIC OR THE DESIRED ACTION -
REMOVE THAT FROM YOUR SALES PAGE

Really important takeaway - Before Writing Your Copy:

How to Start - Even If…

First I will deny something which is really popular,

And then I will tell you what I was able to achieve by doing exactly the
opposite of what is popular.

ATTENTION
Visit popular websites - Digg.com, Medium.com, reddit.com,
buzzfeed.com, news.google.com, cracked.co

m
The Mysterious Life & Death of Wordpress, And Here’s What Has
Taken Over…

(Click Funnels) - Landing Pages

The Mysterious Life & Death of [your topic], And [Your Product
Introduction]
How to Lose 20 Pounds in 30 Days Without Sweating a Single Day in
the Gym.
Next Time when you write a sales page: You need to kill the Jugular
Objection.

Another Tip:

Go to Amazon.com:

Look at the Best Sellers:

Title is Important - Capture your attention

Sub-Title of the Book - that sells the book

Funnel Mastery - #4 Growth Hacks
Growth Hacks

#1 Responsive Website

#2 Social Proof

#3 2-Page Check Out - Helps in Retargeting

Use checkout platforms - Jvzoo, Thrivecart, Paykickstart,

#4 Timers - FOMO - Fear of Missing Out

Evergreen Timers

#5 Buy Button - Big Bold Attractive - Yellow or Green & Long

#6 Testimonials - With face of people in it

#7 Tab Notification

#8 Testimonial Ads - Carousel Format

#9 Messenger Bots -

#10 Selfie Ads

#11 Image Ads works just so well - Cold Audience

#12 Warm & Hot Audience - Video | Image

#13 Re-Target people Everywhere - Facebook™, Google Ads Network,

Youtube, Quora
#14 Buy Ads on Blogs & Forums

#15 Engaged Audience on Facebook & Youtube

#16 Pixel - facebook, google, quora

#17 URL Shortener - you can add your pixels in them

#18 Create Lookalike Audiences

#19 Interest - Engaged Shoppers

#20 Start Spending

#21 Facebook™ Group - Start with your friend circle - Best Part - You are
making a Community

Funnel Mastery #5 - OTOs

OTO - One Time Offer that is made right after the initial purchase.

Upsells.
 1.) A - Free + Shipping (FE) ⇒ OTOs
2.) B - $27-$47 (FE) ⇒ OTOS

1.) OTOs - Your OTO should be CONGRUENT

OTO RULES:

What NOT to have as your OTO (digital products):

- More quantity of the same product

- Random product as an upsell

Some of My OTOs:

VidClassio OTO 1 DFY Agency Upsell - 55% Conversion on this

From my experience:

Strange World - People buy OTOs like anything (including me)

What TO DO/HAVE as your Upsell:

- Achieve Results FASTER

- Better Results
- Sell them on Speed

You will be able to achieve __X results in twice/thrice Faster Time

 ● Training + Software
● Software + DFY Solution (DFY Templates)
● Anything that helps in achieving results faster (DFY Site)

Weight Loss Juice + Diet Program

Script that we use for our OTOs:

● Never say your purchase is over / Congratulations your purchase is

over - Close the Loop
● Open Loop - Congratulations for the initial purchase. Your purchase
is still incomplete…
● Re-emphasize on the fact that they made a good decision
● Smart Thing - Would you like to get 2X/3X/4X Results FASTER
● Qualify your buyers - Disqualifying other people. This offer is strictly
by invite only only for the Action Takers & this is the reason that it is
only available right here right now
● Scarcity - The very second you will close this page, this offer won’t
be visible once again - the only opportunity to buy this offer is RIGHT
NOW.
●
●
●

Few more tactics:

● Stick to One Core thing in your OTO Script - Don’t try & explain
everything
● Future Pacing - When you will purchase this you will see…
Today inside Page #41 I am going to share my biggest secret
● CTA - Now go ahead & click on the button & complete your purchase
● Testimonials
● Bonuses - Valuable Bonuses
● Bonus Strategy - Add or pluck something & add it as a bonus
● Money Back Guarantee
● CTA Once Again - go ahead & click on the button & complete your
purchase