NAVODAYA VIDYALAYA SAMITI

(HYDERABAD REGION)

• JNV KURNOOL, A.P.

• JAGANATH METHRE
P.G.T ENGLISH
 TOPIC

ADVERTISEMENT
(ADVANCE WRITING SKILL)
 WHAT IS AN
ADVERTISEMENT
• An advertisement is a public
notice, also used for sales
promotion, which is published in a
newspaper, magazine or it can be
broadcast on air. Its main aim is to
attract the attention of the
concerned readers.
 MARKING SCHEME
• CONTENT - 2 MARKS
• FORMAT - 1 MARK
• EXPRESSION - 1 MARK
• TOTAL - 4 MARKS

. WORD LIMIT - 50 WORDS

• TIME REQUIRED - 5 TO 7 MIN.
DIFFERENCE
• COMMERCIAL
• More space, more expensive.
• Language- colorful and catchy.
• Visually attractive.

• CLASSIFIED
• Less space, less expensive.
ADVERTISEMENTS

(CLASSIFIED)
Types of Classified Adv.
•
QUALITIES
• PRECISE YET INFORMATIVE
• KEY WORDS ARE STRESSED
• ALL IMPORTANT INFORMATION IS SEPARATED WITH
COMMAS.
• EXPRESSED IMPERSONALLY
• CONTACT ADDRESS GIVEN AT THE END.
• NO DECORATION DONE
• IMPORTANT WORDS MAY BE MADE BOLD.
What should not be written in an
advertisement
Name of
the
Newspaper
•.

First
person
pronoun

Informal
Language
POINTS TO REMEMBER
Categorized into columns according to different
classes. The category is stated at the top.
Short catchy phrases and words are used.
Language is simple and formal.
Short, concise and to the point.
Provide all relevant information.
Contact name and information is given
Written in a box.
 VALUE POINTS
✔ SPECIFIC HEADING
✔ USE ONLY PHRASES
✔ AVOID ARTICLES AND
PREPOSITIONS
✔ CLARITY OF CONTENTS
✔ CONTACT NO. OR ADDRESS TO BE
GIVEN
✔ FIRST WORD IN CAPITAL,REST IN
RUNNING HAND
✔ MUST BE IN BOX
 WHAT ARE KEY
WORDS ?
• Those words which carry the meaning
of the sentence. They are not
grammatically that important.
e.g. I want to buy a house.
In this sentence ‘want’, ‘buy’ and
‘house’ are the key words.
 HOW INFORMATION
IS GIVEN
• All information is generally written one
after another separated by commas. I
have marked the red commas in the advt.
below.
e.g. A 3BHK flat behind Behala Tram depot,
second floor, south facing, fully marbled
floors, with three toilets, a big kitchen,
lift facility is available for sale.
 IMPERSONAL
EXPRESSION
• The sentences used generally do not
possess the words like ‘I’, ‘We’, and
‘You’. They are the personal pronouns.
So, the sentence ‘ I have a flat to sell
to you’ will be written as ‘A flat is
available for sale”.
 CONTACT ADDRESS
• The contact address is generally given at
the end of the advertisement.
e.g. A 3BHK flat behind Behala Tram depot,
second floor, south facing, fully marbled
floors, with three toilets, a big kitchen,
lift facility is available for sale. Contact
Mr. Govardhan Das, 13/2 ABC Road,
Behala. Kolkata-700034
Mob.-98XXXXXXXX.
 IMPORTANT WORDS
HIGHLIGHTED
• To attract the attention of the readers
the important words are to be highlighted
by making it bold.
e.g. A 3 bedroom flat behind Behala Tram
depot, second floor, south facing, fully
marbled floors, with three toilets, a big
kitchen, lift facility is available for sale.
Expected cost 20 lacs.
 NECESSARY INFORMATION
FOR SALE
• Vehicle for sale
sale
❖ Make Maruti /Hyundai/Honda, etc.
❖ Model/color/accessories/ -
- year of manufacture/mileage
❖ Condition
❖ Ownership details
❖ Price expected
❖ Contact address/phone number
$ Plot/house for
. Location
.Area in meters/yards
. Name of the developed FIRM
. Facilities provided (house)
. Price expected
. Contact address / phone number
 FORMAT
Heading

Content
 NECESSARY INFORMATION
TO LET
❖ Type of accomodation,number of
rooms/floor
❖ Whether it is independent or an
apartment
❖ Rent Expected
❖ Conditions if any for tenants
❖ Contact address/phone number
Format for To-let
 SITUATION VACANT
• Name of the institution.
• Name of the post.
• No. of vacancies.
• Qualifications required.
• Experience desirable.
• Salary.
• Age
• Sex
• How to apply and when?
• Where and whom to apply?
• Address.
 SITUATION WANTED
• Qualification- educational and professional.
• Experience.
• Salary Expected.
• Kind of job needed.
• Place of job.
• Contact address.
 RECAPITULATION
Fill in the blanks-
----------------
Wanted a _______ stenographer for a
_______. Qualification-________ , age___,
________ w.p.m., should have_______
years. Salary ______. Apply with complete
bio-data up to ____ to _______________.
 HOME WORK
• Draft a classified advertisement for
the post of an accountant in your
school.
 The End
Thank
You