Esquire (magazine)

Esquire is an American men's magazine. In the United

States, it has been published by the Hearst Corporation Esquire
since 1986, also having over 20 international editions.

Founded in 1933, it flourished during the Great

Depression and World War II under the guidance of
founders Arnold Gingrich, David A. Smart and Henry L.
Jackson while during the 1960s it pioneered the "new
journalism" movement. After a period of quick and
drastic decline during the 1990s, the magazine revamped
itself as a lifestyle-heavy publication under the direction
of David Granger.

Contents
History
Blog
Fiction
The Napkin Fiction Project
Dubious Achievement Awards
The cover of the January 2013 issue
Sexiest Woman Alive featuring Sean Penn
Awards and honors Editor-in- Michael Sebastian[1]
2000–present Chief
International editions Categories Men's
See also Frequency 6 issues a year (Winter;
References March; April/May;
External links Summer; September;
October/November)
Total 678,594[2]
History circulation
(June
Esquire was first issued in October 1933[3] as an offshoot 2020)
of trade magazine Apparel Arts (which later became
First issue October 1933
Gentleman's Quarterly; both Esquire and GQ would
share common ownership for almost 45 years). The Company Hearst Magazines
magazine was first headquartered in Chicago and then, in Country United States
New York City.[4] It was founded and edited by David A.
Based in New York City, New York,
Smart, Henry L. Jackson and Arnold Gingrich.[5] Jackson
U.S.
died in the crash of United Airlines Flight 624 in 1948,
while Gingrich led the magazine until his own death in Language English
1976. Smart died in 1952, although he left Esquire in 1936 Website www.esquire.com (https://
to found a different magazine for the company, Coronet. www.esquire.com/)
The founders all had different focuses; Gingrich
specialized in publishing, Smart led the business side of ISSN 0194-9535 (https://www.w
the magazine while Jackson led and edited the fashion orldcat.org/search?fq=x0:jr
section, which made up most of the magazine in its first nl&q=n2:0194-9535)
fifteen years of publishing. Additionally, Jackson's
Republican political viewpoints contrasted with the OCLC 824603960 (https://www.w
liberal Democratic views of Smart, which allowed for the orldcat.org/oclc/82460396
magazine to publish debates between the two. 0)

Esquire initially was supposed to have a quarterly press

run of a hundred thousand copies. It cost fifty cents per copy (equivalent to $9.88 today).[6]
However, demand was so high that by its second issue (January 1934), it transformed itself into a
more refined periodical with an emphasis on men's fashion and contributions by Ernest
Hemingway, F. Scott Fitzgerald,[7] Alberto Moravia, André Gide, and Julian Huxley.

In the 1940s, the popularity of the Petty Girls and Vargas Girls, particularly among the Armed
Forces provided a circulation boost, but also proved controversial: in 1943, the Democratic
United States Postmaster General Frank Comerford Walker brought charges against the
magazine on behalf of the administration of Franklin Delano Roosevelt,[8] which alleged that
Esquire had used the US Postal Service to promote "lewd images". Republicans opposed the
lawsuit and in 1946 the United States Supreme Court found in Hannegan v. Esquire, Inc., 327
U.S. 146 (1946), that Esquire's right to use the Postal Service was protected by the First
Amendment of the United States Constitution.[9]

Beginning with its second number, a blond, pop-eyed, mustachioed character named "Esky"
(created by cartoonists E. Simms Campbell and Sam Berman), graced almost every Esquire front
page for over a quarter of a century, depicting the refined character of the magazine and its
readership, mostly in the form of figurines, although during the 1950s, a stylized design of his
face would often appear. Beginning in 1962, Esky would be featured as the dot on the "I" of the
logo until it was changed in 1978. After then, the character would be occasionally revived, most
notably during the 1980s and 1990s, a short-lived "Esky" award given to popular rock bands
during the 2000s and during Jay Fielden's tenure in the 2010s.

Under Harold Hayes, who ran it from 1961 to 1973, Esquire became as distinctive as its oversized
pages[10], helping pioneer the trend of New Journalism by publishing such writers as Norman
Mailer, Tim O'Brien, John Sack, Gay Talese, Tom Wolfe, and Terry Southern. In the mid 1960s,
Esquire partnered with Verve Records to release a series of "Sound Tour" vinyl LPs that provided
advice and music for traveling abroad.[11] In August 1969, Esquire published Normand Poirier's
piece, "An American Atrocity", one of the first reports of American atrocities committed against
Vietnamese civilians.[12] Like many other magazines of the era, Esquire shrank from the
traditional large-magazine format (about 10-1/4"x13-3/8") to the smaller standard 8½×11 inches
in 1971.

The magazine was sold by the original owners to Clay Felker in 1977 (although Esquire Inc. kept
its name until its acquisition by Gulf + Western in 1983). Felker reinvented the magazine as a
fortnightly in 1978, under the title of Esquire Fortnightly, ditching the script logo that had been
used (with minor tweaks) since 1933. However, the fortnightly experiment proved to be a failure,
and by the end of that year, the magazine lost US$5 million. Felker sold Esquire in 1979 to the
13-30 Corporation, a Tennessee-based publisher, which reverted the magazine into a monthly,
beginning with the July issue (dated both as of July 3 and 19). During this time, New York
Woman magazine was launched as something of a spin-off version of Esquire aimed at a female
audience. In 1986, the 13-30 Corporation (renamed as the Esquire Magazine Group) launched
the New York Woman magazine as something of a spin-off version of Esquire aimed at a female
audience. The company split up at the end of the year, and Esquire was sold to Hearst, with New
York Woman going its separate way to American Express Publishing, being published until 1992.
The arrival of male-oriented lifestyle publications during the early 1990s and the problems of the
magazine industry during the middle of the decade led to a sustained decline in circulation that
threatened the future of Esquire, which had relied upon an elegant, highly-literate audience
(during the second half of the 1980s it published a year-end register featuring leading cultural
figures under 40 years of age) but did not appeal to younger men. David M. Granger was named
editor-in-chief of the magazine in June 1997, fresh from a six-year stint at GQ, which he turned
around from its fashion-heavy tradition[13] Since his arrival, the magazine received numerous
awards, including multiple National Magazine Awards. Its award-winning staff writers include
Tom Chiarella, Scott Raab, Mike Sager, Chris Jones, John H. Richardson, Cal Fussman, Lisa
Taddeo, and Tom Junod. Famous photographers have also worked for the magazine, among
which fashion photographer Gleb Derujinsky, and Richard
Avedon. In spite of its success, the magazine under Granger
became increasingly criticized for its focus on the so-called
metrosexual culture (a criticism he previously had late in his
GQ tenure). David Granger stepped down in 2016, being
replaced by Jay Fielden, who revamped the magazine into its
more classical up-market style. At the same time, its political
coverage became more comprehensive, following a trend
among American magazine publications in general. After a
series of shake-ups at Hearst's magazine division, Michael
Sebastian became editor in mid-2019, reverting to its 2000s-
era style.

In September 2006, the magazine launched a special style-

focused issue entitled The Big Black Book, which beginning
in 2009 was published twice a year until the Spring/Summer
issue ran for the last time in 2018.
The cover of Esquire from February
In 2010, the June and July issues were merged as were the 1961
December and January issues in 2015, and in 2018 the
magazine moved to eight issues per year.[14]

Blog
In January 2009 Esquire launched a new blog—the Daily Endorsement Blog. Each morning the
editors of the magazine recommend one thing for readers' immediate enjoyment: "not a political
candidate or position or party, but a breakthrough idea or product or Web site."[15] The concept
of the "Daily Endorsement Blog" was said to have emerged from Esquire's November 2008 issue
called the "Endorsement Issue", in which, after 75 years, Esquire publicly endorsed a presidential
candidate for the first time.[16] The Daily Endorsement Blog was officially discontinued in April
2011.

Fiction
From 1969 to 1976, Gordon Lish served as fiction editor for Esquire and became known as
"Captain Fiction" because of the authors whose careers he assisted. Lish helped establish the
career of writer Raymond Carver by publishing his short stories in Esquire, often over the
objections of Hayes.[17] Lish is noted for encouraging Carver's minimalism and publishing the
short stories of Richard Ford. Using the influential publication as a vehicle to introduce new
fiction by emerging authors, he promoted the work of such writers as T. Coraghessan Boyle,
Barry Hannah, Cynthia Ozick and Reynolds Price.
In February 1977, Esquire published "For Rupert – with no promises" as an unsigned work of
fiction: this was the first time it had published a work without identifying the author. Readers
speculated that it was the work of J. D. Salinger, the reclusive author best known for The Catcher
in the Rye. Told in first-person, the story features events and Glass family names from the story
"For Esmé – with Love and Squalor". Gordon Lish is quoted as saying, "I tried to borrow
Salinger's voice and the psychological circumstances of his life, as I imagine them to be now. And
I tried to use those things to elaborate on certain circumstances and events in his fiction to
deepen them and add complexity."[18]

Other authors appearing in Esquire at that time included William F. Buckley, Truman Capote,
Murray Kempton, Malcolm Muggeridge, Ron Rosenbaum, Andrew Vachss and Garry Wills.

During the mid-late 1980s, the magazine's June "Summer Reading" issues featured a full-length
fiction story accompanied by shorter pieces, all written for the magazine.

Although the magazine greatly reduced its fiction content during the 1990s in line with most
other magazines, it has nevertheless continued to publish fiction in occasion. Writer Elizabeth
Gilbert debuted in Esquire in 1993, while Chris Adrian, Nathan Englander, Benjamin Percy, and
Patrick Somerville among others have also contributed to the magazine. Other writers who have
recently appeared in Esquire include Ralph Lombreglia, James Lee Burke, and Stephen King.[19]

The Napkin Fiction Project

In 2007 Esquire launched the Napkin Fiction Project, in which 250 cocktail napkins were mailed
to writers all over the country by the incoming fiction editor, in a playful attempt to revive short
fiction—"some with a half dozen books to their name, others just finishing their first."[20] In
return, the magazine received nearly a hundred stories. Rick Moody, Jonathan Ames, Bret
Anthony Johnston, Joshua Ferris, Yiyun Li, Aimee Bender, and ZZ Packer are among the notable
writers included.

Dubious Achievement Awards

For many years, Esquire has published its annual Dubious Achievement Awards, lampooning
events of the preceding year. As a running gag, the annual article almost always displayed an old
photo of Richard Nixon laughing, with the caption, "Why is this man laughing?" However, the
February 2006 "Dubious Achievement Awards" used the caption under a photo of W. Mark Felt,
the former FBI official revealed in 2005 to be "Deep Throat", the source for Bob Woodward and
Carl Bernstein to uncover the Watergate scandal. The magazine did continue the Nixon photo in
February 2007, referring to a poll stating that George W. Bush had surpassed Nixon as the "worst
president ever".

A popular running gag featured in the "Dubious Achievements of 1990" edition involved
especially egregious achievements headlined with "And then they went to Elaine's.", referring to a
popular restaurant in New York City that closed in May 2011.

Esquire did not publish "Dubious Achievement Awards" for 2001, but resumed them with the
2002 awards, published in the February 2003 issue.

"Dubious Achievement Awards" were discontinued in 2008, according to an editor's note in the
January 2008 issue, considering that the overabundance of imitators had made the feature
superfluous.[21] However, after a nine-year hiatus, the feature was revived in the January 2017
issue with a skewering of 2016 events.
Sexiest Woman Alive
The annual Sexiest Woman Alive feature ran between 2003 and 2015, billed as a benchmark
of female attractiveness.

Originally, it was a part of the "Women We Love" issue that had appeared yearly since 1988 (after
being a section of "The Passions of Men" issue, June 1987), being initially titled "Woman of the
Year". To build interest, the magazine would do a tease, releasing partial images of the woman in
the issues preceding the November issue. By 2007, it had become the dominating story of the
issue and to create an element of surprise the hints were abandoned.

Year Choice Age

2004 Angelina Jolie[22] 29

2005 Jessica Biel[23] 23

2006 Scarlett Johansson[24] 21

2007 Charlize Theron[25] 32

2008 Halle Berry[26] 42

2009 Kate Beckinsale 36

2010 Minka Kelly 30

2011 Rihanna 23

2012 Mila Kunis[27] 29

2013 Scarlett Johansson[24] 28

2014 Penélope Cruz[28] 40

2015 Emilia Clarke[29][30] 28

Awards and honors

2000–present

National Magazine Awards[31]

2011

In March, Esquire won a National Magazine Award for Digital Media—the first Mobile Edition
prize—from the American Society of Magazine Editors.[32]

2010

Winner for Profile Writing

2009

Winner for Personal Service, Feature Writing, and Leisure Interests

Finalist for Profile Writing

2008
 Finalist for Magazine Section

2007

Winner for Reporting

Finalist for General Excellence (500,000 to 1,000,000 circulation), Magazine Section (two
nominations), Feature Writing (two nominations), and Leisure Interests

2006

Winner for General Excellence (500,000 to 1,000,000 circulation) and Profile Writing

2005

Winner for Feature Writing

2004

Winner for Reviews & Criticism, Fiction, Design, and Profile Writing

2001

Winner for Reporting

2000

Winner for Reviews & Criticism

International editions
Bulgaria (since 2014)
China Shishang xiansheng ( )[33][34] (since 1999)[35]
Colombia (2012 - 2019)
Czechia
Greece
Germany (1987-1992)[36]
El Salvador (since 2009)
Hong Kong[37] (published by SCMP Group)
Indonesia (launched 2007, published by MRA Group)
Italy[38] (2018)
Japan (launched 1987, published by Esquire Magazine Japan Co., Ltd.)
Kazakhstan
Korea
Malaysia (launched April 2011)
Mexico
The Middle East (launched November 2009)
Netherlands — Dutch: Esquire (Nederland) (from 1990) — ISSN 0926-8901 (https://www.worl
dcat.org/search?fq=x0:jrnl&q=n2:0926-8901), OCLC 73060315 (https://www.worldcat.org/ocl
c/73060315)[39]
Philippines (launched October 2011, published by Summit Media)[40]
Poland (2015–2019)
 Republic of China (Taiwan)
Romania
Russia
Serbia (launched October 2013, published by Attica Media Serbia)[41]
Singapore (launched September 2012)
South Korea (launched November 2007, published by Kaya Media)
Spain (from 2007) — ISSN 1888-1114 (https://www.worldcat.org/search?fq=x0:jrnl&q=n2:188
8-1114), OCLC 436641278 (https://www.worldcat.org/oclc/436641278)[42]
Taiwan
Thailand
Turkey
Ukraine (launched in March 2012, closed in 2014)
United Kingdom (from 1991) — ISSN 0960-5150 (https://www.worldcat.org/search?fq=x0:jrnl
&q=n2:0960-5150), OCLC 891154668 (https://www.worldcat.org/oclc/891154668)[43]
Vietnam (launched April 2013)

See also
Allegra Coleman
Esquire Network - A defunct television network based on the magazine
Meyer Levin
Men's Health UK
Nat Mags (UK publisher)
Roberto Parada
Yulia Spiridonova (Russian photographer)

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External links
Media related to Esquire (magazine) at Wikimedia Commons
Official website (https://www.esquire.com/) (US)
Official website (https://www.esquire.com/uk/) (UK)
Official website (https://www.esquirehk.com/) (Hong Kong)
C Net News article about the experiment of the Esquire writer in Wikipedia (http://news.cnet.c
om/Esquire-wikis-article-on-Wikipedia/2100-1038_3-5885171.html)
"The Advertising Show: George Lois talks about creating Esquire covers" (https://web.archive
.org/web/20061013082158/http://www.theadvertisingshow.com/attachments/articles/488/0511
06_lois.mp3). Advertising Age. November 5, 2005. Archived from the original (http://www.the
advertisingshow.com/attachments/articles/488/051106_lois.mp3) (mp3) on October 13, 2006.

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